Gwyneth Paltrow offering $515 Goop sweaters: is Gwyneth out of touch?

Gwyneth Paltrow wants to sell you more Goop crap! You know how Gwyneth took off, like, four months from her exhausting once-a-week Goop newsletter earlier this year, then she came back with a newly designed (not really) site? And on this new site, you can now buy GOOP. You can buy items with Goop labels but only if you are a thin, rich peasant with impeccable taste. You must be willing to shell out $200 for a pair of Goop jeans (that only go up to size eight) or $90 for a Goop t-shirt (a white tee with black piping – so dumb).

Well, Goop has something new she wants you to buy: SWEATERS! Specifically, a $515 sweater and a $485 sweater. They’re cashmere, obviously, and you’re paying for the “Chinti & Parker exclusively for goop” label mostly. What is fascinating to me is that Gwyneth is actually offering the sweaters in size (GASP) large!! She’s offering Extra-small through Large. I would imagine that if you ordered a large, you would get a personal note from Gwyneth: “Dear Fatty, Here is your beautiful, expensive sweater. I almost didn’t send it to you because I’m so disappointed in how not-thin you are. I hope you enjoy this sweater. Please try not to spill food on it, although I know that will be hard because you’re so fat and you obviously have no willpower. Love, Goop.”

So… does Goop putting her name on $515 cashmere sweaters (with f—king hearts and patches on them, WTF?) mean that she’s more of out of touch than we thought? Or is this business as usual in the land of Goop? Here’s the thing: I understand that Chinti & Parker sweaters normally go for that price… but that’s the point, right? Goop could have done a collaboration with a company that sells less expensive clothing (“Gap for Goop”?), or she could have done a collaboration with a luxury company for a more accessible item to sell on Goop (like “Jason Wu for Target” or something). Quite honestly, I don’t think Gwyneth realizes that these sweaters ARE expensive. She has no frame of reference for how the peasants really live.

Photos courtesy of WENN, Goop.

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105 Responses to “Gwyneth Paltrow offering $515 Goop sweaters: is Gwyneth out of touch?”

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  1. marie says:

    that’s a rhetorical question right?!? Her hair looks good, and I kinda like the sweater, but would NEVER pay that much for it, it would have to be 90% off and even then I would have to talk myself into it..

  2. Tifygodess24 says:

    Goopy has yet to realize that money doesn’t make you better than someone it just makes you wealthier than them, thats it! Her mother should have taught her better. I can’t with this bish and your description of her is dead on it made me lol!!!

  3. Amelia says:

    I’d probably wear them, actually. They’re quite cute and I’m having a duvet day snuggled up under the covers with flu, so I could go for a heart-covered cashmere jumper right now.
    That being said, I wouldn’t pay triple figures for it.

  4. RocketMerry says:

    I own several 100% pure and trade-conscious Cashmere sweaters and did NOT pay that much. At all. Ever.

    Seriously, GOOP?!

    • tmbg says:

      Where did you find them? I would like one good quality cashmere sweater minus this sort of price tag. If you have any suggestions, I’d really like to hear them.

      • littlestar says:

        If you live in Canada, the department store The Bay carries Lord & Taylor cashmere sweaters for around $100. They are quite nice. I have no clue whether they are trade conscious or not though.

      • RocketMerry says:

        Well, I’m in Italy and I usually buy from a very small factory that works with wool, cotton and cashmere. They mainly sell to famous bigger stores (that double the price!) but also have the tiniest outlet for the public, so by buying from them I skip all the added prices :) I never spent more than 70/80 euros, and they are really great products.

        My suggestion is to look for similar shops where you live, and never skip the “old season” box, since sometimes they have great classic styles that are still cool at even lower price.

  5. dcypher1 says:

    Over priced poop if u ask me. Those sweaters are fug.

  6. Bobbie says:

    I hate her. I got up at 4 to go to work this morning and this is my first break. Biotch has no idea about the real world.

  7. lin234 says:

    Meh, take a look at NM or Saks. There are ridiculous prices for cotton or polyester. At least Goop is selling cashmere.

    I think it would be more pretentious if she pretended to know what it’s like to be middle class or poor. She has no frame of reference.

    Anyways, I think the sweaters are super cute. Would I spend 500 on a sweater? Nope.

