Gwyneth Paltrow had a Nashville loft remodeled, decorated for 2 month stay

Photo by: MC/AAD/ 2010 5/26/10 Gwyneth Paltrow at the National Movie Awards

I’m sorry I’m getting to this story a little late, but I didn’t even know if I wanted to write about Gwyneth Paltrow’s dumb, snotty ass today. In this week’s very special GOOP, Gwyneth is showing off photos of the loft that she had renovated and decorated – in Nashville. Just so she could deign to live somewhere peasanty while filming in Nashville for two months. Because a hotel just wouldn’t do, and neither would an already furnished house or apartment. Heavens, no! Don’t you know the stench of “peasant” reeks in those places?!? So Gwyneth had the producers of her “very limited independent film–scale budget” film fund her little renovation project just so she could have someplace fabulous where her children wouldn’t have to interact with peons.

With a very limited independent film–scale budget, Annette Joseph transformed an ideal (yet very raw) two bedroom downtown Nashville loft into a cozy, light filled space that was just perfect for my family’s stay there. Housed in a building called “The Icon” in the up-and-coming “Gulch” area, Annette and her team worked tirelessly and achieved the unachievable in 10 days! Below, Annette chronicles how it was done. She is one impressive lady.

[From GOOP]

Look at this place – this was all done for Gwyneth, according to her style and specifications. And she’s bragging about this sh-t on her GOOP. To make this interesting, I’m going to tag these photos with comments in the voice of Goop.

“This is where we can look out of the window at all of the poor people.”


“The kitchen – this is where I make my special juice detoxes by hand. Because I’m always constipated.”


“The marble is fake, like my affection for anywhere not London or Spain.”


“You are not even allowed to fart in this room.”


Gwyneth also included some pre-renovation photos of how terrible the loft looked before she deigned to remodel it. It did look rough, to be fair to her:


Photos courtesy of GOOP.

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56 Responses to “Gwyneth Paltrow had a Nashville loft remodeled, decorated for 2 month stay”

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  1. LindyLou says:

    Whatever Princess P wants, princess gets. Ugh.

  2. Melinda says:

    LMAO at the captions to those pics!

  3. lucy2 says:

    OMG, your captions are hilarious.

    A whole new kitchen (at least $20K) and all new furnishings (at least $25K), plus tile and other stuff, PLUS paying people to work non stop really long hours, you have to figure it was at least $100-150K, if not more. For 2 months.

    If I were an investor on that small, independent film, I’d be pretty pissed.

  4. Livia says:

    Odd. I never noticed this before: she has no earlobes. Maybe she can get a peasant to knit a pair for her…

  5. mln says:

    Wierdly I like her she is a totally spoiled B but they all are and at least she is honest about it

  6. cowbell says:

    Nah, someone will scoop up that loft post Goopy residence and pay top dollar. Sounds like a good investment for the film and with goopy advertising it someone will want to buy where she has breathed.

  7. babycakes says:

    Curious if she has donated to the recent flood relief efforts in Nashville. I’ve never heard her mention one word about it yet it really was devastating to the city.

  8. WTF?!? says:

    She really needs to stop with the cosmetic tweakery. She’s looking less and less like GP and more like a 60 year old former Bond girl.

  9. imalawyer says:

    I wouldn’t be surprised if the building owner pitched in a bit. The sheer rentability of that loft now that Gweneth has “lived” there has or will skyrocket.

  10. sdcs says:

    Also, my first thought is that she was pitching that area of nashville, saying it’s up and coming…putting it on the map. the film will recoup it’s expenditures…and economic growth in the area may be a result, as well.

  11. Lucinda says:

    That was my thought too. The film will totally resell this place and get their money out of it when the film is done. It’s a nice looking place.

  12. Cinderella says:

    I agree that because of Gwyn’s association with the loft, the investor will see a better return. The place looks great.

  13. lucy2 says:

    babycakes – she actually does have a link to a donation site on her GOOP. I haven’t heard her talk about it at all either, considering how much she has talked about this Nashville movie, but at least she did put up the link.

    cowbell, hopefully you’re right and whoever spent all that money renovating it for her gets it back when they sell. It still just seems like quite an ordeal to go through for her, when she could have stayed in a hotel or a place that was already furnished.

  14. jen says:

    As an Interior Designer and an archi-phile I have to say I think it’s great that she did something to improve her work location while she was there. She’d get kudos for donating to the flood victims or whatever else. This may not be your pet “charity”, but she bettered Nashville by doing it. Beautiful design may not put food in the mouths of the hungry, but it can make you feel better about yourself without even realizing it which in turn can inspire you to be a better person, to achieve at a higher level. She may have done that for herself, but she left it for someone else to appreciate and the neighbors and community to benefit from higher home values, etc.

