Jamie Lee Curtis loves it when people tell her that Activia helps them poop

5 June 2010 Santa Monica,California - Jamie Lee Curtis.  SHARE'S 57th Annual BOOMTOWN Gala held at Santa Monica Civic Auditorium. Photo Credit: T.Conrad/AdMedia
I thought that SNL parody of Jamie Lee Curtis eating Activia and talking about how she couldn’t stop pooping was a total put on, but it turns out it’s not. In a new interview with Starpulse, Curtis admits that’s what the yogurt is for. She also takes a lot of pride in the fact that she’s helped so many people have regular bowel movements by endorsing the brand. I’m not a fan of Activia and designer yogurts because just about any no-name probiotic or active yogurt will do the trick (and you can easily make your own kefir with a culture) but whatever floats your uh, boat. (Dropping kids off at the pool whatever.) Eating more fiber and fruits and vegetables helps too, as does a cup of coffee. Here’s what Curtis says:

As the spokesperson for Activia Yogurt, Jamie Lee Curtis more famous than ever. Now people don’t just recognize her, they share their personal stories with her. Curtis loves all the attention Activia brings her.

“I have a job where I advertise yogurt that makes you poop and that people love and people tell me about their bowel movements every day,” Curtis said. “I do something where people come up to me anywhere I am in the world and they go, ‘Thank you. Thank you for Activia. It has changed my life.’ I know what they’re telling me. They’re telling me that the product that I endorse has helped them.”

Curtis even recorded testimonials on her phone. She played recordings from people all over the country stopping her to thank her for bringing Activia to their attention. “Now, I’m not a doctor but I actually feel the way a doctor gets thanked by a patient and I get it all the time. All I can tell you is I’ve been in a lot of movies, I’m the daughter of very famous people, I’m married to a very famous guy, I do a lot of things. Nothing else in my life, nothing else gets people coming up to me saying, ‘You’ve changed my life. Because of you and that product, it is off the charts, my life is different.’ I’m telling you. Now if you told me three years ago when I started doing advertisements for them that that was going to be the reality of my life, that I would be in airports and people would come up, hold my hand and thank me… You just have to wake up in the morning and know that something is going to happen.”

A lot of celebrities do product endorsement. Curtis just stumbled into the big one. “I never in my life thought when I first was asked by this company, Activia, Dannon, to be their representative, I really don’t think it was just like, ‘Oh, it’s going to be a check, I’m going to do it.’ I really thought, ‘Okay, wait a minute. I’m going to go out and talk about bowel movements and about how people’s digestive tracts work. Some work better than others and why and blah blah blah and that this will help.’ I really thought, ‘Okay, is that going to be weird? I mean, is that going to be weird? You’re an actor, you’re a writer. Is that going to just be a weird thing.’ It has turned out to be the most fun thing.”

[From Starpulse]

I guess if you’re going to do a product endorsement you may as well believe in it and be proud that you’re helping people. Who is coming up to Jamie Lee Curtis in airports and holding her hand like she’s some kind of messiah? I guess old people are. Can you imagine? “Thank you, Jamie Lee Curtis. Thank you for convincing me to eat yogurt so I can poop regularly.” I can see her patting their hands and looking at them with a steady understanding gaze. Jamie Lee Curtis, the goddess of regularity. She’s kind of awesome in my book.

Also – after I published this I read Curtis’ remarks again and am wondering – when she says that “You just have to wake up in the morning and know that something is going to happen,” does she mean do you know that you’re going to poop or that she knows that someone is going to tell her about the fact that they pooped?

SNL Parody

Activia yogurt commercial

Actress Jamie Lee Curtis and her husband Christopher Guest attend the premiere of the motion picture dramatic romantic comedy Flipped , at the Arclight Cinerama Dome in the Hollywood section of Los Angeles on July 26, 2010.  UPI/Jim Ruymen Photo via Newscom

PASADENA, CA - JANUARY 13: Actress/narrator Jamie Lee Curtis of the film ''Dirt! The Movie'' speaks during the PBS portion of the 2010 Television Critics Association Press Tour at the Langham Hotel on January 13, 2010 in Pasadena, California. (Photo by Frederick M. Brown/Getty Images)

PASADENA, CA - JANUARY 13: Actress/narrator Jamie Lee Curtis of the film ''Dirt! The Movie'' speaks during the PBS portion of the 2010 Television Critics Association Press Tour at the Langham Hotel on January 13, 2010 in Pasadena, California. (Photo by Frederick M. Brown/Getty Images)

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34 Responses to “Jamie Lee Curtis loves it when people tell her that Activia helps them poop”

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  1. spinner says:

    I love her!! Somebody has got to handle the all important Poop Reports.

  2. Hatsumomo says:

    I stayed the night at my sister’s house once and in the morning I raided her fridge and saw the yogurt. I ate the whole thing thinking it was regular yogurt and tasty and ended up ‘unloading’ spectacular in her bathroom right before she went in to shower. It does work.

  3. lena says:

    works for me

  4. Praise St. Angie! says:

    love her, too. (and love that she hasn’t f-ed with her face.)

    and love her hubby, too…he’s so freakin’ funny!

    Nigel Tufnel RULES!!!

    (EDIT: FYI, Celebitchy, the link to Dlisted in the Featured Links is to the wrong post. LOVE me some Polamalu!)

