Tom Hiddleston is the Dork King of viral marketing, The Guardian claims

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I’ve never really had an inclination towards acting as a profession. Some people are just born with that “performer” gene, or the “Look at me!” gene. I wasn’t. That being said, I would gladly become an actor if it meant I would be asked to film a part in a Muppet movie. Seriously, what actor would ever turn down a part in a Muppet movie? NO ONE. Not one single actor. And so here we are, the UK trailer for Muppets Most Wanted, which featured actors like Ty Burrell, Tina Fey, Tom Hiddleston (!!!), Ricky Gervais, Christoph Waltz, Stanley Tucci and P. Diddy. HIDDLESTON with a mustache is everything.

So now that I’ve successfully teased you with some Hiddlestache, let’s talk about how I eventually turned to the dark side, the Dragonfly Side. It was Tommy’s extreme, crazy, adorable, sweet, try-hard promotional tour for Thor 2: The Excessive Loki that finally got me. I just laid down and let the Hiddleston wash over me. It felt like velvet. Anyway, The Guardian has a nice piece about how other actors should be taking a page from Hiddleston’s Book of Tricks for all future international promotional tours:

Tom Hiddleston’s utterly adorable promotional antics for the Marvel blockbuster Thor: The Dark World rumble on. With his good humour, a voice like volcanic sand slaked in honey, and an innate understanding of what makes internet memes tick, he’s managed to become the most beloved posh person in the UK. That fluttering noise you can hear is the net’s heart beating excitedly against its ribcage.

Playing Loki, the god of mischief, in Thor’s first instalment and Avengers Assemble made him a favourite with Marvel fans looking for something edgier than Robert Downey Jr’s wisecracks. He cemented his position with a gloriously camp appearance in character at this year’s Comic-Con where the crowd became masochistically drunk on his verbal abuse. And after that first delicious whiff of adoration, he’s now taking deep inhalations of opiated fame, capering about in the name of Thor, self-promotion and just plain old fun.

There’s Loki bullying cute children; the explanation of delayed gratification to a baffled Cookie Monster; the unleashing of a robot dance in pyjamas on MTV – the latter prompting a rare moment of fawning from hard-to-impress women’s site Jezebel as sassy, snarky users dissolved in a puddle of gifs and digital yearning in the comments.

He’s deployed his considerable dramatic range in some lowest common denominator crowdpleasing, doing impressions of the likes of Alan Carr, Chris Evans, Owen Wilson, and Samuel L Jackson. He impersonated the poster pose of his Thor: The Dark World co-star Natalie Portman, prompting an instant meme, and has shown a willingness to perform karaoke at the slightest prompting, be it a rather freeform rendition of Man in the Mirror to screaming Korean fans or a version of Stand By Me in a car on German TV. Cue fan fiction and more Tumblr heat than a Kate Upton photoshoot.

How much of Thor’s massive box-office success is down to his mugging is debatable, but it’s certainly making a rather po-faced sequel seem frothier and more relevant than it might otherwise have been. It all also continues to prove there’s nothing that makes the knees of the non-English weaker than a rumpled Brit doing ungainly things, as Colin Firth and Hugh Grant also found to their benefit – perhaps the slightly grumpy Jude Law would have crossed over with more success had he gritted his teeth and skewered his aloof, GQ-endorsed pulchritude.

Hiddleston though doesn’t seem to be going through the motions, which is why it works. Like Jennifer Lawrence, his is an unfiltered realness that is fast becoming the ultimate asset in post-Twitter, post-PR Hollywood; he makes it a lot harder for actors to go on to platitude autopilot, droning keywords like “inspirational” and “humble” during a hotel-room press junket. Expect a lot of earnestly constructed virality in his wake from stars desperate for the common touch, and hopefully a lot more ballad crooning, crotch thrusting and general Loki-grade mischief from Hiddleston as he shows them how it should be done.

[From The Guardian]

Yeah, I guess I would agree with this. I think Tommy has been largely delightful the past three months or so – he’s been playful, sweet and most importantly, he’s just been “game”. He’s game for anything you want to throw at him. He will quote Shakespeare to ducks. He will do the Snake Hips for MTV. He will sit on a bean bag chair and push little children. Autumn Tommy is an absolute pleasure. A Velvet Pleasure.