  8. Rhea says:

    Out of touch? Naw, Gwen just being….well…Gwen. ;) I love the sweater, would not buy it definitely but it’s probably because I don’t have as much as money like her. :D

  9. Brown says:

    1. Is that a serious question? “Is Goop out of touch?” please. yes.
    2. Those sweaters are terrible
    3. No chance in hell I’m paying $515 for a sweater unless Jesus knitted it himself
    4. Her hair looks so much better curled instead of flat ironed, but her roots/center part are still screaming for help
    5. This woman irritates me to no end, I almost feel bad for Chris

  10. Mrs. Ari Gold says:

    Could she get more shallow?

  11. NerdMomma says:

    Really? Those sweaters look like pajama tops to me. They do not say “high fashion” at all.

  12. lucy2 says:

    $500 for something like I wore in third grade? No thanks. And does it really have a little “GP” on it? Wow.

    The “note” is hilarious, even more so because I could totally see her wanting to send something like that.

  13. Ethel says:

    They’re obviously meant for the 1%.

  14. Bad Irene says:

    Maybe one of her staff could chauffeur her to the “Get a fcuking Clue” store and purchase her some sense, sometimes I feel sorry for Chris Martin but then I remember the cruelty that is Coldplay.

  15. moptop says:

    The sweaters do look like Gap or something similar (or French Connection? – cant put my finger on it.). $49.99 at the very most.

  16. Bored suburbanhousewife says:

    I have ordered my pool boy Ramon to order me a dozen in size Extra Small of course!

    Ramon! Schnell! Schnell!

  17. poppy says:

    don’t be surprised re: goop for gap, target or walmart.
    this one, all she has left is shilling crap and her expensive legs.
    she might believe she’s better and above it all but she’s only another Kathie Lee, the trollsens, jaclyn smith, jessica simpson, etc. she’s an ego monster looking for more money.
    there was a time when she said all she ever wanted to do was just act. if you had told her in the 90s she’d be selling butt cleaning-juice, dvds, clothing, any old crap she can brand, she would have rolled her eyes right out of her head.
    expect more goop goods and clothing she can’t sit down in hygienically.

  18. L says:

    I’m willing to bet dollars to donuts that the ‘large’ is sized like a normal stores ‘small’

    $585 for good cashmere isn’t out of the question, but the design of these are just awful.

  19. Photo Jojo says:

    I would bet you money that GOOP’s version of a large hovers in the size 4 to 6 range.

  20. normades says:

    The hearts aren’t her style at all…Taylor Swift maybe.

  21. francesca1 says:

    I’m curious where the sweater is manufactured.

  22. mkyarwood says:

    The company she’s collaborating with sells their sweaters at prices that high. She probably chose them for that reason!

  23. Meg13 says:

    Thank you for the “Dear Fatty” letter. I needed that hearty laugh this morning!

  24. Cody says:

    “She has no frame of reference for how the peasants really live.” Yes I agree. I got a really beautiful cashmere sweater from Costco last year and only paid $29.99. I have gotten a lot of compliments from people when I wear it.

  25. says:

    Designer clothes in size “large” are actually a size 8, maybe a small 10 if the fit is oversized/baggy.

  26. Guest says:

    I have a feeling she is not gearing her clothes to the peasants, but to the Hollywood crowd who follow her Goop site.

  27. Eleonor says:

    I would like to know one thing: WHO BUYS THIS CRAP??? Beyoncé??

  28. dcypher1 says:

    U can get a nice cashmere sweater almost any where for 100 to 200 bucks and they are way cuter that thoser fugly ones.

  29. Ranunculus says:

    I have seen cashmere sweaters in exclusive shops and they are actually that expensive, so if you can afford it or willing to pay that much for it, you do. My auntie had a large throw blanket and she paid around 800 for it. These things last a lifetime though. The design, well it’s not really my thing but it’s kinda cute. I guess it’s OK that Goopy is doing all these things, but honestly I am more interested in her next movie with Mark Ruffalo.

  30. Christina says:

    Those sweaters are cute, but not worth that insane price. Gwyneth is an asshole. She has been out of touch for a long time, but I think it is society’s fault for hyping her up so much and then Brad Pitt’s fault for dating her and making her more famous because of it.Then add Madonna to that list for befriending her. These things contributed to her hype. She is so overrated as an actress it’s laughable. I just do not see that the big deal is about her or ever was for that matter. She is boring and pretentious. Also, sure she is pretty, but what was always the big deal with her looks? There are MANY actresses out there that are not only more beautiful than her outside and in, but are also better at their job. Her bitchy, self absorbed, elitest, holier than thou attitude makes her hideous, IMO anyways.

  31. Jaded says:

    That first picture says it all:

    “Bonjour païsants, je suis ici! No, no, no need to grovel my little friends, The Goop does not require that level of adoration. I’m really quite a humble person you know, I’m just like all you simple housewives out there with young children, stressed-out lives, too much to do every day.

