Jennifer Aniston signs on to become “the hair” of an MIT-invented haircare line

^Aniston visiting MIT this week, wearing her ring!

Jennifer Aniston has been all over the news this week! Did you know that Brad Pitt’s Chanel No. 5 campaign is coming out this week too, and that he’s begun to do press for Killing Them Softly? That’s so coincidental. It’s probably nothing! Anyway, the Wall Street Journal has a somewhat interesting story about Jennifer finally, at long last, endorsing a hair product. She’s avoided haircare endorsements for years and years, and now she’s finally getting into the lucrative game. But much like her Smartwater endorsement, Aniston isn’t just signing on to be the “face” of a campaign – she’s actually scored an interesting deal in which she’s investing in the fledging company and she will be a profit-participant.

A small hair-care company called Living Proof, based on science from MIT has signed Jennifer Aniston as an investor and spokesperson in an attempt to make waves in the $10 billion hair-care industry. Ms. Aniston and her layered hairstyle—”the Rachel”—have been a style icon and powerful influence in the beauty industry for almost 20 years. She is set to take a starring role in marketing for the brand, including an ad campaign expected to start shooting in November. Executives expect the 43-year-old actress to have input into new products, package design and other business areas in exchange for her equity stake, which they declined to quantify but called “meaningful.”

Packaging a Hollywood star with a blue-chip scientific team, including Robert Langer, one of medicine’s most prolific inventors, highlights how high the success bar is set for new beauty products venturing out in front of jaded consumers. In a market saturated with “scientific” claims, Living Proof at first thought its MIT credentials would be enough to create brand awareness but eventually saw they needed more firepower.

Ms. Aniston, endlessly photographed by paparazzi, has done few major product endorsements besides her commercial relationship with Coca-Cola Co.’s Smartwater.

“I have been approached many, many times,” she said in an interview at Living Proof’s Cambridge, Mass., headquarters, where she was visiting Monday to meet employees and shoot footage capturing her reaction to scientists demonstrating products. Ms. Aniston said she was glad to work with a high-end, little-known brand. “You want to be part of something that’s exciting and authentic,” she said. “You can’t get more interesting than these scientists.”

Practically every consumer brand has some kind of celebrity endorser, though, and while Ms. Aniston will no doubt get attention, there are no guarantees that attention will turn into sales gains and long-term loyalty.

The brand’s science star is Dr. Langer, a professor at the Massachusetts Institute of Technology and a chemical engineer. Ms. Aniston appeared to appreciate the novelty of their collaboration for the sake of better hair. “Bob Langer, are we curing cancer? Or diabetes? And he’s like, Yeah, I’m doing that as well as hair,” she said in an interview hours after meeting him.

“I like a scientific challenge,” Dr. Langer said in a separate interview. “I like to see if we can use science to solve problems.”

Ms. Aniston says she was “fascinated by the scientific approach” and asked for some product to test with her longtime hairdresser, Chris McMillan, salon owner and creator of the Rachel. Shooting in North Carolina at the time, Ms. Aniston says the “100% humidity” made for ideal test conditions for Living Proof’s frizz-fighting powers. She was surprised to find the No Frizz cream left her hair with “great curls.”

On Monday, Ms. Aniston’s presence created a frenzy in the Living Proof offices near the MIT campus. Top company scientists were on hand to show the movie star their products’ effectiveness against competitors. Ms. Aniston watched a demonstration in which two executives used an upholstery steamer on a model’s head to simulate humidity. Half of the model’s hair had been treated with No Frizz, the other half with a rival silicone-based product.

As exposure to the humidity went on, one side of the hair started to poof up. Ms. Aniston leaned in to touch. “It’s much coarser,” she said of the side treated with the competitor product. She touched the other side. “This is much smoother,” she said.

[From Wall Street Journal]

There’s actually a lengthy explanation of why and how this company is using science to revolutionize haircare products, and it’s pretty interesting, so I would suggest reading the whole article. I kind of like that Aniston isn’t just taking a beauty contract and swishing her hair around – she’s making an investment, she’s putting her name and her celebrity on the line, and it’s a bold, interesting business move. And now we know why she was in Boston. I would have loved a line in there about her engagement ring! Like, she wearing her giant rock at MIT and the scientists said it looked like quartz or something.

Photos courtesy of WSJ, Jason Thomas/Filmmagic and WENN.

Related stories

You can follow any responses to this entry through the RSS 2.0 feed.

116 Responses to “Jennifer Aniston signs on to become “the hair” of an MIT-invented haircare line”

Comments are Closed

We close comments on older posts to fight comment spam.

  1. Jackie O says:

    a little late to be cashing in on her hair…it has not looked particularly stylish over the last few years. just ordinary.

    • Mimi says:

      I hope that her ring is not a diamond only some other stone much less expensive. I would like to see faces and reaction of her haters.

