Mark Ruffalo announced as the new Incredible Hulk after diva Ed Norton got fired


A few weeks ago, the president of Marvel Studios Kevin Feige publicly smacked down Edward Norton. Norton had been in talks to reprise his role as The Incredible Hulk in The Avengers, the film that will be like the greatest hits of several of Marvel’s comic-book action stars. Negotiations between Norton and Marvel broke down, and Kevin Feige released a bitchy public statement about Norton, claiming that they were looking for “an actor who embodies the creativity and collaborative spirit of our other talented cast members. The Avengers demands players who thrive working as part of an ensemble… We are looking to announce a name actor who fulfills these requirements, and is passionate about the iconic role in the coming weeks.

CB was Team Norton, because she thought Feige’s press release was super-bitchy and unprofessional. But I tend to think Feige probably had enough with Norton’s diva antics, which are legendary (as is the size of his ego). While Norton is unique in that he can back up his diva temperament and egotistic attitude with actual talent, Norton has spent decades being a pill to important people in the industry, and it’s surprising he only got called out on it now.

So, anyway – Marvel just announced their new Hulk. And it’s super-nice guy Mark Ruffalo! … the hell? I would never have pegged Ruffalo for an action guy, or for a comic book guy, but here it is:

Mark Ruffalo is the new Hulk, Marvel Studios announced when unveiling the cast of the 2012 sequel ‘The Avengers’ at Comic Con on Saturday.

The decision follows a dramatic dismissal of the previous Hulk, Edward Norton. Two weeks ago Marvel released a harsh statement announcing that Norton, who played Bruce Banner and his green alter-ego in the 2008 movie, would not be returning. The statement insisted the decision was not about money and suggested Norton was not a team player.

Norton’s rep called the statement “purposefully misleading” and described the decision as a financial one.

Eric Bana first played the Hulk in 2003.

Ruffalo joins an ensemble cast that includes Jeremy Renner, Robert Downey Jr., Scarlett Johansson, Sam Jackson, Chris Evans and Chris Hemsworth.

“It’s like Hamlet or Romeo and Juliet, a new actor gets a crack at it every year,” Ruffalo told the LA Times. “But really it’s all heady stuff. It’s exciting to be here. It’s great to be a part of all this.”

[From Huffington Post]

I think it’s an interesting, intriguing choice, for both Marvel and Ruffalo. Ruffalo has credibility as Mr. Indie Film, and has a CV full of delicate, moving, intense, beautiful performances – much like Tobey McGuire before Spiderman. This could be very interesting, or it could fail miserably. One thing makes me think it won’t fail though – Mark is a dedicated actor and a professional, and if he’s told he should train hard and be big and buff, he’ll follow through.

SAN DIEGO - JULY 24: Actor Mark Ruffalo walks onstage at the Marvel Studios' 'Captain America: The First Avenger' panel during Comic-Con 2010 at San Diego Convention Center on July 24, 2010 in San Diego, California. (Photo by Kevin Winter/Getty Images)

SAN DIEGO - JULY 24: (L-R) Actors Samuel L. Jackson, Jeremy Renner and Mark Ruffalo pose onstage at the Marvel Studios' 'Captain America: The First Avenger' panel during Comic-Con 2010 at San Diego Convention Center on July 24, 2010 in San Diego, California. (Photo by Kevin Winter/Getty Images)

SAN DIEGO - JULY 24: Actor Mark Ruffalo (L) and Writer/Director Joss Whedon pose onstage at the Marvel Studios' 'Captain America: The First Avenger' panel during Comic-Con 2010 at San Diego Convention Center on July 24, 2010 in San Diego, California. (Photo by Kevin Winter/Getty Images)



Mark on February 13 & June 17, 2010, and at Comic-Con with the rest of the cast on July 24, 2010. Credit: WENN.

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45 Responses to “Mark Ruffalo announced as the new Incredible Hulk after diva Ed Norton got fired”

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  1. meme says:

    Um, no. I like Mark Ruffalo but as The Hulk? When did he get so puffy and fat? WHY LOOKY THERE’S MY IMAGINARY BOYFRIEND JEREMY RENNER. Sigh.

  2. a says:

    so this is why vincent d’onofrio left law and order?

  3. LOVE ANGELINA says:

    🙁 I like Ed Norton and he would have made a much better Hulk but I do like Mark. There is something about him… (Ha There is something about Mark) No clue what it is but he has something, I mean do I see him as The Hulk no not really. He has never really done any tough roles that I can think of, I think he played a cop something… Anyway, this will be interesting to check out. Oh yea Mark was in Shutter Island and he played a cop in that. I just don’t him as very tough but we shall see.

  4. fizXgirl314 says:

    um… REALLY?!?!? no wait… REALLY?!?!?!

  5. lisa says:

    How many super hero movies are they making.. OMG it seems like every Tom, Dick and Leroy is being made into a superhero.. I know they are making that Advengers or something movie..but man..

    I am a bit tired of seeing them all. too many to keep track of.

  6. meme says:

    @a – what does this have to do with d’onofrio (who is only of the most underappreciated actors around)?