    Why in fact just yesterday I was telling my husband, well I wasn’t really telling him, I was texting him, we haven’t actually seen each other for….oh, 3 months or so now….he’s working on a new album don’t you know!

    Anyway, just yesterday after I got up and made sure the nanny got the children off to school I looked at my calendar and oh my gosh, a 2 hour workout followed by a massage. Then a facial, then lunch with my PR team, followed by a nap, then I cooked an organically raised chicken stuffed with Myer lemons, my own home-grown Venetian rosemary and rubbed with olive oil from the dearest little organic olive grove on the island of Sicily – you know where Sicily is don’t you??

    Well after that I was utterly exhausted and barely had time to look over the next batch of sweet little sweaters I’ll be offering all you girls because I know in my heart that you can ALL be as wonderful as me, maybe not as skinny or blonde or rich, but I guarantee that if you wear one of my sweaters that’s exactly how you’ll feel!!


  32. mek821 says:

    Does anybody anywhere really like Goop? Does she even like herself?? Frankly it seems like when someone tries as hard as Goop does to be cool/relevant/perfect there is deep seated dissatisfaction behind it.

  33. F5 says:

    She does realize how expensive or cheap something is.
    If you watch Shark Tank, these people are totally in touch with what is overpriced and what’s sellable. I know that it’s business world but they’re able to call a $20.00 item overpriced if it is.. and they have gazillions..

    She’s full of sh_t

  34. mln89 says:

    do we even have to ask if she’s out of touch? she’s ridiculous.

  35. Aria says:

    Her market target are not her fans, not her goop readers but her rich friends.

    I like those sweaters. If I have the money, I would buy them.

    Anyway, WINONA forever!

  36. Granger says:

    No, she’s not out of touch at all… with her target market, that is. Her web site has never really been aimed at the “average” person. Sure, you might go to Paris on vacation, but you’d never be able to afford the hotels she recommends, you wouldn’t be able to get a table at the restaurants she frequents without six months’ notice, and even if you could get a table, you wouldn’t even be able to afford an appetizer. I stopped looking at her site a long time ago because I found myself drooling with envy at the incredible lifestyle she leads. Whatever.

  37. Kristen says:

    Cute sweaters, but I’m not paying for anything at all that says, “Goop” on the tag.

    Did no one help her to see that this was a poor, poor choice for a site name?

  38. Pam says:

    DEAR PEASANTS, these clothes are not for you to go out and buy. They are for your assistant to do that. And no, they do not come in ‘Large’ or ‘Extra Large’.

  39. sala says:

    Love the sweaters. And as mentioned already those are the typical prices of the label she’s collaborating with, targeted towards those who can afford it. Not me, but I’ve certainly drooled over a Chinti & Parker sweater in the past.

  40. Nancy says:

    Shit I cannot stand this uppity bitch.

  41. littlestar says:

    This is totally bitchy of me, but I’m in a bad mood today. Gwyneth is a college drop out (did she even make it through the first term?). I may not have money like GP, but at least I have my degree, and am not talking out of my ass when I pretend to be “educated”.

  42. KateNonymous says:

    I’m surprised by how cute I think those sweaters are–particularly after the stupid “tuxedo-styled t-shirts”–but there’s just no way I’d pay $515 for them. Or any sweater.

  43. MissBennet says:

    Are you just noticing this now? Where have you been?

  44. BlueAngelCV says:

    That is a ridiculous amount of money to spend on a sweater but I adore the one with hearts and patches.

    Why do we even bother to comment on this stuff anymore though. Everyone knows that Goop is completely out of touch with real life, surely that’s the joy of Goop?

  45. Darth says:

    This nepotistic bitch is obviously bored, with fewer and fewer roles being offered to her, and a husband that pays no attention to her.
    Also, she has a pancake ass and a duck face so please explain to me how she can be so full of herself.

  46. Annie says:

    Honestly, I’m just so tired of this woman.

    On the one hand, I legitimately want to support actresses who are her age continuing to get work and to be treated as the beautiful women they are as opposed to the whole “cast women in Hollywood out over age 35 but treat men like leading players until over age 50″ crap.

    But frankly, she is just so gross.

    She’s cute in the Avengers film and in Iron Man with Downey. But just…gross.

    If I want to support an actress over Age 35 looking great and getting parts in films….I can support people like Amy Adams who seem to actually be human beings.


  47. muffintop says:

    Reminds me of that Seinfeld episode with the cashmere sweater.

  48. Anna says:

    What happened to the singing career?