      • Sassy says:

        I am thinking that it might be an uncut diamond. Anyone else think this?

      • candlewest says:

        Diamonds are suppose to sparkle, especially one that size. It looks like a ball of wax, or it could be a stone that has not been cut but is in the rough. I just think Jennifer is living her life to prove to the public as though she has moved on. It would be so good if that were the truth because she still appears to be a desperate victim, now that she is 40 and not married or not a mother. She was about to break up with her man and suddenly she’s engaged and everything about it seems fake. I hope this is good luck for her but I have a gut feeling there will be no wedding.

    • CG says:

      I remember about 15 years ago she actually endorsed some haircare products in the UK. I think it was like Loreal or something, it def wasn’t a UK-only brand. But she said “I’ve just fallen in love … with a shampoo” in the commercials, and of course about a minute later some other company had a commercial out making fun of that line. Jesus, I can’t believe I remember that. I don’t know if that’s good or bad! :)

      • anya says:

        I remember this advert too! It was at the hight of Friends I think. Why is she saying she’s never endorsed a hair care product before?

    • ManistonTACKhead says:

      Yup, straw colored, parted down the middle, hanging in her face (which is imperative for her), or sometimes fried and dyed and laid to the side, and secured with a barette, like a 45 yr old 2nd grader. lol

  2. truthSF says:

    Her pr really needs to stop promoting his girl everytime her ex and/or his fiance is already out there promoting, because it looks bad on Ms. Aniston, not Huvane.

    It’s like he’s saying, Jen’s only worth is competing with her (only in their mind) rivals. If only she would just get a better pr, but I highly doubt she ever would.

  3. valleymiss says:

    I have boring, baby-fine, stick-straight hair that pretty much looks the same no matter what I do to it, so I’ve never gotten the excitement with the texture of Jen’s hair (though I know how much processing she has to do to make *hers* straight). However, I’ve always envied the color. She has a great colorist. It always looks good, and not ‘stripey.” Hers looks like legitimate “sunkissed” hair, and not like it’s been highlighted, IMO. Even though we all know she has naturally dark, wavy/frizzy hair! Actually, “envied” is the wrong word. More like “admired.” I’m very pale, so hair her color wouldn’t look good on me.

    • diana says:

      Hi, what’s the price range for this brand? I don’t live in US and have n’t heard of it.

      • ana says:

        its rather pricy. sold through sephora here in the us/canada. upwards of $25 a bottle?

        they sell sample sets of 1 ounce bottles for $30 ish?

    • Erinn says:

      I have very fine hair too. One of my best friends is a hair stylist though. The cut she gave me last has made my hair sooo much thicker looking. I love it. I usually have a medium brown hair, but I’ve been lucky enough to go from blondish brown, red, and now dark brown and it looking okay on my skin tone. I’m also really pale- I find the lighter colors actually warmed me up more and looked better, though the darker color I have now actually makes the paleness look prettier, I think.

  4. Kiki says:

    Hmn…this is truely suspicious why Aniston signed on so many contracts like Smartwater or this hair product. Either she thinks she cannot make much money from her movie career or it is going to be a very big wedding. Maybe kids too?

  5. dholmas says:

    I would try this product. My hair is wavy-curly and gets very frizzy in humidity. I also like Jen and her hair. By the way, her ring is really not that bad looking. A bit large but not bad.

    • truthSF says:

      You do realize that that’s not all her hair, most celebs wear a whole lot of weave in their hair. And considering 2 months after she cut her hair, it was back to this length, I’m sure she’s having alot of help in the hair dept just for it to look ok.

      • emmieapricot says:

        Everyone thinks she has amazing hair but it only looks amazing when she is wearing loads of extensions. Without them her hair is normal and quite boring.

      • LAK says:

        Celebrities should be forced to tell when they wear extensions for hair ads otherwise it’s false advertising.

        Mind you, L’Oreal had to do just that for their Cheryl Cole (hair) and Penelope Cruz (eyelashes) ads in the UK.

        I think the only famous person, whose hair extensions are not allowed to be discussed is Waity.

      • emmieapricot says:

        LAK: That’s a great point/idea… I read about a UK ad for mascara being banned because of false advertising. Imagine how different the US ads would look if they had to show authentic results — and not use airbrushing/photoshop!

        I just saw a hair product ad featuring my beauty idol, Doutzen Kroes — is her hair all real? She is absolute perfection!

    • marie says:

      I would try it too, always looking for something to beat the frizz but keep the curls.

      However, we all saw pictures of her in NC and I didn’t see her sporting curly hair.

  6. EmmaV1 says:

    Why is Jennifer posing as unnaturally as Angelina did at the Oscars…..showing off her left hand and the subsequent ring finger…?

    Lol it really does feel like anytime her ex is putting himself out in the media, Jennifer does a few days later.

