Matthew McConaughey and his wife, Camila Alves, are co-owners of Pantalones Organic Tequila, a company they launched in 2023. Over the past two years, they’ve done some really cheeky marketing campaigns, many of which involve Matthew doing a normal, everyday activity sans pants. Last November, they cleverly recreated the iconic How to Lose a Guy in 10 Days poster, with Camila standing in for Kate. The ad was titled “How to Lose Your Pants in 10 Ways” and Pantalones also released 10 themed cocktail recipes with hilarious names like “Yellow Dress” and “Rom Com Rita.”

Camila and Matthew’s most recent advertisement is another throwback, but this time, it’s not referencing one of his movies. This week marks the 26th anniversary of Matthew’s infamous naked bongo drums arrest, so they playfully acknowledge it by having Camila reading his arrest report as Matthew taps on a set of bongo drums. They also released another new, signature cocktail to go along with it called “Pantsless & Famous.”

Matthew McConaughey is no stranger to laughing at his antics from his youth, but now he’s fully embracing one of his more outrageous incidents that is still iconic to this day. In a new ad for Pantalones Organic Tequila, McConaughey, 55, revisited his first and last run-in with Texas police on October 25, 1999, alongside his wife, Camila, when he was arrested in his home while playing bongo drums and smoking marijuana naked.

“If playing the bongos in my birthday suit gives us an anniversary worth raising a glass to,” McConaughey tells PEOPLE, “I’ll pour some Pantalones and cheers to it.” Camila echoes this sentiment, adding, “Only Matthew could turn a night like that into something we celebrate with tequila.”

The video begins with the legendary voice of Steve ZirnKilton from Law and Order stating, “What follows is a real police report; no names have been changed because he was totally guilty,” before the couple performs a dramatic reading of what took place, with Camila reading and McConaughey beating on a set of bongos and adding in a little more flavor to the story.

He first recalls the time of the incident being 2:36 in the morning when Camila begins reading. “The report says 2:37,” she begins, with the star looking in the camera and mischievously adding that they were late. “On arrival at the location, I could easily hear very loud music, dancing and playing bongo drums.”

As she sipped from her glass, she continued reading, “The nude subject yelled, ‘Why are you here? You can’t be in here,’” with her husband repeating her words back to her, eyes closed and rhythmically beating the drums.

The report also (comically) noted his eyes being “glassy and bloodshot,” to which McConaughey replied: “And?”

The couple, who tied the knot in 2012 and share three kids — Levi, Vida, 15, and Livingston, 12, toasts and laughs with Camila noting that she can clearly see the incident in her head as if she were there. “Because it’s happened about 45 times since,” McConaughey added.

To further commemorate the infamous morning, the brand created a signature cocktail, the Pantsless & Famous, as a play on the classic cocktail Naked & Famous, which includes Aperol, yellow chartreuse and fresh lime juice.

[From People]

“Why can I see this so clearly?” “Because it’s happened about 45 times since…” The implication that MM hasn’t given up playing bongos while stoned and in the nude made me chuckle. Camila is such a good sport. When that’s your one and only arrest, you gotta poke fun at it, right? Do you think they honor the anniversary every year? There’s no way that their kids don’t know about it/haven’t seen the pictures. The Law and Order theme was a fun touch, too. I also really like that they do the signature cocktail recipes to go along with their ads. They did the same thing this past May when they became the official tequila of pickleball and came up with a “pickleball margarita” recipe. I appreciate the personalized touch. It gives people a reason to pay more attention than they otherwise would have.

photos credit: James Shaw/Avalon