American chocolate tastes nasty to Europeans because it has butyric acid


It’s beginning to look a lot like chocolate, everywhere you go… at least at my job. I’ll never forget my first holiday season with this company when I learned of Wilbur buds. A client sends a few boxes to our office every December, and when a coworker came to pick up their package and realized what it was, they ran to yell down the hall: “THE WILBURS ARE HERE!” Adding further glucose to the cocoa fire, another client routinely sends a veritable tower of Ghirardelli and Lindt confections. For a few years in a row now I’ve been tasked with doling out the goods in the communal kitchen a few items at a time; it’s the only thing standing in the way of us demolishing the whole pile at once.

So yeah, the chocolate abounds and adds to the pounds this time of year. And if you’ve ever had the feeling that December treats taste better than Halloween fare, it’s not your imagination, there’s a scientific reason for that. Turns out there’s a notable difference between European and most American chocolate. While all bars have the basic foundation of cocoa powder, sugar, and cocoa butter, the introduction of milk in the late 1800s led American manufacturers — with Hershey’s leading the charge — to develop a stabilizing process so the milk wouldn’t go bad. That process is still used in America today by many companies (though not by Wilbur and Ghirardelli, phew), and results in butyric acid, which is totally safe to eat! But smells like vomit to some, including the refined palates of many Europeans:

People from the United States who have grown up with household names like Hershey’s and Reese’s adore the classics. In fact, a 2020 study found that American chocolate consumers are especially influenced by childhood memories — holiday treats, campfire s’mores, Christmas candies. All sweet, sweet memories, but the same flavor that evokes nostalgia for Americans is the very one that turns the stomachs of many Europeans.

During the early 20th century, when refrigeration wasn’t reliable, the chocolate brand Hershey’s adopted a milk-stabilization process involving controlled lipolysis. The method kept milk usable for large-scale chocolate production as it traveled across country, but it also created butyric acid as a by-product. Butyric acid is perfectly safe to consume, but it’s the same compound responsible for the smell of rancid butter, Parmesan cheese, and vomit. So, an acquired taste, to say the least.

For Americans, that tangy note became the signature flavor of a childhood favorite. For Europeans raised on creamier chocolates, that same flavor can be… disturbing.

So, are all Europeans living in sweet, chocolate harmony? Not at all. For example, British chocolate uses more sugar and can include vegetable oils in place of cocoa butter — recipe tinkering that some argue means the resulting product isn’t chocolate at all.

The legal definition varies by country and region, but usually comes down to the required amount of cocoa solids present. Regulating the content ensures the customer knows what they are getting.

In the European Union, for example, milk chocolate must have at least 25 percent cocoa solids while dark chocolate must have at least 35 percent. The laws are the same in Canada. In the US, however, the FDA stipulates milk chocolate must have at least 10 percent chocolate liquor (which contains both cocoa solids and cocoa butter) while dark chocolate must contain 35 percent chocolate liquor.

With rising global demand and pressures on cacao production, chocolatiers everywhere are adapting. Still, one can’t help but wonder what ancient Amazonians would make of what we’ve done to their precious beans.

[From IFLScience]

Of course Americans brought notes of “rancid butter, Parmesan cheese, and vomit” to the chocolate party. Americans have basically given the same treatment to the republican party. Though I must say in my meager defense drawn strictly from personal experience, I’ve never taken a bite of Hershey’s, Reese’s, Nestle’s, Ghirardelli, etc and thought it tasted like bad butter, cheese, or throw up. I’ve had plenty of chocolate that just tasted bad, but I’ve never picked up those specific repugnant flavors. No, the only vomit I’ve encountered in relation to chocolate has come from instances of serious overindulgence, and I’ll leave it at that. I do wonder how this morsel of science could factor into the burgeoning production of lab-grown chocolate. I guess what I’m really saying is, I can’t wait to see “No butyric acid so it doesn’t smell like cheese!” printed on a candy bar wrapper someday soon.

Photos credit: Germans Aļeņins from Pixabay, Victoria from Pixabay

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36 Responses to “American chocolate tastes nasty to Europeans because it has butyric acid”

  1. Milly says:

    Not gonna lie. I only eat European chocolates.

    • Thelma says:

      Me too! For everyday choc, Smarties for eg taste better to me than M & Ms and U.K. Cadbury chocs taste better than the same ones sold in the US.

    • Herrgreter says:

      Same (I‘m from Germany though so it’s convenient).
      But I once had Hersheys kisses and thought they had gone bad because I really tasted and smelled vomit. And now I know why 😀

    • PunkyMomma says:

      Same here. I also think Hershey chocolate taste like vomit.

      Cadbury UK list its first ingredient as milk; Cadbury US (Hersheys) lists its first ingredient as sugar.

