Gwyneth Paltrow goes braless while shooting new Hugo Boss ads: sexy or budget?

Yay, I’m glad we finally got some of these photos of Gwyneth Paltrow. For most of the week, Goop has been in LA filming a commercial for Hugo Boss, because she’s the face of Hugo Boss these days. Boss perfumes, I believe. So far the Boss ads have not been great, but they haven’t been the worst thing either. Mostly the Boss campaigns just seem rather unimaginative. In these photos, you can see Lady Goop attempt to strut down the street whilst deigning to speak directly into the camera. She’s not wearing a bra! You can see Goop Skin!! *clutches pearls*

Here’s what I wonder though – does Goop have it in her contract that her hair must be flat-ironed in all of her ad work? They managed to work her out of the dreaded center part, but that hair is still flat-ironed. Ugh. She’s so ‘90s. So, here’s the question: does Gwyneth’s weird chest make you want to run out and buy some Hugo Boss perfume?

In other Goop news, every site was running “Gwyneth joined Instagram” stories yesterday but I didn’t really understand why it was a big deal. She’s been on WhoSay for a while, and she’s been on Twitter for a while too, although she barely updates either. Before two days ago, she had last updated her Twitter and WhoSay pages in APRIL. She’s not the social media darling/trendsetter/icon that she thinks she is – she’s just a wealthy woman with too much time on her hands who gets bored with peasant amusements very quickly. Anyway, you can see her Instagram page here, and here was her first Instagram (that’s Jason Wu):

And last but not least, this week’s Goop is all about making gluten-free food – you can read it here. She’s also added a $495 leather “rider” (messenger) bag which is actually kind of gorgeous. Is it just me or is $495 not that outrageous a price for a leather designer bag? That’s about on par with Kate Spade.

Photos courtesy of Fame/Flynet and Instagram.

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79 Responses to “Gwyneth Paltrow goes braless while shooting new Hugo Boss ads: sexy or budget?”

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  1. Miss so and so says:

    How much to make this woman just go away??? UGH

    • Yelly says:

      Amen!

      • atorontogal says:

        I just came here to say I can’t stand this woman. Good job I’m a peasant and she wouldn’t deign to inhale the same air as me.

      • Dorothy says:

        Wow, just realized haven’t heard a word in the press about her in a while – finally! Heard Chris, family, and PR, entire family, had an intervention just to shut her up…put her on a gag order, seriously. No clue other than the obvious (she is humiliating them all and a raving cruel idiot), possible announcement to be made, or she is just plotting her next pathetic attempt at superiority. One thing for sure, move to LA not going well at all. Great to focus on talented, classy, nice actresses in her peer group like Sandra Bullock etc. instead. Go Sandy and others…they are out there!

  2. Mika says:

    She’s so skinny.. I’m not body-shaming her, but I just can’t imagine being able to see the bones on my chest like that..

    • Anna says:

      I would be shocked if I didn’t see bones considering she works out for 2 hours each day. Sidenote: I miss her long hair

    • A says:

      I am sorry, but skinny chest does not mean someone has an unhealthy diet nor does it correlate with the idea of someone as “too skinny”. My goodness, I am so tired of the idea that bones is somehow representative of mistreatment of your body, I have a similar body shape (5’9) to Gwyneth – scrawny chest and a small waist though I carry weight on my butt and thighs. It appears to be that boobs = curvy. It is just so absurd that Kate Upton is somehow representative of “curvy” and Gwyneth Paltrow is always too skinny or scrawny. I know I’d prefer the waist of a woman that doesn’t have the Heart Foundation suggesting the fish oil program.

      • Mika says:

        I’m sorry if I offended you, but I wasn’t implying that she’s not healthy. I know some people are just built that way. I was just expressing that I can never imagine myself being as skinny as her because I’ve always been a big girl.. (79 kg, 156 cm in height)

  3. Hypocrisy says:

    I don’t see the problem. She can pull it off.

    I love the look and would wear this. But then again i am leanly curvaceous, leggy, 130 pounds and 5’9″.

    You just have to know your frame, height and put what’s good on you.

    I think tall, lean gals with a maximum of a C cup can wear this with ease without looking trashy….no Kardashian please !

    • Sullivan says:

      I agree. She’s tall & lean and looks great in that suit.

    • Lucinda says:

      I think she looks good and I don’t really care for her that much. But she looks good.

    • YoungHeartOldSoulNewView says:

      I know you weren’t bragging, but man I can’t stand your body type (meaning I wish I had it lol)

      • Hypocrisy says:

        lol girl.