  7. kelbear says:

    I kinda have a crush on him. And I just wanna add that sometimes I like Scarlett and sometimes I don’t and today I don’t because she will be in the movie.

  8. a says:

    @meme: i love d’onofrio! i just thought that this actor looks very much like an odd mix between a younger and older d’onofrio.

    i agree he is totally under appreciated.

  9. California Surfer says:

    Love Angelina, this dude played a cop who was bangin’ Meg Ryan in a movie called In the cut and Grandma loved the first part because, as she says, you get to see parts of him that only his wife (hopefully he is not a cheatin’ scumbag like that Vanilla Girilla) normally gets to see.

  10. GatsbyGal says:

    I don’t really care for this dude much, but it’ll be interesting to see if he can do a god Bruce Banner. I loved Ed Norton in the role in the previous film, but if he’s not going to be a team player then he can screw off, basically.

    Before I heard about the news that he wanted to do the Avengers movie after all, he had said that he didn’t want to and was speaking negatively about his Hulk film. So he was kinda going back and forth, and Marvel probably wasn’t jazzed about his on-again-off-again enthusiasm for the role. As opposed to Robert Downey Jr who has been nothing but excited about continuing to play Tony Stark.

  11. Tia C says:

    Wow, Ruffalo must be really desperate for work to take on this silly shit.

  12. J says:

    While Mark Ruffalo is indeed a better choice than Ed Norton, why don’t they just sotp the whole Hulk thing altogether? The movie series seriously didn’t work out — it flopped twice. How many times do you need to prove a movie doesn’t work?

  13. Raven says:

    I saw him recently on Charlie Rose with Julianne Moore and Lisa C., the director. He was a bit of a dim bulb, esp. next to those women who gave an excellent interview. Charlie tried to draw him in with a few questions and he hemmed and hawed. Ed Norton is a very smart man, but that’s not valued much in Hollywood anymore. I think it makes a man sexy and a man as handsome as Ed, even sexier.

  14. LOVE ANGELINA says:

    Ahh California Surfer I have never seen In The Cut because I had no desire to see Meg Ryan nude but if Mark is nude in it I am gonna netflix that right now.

  15. Tazina says:

    Well that’s fine. As long as he stays away from romantic comedies where he plays the leading man. He doesn’t appeal to me at all in any sort of romantic role. Too pudgy perhaps and just not attractive or sexy. I guess some find him that way as he is still playing those parts.

  16. Reason says:

    I think he’s very cute.

  17. excuse me says:

    I must protest~ Edward Norton is not a diva. There is a lot more to Norton than people realize. He is not just a pretty face, he’s an activist among other things. In other words, acting is not his only gig! Norton helped rewrite the script for the last Incredible Hulk and received zero recognition for it. Let’s give him the credit he’s due.

    Besides, he tops the list of my fave actors! 🙂

  18. sunnyjyl says:

    Ha ha, Mark reminds me more of Bill Bixby, the original TV Hulk. That always seemed like odd casting, too.

  19. bellaluna says:

    Mark was awesome in his role where he accidentally killed a little boy in a hit and run. Joaquin Phoenix was the little boy’s father. I can’t remember the name of the movie, but it was something Road.

    I like him in most of his roles, but I just don’t see him as the Hulk. I think Norton owned that role.

  20. Megan says:

    Erm didn’t they already make a Hulk film with Eric Bana?

  21. bellaluna says:

    @ Megan – Yes; it was the first one and it was so bad I wanted to stab my eyeballs with a fork. I finally left the room so my hubby and son could endure the rest of the movie. The second one (with Ed Norton) was much, much better.

  22. Cam says:

    @bellaluna Reservation Road 🙂

    and yes, I think he’s PERFECT for the role.

  23. Lady LaLa says:

    Gawd he’s FINE….

  24. GatsbyGal says:

    It’s so funny to read comments from people who don’t know what they’re talking about and aren’t actually Marvel fans.

    @Megan – Yeah, that was YEARS ago and flopped miserable. Marvel rebooted the film series with Ed Norton and it did better. Now, they are making an Avengers movie and the Hulk character is going to be in that film as one of many superhero characters.

  25. Agent Cooper says:


  26. meme says:

    i hate these cartoon based movies. and Ed Norton is an infinitely better actor than ruffalo and the fact that that doesn’t matter anymore is sad. no wonder movies are mostly crap these days.

  27. Patrik Trimmer says:

    looks like a fatter Lou Ferigno in the first pic. a coupla months of hard training and some CGI will make it work

  28. Feebee says:

    Is Mark Ruffalo playing the Hulk or the guy (David Banner?) who turns into the Hulk? I agree he looks a little like the TV guy, did someone say Bill Bixby? I can’t imagine him getting big enough (non-cgi) to play the actual Hulk.

  29. Jeri says:

    Maybe the economy caught up with Ed Norton.

  30. Constance says:

    i feel old school. i feel like they are betting on another gentleman to counter balance rdj. sketchy

  31. meme says:

    @jeri – Ed Norton has a movie coming out with DeNiro. I’d say that’s way more impressive than being a stupid cartoon character.

