Late last week, Johnson and Johnson brand Band-Aid announced that they would finally offer bandages in darker skin tones. It was a long time coming, and many people are asking what took them so long. They made the announcement on their Instagram page along with saying they’ll make an unspecified donation to Black Lives Matter. Here’s the caption they put on the photo above.
We hear you. We see you. We’re listening to you.
We stand in solidarity with our Black colleagues, collaborators and community in the fight against racism, violence and injustice. We are committed to taking actions to create tangible change for the Black community.
We are committed to launching a range of bandages in light, medium and deep shades of Brown and Black skin tones that embrace the beauty of diverse skin. We are dedicated to inclusivity and providing the best healing solutions, better representing you.
In addition, we will be making a donation to @blklivesmatter. We promise that this is just the first among many steps together in the fight against systemic racism.
We can, we must and we will do better.
Some of the top comments are along the lines of “better late than never” and “finally.” It’s about time, but this is a marketing ploy by J&J. Plus, I bet they’re feeling competition from brands that actually are inclusive, like when major cosmetics companies offered more foundation shades after Fenty was so successful. (Thanks to Kaiser for pointing that out to me.) There are a couple of bandage brands that have had bandages in darker skin tones for years. The ones I found were Trucolour bandages, which are available at Target, and Browndages, in select stores and online although the adult Browndages are sold out. The do have bandages left for kids with cute illustrations on them.
This is an ad Bandaid posted just one month ago, May 15th, for their new skin-flex Bandaids. They have inclusive ads, photos and videos on their Instagram but the Bandaids don’t even match the skin tone of the stars in their ads, and no one worked to change that.
On this video, one of the top comments from eight weeks ago reads: “Where are your bandaids for diverse skin tones? 🙄” They knew.
Dont celebrate BandAid’s attempt at diversity inclusion. Everyone is acting like this is so groundbreaking. TruColour has been around since 2014, been in Targets around the country for 2 years AND have black people on their leadership team. So plz support the ORIGNALS #TruColour pic.twitter.com/edfVEpwbdN
— allyson🖤wonderland (@helloallys0n) June 12, 2020
Plus these changes don’t solve any real issues so it’s like……????
— tired af (@danielletaco) June 12, 2020
— 🤍 (@anomalouslover) June 12, 2020