Is Gwyneth Paltrow launching a Goop cooking magazine for peasants?


It’s not enough that she deigns to send out a weekly instructional manual for peasants. It’s not enough that she deigns to “sing” to us in films, on awards shows, and soon even a “country” album. Now Gwyneth will deign to advise peasants in some sort of publication, a magazine! This is according to the NY Post’s sources, at least. They claim that Gwyneth is in some kind of talks to launch her own Goopy food magazine. Because she cooks! In between juice fasts and detoxes and getting liquored up and flashing her panties.

Academy Award-winning actress Gwyneth Paltrow has been remaking herself in recent years as a food expert with strong ties to celebrity chef Mario Batali — and now, according to a reliable source, she is trying to expand her empire outside of the Hollywood realm with a magazine project.

One source insisted Hearst — which has a hit on its hands with the Food Network Magazine and which helped turn Oprah Winfrey’s celebrity buzz into O, the Oprah Magazine, now the second most profitable magazine in the entire company after Cosmopolitan, is intrigued.

“It’s a super-secret project,” said one source. Hearst is insisting speculation is not true. “Beyond her occasionally appearing on our magazine covers, we don’t have any other projects in the works with Gwyneth Paltrow,” said a spokeswoman.

Still, she was most recently on last month’s cover of Hearst’s Good Housekeeping, in part to promote her movie “Country Strong.”

But in that article and others, she never misses a chance to promote her cooking. Paltrow’s Vogue cover story in August 2010 was entitled “Beauty and the Feast” and was written by Vogue’s food writer, Jeffrey Steingarten.

And Paltrow is releasing a cookbook, “My Father’s Daughter,” next month. It has already gone back for a second printing pre-publication. If it soars to bestseller status — as Hachette Book Group’s Grand Central Publishing imprint thinks it will — her food bona fides will be further burnished.

The book carries an introduction from Batali. Paltrow has already teamed up with Batali for a PBS cooking series.

[From The New York Post]

Now, Goopy does have a cook book/memoir coming out this year, so maybe someone is confusing the book with the idea of a magazine? Could be. But I wouldn’t put it past Goopy to start a magazine either. She wants to be the new Oprah/Martha Stewart, Goop-style. And as peasants, we should just be aware. Be vigilant, even.

Thanks to Gawker for the tip!





Photos courtesy of Vogue, Fame & WENN.

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59 Responses to “Is Gwyneth Paltrow launching a Goop cooking magazine for peasants?”

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  1. Photo JoJo says:

    Words cannot describe how much this woman irritates me. In the words of Shirley MacLaine in Steel Magnolias “She is a boil on the butt of humanity.”

  2. Melanie says:

    Kaiser gurl you are slippin. These pics of Goop are flattering.

  3. Rita says:

    Look at the bottom of that spatula. She burned the french toast and is going to advise me on how to cook?

    And that pic with Buzz Lightyear, the long dress, and the flowers casting seeds into the mixing bowl is really pathetic.

  4. teehee says:

    Too Christie Brinkley, from whatever she did to her face jsut recently…

  5. BeckyR says:

    Aw–w-w-w-w-, come on, people, lighten up a lttle. She is harmless and means well. I have tried a couple of the recipes on GOOP and they were good. So much more to worry about in the world–Japan’s situation, cost of food/gas, etc. wars and rumors of wars. Let this go and relax.

  6. Too funny Melanie!

  7. Rachel says:

    I received my copy of her cookbook in the mail today and it looks great!

  8. Ari says:

    That bitch does not cook. The end.

  9. little girl lost says:

    she does look pretty good, especially in that top photo. of course that doesn’t save her from being a sanctimonious prat.

    have to admit, kind of love that shirt with the faux pocket.

  10. Racheal says:

    Buzz Lightyear (in the photo where she’s whisking in couture) looks ready to flee. Stiff and scared, too.

  11. Rita says:


    Considering the usual comments on Goopy’s threads, you are truly a strong and independent woman to have announced the arrival of your cookbook…Joan of Arc of the bitches, as it were. (LOL)

  12. Gazingfromafar says:

    I don’t have strong opinions on Ms. Paltrow but her kitchen looks dangerous–those flowers look like they’re going to poke her in the eye or topple over into the food. The guitar is a super subtle reminder of who she’s married to–or does she pick out a tune while the souffle bakes?

  13. Roxy75 says:

    Um, ya okay–now Goop can cook? Hey, i see a new show!! When does this woman have time for her family? She is WAY busy being self absorbed doing the Goop Tours.

  14. hstl1 says:

    @BeckyR – I am with you!

  15. becky says:

    is the top pic old? she looks really fresh and young! she looks so much better even in the other pics than in the airport candid… photoshop?
    ive been checking my eyes compulsively since the latest set of lohan pics. i even had a nightmare about it.

