James Middleton seems to have given up completely on his marshmallow business, Boomf. He lots millions of dollars in investment on Boomf, and now he lives in Scotland, where he works as a guide and host on his brother-in-law’s Scottish estate. Yes, not only did Terribly Moderately Wealthy James Matthews give James Middleton a significant amount of money for Boomf, Matthews also had to give him a job when Boomf failed.
Part of the reason why James Middleton is still “in the fold” of his royal relations and his wealthy Matthews relations is because, unlike the White Markles, James is discreet. He’s given interviews, sure, and he uses his connections to get Wimbledon tickets, obviously, but he’s never “sold out” his sisters or his parents. He’s never been too “look at me, I’m famous!” He’s never really given people too much of a look inside the Middleton Lyfe. Until now. James has made his Instagram public, which is a rare thing for a royal-adjacent.
It probably helps that James Middleton still isn’t selling out his family with his ‘gram. Most of his Instagrams are animal-related, with lots of photos and videos of his many dogs and his new country life in Scotland. He seems happy? And God knows, people love to see cute photos of dogs. So enjoy this glimpse into the life of a royal-adjacent.
Photos courtesy of James Middleton’s Instagram.