But… what’s that, little voice? Oh, yes, I remember when I fell out of casual love with Tommy earlier this year. It was after his self-important, self-satisfied performance at the MTV Movie Awards. Remember when he wrestled the mic away from Samuel L. Motherf—king Jackson? Yeah, that was not a good look for Tommy. Thankfully, he seems to have learned his lesson from that incident. I hope.

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Photos courtesy of GQ UK, WENN.

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74 Responses to “Tom Hiddleston is the Dork King of viral marketing, The Guardian claims”

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  1. Evie says:

    I don’t buy he is a lovely person. He’s fake.

  2. ag-UK says:

    Love him he just needs a few more lbs…

  3. allons-y alonso says:

    Muppets and Hiddleston? Has someone been peeking at my christmas wish list?

  4. Violeta says:

    They mean his agent Luke is the king behind that PR success. He’s doing an awesome job at keeping Hiddleston on the radar. It almost looks like Luke has even written that piece and sent it to The Guardian and they approved LOL!

    That said, even as exhausting as he may be, Hiddleston is genuinely enjoying his fame time, can’t fault the man for that.

  5. blue marie says:

    you could have just stopped at Dork King or King Dork, either fits

  6. GiGi says:

    I think he’s played the public perfectly, really. Especially when it comes to the Marvel films. Because they are so fan driven – essentially the films are made to please – he couldn’t go wrong by pandering to his fan base. Just look at the difference in the weight of Loki’s character between the first and second movies. It’s enormous. In the second, Thor becomes almost secondary compared with Loki. FFS, the entire movie ends on Loki. To the point that you know he’ll have to be heavily written in the future franchises. Well played, Mr. Hiddleston. Well played.

  7. Not says:

    He just needs to stop talking 2 much as Loki…We DONt want to here lLoki talk..really DONT!

  8. T.fanty says:

    He actually has really turned it around from earlier this year. He OBVIOUSLY heeded our words of wisdom.

    • V4Real says:

      Hey T are you going to catch the 7pm showing of Coriolanus on Jan 30 or did you get a different viewing?

    • Miss Jupitero says:

      Earlier this year, I found him to be just too pretentious, try-hard, and overly starved for attention. He is still all that, but pulling out all the stops and going to the far end of ridiculous somehow makes the whole thing work. He needs more velvet. And maybe he should bring back those electric yellow pants.

      • EscapedConvent says:

        Oh, he does need more velvet. I don’t think you can have too much velvet.

        He does look pretty in that jacket: “He wore bluuuuuuu veeeelvet…..”

    • j.eyre says:

      TommyAnna, Muppets and “pulchritude” all in one post – it’s going to be a glorious day.

      Mornin’ ladies.

    • Hello Kitty says:

      Do you think Hiddles reads the comments on all the posts about him? If so, CALL ME, Hiddles.

      • ncboudicca says:

        I’ll raise your “Call me” to a “Come over in your velvet jacket at noon. I’ll give you a biscuit.”

  9. Simmie says:

    If the Cookie Monster video is anything to go on, he is going to rock the Muppets movie.

  10. ChrisTEEna says:

    I saw Thor last weekend and thought that without Loki this movie would reek. Chris Hemsworth is a terrible actor and Natalie Portman seems to phone it in and i heard she threw a fit about having to be in the sequel anyway. If there is a Thor 3, can Thor and Jane Foster just make an appearance while Loki saves/destroys the universe and smiles?

    • Diana says:

      THIS!

    • Morgan says:

      Yes. I rewatched Thor and The Avengers this week (nerd alert) and he really carries both of those movies, too. He plays a great villain, and the Shakespearean training really lends a lot to the character. They would’ve been much different movies with another actor.

  11. Shannon1972 says:

    Unabashedly adore him. He has been on a worldwide tour of delightfulness (is that even a word??), and I think he deserves every accolade he is receiving now. I can see how some think he is “too much”, but he’s seriously having a great time and it shows in his performance. How can anyone fault him for having fun? With everything being so ironic and snarky these days, it’s refreshing to see someone who isn’t afraid to be a dork. And he’s a fine looking dork. 🙂

    • flavia_deluce says:

      Agree with all of this!

    • Myrto says:

      “With everything being so ironic and snarky these days, it’s refreshing to see someone who isn’t afraid to be a dork”.

      THIS. He’s genuinely enthusiastic and that’s so refreshing, with all the cynism we get on a daily basis.