  16. LadyBert62 says:

    Ms. Paltrow is certainly not my cup of tea! I always get the feeling she is socializing with “me” only because she is forced to, not because she wants to! The feeling is mutual Ms. Paltrow.

  17. Rachel says:

    @ Rita

    That made me laugh! I know my love of the GOOP isn’t popular here on Celebitchy but everyone I know loves her. To each their own.

  18. sandy says:

    here’s another one that gets me all riled up, lol, i don’t have any more energy left after blasting another one of brads ex-fame seekers lol, i must admit, goop first picture is kinda pretty, but she needs to take it down a notch, there are way more qualified people in this field i would rather watch then some has been trying to stay relevant. moving on.

  19. jessica says:

    The header pic is great!! But photoshopped to hell… look at her mouth and chin…. good pic though!!

  20. Kaiser says:

    The nice photos of Dame Goopy are from Vogue August 2010, I believe. Mario Testino shot her, and the whole thing was advanced promotion for her cookbook.

  21. lolas says:

    The guitar, challah, and various Disney items placed *just so* in the picture of her in the kitchen annoy me most of all.

  22. Rita says:

    Yes, the top pic is lovely and photoshopped to the max. She looks 17 in that pic but it was just last year. It goes to show you that her underlying bone structure is really terrific.

    Goop is a good example of why everyone needs some hardship in their life. Without it, a person doesn’t develop an empathy and understanding for us mere mortals…but then she doesn’t hang out with us so maybe its not needed if she doesn’t mind the mudslinging.

  23. danielle says:

    She annoys me…but she looks beautiful in some of those photos!

  24. Mika says:

    I’ve seen an advanced copy of her cookbook. It’s really beautiful, but the recipes are really simple (almost obvious) and she uses stupid, expensive ingredients like “veganaise” and “duck bacon”. She also name drops like mad. Her explanation for why she doesn’t eat red meat started like this: “A young Leonardo DiCaprio once told me…”

  25. Andrea says:

    In the third pic down….. I wonder if she has she been going to the Rumor Willis school of “opening your mouth for photos?”

    Like she is really going to EAT that food. ha!

  26. Riley says:

    I know the top photo is photoshopped to hell and back but it is a great photo. Her figure, her hair, her skin all look really fantastic. I would love to have a picture of me like that for my facebook page.

  27. OtherChris says:

    Wow, they really too a couple decades off that face of hers.

    Also, she’s using a metal spatula in a nonstick skillet? Is she insane?

  28. JT says:

    Those promo pictures are heavily photoshopped.

  29. bros says:

    ari-she does actually cook. I think she takes this stuff pretty seriously. hearst wouldnt be doing this if they didnt have a profit motive, so she isnt universally reviled. I kind of love her for her unabashed elitism. and she is gorgeous.

  30. TXCinderella says:

    I’m sure Ina Garten will be her first guest food columnist if this takes off! Who in the hell is going to buy anything from Goopy?

  31. Katie says:

    Wow, I had forgotten how heavily photoshoppped she was in that particular magazine shoot. They took 15 yrs off of her. And I don’t think she looks bad for her actual age or anything, but she looks a like teenager in those photos!

  32. dread pirate cuervo says:

    I used to hate her, but she’s really growing on me. She grew up rich with famous parents. I don’t think she realizes how snooty she comes across. Plus, in a better world, I, too, would spend my days in yoga studios & cooking fancy food in an awesome & enormous kitchen. Alas, most of my yoga is done in the living room with a dvd & my fancy cooking is limited by Future Mr. DPC’s paralyzing fear of healthy foods.

  33. bluhare says:

    Veganaise (and I don’t think that’s how you spell it) isn’t stupid and it isn’t expensive. It’s vegetarian/vegan mayonnaise. I have some in my fridge. No cholesterol!

  34. Nanea says:

    @ 27 – OtherChris: Goopy is not insane, that’s for peasants like us. She’s just subtly proving to all of us that she really has no idea about what she’s supposed to be doing there with all those gadgets.

  35. Micki says:

    I totaly enter my kitchen in a long dress and whisk my eggs, peel my potatoes ets. without putting a spot on it. Oh yes and it doesn’t smell like fried fish and backed peppers or God forbid – garlic!
    And yes I gather all the vases from the ground floor and put them in the kitchen.
    Nothing makes me laugh more than such pathetic photos, I can’t even concentrate on the actual cooking…

  36. lila says:

    The light in the third picture (cherry on hand) plus the manipulation of the image makes her look beautiful; to bad, for her, that it is only an illusion!

  37. melinda says:

    She looks beautiful in that pic where she is whisking something in a white bowl. I love the kitchen and the flower arrangement too. The toys everywhere are making me nervous though. She would trip all over them if she was actually cooking.