      If you buy a Cadbury bar in the US, check the ingredients.

      • Calliope says:

        I was suspicious of Cadbury in the UK (I love the eggs in the US, but more for nostalgia than anything else) but when I had my first flake? Incredible! I also never liked Lindt chocolate in the US but it was *amazing* when I tried it in Switzerland. It’s just not the same in the US.

    • BeanieBean says:

      Ditto. And mostly dark chocolate, too. Although I do live here in Hawaii where there’s chocolate made from cacao that’s grown here, so I will buy locally sourced chocolates.

      I noticed in the photo accompanying this article is the Ritter Sport bar. I LOVE their hazelnut-dark chocolate! Divine! And I remember my trip of a lifetime to Italy (ten days in Rome) where pretty much everything was hazel nut-dark chocolate. Heaven!

  2. Tuesday says:

    My work secret santa loaded me up with Lindt and Ghirardelli yesterday. Hooray!

    • BeanieBean says:

      I recently started shopping at Costco because they are pro-diversity. I had always avoided it because the idea of paying for the privilege of spending even more money is repugnant to me, and I’m a single person so warehouse-sized food never made sense. BUT–I’ve learned to adjust. Last month I bought a Costco-sized package of Lindt truffles which I was SURE would last me through the new year but…nope. All gone! Those are soooo good!

  3. Gayle says:

    When the Aamerican conglomerates took over Cadburys and Mars chocolate in the UK, Ireland and Europe, they ruined the taste and now it tastes like american chocolate. So many companies are using palm oil in their chocolate recepies because it’s cheaper but it has ruined those brands for me. Even Lindt (I believe) has dabbled with palm oil. So now when I’m shopping, I look for palm oil free chocolate and that’s what makes it into my basket.

    • Blair Warner says:

      The same happened in Canada. Up until at least 2000, our Cadbury milk chocolate used to be divine and creamy with a unique delicious flavour – but when Cadbury was bought by Mondelez, everything changed. Now it’s bland chocolate sugar and tastes like every other cheap chocolate bar.

      With the current rise in cocoa prices, I’ve noticed most North American corporate brands changing their formulas and using even less real chocolate. Bought some M&Ms last week for a gingerbread house and they don’t taste like anything.

      Lindt dark chocolate has been my go-to for years, but with the cost increasing rapidly … what’s a chocoholic to do?!

  4. LOLA says:

    American chocolate also has a grimy/bitsy texture which is really unpleasant. It isn’t a natural tasting food!

  5. Helonearth says:

    First time I tried Hershey’s I didn’t finish the bar. It wasn’t the smell but the horrid aftertaste.

    A little history – in World War 2, UK chocolate makers changed the recipe to include vegetable fat as milk was rationed. As the country was bankrupt after the war and under rationing until 1956, they never changed it back.

    Recently, McVities and Nestle have changed their recipes and are using less cocoa in the UK. They are now unable by law to call some of their products chocolate bars and instead are required to state they are chocolate flavoured or have a chocolate flavour coating.

    • LadyMTL says:

      Same re: Hershey’s mik chocolate. On the few occasions that I had any I found it had a horrible sour aftertaste, though it tasted okay as I was eating it. It probably doesn’t help that I generally prefer dark chocolate to begin with.

  6. manda says:

    I don’t eat chocolate very much, but I do love a plain hershey’s bar. I learned about this vomit flavor years ago, and I can actually detect it, but I guess it goes with the chocolate? IDK, I like hershey’s; I don’t like nestles, I don’t like ferroro rochet, I don’t need any of it, I’d rather have something salty

  7. lisa says:

    maybe that’s why ive always found milk chocolate disgusting

  8. Deering24 says:

    Ugh. This is why Aldi’s Moser Roth and Choceur chocolate lines are all I go for. Great flavors, innovative candy…and consistently delicious.

  9. Tis True, Tis True says:

    Laughing hard. I’m nearly retirement age and I’ve never heard anyone say American chocolate tastes like vomit. Had people say they prefer European (duh), but not that.

    Was scrolling down to comment that now every time the topic of chocolate came up, there was going to be a tiresome chorus of people saying it tasted like vomit (as opposed to generically bad). But reading the comments, it’s already here! Shaking my head.

    • Jo says:

      But it does genuinely taste like vomit? No hyperbole, it’s just what it tastes like? But then again, I am from Europe, so…

      • Preston says:

        It feels like the power of suggestion. How often does one eat vomit to know what it tastes like?
        I don’t care much for Hershey’s. (Although it does pair well with almonds and marshmallow.) It’s definitely an acquired taste and it has its fans, but the same is true for barley sugar, humbugs, licorice all sorts, and lots of other weird things you’ll find in European sweetshops.
        And it’s not like you can’t get excellent American chocolate in almost every supermarket. I recommend Chocolove if you’re curious.

