Kate Moss: Festival style is over, hats are over, but balaclavas are chic

Kate Moss is the new creative director and “face” of Diet Coke. Which is just a funny collab overall, given Kate’s history, but I bet the pay is amazing. Kate brought in her own style team and she wore all of her own clothes for the print ads. She also chatted with Dazed about what went into the ads, why Diet Coke (she loves Diet Coke) and what’s chic and what’s not chic. Sidenote: Diet Coke superfans are some kind of lowkey cult. I drink Diet Coke sometimes – especially the fountain DC at McDonalds, which is SO GOOD – but I genuinely prefer Diet Pepsi. All that being said, it does not surprise me at all that Kate Moss is partnering with the cult of Diet Coke. Some highlights from Dazed:

Why girls drink Diet Coke: “Because with ice and a slice, it’s the best drink!

She wore all of her own clothes for the campaign: “They’re all my clothes. That leopard jacket was June Carter Cash’s that I got in an auction when they sold a lot of their stuff, when they both died. The lace was for one of my birthday parties. I had a white one from Kate Halfpenny, who does wedding dresses, and I was like ‘Oh my god, could you make one in black, green, yellow, red, and white?’ I had five for my birthday, so all through the night I changed colour. It was a good dress, and a good party.

Putting the looks together: “And I said: ‘Just come to my house’, because everything I have had come out of storage and was in my barn. I’m photographing everything and numbering everything. And everything is a memory. I can’t even go in there. It’s too much. It’s too emotional. It’s like I remember wearing everything, every dress…. Things come back and I’m like ‘Wow I haven’t seen that in 20 years’. I haven’t even gotten through the shoes and accessories.

Her favorite things in her archive: “The John Galliano Union Jack jacket. And then what else? I mean, there’s so many things, like little Ghost numbers and little Margiela numbers, and all these things. Helmut Lang that I used to get as payment for doing the show. When I was 17, 18.

She loves being less visible as a celebrity: “Yeah, I like to be able to walk down the street with my dogs. I do it every day. I don’t do, like, sunglasses and hats and security guards. I walk down the street by myself with my dogs. And nobody looks. Someone might ask for a picture, and I just say no.

She never thinks about her famous face: “I never think about it like that! Because then I would be all like that [sunglasses and hat]. I like to think I’m just a normal person, and [everything else] is just my job. When I walk down the street I’m just normal, [people] treat me normally. I’ve been around a lot of people [who try to disguise themselves] and the more they do it, the more attention they get.

Whether trilby hats are chic: “Oh, trilby? Not pork pie? Pork pie… not chic! Fedora? Chic. Hmmm. No hang on. No fedora, not really. I’m a bit over hats. But oh! I did buy a balaclava. Amazing! A striped balaclava from Marc Jacobs the other day. Gorj!

[From Dazed]

Moss also says that heatwaves are “not chic” and that Coachella style is “gone completely.” I was thinking about hats recently and the celebrity mass delusion that trucker hats were somehow stylish,, remember that? That was twenty years ago and it was the worst. It does feel like we’re moving away from all kinds of hats in general, as always, Kate Moss has the finger on the pulse of the fashion industry. Anyway, I always love when models talk about their own fashion archives. Naomi Campbell basically has an airport-hangar devoted to storing all of her fashion archives. Kate has her stuff in a barn? Amazing.

Photos courtesy of Avalon Red.

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13 Responses to “Kate Moss: Festival style is over, hats are over, but balaclavas are chic”

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  1. Normades says:

    Kate Moss has always been my forever style icon so I was super disappointed that she broke her legendary silence to testify in behalf of Depp. His whole smug face during her testimony was just so gross.

    • Nievie says:

      in Moss’s defence though- if Depp never pushed her down the stairs then that was the truth etc. Maybe she just wanted to put that to bed. However that cannot be taken as a reason why he wouldn’t abuse Amber Heard. He was an industry darling and on top of the world when he was with Moss….by the time he married Amber Heard he was a drug addled bitter old man, hideously in debt and a string of crap movies. People change – and Depp 100% for the worse

    • Summer says:

      @Nievie, I agree. After all, Amber Heard is the one who brought up Kate Moss and implied it was known he pushed her down stairs. If that didn’t happen, it is fair for Kate Moss to refute it. I don’t think she has otherwise said a word weighing in on the Depp abuse, broadly defending him etc.

    • pixylooloo says:

      Listen to her desert island disks, it’s really great! But she touches on the Depp case and just says she is purely saying from her experience and didn’t want to be apart of that lie.

  2. girl_ninja says:

    I do not like the taste of ANY diet cola at all. You can taste the difference and it is evident. Same with those sports drinks.

    As far as not wearing hats and only balaclava, a striped balaclava at that spare me. Wear what you want.

    • Noki says:

      Diet drinks especially coke seem to me ten times sweeter,it leaves a sickening taste.

    • Yowz says:

      Lockdown improved my locks via you tubers; can now work w greys AND do foils w the exact right color/tone. Even found a way to give it shine and style. So -personally- hats ruin hard won victory of an eternal good hair day. Balaclavas and Diet Coke are rarely chic- one smashes down th’ do, the other, just TOXIC

  3. Noki says:

    I legit only heard what she sounded like in her court vid this year. She has always been so mysterious,its actually refreshing for someone with such a famous name.

  4. Seraphina says:

    Maybe it’s my sinus headache but I first read “baklava” and was like, why is she talking about baklava???
    Second, COVID has taught me no more slave to fashion. Over it. Could be my age too but over it. Plus, I love hats. Real hats and I will continue to wear them. Even if I’m out of fashion.

  5. TikiChica says:

    I don’t drink much soda, but when I do, I go for Cherry Diet Pepsi.

  6. BayTampaBay says:

    Claudia Schiffer has archived her fashion collection in an airplane-hangar too.

  7. Mabs A'Mabbin says:

    I’m never going out in the daytime without a hat ever again lol. The past three years have that habit fully secure.