How much is Demi Moore getting paid to promote fad diets & TV shows on Twitter?


Demi Moore is Tweeting about some new 21 day diet program that she’s defensively calling “healthy” called The Clean Program. Moore’s tweets just happen to coincide with a big ad campaign for the diet, and I’ve seen the ads for it on our site and on Radar Online. Demi and Ashton previously tweeted that they were on the “Master Cleanse,” a liquid laxative-type diet consisting solely of a nasty cayenne pepper and lemonade drink.

I’m not going to get too much into how unhealthy and how much of a ripoff it is to take drinks, pills and powders instead of eating. (I’ve expressed how ridiculous, counter-productive and useless these types of diets are, although several of you made very good points in a recent story on Salma Hayek’s juice diet that juice fasting is healthier than The Master Cleanse and other starvation-type diets.)

Instead let’s focus on Moore turning her Twitter account into paid marketing. Plenty of celebrities are peppering their tweets with ads that they’re well compensated for, and it occurs with no disclosure that it’s a sponsored message. Kim Kardashian is reportedly paid $10,000 and up to post ads on her Twitter account disguised as enthusiastic recommendations for products and services.

Now we can add Demi Moore to the list of celebrities selling out their public text messages. She’s probably done this before, but it’s the first time it’s come to my attention. Lately she’s endorsed two crash diets and a new television show starring Tony Roberts. (I like Roberts and have listened to some of his tapes, but some find him to be a phony self help guru that buys his own hype. It’s possible that Moore has worked with him and is just helping him out by promoting his show, but I doubt it.)

Here’s a report on The Huffington Post on Demi’s pill, powder and one salad a day cleanse. That sounds so healthy, right? It also costs $350 for a 21 day supply.

After doing the Master Cleanse with her husband earlier this month, Demi Moore moved immediately into another “healthier” diet.

On Monday a fan asked Demi how many days she had stuck to the Master Cleanse, which involves consuming nothing but lemon juice, cayenne pepper and maple syrup.

“Only 4 but 2day’s day 13 4me on The Clean Program! RT @MirandaMartinez day 30 of Master Cleanse! How many days did u do?” she tweeted.

The Clean Program is the creation of Dr. Alejandro Junger, who helped Giuliana Rancic and Gwyneth Paltrow lose weight. It is a 21-day regimen of smoothies, and salads for dinner are allowed.

When one of Demi’s followers politely said she was not interested in the Clean Program because “healthy diet & exercise are all that’s required,” Demi got defensive.

“@chazzyb31 I think you need to research what it is I am doing there is no starving involved! It is all about nourishing the body!” she tweeted. And: “@ElenorRigby yeah I think she doesn’t know what she is talking about!”

Later a fan asked Demi for tips on getting through the Master Cleanse, and Demi admitted there are healthier things than the severe diet she just two weeks ago declared was “all about health!!!”

[From Huffington Post]

Moore also tweeted that we should watch Tony Robbin’s new show. “Tonight on NBC checkout the premiere of Breakthrough with @tonyrobbins” She added later “Hope everyone tuned in to the new Tony Robbins show on NBC-it’s amazing!

So back to the question – how much is she getting paid? She has 2.8 million followers vs. Kim Kardashian’s 4.2 million. (Kim had about 2 million followers late last year when the news broke that her tweets were worth $10k and up.) Media outlets are more likely to pick up Moore’s tweets, though, so she’s likely to get tens of thousands for her tweets. Her career isn’t much to speak of lately, so she may as well make some money where she can. I’m sure she’ll deny it, just like she denies the photoshop her image so heavily relies on. At least she admits she starves, only it’s healthy and not starving when Demi does it. A little nip and tuck isn’t plastic surgery either.

Jun. 01, 2010 - Hollywood, California, U.S. - June 1, 2010 - Hollywood, California, USA - Actor DEMI MOORE arriving to the 'Killers' Los Angeles Premiere held at the Arclight Cinemas. © Red Carpet Pictures

The Time's 100 most influential people in the world gala took place at Frederick P. Rose Hall, Jazz at Lincoln Center in New York City, New York on May 4, 2010. Pictured here is Demi Moore Fame Pictures, Inc

May 04, 2010 - New York, New York, U.S. - DEMI MOORE arriving at Time's 100 Most Influential People in the World Gala at Frederick P. Rose Hall, home of Jazz at Lincoln Center in New York City on 05-04-2010. 2010..K64979HMc. © Red Carpet Pictures

Header: Demi on May 4, 2010. Credit: WENN.

You can follow any responses to this entry through the RSS 2.0 feed.

23 Responses to “How much is Demi Moore getting paid to promote fad diets & TV shows on Twitter?”

Comments are Closed

We close comments on older posts to fight comment spam.

  1. Megan says:

    I really wish this stupid woman would get off Twitter. It’s just an attention grabbing way to inflate her ego more and more. Not doing movies any more? Inflate your ego on Twitter! It’s a sure way to stay famous! Sad.

  2. Sarah says:

    She’s got wonky eyes in a couple of them pictures. lol. Does anyone really care what Demi Moore does anymore? I know I don’t.

  3. Blaster says:

    Ugh, she filming a movie with Miley Cyrus right now and Twitpics photos of her with Miley all the time, sometimes when Miley isn’t even looking.

    Go away, Demi!

    And stop trying to use Miley to get even more press and folowers.

