Kevin Jonas’ daughter’s birth had a corporate sponsor: tacky or just funny?

jonas baby

A Jonas Brother is somebody’s father. Can you believe it? Kevin Jonas and his wife Danielle welcomed a baby girl yesterday. They named her Alena Rose Jonas. Allie Jonas? That’s not bad. It sounds like… “Did you meet Allie Jonas? She’s from Jersey and she’ll be your new lab partner.” Congrats to Kevin and Danielle!

There was something a little bit funny going on during the delivery though. For one thing, Kevin was live-tweeting the process. I mean, he wasn’t updating for how far along Danielle was dilated (thank god), but it was a live-tweeting event. He tweeted when she went into labor, he tweeted when she was pushing and he tweeted out a photo of his newborn baby girl just minutes after she entered the world. It would have been incredibly sweet, typical new-father stuff… except that the whole process was sponsored by Dreft, which is some kind of laundry detergent specifically for baby clothes. Yes, Kevin Jonas’ child’s birth had a corporate sponsor. I’m surprised he didn’t work the name “Dreft” into his child’s name. Alena Dreft Rose Jonas.

Not to take anything away from the experience. Kevin reclaimed his Twitter a few hours later to tweet: “I’m so in love with her.” Aw.


Photos courtesy of WENN, Kevin’s Twitter.

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85 Responses to “Kevin Jonas’ daughter’s birth had a corporate sponsor: tacky or just funny?”

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  1. Virgilia Coriolanus says:

    Tacky as hell….

    It’s the same thing as selling your baby picture to PEOPLE or Ok! Magazine—it’s just a little less obvious to the people who don’t know how to work twitter (ME), or don’t know much about it.

    In fact, I’d prefer that they would do PEOPLE, instead of half way trying to act like they’re releasing pictures out of the goodness of their hearts, in a nonfamehoish way.

    • Sullivan says:

      Who gets the money? The parents or Baby Dreft Jonas? I hope the baby gets the money. Therapy ain’t cheap and I see many hours of therapy in that baby’s future.

  2. Kiki says:

    It’s their baby and all… But they shouldn’t have done that.

  3. CTgirl says:

    Not cool. Not everything should be for public viewing, tweeting, posting, sharing, etc.

    • FingerBinger says:

      This is the age of over sharing. Everyone does it. I’m not saying I condone it,but Twitter and Facebook are filled with people that tell you everything that goes on their lives.

      • IzzyB says:

        It’s not just oversharing, it’s playing with your phone whilst your wife is giving birth! I’d kill him!

  4. Hannah says:

    No words.

  5. emmie_a says:

    Ok, I am guilty of buying into the ‘blind gossip’ about them (fake marriage, fake pregnancy, etc) so yes, sponsoring the birth is beyond tacky – but it doesn’t surprise me because it seems everything they do is for their reality show/public image. I feel sad for the baby.

    • ZigZagZoey says:

      I believe it too. And BG seemed to have no problem pretty much saying it outright….Not that blind of an item.
      Maybe they used laundry detergent to sponsor the birth because it’s a dirty lie.
      I guess they think nothing of faking a baby since the marriage is just as fake?

      • We Are All Made of Stars says:

        Okay you two so…. is there any limit to the amount of people who can be accused of having a fake pregnancy before Pregogate stops being believable? Genuinely curious.

      • ZigZagZoey says:

        Sorry, I just get more cynical and suspicious as I get older. I’ve never watched their show or even seen snippets of it. So, I have nothing to base it on except for what I read on the internet. I could be totally wrong!
        Sure, if they start accusing everyone of doing it…It will become less believable!

        One think I am really suspicious of right now is that incredibly strange relationship between Charlize and Sean Penn. I just don’t get it, and feel like there are bad motives behind it.

      • emmie_a says:

        Well so far I can only think of two that I thought were totally fake. This one and Beyonce. And as much as I thought Beyonce’s was fake, this one seems even more so.

      • jaye says:

        Enough with the fake pregnancy conspiracy theories. It clearly looks like she’s in a hospital room minutes after giving birth. Every one thinks every Hollywood pregnancy/birth is faked. It’s ridiculous!

    • Dinah says:

      Did she even have a chance to get to the nine month pillow? Seems the gym pics were with a 6-7 month pillow and now, BAM! Bio-mommy delivers a little early? Wasn’t there whispering about a date announcement adjustment recently?