    Anyway, she doesn’t need the extra cash, she’s one of the richest actresses in hollywood….yes, despite her lackluster box office performance and reviews.

    • Skipper says:

      I think they are just both in the press a lot. I truly doubt she bases her life on a relationship that ended seven years ago or whatever. She has a lot more going for her than that.

    • EmmaV1 says:

      I don’t think Jen is obsessed over her past relationship or holds any bitter feelings against either of them, but like I mentioned, despite her stellar pay, her film record is pretty mediocre…B list at best and would be C-list if she weren’t given starring opportunities across the likes of Jim Carrey, Adam Sandler, etc.

      Vulture did slam her as “the actress whose best role is celebrity”

      Jennifer NEEDS to be in the press since that’s half of her acting career (which isn’t a bad thing because 99% of actresses would kill to have her career/success) and thus it makes sense to maximize her media coverage by doing things simultaneously with her ex husband since the media would definitely have a field day over that.

    • evyn says:

      She has to supplement her income b/c she doesn’t get those “Friends” residuals anymore. That was guaranteed $$$.

    • UNF Joan Jett! says:

      I don´t know if Jennifer is obsessed with Brad and Angelina (as human beings) or not, but she for sure is obsessed with keeping her own face in the media because she plays this PR game like a boss. Brangelina (as a matter of gossip) are aways a jackpot for her. So I just want to applaud her on this one. Well played!

      As for her hairline:
      Yes, her hair is nice but the truth is that it still would be nice no matter which product she would choose. It´s like with lashes – if you happen to have nice, long and full lashes they still would be nice and full and long with the cheapest drugstore mascara on. But if you are not that lucky, neither Chanel nor Dior can make them look like in adverts. The same with hai – fine hair will never magically turn into a full and thick heaven of fluffiness, no matter what you use. Not gonna buy.

      • hello says:

        don’t really know about hair products. But, sorry..through experience, there is a HUGE difference in mascara. I can for sure tell a good mascara from a mediocre one. And, the brand I use really does make my lashes look longer and fuller.

    • emmieapricot says:

      EmmaV1: You have a valid point — I really do think these things are waaay more planned than most people realize! It’s not just coincidence that whenever Brad is in the spotlight, Jen is right on his heels.

  7. Lulu says:

    I have curly long hair, so I do tend to get excited about hair products. But I’m sure this line will be far beyond my financial means.

    I agree that her ring does not look like a diamond at all. I like it when couples pick stones other than diamonds frankly. They are so over rated IMO.

    • Kelly says:

      Living Proof is comparable in price to the other higher-end hair products (not highest-end) – around $30-40 for most items. I have a friend who swears by their No Frizz shampoo and conditioner. I think they carry the line at Sephora, but I’m not completely sure.

  8. twoblues says:

    Aniston at MIT. That just cracks me up for some reason.

  9. G says:

    Wow, that’s a lot of words to say she’s endorsing a shampoo.

  10. Gine says:

    I’ve actually used a bunch of their products, and they really do work–but they’re SO expensive and I hate the way they smell, so I didn’t buy them again. It’s too bad, because the shampoo and thickening cream really did make my baby-fine hair look fuller.

  11. lulu says:

    Aniston could cure cancer and most of you would still find fault with her. I doubt she does anything solely for money since her residuals from Friends must be enormous.

    • diana says:

      Are you serious?
      So is this a woman who has it all or a miserable martyr? You fans are never able to decide.
      And she debuted her ring and is using it not for charity or any selfless purpose, but to make herself more money. And you fans portray her as some kind of modern Joan of Arc.
      You know why people are critical to Aniston? Because of fans like you who are not rational, but highlight her every act, in this case washing her freaking hair with oodles of shampoo as equivalent to that of curing of cancer. When her fans stop viewing her as ‘poor jen who is unfairly perceived’ and stop behaving as if she’s their best friend, I’m sure rest of the populn will stop with their criticism.
      Btw your first statement is more suitable to someone who, inspite of a decade of humanitarian efforts, is still being held to unfair societal standards.

      • lulu says:

        Wow. You got all that from a 2 sentence post?

      • LeslieM says:

        Really! Wow what was that! I agree with you lulu.
        I just think it is so sad to see her in movies like “Bad Bosses” or whatever it was called. She should just turn that stuff down a do movies like the one she did with Owen Wilson about their dog when she has a chance. That other comment didn’t ever make sence.

      • Janet says:

        The residuals from Friends ended in 2009 or 2010.

      • Thalia says:

        Exactly. Aniston can do no wrong with many.

        “You know why people are critical to Aniston? Because of fans like you who are not rational, but highlight her every act, in this case washing her freaking hair with oodles of shampoo as equivalent to that of curing of cancer. When her fans stop viewing her as ‘poor jen who is unfairly perceived’ and stop behaving as if she’s their best friend, I’m sure rest of the populn will stop with their criticism.”

