The Duchess of Sussex is most-tweeted-about member of the royal family

Britain's Prince Harry, Duke of Sussex (C) and Meghan, Duchess of Sussex (L) stand with Canada's High Commissioner for Canada in the United Kingdom, Janice Charette, as they leave after their visit to Canada House in thanks for the warm Canadian hospitalit

I tend to not put much stock in polls which try to determine royal popularity. The data always feels skewed, even if there is “good news” for the royals we actually like. It also feels like the British media is overly reliant on these make-believe polls, which often read like manipulated data to promote a sexist, racist agenda. That being said, it was nice to see that the Duchess of Sussex did “win” one recent poll to determine the “most popular royal.” But, again, the data is questionable and that kind of sh-t doesn’t really matter. Here’s some data that actually makes sense though: Omid Scobie at Harper’s Bazaar has an exclusive about Twitter trends and royals. Guess who comes out ahead?

Prince Harry and Duchess Meghan’s decision to step back from their royal roles captured the world’s attention earlier this year, and nine months later, their new lives in the United States as full-time philanthropists and nonprofit founders has continued to intrigue and inspire millions. In fact, Meghan was the most tweeted-about member of the royal family in 2020, closely followed by Harry and Queen Elizabeth, respectively, BAZAAR.com can reveal.

In a year that has seen interest in the House of Windsor surge, thanks to the Duke and Duchess of Sussex’s official departure in March, as well as the recent release of The Crown’s fourth season, more than 20 million tweets around the world were written about royal family members—a rise of more than 30 percent from the previous year, according to official data shared by Twitter, Inc. The social media platform currently has more than 330 million active monthly users in over 180 countries.

The data shared exclusively with BAZAAR sees Meghan and Harry taking the top two spots by a landslide. The duchess’s newly found freedom, steady stream of meaningful appearances, and candid conversations, including her emotional New York Times essay last month on losing a baby, saw Meghan at the center of more Twitter conversations than any other royal.

Harry’s popularity in the United Kingdom may have reportedly taken a hit due to his decision to prioritize the well-being of his family over royal duty, but the duke received overwhelming online support throughout the year, including from the military community in October after attempts from British tabloids tried to discredit his contributions to veterans. Joint efforts from the Sussexes to amplify the voices of numerous social activists and support Black Lives Matter (a global movement that no other royal acknowledged) also saw universal praise for the couple, who are yet to have an official presence on Twitter.

[From Harper’s Bazaar]

There’s tons of additional analysis and data: the Queen came in third for most-tweeted, even though she was largely absent from public view during the pandemic (and when we did see her, she was maskless). Then Princess Diana was fourth, mostly because of the late surge of interest because of The Crown. Then Prince Charles was #5, because of The Crown and because of his bout of coronavirus. Prince Andrew was #6, because of a year full of controversy following the death of Jeffrey Epstein. The Duke and Duchess of Cambridge – the future king and future queen who exiled Harry and Meghan so that they (W&K) could get more attention – came in seventh and eighth. Because they’re boring and terrible, I guess.

Honestly though, let’s be real: while Meghan makes news whenever she does anything, she truly has some of the most unhinged haters in the world, and none of those people can take her name out of their mouths. She trended so high because people love her and she’s incredibly popular… and because people love to “hate” her too.

Harry amd Meghan Endeavour.

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Photos courtesy of Avalon Red, Backgrid, WENN.

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34 Responses to “The Duchess of Sussex is most-tweeted-about member of the royal family”

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  1. Ellie says:

    You mean people aren’t having more in-depth convos about how interesting and impactful Kate is??? shocked.

    • Elizabeth Regina says:

      Of course she is the most tweeted about. Thankfully, the infamy they thought they would generate about her is working so well in her favour. With the others, there are only so many coat dresses, big shiny buttons and train wreck tours one can talk about.

  2. Melissa says:

    This will surely generate enough incandescence to power England for weeks to come.

    • ThatsNotOkay says:

      It will be a miracle of lights. England stays lit during an eight day blackout, illuminated only by Willileaks’s incandescence.

    • lemonylips says:

      If only Tesla foresaw the possibilities of turning Willy rage into power supplies…. we’d have an Eartshot prize founder also an only winner of it for decades to come.

    • Snazzy says:

      This may be my favourite “incandescent” thread

  3. Seraphina says:

    I bet it burns Wills and Kate to no end to know Meghan, who left them behind, gets more interest than these two.

    • Elizabeth Regina says:

      Not just William and Kate. The whole lot of them have been wheeled out for their share of attention to no avail. They’ve shucked and jived but nada. Despite not being seen for eight months, Meghan still generates more discussion than all of the ‘blands’ combined.

      • Leah says:

        I saw someone comment and basically crying saying she wished people would pay attention to the Wessex.😂

  4. Amy Bee says:

    I saw the haters were pissed off about this news but they’re too blind to realise that if they just stop talking about Meghan constantly, Kate would probably be the most tweeted about royal.

    • JT says:

      But there is nothing tweet worthy enough to say about Kate. She doesn’t even give her stans enough material to work with. H&M leaving did not leave the spotlight on W&K, it just followed the Sussexes across a damn ocean.