  12. Beth says:

    I think he’s genuine, but I’m only familiar with his recent press work and appearances, not the incident you referred to from earlier in the year. I just think he’s adorable and I like to watch him dance and wear suits.

  13. kaisei says:

    Personally I didn’t think his behavior was too much during the promotional tour, in the end he seemed more like himself and my hope is that that’s how he is, so going along was him having fun. I’d rather that than thinking it was all a fake to get more fans, because not only that would be lame, but none of these antics will help him getting roles.

  14. GeeMoney says:

    I don’t see why anyone would get on him for going out and bringing a lot of attention to himself PR wise – he’s a Hollywood actor. Part of his job is promotion for films/himself/his brand/etc. He knows that he has to stay relevant in order to get work, and the fact that’s he’s being all sweet and genuine and humble (and funny too) is a good way to go about it.

    Is what he’s doing (singing, dancing, etc) a little over the top? Perhaps. But he’s young and cute, and perhaps he’s trying to vy for certain roles in H-town (or just trying to become a little more famous than he already is). I don’t see anything wrong with what he’s doing. He’s just playing the game – and so far from what it sounds like, he’s winning.

    Not to mention, he was the best thing about Thor: The Dark World (besides Hemsworth’s abs, of course).

    I just like Tom. His personality seems pretty genuine to me, and honestly, he strikes me as the type of guy I would really like to be friends with. He seems like he would be a lot of fun.

  15. j.eyre says:

    And thus, Kaiser, you have completed your 14 Stages of Drangonfly:

    “I Don’t Get It”
    “He’s a Good Actor”
    “Wait, He Looks Hot Here”
    “Holy Crap, Seriously – What is it About Him?”
    “What’s All This Please?”
    “Dammit, TommyAnna – Stop That”
    “Right, Look But Not Too Long”
    “Effer. I’m Done”
    “You Know Who is SO Much Better Than Him?”
    “Well, that was Cute”
    “I am Not Into Him, but I Think He has Talent”
    “Can’t Wait to See Him as Loki”
    “Ahhhhhh”
    “Oh TommyAnna, All Is Forgiven, Come Home”

    Congratulations, here is your Willow Branch Crown and Wings

    • Miss Jupitero says:

      Oh? Willow branch crowns now? I’m so behind….

    • j.eyre says:

      Are they not willow branch? We haven’t dusted off the crowns in a while – what are they supposed to be? I don’t think we actually get crowns, do we? Just the wings and TommyAnna gets the crown? I was just giving one to Kaiser to be a suck up.

      • T.Fanty says:

        pfft. Kiss-ass.

      • j.eyre says:

        Momma always said “When you do something well… ”

        (Momma was a bit of a narcoleptic, she drifted off in the middle of sentences all the time. I still have no idea why people Won’t Buy the Cow)

      • Marty says:

        @ Miss J/T.Fanty- Do you guys think Tom is more of an Internet boyfriend? He’s very popular on here and tumblr(of course) but I kind of found not that many people know him buy name yet. I wonder what kind of films he’ll do to change that. Small independent like he’s been doing, or do you think he might need another franchise?

      • j.eyre says:

        Good Morning Marty! Good question re: Tommy. I am not sure. My litmus test is usually People Magazine/Website. Tommy has never been featured on People before outside of a movie review… but he was on two SMA lists on the website last week and this so I am hoping he is gaining traction. I have not gotten my SMA issue yet, fingers crossed.

        I almost don’t want him to get another franchise, I just want him to get the right movie. He is fun in interviews and such but I do think he has talent and would like to see him find the right script to showcase it.

      • TommyAnnE says:

        We have plenty of crowns. The silver leaves do look rather willow like, but they could be laurel. TommyAnnE of course has the dragonfly crown with a matching ball gag which must still sometimes be used.

        As for future projects, damn I hope he gets busy. This hoop jumping he has done for Thor 2 certainly can’t hurt his prospects.