        Exactly. Her fans are so brainwashed by Aniston and truly buy her fake persona that they are in so deep they can;’t see the forest for the trees. Their double standards and hypocrisy is well beyond the pale. For example valleymiss who doesn’t like Jolie because she fell for the tabloid bs about an affair, but somehow glosses right over the fact that Aniston was outed for being a homewrecker who broke up a happy 14 year relationship. Yet, wheres valleymiss’ condemnation for that? Nowhere. Because Aniston could literally get away with murder and her fans would excuse it and/or attempt to blame it on Angelina. Anistonloons are hypocrites and moral gymnasts of the highest order. They started this war and now can’t take the heat. Well, TOUGH! Don’t start a ‘team’ war if you can’t take your own medicine back. Leave Angelina alone, then people will leave Aniston alone. Aniston fans support a serial homewrecking skank yet don’t seem to give a hoot, because Aniston can do whatever she wants, shes a special snowflake. Their rules for Angelina don’t apply to Aniston. They are such HYPOCRITES. Which is why I will retaliate with 3 nasty posts on Aniston everytime blonde, spinner, lulu et al attack Angelina. They started it, we will finish it.

    • Micki says:

      Could she really? Now is clear why she’s at MIT

    • Green_Eyes says:

      I’m rather curious if that comment was typed w/ a straight face?

      Aniston cure cancer? Bahahahaha.. One thing at a time please.. Let’s get her acting skills a lil more finely tuned first. She’s gonna need them to pull any kinda cancer cure off gig cuz that’s all it would be a gig. (before anyone gets biotchy about any cancer cure comments.. I have fought OV Cancer twice & won so yeah, I don’t think Aniston and a cure go hand in hand).

      • keats says:

        Carefuuuul when janiston cures cancer she’s not gonna let you guys have any!!

      • spinner says:

        I thought lulu’s shot at humor was great. Evidently, it escaped you.

      • GrandPoobah says:

        Green_Eyes: Lulu was being sarcastic and hyperbolic.

        So to answer your question, no, it was not typed with a straight face.

      • Green_Eyes says:

        Oh well. I’m sorry LuLu, please accept my apology. Rereading it.. Now I see it. Bad morning,. ,y maltipoo Gucci went out w/ hubby & decided to roll in a rotten hedge ball, a coyote almost got him, my washer broke down , and topper I accidentally threw away a new refill of meds I have to have & insurance won’t pay to replace even a partial so I need to find another $563.00 to pay for it… So though I had my humor side w/ me..apparently it was way overshadowed. I hope no hard feelings <3

    • Thalia says:

      Lulu thats rich coming from you. You came to this site to spew hatred and spiteful pettiness on Angelina, but cry like a baby when Aniston gets it. Jenloons love to dish shit out but can’t eat their own shit sandwich they serve up. I think you mean to say Jolie could cure cancer and you and the Anistonloons on here would still find fault with her. If you don’t like your pathetic little idol attacked, don’t attack Angelina, then we won’t attack Aniston. Don’t dish out what you yourself are not prepared to eat.

  12. Chowchow says:

    So I guess if anyone wants to do business/make or promote a movie or anything at all with miss Aniston, they or she should make sure that there is nothing going on or in the press with her ex? She must at all times remain vigilant of what she does so as not to overshadow? Compete? Am not sure which….but I think it’s stupid to constantly make this an issue, brad & Jennifer have both moved on! It’s Hollywood everyone does press.

  13. diana says:

    She’s a shrewd person, alright. Her pr management always proved that. For eg, she tries to bring her venture into spotlight using her engagement ring. Not that I hold it against her. When there are sheep to fleece, go for it.
    I admire her drive for making money and getting more fame. And everything she ever did was focussed on it. Even all her relationships. I’m sure she’s going to produce/direct more now that she’s got a legit HW writer as a fiancee.
    No matter what her apologists or detractors believe, this is no vapid, laid back girl next door!

    • Toot says:

      Agree completely. I’m not a fan of hers, but I can give it to her that she’s a smart business woman.

    • mln76 says:

      I agreed with you til the vapid part-she’s very vapid hence the superficiality of all of her acting and interviews she’s just very driven by money and fame …honestly I think although shes going to do her best to get Theroux to write something for her, she knows her days in film are coming to an end hence the endorsements. She doesn’t have the backing from studios anymore,she’s aging, and she’s been in too many flops the studios are cash strapped they aren’t going to give her much more then low budget comedies in supporting roles. Very smart to take that last bit of tab interest (notice she didn’t make any covers?) and turn it into a way to shore up her nest egg.