  32. juice in LA says:

    Love Ruffalo for this! As for Norton, You know what they say, the only rule about Ed’s Ego is there is no fight club.

  33. buckley says:

    The Hulk never works.
    You know why?
    Because it makes no sense that when he transforms his shorts always stay on.

  34. Mistral says:

    I never realized he is so tiny. He is a really good actor and very cute. Ron Howard’s brother always creeps me out a little—Wait! What? That’s Joss Whedon!…

  35. Shania Twegano says:

    Why not Eric Bana

  36. Sally says:

    Aw, I think Mark Ruffalo will be great. I’m really excited to see this movie – RDJ, Samuel L. Jackson etc. Hopefully it will be decent!

  37. postaldog says:

    Just to clarify — whoever plays Banner doesn’t need to be buff ’cause the Hulk will be cgi anyway. As to which Hulk movie was better, the answer is neither. Somewhere in between The Hulk and The Incredible Hulk is the movie fanboys wanted to see. Also, Norton’s movie cost way more the Bana’s and barely made more money, so it wasn’t the slam dunk improvement some here are claiming it was. They could slip anyone into the Banner role for the Avengers movie and given the limited screen time that will be available, it won’t make much of a difference. That said, I like Ruffalo and hope he does well in the role.

  38. moocowhead says:

    What is Tom Cruise doing in that last photo?

    And Mark Ruffalo is on my lifetime list forever! Damn he’s hot.

  39. kaligula says:

    mark ruffalo is amazing. he’s been compared to a young marlon brando, and i think he does have some of that spark to him. wish he’d beef up and get more challenging roles. i met him once and he was so kind. every movie he does is worth seeing, imo. except for “blindness” which i wish i could erase from my memory (just too scary, not a bad production)

  40. jacobsmama says:

    didnt his brother get murdered a while back? Maybe hes trying to keep himself busy.

  41. Eve says:

    @ meme:

    Oh, please, stop trying to make Norton look good or a victim. I’ve been following his career ever since I saw him for the very first time — in Primal Fear. And I’ve ALWAYS read about him being a pain in the a** for producers, directors and writers. I love his acting but I’m not blind when it comes to his diva behaviour. Believe me when I say this: I don’t enjoy criticizing him, I don’t have a hate-on for Norton — on the contrary, it actually pains me to admit one of my favorite actors is also one of my least favorite professionals.

    @ excuse me:

    As for the whole rewriting The Incredible Hulk’s script — you should complain about Screen Writers Guild who chose to give the credits ONLY to Zac Penn because they consider plot more important than overall dialogue (the only rewriting job Norton did was making the dialogue “better” — he didn’t change the plot significantly yet he wanted to be given more credit than he deserved).

    Most people got really angry when they read Kevin Feige’s statement, claiming it was rude and harsh. I’m not denying that (although Norton’s publicists’s statement wasn’t better either). But I thought it was something like a “enough is enough” kind of statement on his part, he was fed up with Norton’s behaviour for the past years (because Norton began this whole “not sure if I’ll reprise the role” thing long before — he even called Marvel’s executives “obtuse” during an interview, and “obtuse” because they didn’t agree with his oh, so amazing inputs).

    And Celebitchy, Edward Norton has been called out on his prima dona behaviour before. And many times — just not so openly like Feige did now. I read an article on LA times that showed his “creative differences” with directors and writers in cronological order. Tony Kaye (American History X’s director) even sued the studio for releasing Norton’s edited version of the film — and Norton did that BEHIND the director’s back and to please the studio, that was upset Kaye’s cut was taking too long. Kaye ended losing the lawsuit, but still…that shows a lot about how much of jerk Norton can be.

    Many people will argue things like “Oh, but the movie was fine, wasn’t it?”. My answer: yes, but I wasn’t allowed to see the director’s cut anyway.

    Now about Ruffalo…whoever says he isn’t a good actor must be out of his mind. He’s fantastic. Just as good as Norton, if not better — because he’s much easier to work with than Mr. “I won’t promote the film because it wasn’t edited the way I wanted” Norton (yes, he did that when The Incredible Hulk — he only attended a couple of premieres and gave two interviews, in which he basically slammed the movie he was starring!!! — and he did so because it was a contractual obligation, he wanted to avoid a lawsuit).

    Regarding his looks, I’m only concerned about two things: Bruce Banner is a nerdish, weird scientist…so I picture him as a skinny, pale guy. Mark Ruffalo is this typical olive skinned, cute, mellow-eyed Italian hotty so…I think he must drop some pounds.

    I’m disappointed with some fanboys/fangirls who haven’t seen the film yet but are already judging this super sweet guy — who, by the way, has NOTHING to do with a possible screw-up by Norton OR Marvel. He took a job that was offered to him, that’s all.

  42. Eve says:

    I just saw now how long my previous post is…sorry for rant. My bad, folks.

  43. Eve says:


    Yes, his brother was shot in 2008. You can read about it here:

  44. Amy says:

    I hope he speaks faster. He talks so slowly.

  45. crazydaisy says:

    awesome cast! wish i could be in this movie 🙂