      • T.Fanty says:

        I think the Avengers has put him on the radar, even if people don’t know him other than “Loki.” Marvel is producing a series of Loki books starting next year, and a movie must be in the works. I think Tom is working the Marvel angle hard, and possibly to lock that in, but he does also seem committed to continuing REALLY small passion projects, so maybe sticking with an organization like that is the way to go for his career. There are plenty of great actors who do big franchise movies and use that to offset stage and indie careers. John Malkovitch or Williem Defoe are great role models for that kind of work. Also, as a British actor, there’s a lot more room for him to do small Brit indies and theatre without falling off the radar. Being British gives him access to a different working trajectory, and I’m starting to think that he gets that. Patrick Steward (presumably) made a ton of money “selling out” to that kind of dork culture and then spent the rest of his time doing very respectable projects. Americans don’t have the same access to a classical repertoire, so that kind of career balance (IMO) isn’t as commonly available to them.

      • Marty says:

        @Miss J- that’s true. I was actually really surprised Marvel didn’t try and get him to do more US tv promotion considering how well his Comic Con performace/appearence went.

        @T. Fanty- I actually don’t think a Loki movie is a good idea. If it’s success Marvel will want to make it into a trilogy wich means he will have played Loki possibly eight times. I think that’s too much. And honestly as popular as he is on the Internet I don’t know if that will transfer to a stand alone series. Do you think Tom would want that? To still be playing Loki in his 40s? Or do you think he wants to be in serious actor mode by then?

      • T.Fanty says:

        I don’t know. I can’t see Loki being a franchise move in the style of Thor, but who knows? I’m curious to see what his next moves, post-OLLA are. I think he’s trying hard to distance himself from the internet boyfriend thing, and he doesn’t seem willing to play the tabloid game, which is really nice, but also really limits his options in terms of Hollywood A and B list. I guess it depends on what he wants. The Cumberbatch tumblr is all aflame this week because DUC is apparently vacationing in NY, and all I can think of is how dreadful it must be to have one’s every move documented and speculated on in this way. I wouldn’t blame Hiddles for cultivating the ComicCon crowd for a steady income, supplementing this with intelligent indie projects and circumventing that circus altogether.

      • Janeite says:

        @T.Fanty, I agree. I am going to be very interested in seeing how Coriolanus is received. I’m sure there will be a few hyperventilating fangirls there with no purpose other than to get a pic/autograph, but I sincerely hope he does well in it and gets good reviews. I’m planning on seeing it at a theatre near me when it livestreams in January.

  16. Abby says:

    I am waiting for that EPIC MTV speech again next year as he might win again for Loki unless my lovely Cumberbitches pull all their strength and make Cumby win that award for Khan.

    I would love it of Cumby wins it but I would equally love it if TommyAnne wins it again just to see what all he says this time. That MTV speech was what killed my liking towards him completely.

    • Lindy79 says:

      Given that it’s a public vote, it will be really funny if they’re both nominated. Both actors have a huge presence online *cough*tumblr* so it will be interesting.

      I honestly can’t see Cumby going, or if he does, making a speech like Hiddles did. Hopefully Hiddles has learned his lesson and won’t repeat the acting like he’d just won an Oscar. I clenched so much from second hand embarrassment it was like doing 1000 squats.

      • Abby says:

        Agreed it will be so interesting to watch who wins it 😉

        Yes I don’t see Cumby even attending the award even if he wins it…max he would send a video thanking his fans like he did for comic-con.

        Lmao yes exactly he acted like he won an Oscar I mean WTF was that?? That day my sis and me lost all our attraction towards him completely. We still haven’t recovered from that disaster yet.

      • TommyAnnE says:

        Argh, one of hose awards is enough. Besides Loki is not really a villain in this movie.

  17. flower19720 says:

    I miss the Tom of the pre-circus bear era, that golden time in 2011 when he was promoting Thor and being himself and he still wore leather. Those were the best. This was pre – Luke.

    Luke is a creeper and the stans who suck up to him and try to feed him cookies creepier still.

    • kaisei says:

      I wasn’t following him for Thor and the few videos I watched was him doing impressions so I thought during this last Thor2 tour he was more like himself.
      I’m curious, how was he pre-Luke? I mean, how was he different?

      • flower19720 says:

        He was more real and his responses to questions were more natural. Now everything he seems to say sounds like an oft repeated sound bite. Like that quote about how the first thing he would do after becoming a woman is get implants because he has nothing up there and then he said something about pole dancing. It was an interview he did at comic con 2010. That is the real TH, the orange creature we have now who keeps repeating things off a script is not.