      • mln76 says:

        LOL where do i start…can you really claim that Aniston is a private person with a straight face after the display she just put on in service of her new product endorsement? And the fact that Aniston is getting millions shows that yes she feels she needs more dough..LOL

        OH and industry sources like Vulture and Variety claim that her appeal is more the tabloid aspects of her personal life not her Box Office numbers so yeah its interesting that she couldnt garner a cover this week with all of her efforts. Its also a fact that her salary has steadily decreased over the years. Of course you have every right to find her a good actress…personally although i think her persona is charming in small doses she’s not a movie star and would be better off on TV. We’ll see which opinion wins out in the next few years ;)

      • Thalia says:

        Um, GrandPoobah, doing something new and different and of substance would be doing something other than in the hair field. Her life and career is about her hair. So what does she do? Go into the hair business. How unoriginal. Only when she does something that has nothing to do with hair, then will it be of substance, something different.

  14. keats says:

    Haha, what must those MIT guys in the top pic be thinking?

  15. Blondie says:

    They have living proof at sephora. Not expensive at all about $20 for shampoo.

  16. tmbg says:

    Would these guys study my hair and figure out why the hell it went from being straight with a slight wave to having pieces that are curly-ish/flyaway/triangular-shaped/crooked/bent/zig-zagged/you-name-it all over my head? Because no one can answer that question and I’ve really had it. I keep thinking hormones as I’m 36 and maybe things change, but it is driving me nuts. At this time last year, my hair was normal and not a rat’s nest. And the worst part is no one believes me because I’m able to blow it out straight fairly easily. But if you get up close and look at the individual pieces, you will see the strangest hair texture ever. Bloodwork for thyroid and hormones came back fine and my derm said it could be aging. :(

    Anyway, I’ve tried Living Proof. They’re OK. I got a sample of their newest mask with a Sephora order and it wasn’t bad. Nothing groundbreaking, but it did moisturize well.

    Jennifer has nice, thick hair, so I can see why they’re going with her. Lucky woman.

    • spinner says:

      Try Ovation Hair Care. It is great!

      Edit: Also, is your hair starting to gray? Gray hair is coarse & wiry. Definitely stands out from the rest of your hair.

    • bondbabe says:

      Your hair sounds like mine. (Fun, isn’t it?!!!) It didn’t start the “craziness” until I was about 38–so I too blamed the changing hormones.

      Love Living Proof products.

    • Mac says:

      You probably have adult onset Uncombable Hair Syndrome resulting from premature keratinization of the inner root sheath.

    • LeslieM says:

      I had cancer at 41 and had to have a hysterectomy. My doctor said since they didn’t take my ovaries I would not experience any side effects. Not true, when you have a hysterectomy your overies die. She knew that but lied. As a result six years later my straight hair is completely curly and not in a good way. A straightener doesn’t even make a dent in it. I have it professionally blown out twice a week. If I blow it myself it looks like I stuck my finger in a socket! I couldn’t go out that way. Are you sure they checked you estrogen. There is something else called folk al stimulating hormone my doctor wants me to check as well. Good luck! I know it’s a pain. I don’t know what I would do without my stylist. I’ve gotten her done to $50 a week. You might want to try it.

      • Janet says:

        A hysterectomy is when they take out your uterus. A lot of doctors also do an oophorectomy at the same time, which is removal of the ovaries. Removing your ovaries causes instant menopause. I had a hysterectomy due to multiple fibroids but my ovaries were fine so the doc left them intact and I had a normal menopause. As for gray hair, it’s a lot coarser and I love it. My hair used to be extremely fine with no body at all. Since it went gray it’s much easier to style and holds its shape better.

  17. Green_Eyes says:

    You can get living proof on QVC, it has a lot of good reviews.. I bought it once a few yrs ago, wasn’t that impressed & sent it back. I didn’t get the Shampoo but a styling product (didn’t have shampoo then..they were just starting up). Was thinking of retrying the product line & see how shampoo faired..saw it on QVC not too long ago one night, but never called in… I don’t know seems kinda funny all the hype about her hair now..it’s boring & full of extensions.

  18. Mac says:

    From a business perspective this sounds like a perfect partnership.

    Jennifer Aniston seems to be a savvy businesswoman and an effective spokesperson. MIT is unparalleled in the field of technological development.

    A ground floor opportunity such as this could potentially be more lucrative than her entire acting career.

    • G says:

      Effective spokesperson? You’ve got me. Name a really successful endorsement that she’s done film or otherwise? Her film grosses are sluggish, he perfume tanked, Smart water and is almost non-existent in stores.

      She is very wealthy but it’s residuals, real estate and investments. She’s got no track record of successfully promoting her film or any products?

      • GrandPoobah says:

        G: Smart Water isn’t successful? Is non-existent in stores? Where do you shop? Smart Water is EVERYWHERE. It’s in every Ralph’s, Target and Whole Foods I’ve ever been to. There was an enormous billboard up in Hollywood near Sunset and Vine for months featuring Aniston.

        Her perfume was the number one seller on Sephora’s website for a long time (months) and currently it’s still in the top ten best sellers after more than a year of being available (since February of 2011).

