Eva Mendes’ latest business incarnation is Domestic Maven. She dabbled in home goods with a Macy’s collaboration a while back, but it didn’t really get its footing. More people see her as an actress who transitioned into fashion with her New York & Company line, which I think is quite cute. But she seems to be pivoting away from that. We learned in May that Eva partnered with SKURA Style to make a sponge. Now they seem to have expanded to towels. So home cleaning tools and orderly households is Eva’s new venture. And to promote that, she told People that her house isn’t clean. Not always, at least. Because she has kids. Well, it’s a unique approach, I’ll give her that.
What she considers home: (My home is) my man and my kids. Wherever they are, that’s just what it is.
On her business ventures: It’s one of those things where it’s the same way I was when I was 23 going into the business becoming an actress. I stay open to things, and when an opportunity presents itself — or now I’m at the point where I can create opportunities — I just follow what I’m passionate about. But I’ve always loved anything having to do with the home and making it more beautiful and more clean.
She’s learned to embrace the mess: My house is not always clean. I open my closet and it’s messy and it’s okay! I have two children so it’s impossible. Having kids, you have to be okay with a mess. But the point is when my house is clean, I feel better. My mental wellness is literally connected to how clean my house is. I just don’t like dirty — there’s a difference for me.
“(My home is) My man and my kids. Wherever they are, that’s just what it is.” This is one thing I really admire about Eva. Ryan Gosling’s fans have been making her life miserable since they started dating but she does not back down from how solid they are as a family unit. It’s not floral, nor is it apologetic. And I bet they have a really fun house, too. Especially since Eva has said their families are involved. There’s a lot of life in that home.
Which leads to mess and that brings us to Eva’s point. It sounds to me like Eva is trying to differentiate “dirty” from “messy.” To that point I agree. Her daughter Esmeralda is seven and Amada is six. Kids at that age seem to shed toys, clothing, and various kid paraphernalia throughout the house while you aren’t looking. Sometimes when you are looking, it’s outrageous. But many parents keep their houses clean, even while navigating the mess. Meaning counters are wiped, carpets are vacuumed or floors swept, and bathrooms are generally sanitized under the mess. Although my mental wellness needs both. Clutter in common areas will start to get me just as much as a jam smear in the sink. But Eva’s right, it is much harder when you start multiplying the number of people in your home. Clutter and noise: the two best birth controls on the planet. At least Eva can always do a nice sink full of dishes to unwind from a day of dealing with messy kids.
I like Eva, she seems nice, keeps her personal quiet without being paranoid about it. Regarding mesiness, dirt and children…. sigh. My kids are 5 and 2, we live in a small two bedroom apartment and it really needs several times a day of picking toys up and putting them away, leaving a generally clean kitchen, bathrooms and living room just to be comfortable. My living room floor must be swept and mopped at least once a day or else it’s a pigsty. Plus my husband and I both work from home. I find that the FlyLady system (morning routine, evening routine and zone cleaning) work for my squirrelly, perfectionist, disorganised self.
I agree about FlyLady. That system works, and it’s easy to incorporate into your life. I used to read her website daily.
I’m glad she admits her house is messy. I’m sick of the “my house is clean,so I’m better than you” types I have in my life. I do my best, but with 2 young boys and house full of animals there is only so much I can do. Plus, we have fun, we make messy crafts, we bake, we play games which makes it all more challenging.
P.s my house is actually very clean there just happen to be clutter everywhere.
I’ve gradually let things slide more and more over the years. I’m a single mother with three boys and no family around, so there is no break. Something has to give and that’s the house.
When I’m at the end of my life, I’m pretty sure I’m not going to look back and wish I’d done more housework.
Can’t believe their kids are that old already.
I’d rather live in a messy house than that perfect beige clinical existence a certain mother boasts.◉‿◉
I think I’ve finally gotten my house and myself under control. The kids make a mess in the next room while I listen to them and clean up the kitchen. They have to help clean up most of their mess, but that really just involves dumping their stuff in their left-in-the-living-room baskets and putting the cushions back on the couch. I run the robot vac once a day. Occasionally everything needs a wipe down and sweep/mop and the kids have to vacuum their rooms about once a week. Otherwise, I think the big change is I’ve just let it all go. If you keep the clutter out, make the kids do their share, hit the nooks and crannies every once in a while and mostly don’t sweat the small stuff, it’s all going to be fine.
Those sponges are highly toxic to the environment. Its irresponsible for people (especially those who have kids) to put out new products made of unsustainable materials, c’mon, if you don’t give a sh*t, that should be judged.
Actually Skura sponges are entirely sulfate-free and biodegradable. Do some research.
She is totally beautiful and I love every piece of clothing she’s ever worn. So fashion forward!