      • kaisei says:

        This interview: http://www.youtube.com/watch?v=xuGzrF8sIus
        I certainly liked his hair for Comic Con 2012, that hairstyle suited his face best and he looked his age back then. I like his surprised expression when they told him he did his research for Loki and he face went like “of course I would, is that strange?”.
        Maybe he just learned that everything he says can be twisted out of context, especially by his own fans. His face at Alan Carr show when he saw that drawing of Loki wasn’t a happy one.
        At that Popcorn Taxi Q&A he seemed genuine. I guess it comes and goes with the situation.

      • TommyAnnE says:

        Whhhhaaaaattt? Implants? Did he really say that? I would have pegged him for wanting to seem serious, smart, and feminist. This is hilarious.

        Wow, he has been working hard at changing his image.

    • TheyPromisedMeBeer says:

      I was thinking about that too while I was reading this. The article uses the term “opiated fame” and it seems like that’s what it’s been since he hit it big with Thor. The article threw in a last paragraph of praise to tie it all together, but I can’t help but see how snarky it was leading up to “But hey, it works for him” while talking about being a dancing bear.

      Do you think it’s all Luke, though? Or do you think part of it is a facet of him that was always there, and just became exaggerated when he became a hit because of Loki? I think a little from column A and a little from column B.

      (note – I still like to watch him onscreen and I like him just fine, but I have complex thoughts about his interview persona that keeps me from being a full Dragonfly).

      • T.Fanty says:

        I think that once you reach a certain level of fame, being yourself isn’t enough, either because it opens you to criticism, or it’s plain old intrusive. So they become like politicians, adopt a persona, and stay on-message. I think Cumby paid dearly for making his desire for children public knowledge, and Tommyanne took a major hit for being humanly jubilant about making it to the big-leagues. I suppose it’s all about making oneself a brand – part of being an actor is ensuring that people like you enough to want to support your work. So, now Tom is slightly-hot-dorky-yet-erudite-Shakespeare-geek and that’s what we’re going to get from him for the foreseeable future.

      • flower19720 says:

        As TFanty says, I think he has developed a persona, like he has an on/off switch.

        As for Luke, Tom’s entire way of dressing and his hair and the color of his face began to change as soon he hooked up with that goon. He used to have a lady publicist, a petite dark haired gal, haven’t seen her for a long time. Luke must have run her off and then took full possession of ownership.

      • kaisei says:

        This persona isn’t bringing him much work though and maybe it’s because I’ve just read Clooney’s interview where he shaded Crowe and spoke about actors on twitter, but is this approach really going to help his reputation in Hollywood? If everything is all about him, I can’t see directors or potential co-stars being happy about it. Thor2 doesn’t count because all the rest of the cast didn’t care.

      • TommyAnnE says:

        TFanty, I think this is *precisely* what he has done, and it does feel like a full time job.

        If I were in his shoes, I would probably do exactly the same thing, not just for the sake of managing the chaos, but also because we live in the age of branding. You really do have to decide what you want your story to be for the public or they will eat you alive.

    • Janeite says:

      Fangirls probably try to kiss up to Luke in the misguided belief that if they befriend him it will somehow get them better access to Tom.

      What I don’t understand about Luke is why he is so freaking ubiquitous. I mean, the guy is literally everywhere with Tom. It seems like most publicists try to stay unobtrusive and fade into the background but this Luke guy is a constant presence. It’s weird.

      • Katie says:

        @Janeite

        You’re absolutely correct in that Luke should not be so constantly present. It looks as if he’s keeping Hiddleston on script, furthering the notion he’s mostly a persona as opposed to a genuine person. I really don’t care for his team.

        I’m not saying Hiddleston is or isn’t, mind you, just that stuff like that leads to the articles like the one above. I honestly feel bad for him, this is a rude piece I know I wouldn’t want to read about myself. It seriously reads like, ‘He’s a pandering constructed image who loves fame but hey at least it worked out for Thor. Expect other actors to become fake soon too! Jude Law should have!’

        Christ.

  18. Janeite says:

    Not being a fan of superhero movies, I was not very familiar with Tom prior to seeing him in The Hollow Crown. I was even a bit on the fence about watching that because I was put off by the rabid online fan base. I do think Tom has talent and I have liked watching his interviews and antics. He strikes me as genuine and an actual nice guy.