        You clearly dislike her but just making up stuff is counterintuitive to your cause. Especially making up easily refutable stuff.

      • rosalee says:

        If you go to their website it states she is a co-owner of the company. Obviously an substantial financial investment

      • G says:

        “Get a whiff of this.

        As if Jennifer Aniston’s day didn’t already smell, now comes word that her first fragrance might be a bit of a stinker. Sales-wise, that is.

        The star’s scent (initially called Lolavie before being changed to simply Jennifer Aniston) has reportedly not sold very well since making its summer debut in London, with much of the blame being put on Aniston’s supposed lackluster efforts to promote it.”

        I’ll take your word on Sephora. It’s certainly not listed as a best seller currently, though.

        Smartwarter certainly is not a major bottled water brand. Look that up yourself. It’s a marginal brand at best.

      • Guest says:

        @Grandpoobah can you please provide sources or links to what you say about her perfume, Jen’s pefeume has NEVER been on the top 10 or 20 celeb perfume list in fact this past May they used her perfume as an didn’t do all that great…..here is my source http://articles.boston.com/2012-05-10/lifestyle/31657387_1_fragrance-bottle-perfume-robert-piguet

      • Janet says:

        I live in NYC and I have not seen that perfume selling anywhere. In fact, I haven’t seen any advertisements for it in any magazines. No TV commercials either. Who’s handling the promo?

  19. dooliloo says:

    Jennifer Aniston… “not” caring at all showing her gigantic ring whilst touching the piece of hair… hmmm… no no no no she’s not posing it’s all about the piece of hair she’s touching… I’m “convinced”… *slow clapping*

  20. Starlight says:

    Piggyback.

  21. Joyce says:

    She is simple & low profile. Hand on her waist. Look at my low profile ring.

    She has nice hair not because she was born with it or products help to make it look really nice. It is because she has a 24/7 personal hair stylist on hand. Hair products help to improve a little or make your hair look a little nicer but not beautiful.

    Liberty, can you please write a dialog between her and the scientist? I cant imagine her answers. ah, that looks nice. ok, that feels good. I’m sorry, what? ah, hmmmmmm, well, it smells good.

    • truthSF says:

      +1

      And I can’t wait to read Liberty’s take on this.

      • Veruca says:

        Me too. Liberty comments and a big cappuccino are a great way to start the day.

        Actually, mine started 3 hours but that’s beside the point…

        *waits patiently*

    • spinner says:

      I don’t recall Jen ever professing to be a Scientist. She is the Spokesperson, not the Scientist.

      • joyce says:

        I know she is not a scientist but she’s not so bright either. She should thank the lord for having Huvansy as her PR guy. He helped her made a lot of money. Anyway, I’m just curious about her convo with the scientist.

        Liberty, where are you?

  22. kira says:

    I remember it was reported she spent $50,000 in a week on her hair stylist. SO MUCH $ to spend on hair. Can’t imagine the yearly tab. But, she’s worth millions, yet constantly selling: perfume, bottled water, some yoga tapes, make-up, and hair. Actually, she did hair commercials before. Of course, her PR is always talking to/selling tabloids. And, she sells many scantily-clad magazine covers. She sells her relationship by releasing pics to the press + staging photo ops, showing off her ring.

    God, there’s never enough money or attention for this Hollywood famewhore. Same goes for the exs. These people never quit–it’s all ME–all the time.

    Wait until she’s 60, and she’s selling dentures, Depends, and Geritol vitamins. That’s going to be a hoot. She’s like Madonna–she will never give up that spotlight–EVER. ;-)

  23. Memphis says:

    I tried the products when they first came out, they were nothing life changing, but they were good. I also like the fact that they are affordable. To many “miracle” products come with a hefty price tag.

    As for her being attached to it, it’s a good business move. I don’t fault her for that. I really don’t know why everyone hates on her so much. So she showed her ring for publicity… Uh, yeah…it’s HW they are ALL about the publicity, even the ones who act like they’re above it.

    Not only that, EVERY engaged woman I know showed off their ring to anyone who would look at it when they first got it, it’s natural. No one I know has a rock that big of course, but they all did the “hand pose” for months after. They’re excited. I’m not gonna blame a girl for that.

    • g says:

      Yes of course. It’s great business move to get attached to a product no one’s ever heard about and has limited production, anyway.

      • Memphis says:

        Well People weren’t all that hip on Smartwater at one time either. Good PR is good business. And FYI, this isn’t a new product. It has well established buzz in the beauty and haircare field.

      • g says:

        Smartwater is neither smart or very succesful.

