These are the new images for the 2010 Candies’s ad campaign featuring Britney Spears. Guess who the ads were photographed by? Annie Leibovitz, Terry Richardson and Mark Seliger. What the hell? In Leibovitz’s case, I suspect it was all about the money. But the others? Really? You’re going to sign on for a Britney Spears ad campaign? Maybe it’s not that bad. And yet, stranger still, is that the ads feature a de-weaved Brit, looking sexy and cute. This is how Britney looked the last time we saw her – brunette, weaved, and sketchy. Why couldn’t that Britney be photographed for Candie’s?
Britney Spears may have been the star of her latest Candie’s spring 2010 ad campaign, but she was still starstruck by the famous faces behind the camera.
Famed photographers Annie Leibovitz, Mark Seliger and Terry Richardson each shot Spears for the campaign, entitled “Britney Spears Through the Lens.”
“Annie, Mark and Terry are three of the biggest photographers in the world — I am honored to be working with them for my Candie’s Only at Kohl’s ads,” Spears said in a statement. “It was an amazing shoot, and I know my fans are going to love the cool images.”
The photo shoot — which took place at Paramount studios in Hollywood late last year — had three different themes for each photographer.
Leibovitz’s photos feature Spears against an industrial backdrop, while Richardson photographed Spears on a plain white set with colorful props. Seliger, however, created elaborate sets, such as a French burlesque-inspired pink dressing room and a field with a custom-designed pink Harley-Davidson motorcycle.
“This is the most exciting shoot we have ever produced for Candie’s,” Dari Marder, the chief marketing officer of Iconix, said in a statement.
The Candie’s Only at Kohl’s campaign will debut with a four-page insert in Seventeen magazine and can also be seen in fashion magazines and on billboards nationwide.
[From Us Weekly]
My favorite is this one (below)… do you see it? The threat of the pink wig? It’s there in the background, haunting Britney and haunting us. The pink wig is coming back, you know it.
Images courtesy of Women’s Wear Daily.
I wonder if she ever gets tired of always being “on” and always having to look sexual. I wonder if she even has any idea that she could be more than just T&A, or if she thinks that’s all she’s good for. She DID have that breakdown so I imagine she has some awareness of it, but it’s gotta be tiring to always have to pose in some “sexy” manner. It’s gotta be even harder since she really isn’t sexy any more and she has to know it, but I suppose that’s what you have to deal with when you overemphasize one aspect of yourself and completely exclude anything else. Poor Brit…it’s not her fault though. She tried to break free from her programming but it didn’t work, and now here she is, the same old one trick pony that she’s always been. Sad.
Kaiser you so naughty!
I think she looks good. Hopefully now she will be okay.
I don’t think she’s bright enough to make good decisions about her career- or she has very little sense of self and so she puts out the T & A because it’s all she knows.
It is sad. Makes you just want to take care of her. I don’t read the gossip waiting eagerly for the pink wig the way I wish bad things on Lohan…
She looks adorable in the ads. Love the hair. Wish she had some clothes on. I’m a little surprised Leibovitz (sp) shot them for Kohl’s, but hey.
@ zebra hat you said it all…
Holy photoshop,she does not look like that.
Photoshopped to within an inch of her life!
Annabella…great comment.HAHAHHA.
It’s so apparent she has been photoshopped. That girl does not look good these days. I’m tired of people sugar coating everything and saying she looks healthy. She doesn’t. And I’m also tired her her silly “I’m a teenage princess look” She tries so terribly hard to look as she did when she was 16.
Who. Are. They. Kidding.
Do they think no one ever sees photos of these celebs outside of these ads? We all know they look NOTHING like this. Britney, in particular, is a creation of epic fakery – she doesn’t really sing (and why would anyone buy a ticket to watch her lip synch the studio-created songs?), and she doesn’t look 16 anymore. Her “professional” image is a complete avatar.
Kaiser–Britney had a mental breakdown; she is a sick woman, and I don’t think all your “pink wig” comments are funny. It’s like you’re wishing her to break down again! Not cool.
Is that expression of total disgust on her face supposed to be “sexy”?
What bothers me about Britney being an advertising model is that she is taking yet another job that should be filled by someone qualified i.e. attractive.
How much polish are they going to put on this turd? This world is full of beautiful people yet we continually see Britney, Lindsey and Paris pitching products. Has the advertising industry already run out of models?
In the picture with the black dress, I think she looks pretty – how is that even possible?? I know what she looks like in real life!
candies is still around? ugh.
It is sad and sick that she is just the same old record repeating. Personally, I don’t think her breakdown was her trying to break free from the first PapaJoe(tm) Jamie Spears. I think she just thought she was living in the fantasy world of the rich and famous she thought existed. Maybe because our music channels don’t play music anymore…
Either way, this is sad. She’s worked for candies many many times and I don’t see how she is sustaining any kind of good vibes for them.
She makes money for two reasons: People make fun of her, and people want to capitalize on times when other people make fun of her.
That’s Britney? No way. Looks like her pink wig though.
damn you photo shop!!!
its unfortunate with all of her money, she could not take a break and maybe study acting or art and just chill lax for a while..
her PEOPLE made her crazy! pink wig and all, smdh
she’ll never be ok mentally again, because of where she is and what she has to do, to feed everyone
Kfed, her mom and dad, sister, her sister’s baby and her kids, manager, personal assts..and a slew of folks holding secrets.
they keep making her something she is not..
poor kids
I think she looks great! Britney is super cute and seems very nice. She may not be that smart but she never claimed to be. We go to her shows for the experience. No one ever claimed she is the best singer in the world but she is a great performer. Quit projecting your wishes onto her. She is what she is and just accept or don’t click on her article. She never did anything bad enough to deserve such scorn.
Don’t love Candie’s. Love Britney (a million times over). She is faboosh. Get it girl.
Agree with anonandonan – there are so many beautiful models out there that could do this and wouldn’t need the photoshopping that Shitney spears needs; I’m guessing that her pr team is driving this for easy bucks as she can’t read and won’t study acting; but jeez how stale has much of a pop culture become that this lame celeb is still in the news?
She looks fab. Love these photos of her. She should hire stylist in real life and look like this all the time.