      • Amy Bee says:

        Definitely, the reason Kate stans constantly talk about Meghan is because there’s not enough to talk about Kate and she’s boring. They won’t outright admit this but reading between the lines it’s there even when they’re praising Kate they only do it in comparison to Meghan.

      • Becks1 says:

        Kate is so boring. she did a three day train tour and there was nothing really to say about it besides the fact that they never should have done it, and Kate’s mask wearing was inconsistent. There’s just no “there” there, and it would be okay if she worked. Like @Nota says here a lot, Kate can be boring. She cant (or shouldn’t) be lazy.

      • Golly Gee says:

        But Buttons. There’s so much to say about buttons. Were they shiny? What color were they? Were they round? Had those buttons appeared before? Were they bespoke buttons? Were they conveying a political stance? A secret message? Were are they many and small? Few and large? Modern? Traditional? A breath of fresh air? Not a breath of fresh air? Top CEO buttons?

      • Ginger says:

        I agree JT. Kate just isn’t interesting. I don’t think she has many true fans.

    • Lizzie says:

      I think the queen was next then Diana. The Keens are still down the list.

    • Myra says:

      I mean Kate gained new fans because of Meghan’s existence. Would she still have been the most tweeted about royal without Meghan? If her closest competition was Sophie, maybe. Before Meghan, I don’t think the rest of the world was paying too much attention really. They were a very boring crowd.

    • Elizabeth Regina says:

      I’m not so sure, Kate would be the most tweeted about if Meghan did not exist. A woman who cannot copy a message correctly from a piece of paper and who plays with marshmallows with a gloved hand is not interesting.

  5. ABritGuest says:

    Not surprising given Sussexit and all that drama. And final engagements had lots of viral tweets. their moves like Netflix & Spotify & about voting attracted lots of commentary. Plus lot of haters with big platforms get loads of engagement tweeting about Meghan on both sides of the Atlantic.

    It’s funny I only see William& Charles trend on social media when they are being seriously dragged- usually sadly for William about his baldness, affair rumours & recently about the train tour. Interesting that even with the Crown coming late in the year, more tweets about Charles then William, who also had rona and launched EarthShot,Ted talk, his ITV documentary etc this year.

    Speaking of the train tour, Wales just announced its going into lockdown after Christmas so really not a great look they toured there when the health minister wasn’t happy about it.

  6. Amelie says:

    I really hope Harry and Meghan continue to have good security throughout their lives. I’m sure it’s top-notch but even security around royals can fail. I know most of the online trolls will never do anything and just continue to hate online but I’m always worried something will happen to the both of them.

    It just goes to show though that Kate and William are not that popular because they are not that interesting.

  7. Azblue says:

    Someone somewhere is incandescent with rage plotting to ban the Sussexes from social media.

  8. Becks1 says:

    Meghan zooms into a charity meeting and all the major US and UK media outlets cover it. Kate goes on a three day train tour and the biggest thing people can say about it is that it was a colossal mistake.

    And its funny bc the Meghan haters let her live rent-free in their heads – they tweet about her constantly, they are constantly responding to tweets about her (in negative ways, of course, but they’re engaging), etc. Like Kaiser said, Meghan is #1 because people love her and love to hate her – but the haters don’t realize that they are contributing to her name recognition.

  9. Watson says:

    Wait…Will and Kate’s Twitter popularity trailed behind everyone in their family, including Diana who’s been dead for 23 years now?! Wow. No amount of covid choo choo trains, big questions or photos with their kids could pull public interest. They need to re-strategize and work otherwise the monarchy is dead once he becomes king.

    • Ginger says:

      Prince Phillip was just below Kate and he retired a few years ago lol. Will and Kate are very unpopular

  10. Gail says:

    My rage is building, I am about to light up Kensington palace with it 😂😂😂😂😂😂🤣

  11. Sofia says:

    Absolutely not surprised. Love or hate her, people are talking about. But genuinely surprised at Charles being higher than William and Kate but you are probably right and it was more (or all) to do with the crown

  12. February-Pisces says:

    One thing the Keens needs to realise is WHY they are boring. There is no narrative to them, no story to follow. The last 4 years of harry and Meghan will be talked about for decades to come. There will be books, films and tv shows and documentaries dedicated to it because is have been a monumental time in the RF lifespan. Meghan has already made the history books. Charles and Diana married nearly 40 years ago, and still 23 years after her death we still talk about Diana, because her life was a soap opera. And it’s the story that makes them interesting. Willie and Kate buried all the interesting bits about themselves and their relationship. In decades from now what are we going to say about the story of Kate Middleton? Being ‘perfect’ and having great hair isn’t going to make her memorable and she will leave no legacy behind.

  13. S808 says:

    I’m not shocked about Meghan and Harry but W or K not even cracking the top 5 is kinda shocking? Diana still that girl even after death, phew.

  14. AmelieB says:

    Does anyone else see the pen marks on poor Prince Harry’s neck in that last picture? Was the photographer using the picture as a notepad? What is going on?
    I’m not sure if this is possible but I would be an amazing opportunity if researchers could use the Meghan haters in a study and find more ways to combat racism, sexism, and etc. I know it is probably not possible but I really want our society to move forward and it would be nice if people could identify and understand their hatred.

  15. Thirtynine says:

    Charles still coming second to Diana…..