      • candy says:

        How does your bottled water brand stack up? Here’s a look at the 10 top-selling* U.S. brands:

        1. Pure Life Purified Water (Nestle),
        2. Arrowhead Mountain Spring Water (Nestle),
        3. Aquafina Purified Drinking Water
        4. Dasani Purified Water (Coca-Cola),
        5. Deer Park Natural Spring Water (Nestle),
        6. Ice Mountain Natural Spring Water (Nestle),
        7. Ozarka Natural Spring Water (Nestle),
        8. Poland Spring Natural Spring Water (Nestle),
        9. Zephyrhills Natural Spring Water (Nestle),
        10. Crystal Geyser Natural Alpine Spring Water

  24. bondbabe says:

    I use Living Proof products every day. I LOVE this stuff!!!! I use the No Frizz line of products (shampoo, conditioner and styling cream) for my curly/wavy hair. It is oil-free, silicone-free and sulfate-free. The cost for 8 oz.–be it shampoo or conditioner–is about $24. It may be pricey to some, but once you find something that works for you, and I’ve been searching for a LOOOOONNNNNG time, you buck up and lay out the bucks.

  25. g says:

    I hope she knows there’s no Nobel Prize for Achievements in Hair Straightening.

  26. Starlight says:

    Maybe she promised herself that she is going to haunt them for the rest of her life.

  27. lucy2 says:

    Makes sense as a partnership, with the attention paid to her hair.

    I’m always looking for a good shampoo/conditioner, but I’ve been trying to go green with it and buy from companies that don’t do animal testing. Looks like Living Proof doesn’t, and it doesn’t have all the sulfates and stuff either. I might check it out sometime. I have straight hair but would like it to be a bit smoother.

  28. littlestar says:

    I haven’t heard of Living Proof hair products before, but I’m kinda curious now. Might try them out at some point. I’m an Alterna girl though – have been using their Caviar line for years and will probably always use them.

  29. KellyinSeattle says:

    Personally, I’ve been saying she needs to change her hairstyle, for a long time. It’s getting boring and not looking so great lately; like she really, really needs to comb it.

  30. Anon says:

    What’s next? An infomercial?

  31. Maura says:

    There was a comment about the ring from the people interviewed in the article, I read it online last night. The woman writing the article asked about the ring. It appears it has been removed today but it’s size was noted.
    This is not the kind of news I subscribe to the Journal for and sadly only the kind of news JA is good for these days. BTW, loved the picture in the WSJ posing with her hand on the left hip with the ring clearly visible, nothing discreet about it. And no, I am not jealous, I have a very nice multi carat ring. I feel sad for her need to continue to validate herself.

  32. Liberty says:

    JT: So, my babe, your, like hair.

    JA: PEOPLE called it “America’s Jesus.”

    JT: Well, yes…but, what about…MY hair? Its distinctiveness and edgy sultry caviar presence must be of interest to your friends at MIT as well? it’s like 80% of my celebrityness? It’s probably the most-recognized man hair right now apart from like, Prince Harry. But he’s doing nothing with his!

    JA: YOUR celebrityness?

    JT: Exactly! So, I am thinking, a line of men’s product. Shampoos, gels, plus scalp-paints and color for dudes who have like more ambitious A-type style goals. I mean, Just for Men is practically Justin for Men right there, so we can call them, or then, I thought, wait, YOUR guys! And the line can smell like, you know, guns. And cars. And maybe like, French-type boot leather.

    JA: Okay, but who has hair like yours, other than border collies?

    JT: Well, I mean, obviously — Captain Morgan! He and I are two huge ones right there! I mean, dude, we’re trending! That’s what got me thinking! He’s practically me when you watch the ads! And he’s got a line! And a lot of hair! So, right?

    JA: Oh my god, you are totally brilliant, my flint-assed wonder pump! I’ll call M.I.T. ! But only because Chelsea and I found out I can balance a shot glass on my ring.

    JT: I thought you’d like that, my little coin purse of passion.

    • kira says:

      “My little coin purse of passion” –haha, that’s a good one. ;-)

      I would love to hear her conversation w/the scientists. I can only imagine them explaining hair mollecular structure, or how the product functions to smooth the cuticle, etc. And her reply would be “Oooo, smells yummy, and so shiny!” This is the woman who did say that she dresses up for a living “like a r-t-rd,” and she called her Cabo vacations, staying in a foreign-owned/luxe resort, as “charity for the Mexican people.” She definitely has bright handlers and can read from a script, but her off-the-cuff remarks are frightening…

    • evyn says:

      Too funny!!! You are a genius!

    • Joyce says:

      Too damm funny. Thank you. Please do 1 with her and the scientist.

      • Liberty says:

        MIT: MIT Cancer Cure and Finer Tresses Lab –

        JA: Poochie Coochie! It’s your little Jujubee! You have five more widdle minutes for me and my totally amazing supersonic rockin’ hair?

