Demi Moore’s Fall 2011 Ann Taylor ads: ridiculous or gorgeous?


Demi Moore is the latest “model” for Ann Taylor – she’s the face of the Fall/Winter Ann Taylor line, in these new ads shot by Patrick Demarchelier. Demi comes just months after Katie Holmes’s less-than-great ad campaign for the clothing line, in which Katie looked like she was mid-stroke in the ads. As for Demi… well, you’ve got to chuckle. I’ve noticed something about Demi Moore’s pictorials as of late – the older she gets, and the more she tweaks her face, the less likely she is to be voluntarily photographed close-up. It seems like more and more of Demi’s formal portraits and fashion shots are taken from even greater distances. Add to that the excessive Photoshop and airbrushing, and Demi tends to look like an alien Barbie-faced Fem-bot in most photo shoots. It’s pretty bad in these Ann Taylor ads, that’s what I’m saying.

And if her face isn’t a big enough problem (and clearly, the Ann Taylor people think it’s a huge problem or else they wouldn’t have ‘Shopped her to this degree), there’s a new problem. It’s the way Demi wears pants. It’s a recent thing, and I pointed it out several months ago – Demi is starting to look like a Golden Girl when she wears pants. It’s something about her hips, or they way she walks or stands, but whatever it is, it’s happening again in these Ann Taylor ads – Golden Girls-esque.

As for what Demi thinks of her new gig, she told reporters, “I am delighted to collaborate with Ann Taylor. It is the quintessential American brand for modern working women, and is a company of women, for women. They really understand what women need today to be confident and successful. I feel like I’ve known Ann Taylor since I was a kid. I’ve watched the clothes move into support for the working woman. It used to be a lot of suiting. I’ve seen as we’ve changed, that they’ve changed, reflecting on how we live as modern women, which is wearing things that take us from day to night, from workout to work to weekend.” If you’d like to read more of Demi’s thoughts on Ann Taylor and fashion, go here.




Ads courtesy of Ann Taylor, one photo from WENN.

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34 Responses to “Demi Moore’s Fall 2011 Ann Taylor ads: ridiculous or gorgeous?”

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  1. photo jojo says:

    Demi has been trying WAY too hard for WAY too long.

  2. tiki says:

    she looks like katie-bot’s mommy-bot. or, if i’m in a generous mood, her older sister-bot. way older sister. my mood isn’t THAT generous.

  3. SolitaryAngel says:

    @ Photo Jojo: WORD.

    I’ve noticed that she’s passed from looking “slim & willowy” to “brittle/easily broken”. It’s sad that she feels she cannot allow herself to age like a normal woman. And you’re right, Kaiser–I almost need binoculars to see who this is in the photos! And “Golden Girl pants”? Yep, I’m totally stealing that. 😉

  4. momoftwo says:

    with so much retouching, why don’t they just create full CG ads and skip the middle man!

  5. Rhiley says:

    Dear Demi,

    As a woman, who likes women’s clothing, especially women’s clothing designed, created, and sold by Ann Taylor, who was a woman, and whose legacy has been passed down to other women in the form of clothing for women, I want to thank you for being a friend to all women. You and your prat husband, have proven that you will travel down the road and back again for women. I know even though you are both self centered, plastic, egostical narcissists, your hearts are true, and no matter how rich, famous, and shallow you are, you are first and foremost a pal and confidant to all women, and not just the women of Beverly Hills.

  6. Anonymous says:

    @Rhiley: Nicely put! 🙂

  7. Judy says:

    “I know even though you are both self centered, plastic, egostical narcissists…”.
    Yep, that say’s it ALL! Can’t stand either Demi or pretty-boy Ashton who looks and talks like a girl.

  8. Whiteraven says:

    Of course it is shot distantly because its a clothing ad campaign, not a cosmetic campaign. The clothes must be stressed. 🙂

  9. Elizabeth says:

    Whose face is that in the last picture? It sure isn’t hers! Wow, that’s photo-shopped.