        I am Afropean with congolese, angolan and portuguese blood in me and let me tell you what my fresh coming congolese sisters use to tell me when we were at college when i tried to hide my round bum : “Girl, don’t hide your curves. Petite or Tall, chubby or lean, curvy or lanky, there are no ugly women…just women that don’t know how to dress and enhance their type of silouhette”…

        That’s what they use to say to me. Most were lean, some were overweight but boy, all of them were feminine and liked to dress fancy according their type, proud of their womanhood and feminity.

        I think we all should have a positive outlook from our own frame and get the best of it, dressing and putting the right clothes, the right make up and the right hairstyle for our type.

        We all are beautiful..we just don’t always know how to bring the best out of our own type of beauty!

      • YoungHeartOldSoulNewView says:

        Honey! I am lovin’ your love of your (and all) body types. I can identify; my parents and most of my family are West African (so hello my sista! lol) and they too celebrate their bodies…in fact, they’d rather you have meat on your bones than be skinny for the sake of being skinny (i.e. not eating just to be skinny, which is seen as very offensive and just utter foolishness…which I agree with haha), but they love talking about how beautiful slim girls are too. They just loved what they had and worked with it. Which is what these celebs need to do. Just wear what is meant for your body, don’t try to make your body fit into the clothes! Much love xoxo

  4. Lucy2 says:

    None of it matters- the straw-like hair, bony chest- they’ll photoshop it all out.
    I think she wanted to toss the peasants a bone, so she listed a bag she considers cheap at $500!

  5. blue marie says:

    I think it’s sexy for any woman to do, it’s something I wish I could pull off but me braless would not be a good look.

  6. LadyMTL says:

    I don’t hate the braless look on her; her chest is not huge so it doesn’t come off as tacky (IMHO). I’m not thrilled with how she’s styled overall – I would have just gone with the suit jacket and dumped the white shirt – but yeah, not a bad look.

    As for the bag, that’s not a horrible price if you consider how much some designer purses can go for. I’m thinking of that Mary Kate Ashley Olson thing from a few years ago…wasn’t it over $10K?

  7. Nikollet says:

    Definitely budget. Her chest looks really odd in these pics – like she’s a young boy. Ew.

  8. MrsB says:

    She looks good here, and her hair doesn’t even look flat ironed to me. But I’m not a Goop hater, I actually like her a little bit 😉

  9. Monkey Towz says:

    I can’t believe how much better she looks with a side part. Yes it’s still flat ironed to hell & back but I think she looks great.

    • Becky1 says:

      Yeah, she’s one of those people who looks really striking with good hair and make-up and somewhat ordinary looking when she’s going au naturale.

      I’m not a fan, but I think she looks really pretty in these photos.

  10. Lexie says:

    Yes, she’s annoying. But these random pap photos are as pretty as airbrushed ads. She looks good.

  11. Lucy Goosey says:

    There will never be anything sexy about Gwynteth Paltrow. It’s just not her!

  12. *Laowai* says:

    I wouldn’t think that those boobs (or rather, that breastbone) will be selling much perfume. Goopy likes to brag about how much she works out in a manner that suggest that other women are lazy for not being as dedicated to exercise as her…so I don’t really feel bad for suggesting that she works out too much.

    I’ve never seen it before, but Goopy actually looks quite a bit like Ann Coulter when her hair is down…I can’t decide which woman that compliments less.

  13. Lauren says:

    What is on her forehead? I covered zit? A vein?

    • kpoodle says:

      Thank you!! I was waiting for someone to point that out. It looks like a bump. I kind of wanna push it back in…

    • TheOriginalKitten says:

      Yes I commented the same above and I think it’s a huge cyst/zit.

      Notice that in the instagrammed photo a piece of hair is strategically covering the bump.

      I feel bad giggling because I’ve had zits like that before and they’re the WORST. They seem to take on a personality of their own, they’re so huge. No one can look you in the eyes, they just stare at your toddler-sized blemish. Plus, they take an eternity to go away.

      I haven’t had one in years but I do empathize with her (between giggles, that is).

      • *Laowai* says:

        I’m kinda in the same state of almost-schadenfreude. I have acne, on and off again…and ugh, cysts are the worst. They hurt like hell–you can just feel their massive presence. And they take WEEKS to even begin to go away.

    • Denise says:

      She used to have a bump on her forehead, like a colourless mole but she seemed to have had it removed a few years ago, it was suddenly gone. I thought maybe I’d imagined that when I saw these new photos, but it’s in the wrong place. I found a pic of what she had removed:

      http://www.skinema.com/Gwyneth1.gif

      Guess what we’re seeing now is a big ole zit!

  14. SChr says:

    Could we refrain from calling people’s bodies “weird”?

  15. Cody says:

    Sexy is not a word I would use to describe Goop. So is the message behind the Hugo Boss brand, is that it is not for peasants?