        *Dunno how true it is, but legend is that the US Army commissiond Hershey’s to make candy bars for servicemen in WWII, but told them not to make them too tasty or else they would get eaten before dinner. As a result an entire generation of Americans returned with a patriotic jones for the addictive taste of bityuric acid.

      • BeanieBean says:

        @Preston: it’s not a matter of eating vomit to know what it tastes like. You taste it every time you do it. And most of us don’t vomit that frequently, so the taste is actually quite memorable. I can even tell you the last time I vomited (August 2020). I hate vomiting so much it always sticks in my mind, taste, smell, everything.

    • Ange says:

      Not only does it taste like vomit but it has a plastic like, revolting texture. The saying didn’t come out of nowhere, the chocolate is genuinely gross.

      Being Australian, our chocolate has to be made with a higher melting temperature in mind so ours also has changes but thank goodness it’s not that!

  10. Sue says:

    My friend brought me a Kit Kat when she came back from visiting her home country of Pakistan and it tasted sooooo much better than American Kit Kats.

  11. Blithe says:

    I don’t like milk chocolate, and even as a kid, I held on to my allowance so I could buy Cadbury treats from a local store that imported several European brands. My favorite chocolate brand of the moment is Chocolove — which I highly, highly recommend. I just learned from Wikipedia that the brand imports their chocolate and cocoa butter from Belgium, so, I’ve apparently been munching European chocolate all along — I just didn’t know it.

  12. goofpuff says:

    Yeah European chocolates rule for me. I’m not the biggest fan of American chocolate unless its special chocolate for real chocolatiers which we should support those small business owners! They make amazing chocolate! Cacao and Cardamon is my favorite!

  13. Sankay says:

    Does anyone know if Sees candies are made with this acid. This time of year I usually like the Sees dark chocolate candy and lollipops.

  14. MsIam says:

    I don’t know if it’s just my grown up palate but I think chocolate Candy does have a weird aftertaste now. I’m talking about the stuff you buy in the checkout line like Twix or Kit Kat or Three Musketeers. Those used to be my childhood favorites but now? No thanks. Plus I’m trying to head off Type 2. Diabetes so I only longingly watch chocolate from afar now.

    • BeanieBean says:

      I’m willing to bet that no matter your age, the ingredients have changed since your childhood. So it’s not just a changing palate, although I’m sure that has something to do with it.

  15. likethedirection says:

    Resident Celebitchy chocolate maker here, you might remember me from my comment on the “is As ever selling chocolate?” post lol.

    While it’s true that *mass-produced* American chocolate is hot garbage (and yes butyric acid does taste like vomit to me), *mass-produced* chocolate everywhere is hot garbage, too — here’s looking at you, Cadbury. These big companies — yes, the European ones too — buy subpar cocoa beans, overroast them to hide imperfections, then drown them in sugar and milk. That’s not chocolate in my opinion, that’s candy. The US does have a lower standard for what can be legally called “chocolate” (I think 11% actual cacao product versus something like 30% in the EU), which is where Hershey’s in particular gets is deservedly bad reputation. But at the end of the day, they’re all buying the same cacao with child slave labor in the supply line. How else could they make and sell it so cheaply?

    The US has no shortage of *incredible* chocolate and has in fact been at the forefront of the craft chocolate movement, where chocolate makers roast cocoa beans with the same craft and care a winemaker would treat grapes. Many test roasts, many iterations, all to bring out the nuanced flavors inherent to the bean. If you’re interested in trying real chocolate, check out some of these American makers: Dandelion, Dick Taylor, Askinosie, Manoa (they grow their own cacao in Hawaii!), Spinnaker (my personal favorite, no affiliation I’m just a big fan), Goodnow Farms, French Broad.

  16. Elly says:

    I remember the whole family anxiously awaiting our Christmas package from our grandmother in England. The Cadbury bars, Roses, Crunchies and Smarties were eked out by my mom like they were gold. I just don’t enjoy chocolate these days like I did then.

  17. Emf999 says:

    Irish person living in US. Hershey’s totally tastes like vomit to me. It was quite a shock the first time I tried it.

  18. Cee says:

    I’m neither american or european, and I agree. I do not eat chocolate (or caramel, ew) when in the US. I prefer European over American. However, most of the chocolate I consume is made in Argentina and I prefer that.

  19. Cadbury Eggs says:

    This explains why I am not a fan of milk chocolate. I always feel let down when I eat it, like something is off. Too sweet, not enough chocolate flavor or something, now I know it’s American milk chocolate! Give me dark chocolate any day of the week, and just a hint of sweetness.

  20. Laura says:

    This is why I only eat Sees

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