  10. lucky says:

    demi, courtney cox? courtney cox, demi?? who the eff knows anymore…

  11. Anonymous says:

    I don’t know Demi Moore personally and you probably don’t either so commenting on her on that level isn’t relevant. I do really like the clothes and it is a great ad layout, well done Ann Tayler.

  12. Sumodo1 says:

    @Rhiley Beautifully done! Thank you for being a friend. @Lucky Courtney Cox comparison is dead-on!

  13. poodlemom says:

    I would never have known it was Demi Moore in those photos…They sure don’t look like her! She also looks scary skinny now. Will that help to keep Ashton from straying with 20-somethings???

  14. N.D. says:

    I think she’d looked a bit better if she added a few pounds. Her face is starting to look gaunt.

    Still she’s almost 50 and good for her that she’s not giving up yet.

  15. RHONYC says:

    i wish she’d chop her her off and go back to her ‘Indecent Proposal’ bob.

    it would take off 10 years and make her fresh & younger looking.

    so over the long raven hair. 🙁

  16. curleque says:

    Wait a minute… Katie had almost the same exact response. She said “I’ve been a fan of Ann Taylor since I was a young girl — I grew up loving the clothes,” says Holmes. “I’m thrilled to be a part of a brand I believe in.”

    Demi said: “I feel like I’ve known Ann Taylor since I was a kid. I’ve watched the clothes move into support for the working woman.”

    These two, and anyone else Ann Taylor hires, should just stand there and just wear the clothes. As for being a spokesperson: STFU. Modern women do not need to hear your BS. Have you either of you even had a job in an office? Neither one of you has ever worn the brand. And until very, very recently, the clothes were oh so Working Girl in terms of offering only corporate-level suiting and semi-formal dresses. So, really Katie? And really Demi? Really Ann Taylor? WTF.

  17. Anonymous says:

    I bet he dumps her once his new tv show takes off, which it will.

  18. Julbug says:

    I bet he dumps her once his new, Sheenless, tv show takes off, which it will.

  19. HannahG says:

    She looks more like Jennifer Connolly than Demi Moore in these photos.

  20. smith says:

    Old. Melty. Plastic.

  21. guesty says:

    She looks very anorexic in the trousers.

  22. Macheath says:

    She looks like one of the Deschanel (sp?) sisters.

  23. KO says:

    If they truly understood what women want and need from a fashion company, they’d know it wouldn’t include photo-shopped ads with a woman like Moore.

  24. lrm says:

    i agree on the short hair idea for demi. the rest-meh. she’s a beautifu woman.

  25. John Wayne Lives says:

    @ photo jojo… Cosign.
    @ KO…exactly.

    and she doesn’t even look like herself any more.

  26. original kate says:

    so shopped i’m unsure who she is.

  27. Thea says:

    She does have some strange hip things going on in those red pants. She is an attractive person she needs to realize she isnt 20 and move on.

  28. Emily says:

    She looks ‘shopped to resemble Jennifer Connelly to me.

  29. Alexa says:

    Except for that first (header) pic, I think she looks gorgeous in these pics. And I like the outfits she’s wearing (again – not including the clothes in that first pic).

  30. Lady Satan says:

    @Momoftwo – My thoughts exactly!

    Advertisers take note: Just pay these people a token amount for the use of their image and then CG up a few ads – it really amounts to that now anyway.

  31. ohso says:

    Looking at these pics, all I can say is ” Harpo, who dis woman?

  32. mk says:

    Ann Taylor’s clothes falls apart after one wear. I won’t waste my money on their clothes anymore.

  33. Playlist says:

    Poor Demi needs the publicity now that her boy has a full time job and will be numero uno in the press soon as 2.5men airs. Demi likes to wear the pants in that relationship and judging from these pictures, she’s not doing it very well, lol.

    Once the show airs, Ashton will get even more full of himself and he won’t need Demi controlling everything he does. Demi won’t be able to handle playing second fiddle in any photo ops. Their troubled relationship is headed into more trouble.

  34. Kathy says:

    Hey haters…she looks great! I am NOT a Demi Moore fan…I think she is a terrible actress and terrifically overexposed and, well, absurd. BUT – these photos are very nice. Very classy. Surprising from her, yes, but nice, nontheless.