  16. kibbles says:

    This is the best her hair has looked in a long time. She looks nice here in a boring and vanilla rich woman kind of way. There is nothing sexy about her which is why she can get away wearing something low cut without a bra. No one is going to turn their head and do a double take because there isn’t anything there to look at.

  17. Jen says:

    Her chest looks weird, like there’s something wrong with her skin or it’s too bony.

  18. Axis2ClusterB says:

    I’m not a fan, but she’s one of the few women that can pull this off and have it not look trashy.

  19. Ag says:

    Put those things away, Gooper.

  20. Apples says:

    I really like that wide side hair part on her and I love that suit- masculine and sexy all at once.

    The only thing I would change is the yellow-tone of her hair color. I think she would look so much better with a cooler toned blonde. It annoys me so much that high-end, profe$$ionals are making such rookie mistakes.

  21. socalgal says:

    She looks like her Mother in the first pic.

  22. ZigZagZoey says:

    The only reason she would need a bra is to stuff it.

  23. Quinn Parker says:

    It’s okay, but still can’t manage any positive thoughts about this woman.

  24. Nicolette says:

    Nothing sexy about a boney chest.

  25. OhMyMy says:

    She looks like Kirsten Dunst in those photos.

  26. poppy says:

    she’ll always be a try hard budget phony.
    is it weird she sent out the cease and desist regarding vanity fair when her stylist worked/works for vanity fair?
    is it sad she “eats” and is so “healthy” but has a small weave going on here?
    didn’t hugo boss make nazi uniforms?
    so many questions

  27. Kiddo says:

    She looks good in the suit, but she is sucking lemons in the first photo.

  28. Grant says:

    I love the shit out of those pumps.

  29. snappyfish says:

    she just does not look healthy to me: if you zoom in she has bad skin, her hair looks very brittle, her posture is awful, and we know frorm her endless nattering that she was diagnosed with both a vitamin D deficiency and early osteoporosis.

    I think she looks much older than 40.

  30. NYC_girl says:

    I would spend $495 on a bag if I had it, but it better not be made in China. That new LV bag is $4000. That is too crazy for me.

  31. Decloo says:

    I will never hear the name “Hugo Boss” again without thinking about Russell Brand slamming the brand for its nazi past. Then he called the brand “irrelevant”. I’m surprised Goop hasn’t tried to get out of her contract.

  32. bluhare says:

    Was she trying to look like Ke$ha?

  33. JLM says:

    She does look much better with the side part. But I don’t like that outfit. The idea of it is fine, but in actuality, it looks kind of cheap because of the way the fabric just kind of hangs on her frame. I think you need to be reasonably tall and definitely thin to pull this off, but perhaps she’s too thin?

  34. Ginger says:

    She has the figure to carry this look. I don’t particularly care for it. But I do like her hair. At least it’s something different. It won’t make me buy the perfume however. As for the bag, that price is pretty much on par for a designer bag. I’m a bag girl! 🙂

  35. Green Is Good says:

    There is nothing sexy about Goopy. Unless your into pretentious, spoiled twats.

  36. Kelly says:

    Why is she a model? I just don’t get her. Neither her personality or appearance is very attractive.

  37. EDP says:

    She is SO orange.

  38. Anne says:

    seems like she’s way too vain to be walking around with a big cyst in the middle of her forehead. I have seen it show up in other candid photo’s that weren’t retouched.

  39. lisa2 says:

    Her hair is very stringy. She must be wearing hairpieces or extensions. I ust to actually like her a long long time ago. Emma.. awww.. that is over now.

  40. Green Is Good says:

    Budget. Wear some underpants and a bra. Nothing sexay about this hagzilla.

  41. Malak says:

    Has she made a movie recently, or is she just into posing for pictures and cooking?

  42. RdyfrmycloseupmrDvlle says:

    WOW that is some giant egg in the middle of her far head.
    She looks wheatherd, old, pinched…..for all of her supposedly “healthy living” she looks like complete crap. Not a good way to “sell” your “brand”.

  43. GByeGirl says:

    They must plan to do a lot of the work post-shoot.

  44. evie rose says:

    I find her to be vain, desperate, pretentious, and insufferable.That’s why you see her dressing like a 20 year old, doing more nudity in films, and talking about being a sex addict on Chelsea Lately.

  45. Sara says:

    Way too thin for a forty something. her chest is caving in.

  46. Santolina says:

    I like the elegance of the look but it’s not flattering on her. She appears haggard and should consider doing what the “peasants” do and concentrate on eating less so she can spend less than, what, 14 hours a week in the gym?

  47. homegrrl says:

    didn’t hugo boss supply nazi uniforms?

  48. A Fan says:

    She may be a lot of things, but sexy isn’t one of them.

  49. Chelsea says:

    Yuck! Her face is very ugly and her body is average; really overrated!!