  15. Scarlet Vixen says:

    OMG-we’re picking on the fact that she has attached earlobes now?? How pathetically far will some people reach to attempt to insult a celebrity they don’t like for some random (and probably just plain silly) reason? They’re called attached earlobes, and while it’s a recessive trait millions and millions of people have them–just like redhair, blue eyes, etc. etc. *rolls eyes*

    I still SO don’t get the Gwyneth hate. I’ve been a fan for years and years and never ever found her to be repulsive or snotty. And I’m pretty picky about what celebrities I like and don’t like! She’s always come across and intelligent and earnest. As much as I love Celebitchy I’m increasingly more tempted to boycott because the Gwyneth hate is pretty lame, baseless and comletely overboard. Altho I don’t know if I can live without reading about Lindsay’s cracked out drama…

  16. original kate says:

    someone really should tell fish sticks that all encompassing black eye goo isn’t attractive. even for a princess.

  17. Leek says:

    I think it’s cool she did that. The building is named because it is going to have lofts in a neighborhood that is on the rise. She gave someone the opportunity to give it attention.

    There are plenty of things to make fun of her for but I just don’t think this is one of them.

    If someone came and did that in one of our cities it would be pretty effin’ cool.

  18. Truer says:

    This site says it best-–space.aspx

    Criticize it for what it is.

  19. Katija says:

    I would rather be trapped in an elevator with Spencer Pratt, Russell Brand and Ann Coulter for eight hours than have to spend one minute with this woman. She is so delusional and removed from the world that I’m surprised people are still even casting her in movies. Urgh – hate her, hate her, hate her.

  20. jen says:

    In response to the sickkitten link:

    The drum shade chandelier is gorgeous.
    And Chinese lanterns… on Christmas lights??? Are you 19???
    She remodeled in a very neutral manner with a few pops of color. Very smart for a quick turnaround.

    Try again when you get a sense of style.

  21. hawkster says:

    forced smile – eyes are NOT smiling

  22. Me says:

    If she stayed in a hotel for two months, that money is GONE. At least the loft was an investment, for all the reasons stated above.

    I think it’s lovely. The kitchen is just like the one in her Hampton’s house – maybe so the kids feel ‘at home’?

  23. Truer says:

    In response to the sickkitten link:

    See the Japanese lantern, bozo.

    The spelling of approximately got me.

  24. Miranda Ann says:

    A hotel large enough for her family in Nashville would have probably cost somewhere around $600/night. If Gwynnie and her kiddies stayed for 60/nights (2 months) the cost would have been about $36,000. And that doesn’t include the meals she would have had to order from room service for her kids because she can’t cook in a hotel. So add another $10K or so and that would be somewhere around $50K down the drain. Instead, the producers of the movie probably spent less than that to renovate and furnish this loft. The kitchen has mid-level appliances and the furniture looks like Restoration Hardware rather than high-end stuff. (The wages for the workers aren’t that much. They aren’t in NY or London, after all.)

    So, to the critics: The producers made a really smart move to renovate this loft rather than put Gwynnie up in a hotel. Now they have a beautiful loft to sell for around $150,000 and they end up making money. I have a feeling the producers of this small movie are quite happy with what they did and, no, Gwynnie is not a snob.

  25. dj says:

    This place looks sterile, stark and cold as I imagine her to be. Did I mention pretentious?

  26. Weekends Off says:

    I’m willing to bet the folks hired and paid to do all of that remodeling work were happy for the paychecks! Sounds to me like she stimulated the local economy just a bit…how is that a bad thing again?

  27. Truer says:

    Miranda, where the hell are your from that ANYTHING only cost 150K? Bottom line, if the bathroom didn’t look like old cement with mold dripping, they could have gotten a deal. Now the new owner has to pull off all of that tile and go for an aesthetic bathroom. No dice. This place IS a waste of money and I’m surprised Gwyneth posted this debacle. Everything she touches = One Big Fail.

  28. Majosha says:

    Was designed in 1995? I guess her style-related “expertise” has yet to encompass the digital age.

  29. danielle says:

    I didn’t think of the resale value of the flat. Some of the stuff was nice in it, but I found the overall effect very cold. And lol, was her husband there at all? ‘Cause I don’t know many guys who would care to live in a place primarily white, with splashes of hot pink.

  30. Carol says:

    I don’t get all the hate either. The loft is not to my taste, but I know a lot of people who would absolutely decorate in this modern style. I think it will sell nicely and like that she gave a small boost to the local economy and has a place on her website for donations. I only see a little hot pink in the living room, and those are just throw pillows Chris can toss on the other chair if they offend him so. For the most part I see white and charcoal; I think he could handle it for the few months they were there. I am more amazed by the thought of all that white and small children. She’s a lot braver than I am.

  31. Morgs says:

    wasn’t she supposed to have two projects in Nashville? One right after the other? But dropped out of one because she found Nicole Kidman to be “cold”?

  32. Kelaa Khaa says:

    That claw foot bathtub on top of a step is bad news.