        MIT: Uh, we’re kind of in the middle of this cell thing for a symposium –

        JA: Oh my god, I know! My cell phone was a mess when I was in Boston too! I was like, WHY can’t I be in basement lab and call out? Why? Like, what if you’re down there in one of those nuclear medicine zones and your yoga session is cancelled and no one can let you know, right?

        MIT: Er, how can I help you? And before you start, we haven’t had a chance to see if we can mix crushed diamonds into the formula, largely due to viscosity measures and –

        JA: Yeah yeah yeah so my FIANCE, right, JUSTIN, you know the amazing diamond he –

        MIT: the silicone dioxide polymorph largely cristobalite mass on your hand?

        JA: oh wow! Cool! Anyway he has this amazing idea for his own haircare line too!

        MIT: Sweet bedazzled baby jesus, no –

        JA: What? Anyhoo I am like that is so retarded then he is all like “Captain Morgan!” and so I was all like I will call Poochie and he can just like whip something up and we can intro both lines at the same time in like, Cabo! Like we have an engagement party there and everyone uses the stuff and rinses with Champagne and — so it’s Engaged A List Hair Christmas in Cabo – hello?

      • Loira says:

        OOMG! Libertyyyy!

      • dooliloo says:

        Liberty :-D

        Plus I couldn’t help it but imagine Ross as the MIT dude trying to explain a serious thing to a self centered Rachel :-D

      • Camille (TheOriginal) says:

        Liberty: I love it. LOL! :)

  33. Kim says:

    I have hair very much like Jennifer’s..I’ve been using this product line since it came out and it’s fabulous, especially the smoothing line. My hair stays straight, with no frizz in all kinds of weather. It truly transforms your hair.

  34. g says:

    Wow, a lot of shampoo testimonials today. WTF?

  35. rosalee says:

    Well..remember the old saying..there’s no such thing as bad publicity. Every post here proves this quote has currency. Free advertisements for Aniston’s new company.
    She is now listed as the co-owner on their website ;P

  36. GrandPoobah says:

    I’m glad that she’s getting into something new and different for her. It seems like a cool opportunity to get in on a good thing (I’ve used their products) before it becomes some huge corporate nightmare.

    Also her ring looks much clearer and prettier in this picture-which I’ve noticed none of the ‘Its so cloudy and ugly!!!’ critics have mentioned…

    • Thalia says:

      Yes, Aniston and hair is “new” and “different”. Who are you kidding? Aniston has been all about hair for 20 years. She’ll never get out of her comfort zone and try something new and different at this rate. Calling Aniston going into hair business ‘new and different’ is akin to calling to calling a tax collector investing in an accountancy business as ‘new and different’.

  37. ManistonTACKhead says:

    Hey celebitchy, remember this headline of yours from earlier this summer:
    http://www.celebitchy.com/235053/jennifer_aniston_allegedly_offered_an_8-figure_deal_to_become_the_face_of_aveeno/
    .
    Guess what Aveeno’s tagline is? “AVEENO: That’s the beauty of NATURE + SCIENCE” Isn’t that a coincidence? That it has almost the same tagline, and mission as this new gig with another haircare line?? Wonder what happened? Did Aveeno NOT bite, or was Stephen Huvane using Aveeno to up the ante and tie up this contract for old Maniston? The bad rom com roles are getting few and far between, and diva Huvane has GOT to keep rolling w/ that 15%, and let’s not even get into a bish having to buy her own engagement rings and keep her new bald shrimp of a wannabe in high style.

    Yep, it’s all a coinky-dinky – almost as much of a coincidence as Aniston on a frothy publicity frenzy of shampoo and engagement rings, right as Brad Pitt is on press junkets and releasing HIS Chanel advert. This ish is like the biggest boil on Brad Pitt’s asss. Hahaha. Seriously though, it’s downright scary.

  38. Camille (TheOriginal) says:

    Nope, even in different lighting that ring is still fug and it still looks like a hunk of glass or something.

    @Kaiser: Yes, isn’t it funny how she chooses after all this time to finally show off her ring. Funny ‘coincidence’ isn’t it. :)

  39. lisa2 says:

    Well it has always been about her hair.
    And now it really is.

    I find it funny because she once said If people are talking about my hair (not work) then I’m doing something wrong.

    And I think the whole Jennifer has amazing hair is like some myth. People say it and it is reported so much that people just start believing it. I never understood all the talk about her hair. It looks damaged and stringy. Same style nothing interesting. It’s not like she takes care of it. She already said her “hair guy” does it all the time. She is not a natural blond, she wore extensions for years and still does.

    there are so many other women I could list that actually do have great hair. Just another thing about her that is not real.

    • Thalia says:

      SO true! Everything about Aniston is about hair, so whats new about this? But coming from someone who thinks taking ‘risks’ in the movie business involves not wearing mascara, why are we so surprised that Aniston will never be about anything other than a walking hair. And a man-stealing whore.

  40. Anon says:

    More pics and ads of Aniston naked to come?