January Jones: ‘Mad Men’ needs women who are “soft & voluptuous”

Tuesday night, the cast of Mad Men played host to a special screening of the first episode of Season 3 in Hollywood. All of us peasants have to wait until is August 16, 10 p.m. EST for the AMC premiere. So close and yet so far! Anyway, initiate your countdown. It’s coming! As some know, I’m obsessed with this show. I love, love, love it. Every episode kills me, and I’ve been waiting all summer for the show to return. Meanwhile, I’ve been enjoying the official Mad Men website.

Many journalists and television critics showed up for the screening, so there are lots of little pieces of Mad Men-related news out there. Unfortunately for everybody, Mad Men’s star John Hamm didn’t show up. Where was the Hamm-ster, perchance? On vacation… and we know this because Best Week Ever got exclusive pictures of John smoking and drinking and playing with a cute dog on his vacation. Best Week Ever calls him a “GQ Motherf-cker” and he really is. These vacation pictures look like a photo shoot with a young George Clooney.

OK! got interviews with two of Mad Men’s coolest ladies, January Jones (Betty Draper) and Christina Hendricks (Joan Holloway). Christina is actually a little boring, she didn’t talk at all about the show, she only talked about her upcoming wedding. She’s going to wear Carolina Herrera. Good choice. January admitted that Mad Men producers told her she was too thin for her role, and that she’s have to gain some weight to play a natural, curvy 1960s housewife:

Mad Men star January Jones admits she’s been having trouble filling out the girdle of the curvy late ‘60s character she portrays on the critically acclaimed AMC show — and it’s gotten her in hot water with producers.

“I got told a couple of days ago that I look too skinny, and I was in trouble,” January sheepishly told reporters at the July 28 party for the AMC network. “I’m naturally pretty thin, so I’m trying,” the beautiful blonde actress said, showing reporters she was drinking an Amstel Light beer at the party.

Also, January says, “I eat whatever is at craft services. I’m a big eater. I’m from South Dakota, so meat, potatoes, carbs.”

The star notes that to maintain Mad Men’s early ‘60s look, in which women definitely had more meat on their bones, she and the other actresses are “encouraged NOT to work out. We want soft; we don’t want any muscle definition.”

January’s character, who is married to advertising guru Don Draper, played by Jon Hamm, is pregnant during the show’s third season, premiering August 16. It has affected her wardrobe: “We’ve done a little bit less petticoats and it’s been really fun.”

“They tell us to gain weight, gain weight, gain weight, because they want a soft, voluptuous woman which they were [back then] which is beautiful, as it should be.”

[From OK! Magazine]

I love January and her character Betty Draper. At first, I thought January was brilliantly playing her as a kind of icy Grace Kelly blonde, but January has really built layer upon layer for Betty. At the end of season two, a pregnant Betty was getting soused at a downtown bar, right before she went off to some random little backroom to have sex with some random dude. From what I’ve heard, Season 3 doesn’t skip ahead massively in time like Season 2 did – I think we’re going to see Betty’s pregnancy this season. I hope so.

In one other little piece of news relating to John Hamm – he just signed on to play an FBI agent in The Town, a “romantic crime thriller”. Ben Affleck and Rebecca Hall are also attached, and it should begin filming this fall.


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8 Responses to “January Jones: ‘Mad Men’ needs women who are “soft & voluptuous””

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  1. Firestarter says:

    I cannot wait for the new season to begin.

  2. Jo 'Mama' Besser says:


    I was expecting the season to begin in July, as per the other seasons. Waiting patiently.

    Hey, if you casting producers need someone curvier, I may be the girdle-distresser you seek. Okay, I don’t act and I hate working early in the morning, but you know…just hire me.

  3. elisabetta says:

    WOW those pictures, he is so handsome!! He looks like/reminds me of JFK Jr. That ruggedly handsome all-American look. yum yum yum

    And yea, JJ still looks a little thin to be considered ‘soft and voluptous’ in my eyes.

  4. AC says:

    It does look like she gained some weight. But I don’t think she needs to be too meaty. They have a reat variety of body types on the show and in the 60’s there were very thin women too. Grace Kelly and Audrey Hepburn (50’s-60’s) were very thin.

    I know my mother and her mother were pressured to remain thin by my grandfather … I don’t think all women were meaty. They had a very mean attitude towards fat back then too… It’s not like Marilyn Monroe was never critisized for being larger. My dad always said he didn’t like her very much cause she was “bigger”.

  5. KateNonymous says:

    @AC Grace Kelly was thin but curvy. The other thing to remember is that back then women wore “foundation garments.” And most women didn’t look like either Grace Kelly or Audrey Hepburn, just as most of us now don’t look like actresses of today.

    But you’re right that women were encourage to be thin. The definition of “thin” varies with time, of course. One major difference, though, is that today we’re expected to be thin without girdles to reinforce that.

  6. Guttersnipey says:

    Wow. As if I needed further proof of Mad Men’s awesomeness.

    I am DDDYYYYYYYYYYIIIINNNGG until this show returns!!

  7. Bee says:

    I looove the show, and Jon Hamm as the deliciously sexy Don Draper. I can’t wait to see what happens between Peggy and Pete now that he knows she had his baby.

  8. douche says:

    Iam the greatest! so much better than madmen.