  49. vvy says:

    Trust me, she’s going to get into designing her own clothing soon. This is just the beginning…

    • Ranunculus says:

      Some of her styling I like, esp lately when she is not insisting on wearing high heels ALL the time. Some of these shoes are quite quirky and outrageous though, which is good as most Hollywood actors look boring in high heels. She was wearing heels with little plastic fish floating around in them once. Unlike many she has a great casual style though. So would be interesting if she gets into designing.

  50. Lauren says:

    Cashmere is itch & bitchy..especially when marinated in Goop.

  51. Apsutter says:

    When has she not been out of touch?

  52. tmbg says:

    The crazy price of this sweater aside, the price of clothing is absolutely ridiculous now. She featured some J. Crew spread a couple of weeks ago and I liked a lot of the things that were featured, but many of them were only slightly cheaper than what she’s shilling here.

    I’ve been trying to put together a few quality pieces in my wardrobe because I am not a clotheshorse, but geez, Banana Republic, J. Crew, Ann Taylor, White Hosue/Black Market and several other stores had me gaping at some of the prices.

    There’s always Old Navy, Kohls, Macy’s sales and Target, although the quality is usually lacking. :(

  53. annaloo. says:

    10 bucks this woman has NEVER even spoken to anyone who works as crew on her films. Those $515 sweaters wouldn’t be anywhere near their priorities. Really — who does she think she is talking to? She really is in a bubble.

  54. dana says:

    This is why the wealthy stay wealthy…obviously its a peasant move to buddy up with a chain store..any star can and has done that. She’s separating herself from the herd and starting a newish trend…VBeckham started her own label and priced it high..Stella the same…to make it not so accessible to normal folk. It makes sense. The same reason why you won’t see most of these fat wallet, heiress broads walking around with a Coach or lemming Speedy 30’s too common any one can save 300-600 bucks on a handbag (in their world) why not up the anty and carry 2000-10000 bags and really raise the bar…..put that in your shopbop shopping cart

  55. Fudge you, I'm going to Guam! says:

    It’s like she wants people to dislike her…
    Anyway, if I had to buy it, I’d buy it in extra large or large and the only reason is because you get more material which means you can cut it up and make baby sized sweaters and give to homeless babies.
    That’s the only way I could ever feel good about myself for spending that much money on a fugly H&M looking sweater.

  56. lis says:

    Does she do this for charity or something? I thought Chris Martin puts forward some social justice agendas – surely this isn’t a straight up profit thing?

  57. Maggi says:

    Wow! So much hate. Geez people. I can’t afford these sweaters but it doesn’t offend me that they exist. This price point is accessible to others, why should this be an issue for me? Gwyneth only needs together in touch with her own life, why does she have to be in touch with mine? And I should be in touch with my own reality rather than worrying about hers.

  58. catt says:

    How could anyone think those sweaters are cute?
    Yeah cute hearts for a 6 year old but not for an adult! Her taste is atrocious.

  59. Tanzy Girl says:

    Thank you Lauren!!! Out of all these comments, I’m surprised to see that only one person post the obvious!! Cashmere might sound soft and oh so yummy but that shit is FAR from it!!! I’ve tried on pieces that ranged from $35 to $400 and EVERY piece, regardless of who’s name was on the label, had me scratching a layer of skin off. As for the “designs”? Now I may not be a Fashionista but good Lawd, even I know that’s some ugly sh-t right there!!! I love hearts, just not on my clothing and patches? Come on, that’s the sh-t you see on toddlers wear, LOL …. Maybe those designs were done by her kiddies??? For her sake, I sure hope so…. ⊙\⊙ … P.S. I would NEVER pay that price for a sweater, unless of course it had REAL GOLD attached to the piece!! And no, I’m not just talking about flakes here, lol. Only reason I tried on those pieces mentioned earlier was to see if there was a difference in the itch factor. Seriously, even if I was as wealthy as GP, I still wouldn’t do it. IMO, that’s just a waste of money. Money that could be put to better use. You know, such as a donation to a worthy cause….

  60. dcypher1 says:

    Goop stands for gwyneth is old, overated, pretensious.

  61. chipmunk says:

    ooh poor goopy! so out of touch

  62. Jill says:

    what? Only 515? I think she should charge $10,000 per sweater!! *side eye*

  63. LittleDeadGirl says:

    I don’t understand who the market is for these sweaters. They look like something I would pay 19.99 at Forever 21.

    The people that actually afford that price tag would never buy it because it looks like it’s made for the peasants. They want to buy something directly from the designer. Not some cheap sad knockoff.

    It’s so poorly planned and thought out.