  33. Truer says:

    Majoshe, brush, brush..Back to the projects in whence you came. You won’t see this until tomorroow when you get internet access at work. Not so at home, is it? Keep giving yourself away, girlfriend. Snap. Head roll. Snap.

  34. e-non says:

    man, i could be happy living there.

    the owner’s gonna make out nicely because of paltrow’s link to it — which in the voraciously status hungry u.s. living in gwynnie’s former abode will make you special too.

  35. erika says:

    How absurd.

  36. MamiwithM says:

    why shiz…somebody please find this woman her eyebrows.

  37. Majosha says:

    Truer/Sickitten: What on earth are you rambling on about? All I could glean from your bizarre, semiliterate response is that you think I live in the projects and don’t have access to the internet at home. And you came to this conclusion because I pointed out the very obvious fact that your site looks like crap, which is especially odd considering you’re dispensing design/style advice. Interesting (not really).

    By the way: It’s FROM whence you came, dummy.

  38. mai tai says:

    Those captions are priceless!

  39. birdgherl says:

    For the life of me, I don’t know why this woman continues to spout off about such nonsense…about which NO ONE cares, except her equally privileged and oblivious-to-reality, not to mention gauche friends.

  40. Nurse Deb says:

    Okay, so I am from Nashville and just so you guys know, the place she was staying is NEW. She was able to choose finishes she wanted from the get go and the cheapest one bedroom condo starts at $220,000.00, so I have no idea where anyone would come up with $150,000.00. Pretty expensive, even if they can resale, for an independent film budget. I wouldn’t doubt if they didn’t arrange a deal with the condo owners ahead of time for her to stay gratis for the benefit of the advertising value. Just sayin’…

  41. Aitch says:

    Ok well nice to have money I guess.
    I remember about 8 years ago she had been to some pro-environmental rally, then the same week, was photographed driving in her Mercedes SUV

  42. Lindsey says:

    As someone who lives in Nashville, the Icon is already a beautiful building in a very popular neighborhood. It is also a brand new building having only been opened for less than 5 years or so, so renovations really wouldn’t be necessary because it is a beautiful building as is. The only reason the Loft looked so rough is because she chose to tear it up, which is certainly her prerogative, but the standard features in those lofts are already gorgeous.

  43. Chico says:

    How many people working a low-budget job have loads of cash spent on remodeling the place that they live for ONLY 2 months!? In this economy? In this devastated city? Wow.

    This is why she’s not that great of an actress. Meryl Streep said once that real actors have to be in touch with the feelings of the time. They have to be very aware of others. Gwyneth is only aware of herself.

    To be fair, she’s hardly alone, considering she’s friends with Madonna–the Queen of ME. We live in a culture which caters to and condones the worst in celebrity self-centeredness. To her, it’s business as usual. Boy, is that sad.

  44. gen says:

    “With a very limited independent film–scale budget”
    This line kills me. I WISH I had such a limited budget

  45. Orbit says:

    I’d pay $12.50 to hear her crapass Nashville accent.

  46. My2Cents says:

    I love it! It looks great! So does she.
    For the life of me I dont get why you all hate her so much. What did she do to you all apart from being more successful than most of us?
    Kaiser – you need to stop. Its getting old and boring.

  47. CB Rawks says:

    There is something seriously wrong with her.

  48. Truer says:

    Majoshe, you can do no wrong in our eyes. Seriously. Track record proves it.

  49. Carrie says:

    Remodeling a loft in The Icon for a two month stay seems a little absurd, especially since it’s a relatively new and very trendy building. But, whatever. What strikes me as truly odd is that she has espoused her love of Nashville when Nashville didn’t entirely return the sentiment. If it weren’t for Karen Elson, Gwynnie would have been just another insignificant celebutard to whom we have no desire to cater or coddle.

  50. Rita says:

    I wonder if she donated to the Nashville Flood Victims fund? What is wrong with these celebrities?

  51. Hola says:


    Actually, you’re the dummy. It’s just “whence.” Not “from whence,” since whence means from where/from what origin. Saying from whence is like saying ATM machine.

  52. Orbit says:

    Hola is right about whence. Alla yahs need to re-read the Celebitchy mission statement. It’s only silly gossip.

  53. jp says:

    Look, before you rip her to shreds…this is good for the economy as it put local people to work. I don’t like the duress on the film company or the added stress on their time and budget however i do like the artwork and furniture purchases that may have aided some locals pocket. So before you go crazy with criticism, think! The web publicity on this enterprise is extensive and many cases positive, demonstrating the brevity and excellence of the project and giving added publicity to the designers and products. This is all good for economy.

  54. She got a good thing done with the renovations. It did look aweful before.

    Hope she enjoys her vacations too

  55. This was a good read, my son told me about this site. im going to add it to my rss reader

  56. Donald says:

    That is the one great thing about Nashville. We do get a good number of movie stars filtering through. Even the country has gone global. Nashville still has a good rep.