    But I don’t think I’m alone in my initial instinct to not take him seriously due to all of the online hero worship. Not saying it’s Tom’s personal fault all that has happened but if there was at some point a deliberate decision made by him or his PR people to pander to the Tumblr crowd, they should probably back off on that if they want Tom to be taken seriously as an actor in the future

    • TommyAnnE says:

      This, and the way he has actively courted that fandom initially put me off. I’m trying to compartmentalize this part of him and focus on what I do like though.

    • Mary-Rose says:

      As usual I completely agree with @janeite. He seems to be playing to the tumblr crowd.
      He’s not perfect and we know that. But I’m scared TommyAnne will be viewed as a joke now

  19. Miss Melissa says:

    TommyAnnE, do you know you are replying as TommyAnnE?

  20. browniecakes says:

    Love TH. Hope Thor TDW brings him more roles. I think he’d find a way to be happy either way.

  21. EscapedConvent says:

    Tommy is one guy who really ought to do romantic comedies. His sense of fun & silliness would be perfect in that context. Plus, he can look so dreamy-doe-eyed.

    & then let’s have him in a movie with little kids, a la School of Rock or something like that.

    Why isn’t that Luke guy working on this?! I am ready to call Tommy & ask if he would like a new agent.

    • lunchcoma says:

      I think that’s what some of these silly little skits he’s been doing are aiming at. To be fair, it’s sometimes quite hard for an actor who’s mostly done dramatic and action roles to break into comedy, and I don’t think there are as many romcoms being made as there were a few years ago. Beyond romantic comedies, I could see him doing some of the more gender neutral Judd Apatow type movies as well. He seems to have good chemistry with a lot of his male costars.

    • jammypants says:

      Luke is PR, not an agent who helps secure roles. That’s a different thing.

    • TheyPromisedMeBeer says:

      EsCon! *glompyTommyAnnehug* How are you? So good to see you!

      And yes, I agree, I actually think he would be great in a movie with kids like School of Rock, where there’s a funny. adult edge to it. Something sweet would be too treacley with his personality. I can’t comment on a romantic comedy though – I avoid those like the plague.

  22. YodaLike says:

    I don’t get the Hiddles ‘backlash’. Tom Hiddleston is genuine and lovely. He’s good at marketing and interacting with the fans; so what? Loki did carry the two Thor films; my fellow countryperson Hemsworth and Portman’s characters were just too dull. And that nerdy girl was plain annoying, along with the flasher mad professor (Stallen Stkargard or whatever his name is). Leave Tom Hiddleston alone! The last remaining non-cynic in hollywood is off limits to you!

  23. Mary-Rose says:

    I don’t think all this PR campaign thing is really him. I mean we all were talking that he takes himself too seriously and BAM! He’s now singing (not in public TommyAnnE) dancing (quiet good) and doing cringe interviews like the terrible loki’ed (smosh was very funny). I don’t think it’s really him.
    All TommyAnnE had to do was loosen up a little and revert back to what he was like during Thor ( which was discussed earlier in the thread) which he did to an extent, but then changed his personality.
    If he wants to listen to us he should bring back Mr velevt jacket, get a Loki solo film and more importantly, get rid of the orange off his lovely face!!!

    • flower19720 says:

      It just proves that he does indeed pay attention to the interwebs and what people say about him. Tbh. He seems to care a lot about what people say about him.

      Hey Tom, fire pr guy Luke and that mad orange bronzer make up artist, start acting like Tommy from the road again and relax. Love, Flower.

  24. derpy says:

    Uglllyyy

  25. pixie-stix says:

    The last few months have been an interesting case of branding…Tom with the dial turned way up. I don’t think he was looking forward to endless dreary interviews, who can blame him. We’ll see how the strategy pans out; hopefully there isn’t much criticism from industry/peers (like Laurence Fox); I imagine he would take it personally. Two things though – I miss low-key Tom in jeans and leather jacket but suspect that is done, which is a damn shame. I’m tired of him wearing suits or shirt/slacks all the time; it’s too much like a uniform. I also wonder about his prospects after Crimson Peak. He is a good actor; there should be more on his plate. Not sure what’s going on – maybe he’s saying no to offers of the same type of character or is he vying for roles that Fassbender is getting, I don’t know.

  26. spiderjoe23@gmail.com says:

    Interesting that Laurence Fox’s current play – Strangers on a train – is not getting good reviews and he in particular is coming in for criticism.