  4. Rachel says:

    I have actually done the Clean program and it is really healthy. There are two versions, one with powders and supplements and the other version which is more do-it-yourself with recipes from the book by Dr. Junger. I couldn’t justify spending all that money on the kit when you could basically make everything yourself. The principle is that you have two liquid meals a day and one solid lunch. I would have smoothies for breakfast and blended vegetable soups for dinner. For lunch I would have brown rice, vegetables and a protein. The first week was brutal as I was expelling all the crap in my body but after that I felt amazing. I always had problems sleeping and this really helped with that. The lbs that I lost was really just a bonus. I get that many people are skeptical about fad diets and cleanses but this one was really great for me and it wasn’t unhealthy at all.

  5. pookie says:

    I did the Master Cleanse (water, maple syrup, etc drink) for about six days and I thought I was going to DIE. Oh wait, I probably was because I was starving to death. I really did just want to ‘detox’ and give my organs a rest, but man, it was brutal! By the seventh day, I drove past my favorite gyros joint and broke down. Best gyros I ever had in my LIFE. 🙂

  6. Shay says:

    I don’t follow celebrity tweets but they are very revealing; they reveal the inner idiot within most celebrities. I’ve yet to see a normal tweet from a celebrity. Twitter tends to attract most narcissists.

  7. sapphire says:

    Demi has always been into the ego stroke and self-promontion-remember the Vanity Fair covers and articles in the 1990s? Pity she can’t act and no one will hire her. I guess Twitter is her last option.

  8. LOVE ANGELINA says:

    Ooo Rachel I like that you found away around the price and did the diet yourself. I think I would try what you said with the liquid meals and the one solid meal. Kinda like a Slim Fast diet. Sounds really interesting.

    Oh with all the people following her on Twitter, Demi is making bank. Thats why it can be so annoying to follow a celeb on Twitter but some celebs don’t do it. John Mayer doesn’t and neither does Roger Ebert.

  9. Marjalane says:

    I’m with comment #6, (sorry, can’t read your name) Tweets are revealing! It’s as if celebrities think the masses are breathlessly waiting to know what they’re going to do next, and I imagine there are some fans who live and breathe by them, but overall I think it shows that most celebrities are vapid, shallow fools with too much time on their hands. Also- anyone who thinks that a “cleanse” is a good way to “rest your organs” doesn’t have a clue about how their body actually functions.

  10. meme says:

    demi has always been vapid and shallow. why are her fans fans anyway. she doesn’t do anything but twitter.

  11. Leek says:

    Do she and Ashton even realize how dorky they are? I would think that they’re the laughing stock of Hollywood; they certainly are around these parts.

  12. EllenP says:

    I’ve never been a Demi fan, but I’ve admired her discipline. I think she’s headed for the look that some actresses achieve in their 50’s–they look like 60 year old women trying so hard to appear youthful.

  13. bellaluna says:

    Another reason I avoid Twitter like the plague. Twitiots!

  14. jc126 says:

    I’ve never liked her. Her movies are mostly crap, and she seems aloof and very shallow at the same time.

  15. Bullett says:

    ‘How much is Demi getting paid to promote fad diets?’ Considerably more than anyone will pay her any longer to be an actress. That’s really all you need to know about Demi Moore on Twitter.

  16. RHONYC says:

    Giuliana Rancic!

    that’s an endorsement?!

    aren’t there people in ethiopia trying to send her food.

    and demi…for the love of god would you just SHUT UP!

    you are getting old, and ain’t nothin’ stopping that train honey.

    we all are.

    you will be a raisin and ashton will STILL look young and handsome in 15 years. so deal.

    stop with the cleansing, the dieting, the yadda-yadda-yadda and do a helen mirren…just stop giving such a sh%t.

    you look desperate and pathetic.


    k…i’m done. 🙁

  17. Cam says:

    I used to follow her ‘just because’ until she started with those stupid tweets; ok, the tweets are not stupid, they’re just ads, but I cannot stand them at all.

    And the best diet is EATING HEALTHY AND WORKING OUT! no pills needed.

  18. fizXgirl3114 says:

    She’s a grown woman… does she really type like that? Sad…

  19. Bernice says:

    Can someone say bad botow on one eye?

  20. Anti-icon says:

    Tweeting is stupid. Demi Moore is stupid. Paying a celeb to schill for your product via twitter is stupid. What is unclear here?

  21. Mentok the Mind Taker says:

    Questions for Demi:

    -What’s with the eye?
    -Is that dress made of dog or horse?
    -How do you feel about having a name that means “Half”?
    -No plastic surgery — explain, once again how your boobs have changed size more often than I change hair color?
    -Does someone pay you to being married to Ashton, or are you just attracted to annoying people in general?
    -You’re internet savvy, any knowledge of Photoshop?

  22. Jeri says:

    She has always had a lazy eye. She’s had surgery for it.

    She only bears a vague resemblance to her Ghost (and younger) self. And nothing to do with natural aging, it’s surgery & injection alterations.

    Her only career is twitter now.

  23. OhCamille! says:

    You don’t have to follow a diet to lose weight. Just give up bread and pasta for two weeks and the weight will drop off fast. Use lettuce to make wraps – iceberg works best. I haven’t eaten bread/pasta/muffins/pizza in 3 years and I feel great. But it was easy for me because I have the gluten allergy so my motivation was getting through the day without being sick. You’ll feel results in 3 days and see results in 5. I don’t have puffiness in the morning anymore and I eat all throughout the day – as much as I want.