  38. IAM says:

    I can’t with GOOPY or her GOOP site…she needs to STFU and GTFO…

  39. Liana says:

    the thing with Martha Stewart is that she OWNS her inner (and outer) snootypants. Gwyneth doesn’t. And really, I’ve worked with her mom and she’s nice and fairly down-to-earth.

  40. moon says:

    I like that shirt with the faux pocket as well, I think I’ll go to my sewing room and make me one, why because I can and I can cook too.

  41. Gal says:

    She needs to tie her hair up – even if she is only fake-cooking.

  42. Franny says:

    I watched one of her Goopy videos and she was making tacos and acted like she was making some super dee duper gourmet delicacy. All the while I kept thinking, ” It’s just tacos, lady!”

  43. Catherine says:

    Good lord you people are nasty. HAHA

  44. khaveman says:

    I’m sure the rich, pretty, tall, thin, successful woman GP really gives a hoot what the haters spewing their venom think. LOL y’all just be jealous, now.

  45. Ro says:

    I love the clothes in these shots. She looks really good here.

    I really don’t mind her. I think she has good intentions but her status keeps her from being able to realistically relate to some of her audience. She’s clearly *trying* to seem less stuffy but a lot of her anecdotes only make it worse in most peoples’ eyes.

  46. Why would anyone place a guitar on the edge of a kitchen countertop?

  47. McMayo says:

    @agent The proper question would be why is the Goop cooking, wearing a flowing dress (fire hazard), in a kitchen with toys on the floor (tripping hazard)? And not picking up that dropped food is just lazy.

    I would not want to take her cooking advice when she fails Kitchen Safety 101.

  48. cara says:

    I can’t stand this Goopy BIatch, BUT./……..are those Mother Denim jeans she has on?? (in the last pic…the bell bottoms ones?)

  49. Lisa says:

    I know this is not a popular thought, but I love Gwynnie and her Goop. As a harried woman who doesn’t have the time to search for the fabulous and trendy I appreciate people who can gather it up and spoonfeed it to me on occasion….kind of like this site…

  50. jemshoes says:

    My gut feeling is that I would never be able to afford any of the exotic ingredients Goopy would typically use in her recipes. What’s the Home Brand / Savings label for “duck bacon”?! 😀

  51. Patt says:

    She’s a good looking woman who can afford the best photographers, retouchers, makeup artists, and clothes. The photos are great, but I still can’t stand her.

    I think Paul Newman did the actor/food thing best. His products are good and all of the profits went to charity. He seemed pretty modest about it all, IIRC.

    “Why would anyone place a guitar on the edge of a kitchen countertop?”

    To forcibly remind us all that she married a rockstar?

  52. DeeVine says:

    I’m not ashamed to say I love the Goopster’s personal style. Not necessarily a fan of her movies.

    People are commmenting on the photo with buzz lightyear. Of course it is unrealistic as it is styled for a magazine! The Buzz Lightyear colours balance the green of the flower arrangement, and the brown of the guitar complements the buns on the other side of the counter. All for styling…very good work on symmetry to make the picture appealing.

  53. Ally says:

    Seriously, recipes from the woman who takes her trainer’s advice to subsist on 700 calories a day; who ends up in hospital after a fast; and who’s so malnourished her innards and bones are drying up?

    Boggles the mind. Although some anorexics do get a kick out of preparing food for others to eat, for a proxy thrill, so there’s that.

    I wish actors would take — I think it was Matt Damon or Ben Affleck’s advice post-Bennifer1 — the more you see an actor offscreen, the less you want to see them in movies. Certainly true of La Gwyneth.

  54. latvianlady says:

    I read the Vogue article about her. Steingarten mentioned that she used the wrong type of flour for pizza dough, and there were a few other not-so-positive comments there as well, which I don’t remember offhand. It wasn’t a 100% positive article, and I loved it for that!

  55. Granger says:

    I’ve heard people say recently that Gwyneth’s attempt at becoming a lifestyle guru is no different than Martha Stewart’s beginnings. But Martha started from nothing and worked her ass off to get where she is today, and I respect her ambition and drive. Gwyneth has had everything handed to her on a silver platter. EVERYTHING! While I think she’s lovely and a decent actress, I just can’t take the advice of someone so spoiled seriously at all.

  56. original kate says:

    we were looking at the advanced reader copy of goop’s cookbook at work and cracking up. first she is so photoshopped she looks like a teenager. the recipes are not all that (but expensive) and the running commentary in the book is insane. at one point she’s talking about how “nobody can bite into bread like a long island jew!” ??? ugh. sadly, i predict she’ll make the NYT bestseller list and then we will never be rid of her gooping everywhere.

  57. Emily says:

    I may be a peasant, but at least my $15 mascara doesn’t clump up like hers is in the second picture.

  58. jessica says:


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