  5. Diane says:

    Poop is a popular subject today

  6. Idlewild says:

    Stuff really does work, way better than most other commercial brands of yogurt. And it tastes great too!

  7. dj says:

    I love Jamie Lee Curtis. She seems very authentic. She’s a delight!

  8. marie says:

    It’s “Activia,” y’all.

  9. womanfromthenorth says:

    I just started it last week, not a huge fan of any gurt. It’s not bad and it really works..lol

    When you all get a bit older you will know what that means to your butt…lol

  10. Megan says:

    I love her hair and her general style…about the yogurt, my husband is a big fan lol

  11. Stephie says:

    Goddess of Regularity, hahaha!

  12. LindyLou says:

    I think it’s great she hasn’t messed with her face too (@ praise st angie). She is still a very beautiful woman and other aging Hollywood stars should look to her as an example on how to age gracefully (even if she is making yogurt- makes-you-poop commercials). I heard she has a new movie coming out soon too. I really like JLC.

  13. Wicked SteppMom says:

    Lemme’ tell ya’, if you’ve ever had a serious digestive problem that was not helped by changing your diet alone, it’s nice to know that there are products like this out there so that you don’t have to rely on harsh chemical medications on a frequent basis. By the way, it’s not just old people that have this problem-I’ve had issues with it since puberty b/c it’s related to my hormonal problems.

  14. Me says:

    I love her, she’s seems so nice.

  15. Lenore says:

    Okay, this ad campaign must really be working. I’m really feeling the need to go buy some Activia now so I can be one with Jamie’s Chosen Regular People. I’m picturing a wrinkly pink halo round her head right now.

    And I love that she looks her age, and natural, and still BEAUTIFUL, and part of that has to be because her personality is so luminous. I hope she never has a lick of work done.

    This is how you age gracefully, Hollywood girls. Forget Botox! Embrace yoghurt!

  16. Tia C says:

    I’ve adored her for years. She seems to be one of the few “real” people in Hollywood. I’m happy to hear she’s enjoying being a spokesperson for a product that helps lots of people. I, however, am not one of them. I ate Activia once and it gave me the single WORST stomach ache I have EVER had. And it did NOT make me poop. But I have IBS, so maybe that’s why, I dunno. All I know is I will NEVER eat it again, LOL! The commercials also have a really annoying jingle, but that’s beside the point.

    Still love her though! Go on with your bad beautiful natural self JLC!

  17. Darlene says:

    She’s awesome. I love her. She’s my model for aging gracefully.

  18. LittleFATMe says:

    She is one of my old lady crushes! Sexy. At least, I think so.

  19. Praise St. Angie! says:

    “I’m picturing a wrinkly pink halo round her head right now.”

    BRILLIANT! Kudos, Lenore.

  20. chris says:

    Her picture should be in the dictionary next to “aging gracefully.” She looks amazing.

  21. Bodhi says:

    LOL @ lenore – I’m glad my boss has left for the day ’cause I just laughed so loundly she might have fired me!!

  22. hellen says:

    That stuff works TOO well. Do not make the mistake of eating it if you are not having any uh, problems. Because soon you will have problems of a whole different nature.

    Love Jamie Lee but I don’t think I would want to be known as The Poop Lady.

  23. Lushus L. says:

    I’m the same age and if I looked like Jamie Lee Curtis, I would seriously kill myself! She seems nice and I loved her character in Beverly Hills Chihuahua. I’m not a hater but I think she’s working really hard to look old and unfeminine. Is it to spite her father Tony?

  24. zippersgirl says:

    Lushus- I’m 2 years older than her. She looks much older than I do but my hair hasn’t started to grey yet.. That said, she looks great. If looking like her would make you want to kill yourself, you have bigger problems. lol.

    I still love her, love her natural beauty, love her straight forward talk even when I do disagree with some of her views and her self esteem. I am a vegetarian so no activia for me! No problems in that area plus yogurt gives me horrible rashes.

  25. Aspie says:

    Activia is awesome (it never fails) and so is JLC :)

  26. Emily says:

    I’ve just officially moved her onto my list of older women I’d go for. I hope I look that good when I’m her age.

  27. Stronzilla says:

    “that I would be in airports and people would come up, hold my hand and thank me…”

    Yes, I just love it when total strangers come up to me in an airport and shake my hand while they talk about their bowel movements. Followed by a full-body rubdown with antibacterial gel.

  28. Mistral says:

    lol. i love activia. it’s so creamy and wonderful.

  29. ! says:

    She seems so down to earth and smart. Did you know she holds a patent on a diaper that has a baby wipe stored in a front pouch so you don’t have to carry both diapers and wipes in your bag?

  30. auntlou says:

    for a huge laugh, you have to hear Wanda Sykes in her show I’ma Be Me riffing on Jamie Lee and the whole Activia experience – hilarious..

  31. RHONYC says:

    man, i remember like it was yesterday when she was in legwarmers doing aerobics in ‘perfect’.

    where did the time go?

    *sigh* :-(

  32. lovelylaura says:

    Activia! Poop everyday!

    Fortunately, pooping everday is not a problem for me, but it’s nice to know it’s out there just in case! Jamie is the best, and can do no wrong in my book.

  33. Ash says:

    I love JLC, but it amuses me. The woman won’t sign a single piece of Halloween memorabilia, citing her Scream Queen days are behind her, yet loves having people telling her Activia helps them poop.