    • Mairead says:

      Poor little Pillow Baybeh!

  6. Aims says:

    So is the sponsor going to pick up the hospital tab ? this the whole thing is tacky. Quit dicking around with your phone and support your wife.

    • Devon says:

      Eh, she could have had an easy labour. I gave birth 9 days ago and with my epidural we all just slept and chatted until it was time to push. 20 hours of labour gives you a lot of down time!

      • Nilber says:


      • Ag says:

        Congrats! 🙂

        And yes, there IS a lot of downtime during labor. It’s not all screaming and pushing, like on tv. 🙂

      • Wiffie says:


        Ha! I went from absolutely no labor, no contractions, nothing, then my water broke, got my first contraction, And they were 4 min we apart. Got to the hospital 25 min later, and they were 1.5 min apart. 6 hours after I was putting laundry away, nothing happening, I gave birth! No downtime at all. Funny thing is, that’s what I thought about labor- lots of paying games, reading, and ran back inside when we were leaving for the hospital to get bananagrams. I insisted! They never left my bag

  7. dizzylucy says:

    That is incredibly tacky. That should have been the most special moment in their lives, and they used it to sell laundry detergent.

  8. Rose says:

    Well I’m not shocked by any of it. Considering I’ve seen several births and she is in full makeup and not a drop of sweat on her and I believe she was never pregnant at all. I’ve read the blind items that were clearly about them. I’m disgusted not only that they think we care about their fake family/relationship. But also that people will watch their show and continue to fuel the lies. Clearly their child will be exploited and I feel sorry for all of them.

    • BendyWindy says:

      I’ve seen plenty of people look great right after giving birth, and I have a friend who put makeup on because she knew she’d be getting her picture taken. I wasn’t sweaty after delivery, because hospitals are freaking cold.

      I’m not saying she didn’t fake it, maybe she did. But her appearance is totally within the realm of normal.

      • Rose says:

        I understand what you are saying but that just adds to everything. I have worked in a hospital and spent a significant amount of time in women’s health including L&D. Her contractions progressed awfully fast for a first time mom. Again everyone is different but it just adds to everything else.

      • Crikey says:

        @Rose– I’m not saying the blinds aren’t true, but if you work in L&D then you know that babies come on their own time, some much faster than others. My best friend had her first child in a matter of hours. I don’t think that’s any reason to start accusing someone of a pillow-pregnancy.

      • Gia says:

        I’m with you Rose. No way she gave birth.

      • jaye says:

        My cousin delivered her first baby in 45 minutes and was walking around happy as a clam 2 hours later. Every pregnancy/L&D experience is different.

    • Dinah says:

      Bingo, Rose. From a nurse and a mom.

      • Wiffie says:

        Uh, not true for everyone. Read my above comment. My first (and only) went from nothing, to water breaking, and within 25 min contractions were 1.5 min apart. 4 hours after labor started I was trying to push already, but she wasn’t born for another couple hours because she was sunny side up and we were trying to flip her. It was 6 hours from first contraction to birth. I went without epi our drugs so I was up walking to the bathroom a couple hours later. Totally possible. And I wasn’t a sweaty mess.

    • JuneLou says:

      Completely agree. No way she just delivered a baby moments before. I don’t know anything about the Jonas bros or their marriage or any fake preggo controversy, but the first thing I thought when I saw these pics is no effing way did that woman just push out a baby. I came here just to see if anyone else was as suspicious.

      Benefit of the doubt: maybe he faked the timing of the tweets to pretend as though the birth was happening in real time– like maybe she actually went into labor at 2 in the morning which wouldn’t have been as good for the sponsorship deal. Then they took pictures after she fixed herself up. The other possibility is that she had a c-section, but saying she’s “pushing” is more fun than saying she’s in surgery. It would have been easier for her to look a bit more put together right after the birth, maaaaybe.

      I’m pregnant right now, and have been watching tons of birth videos. I watched my sister give birth twice. I get that some women have an easier time than others, but full make up, diamond earrings and an immaculate updo?? Come on! Maybe she really was pregnant and just had a baby, but this whole narrative was clearly staged, for whatever reason.

  9. dorothy says:

    Tacky, tacky , tacky. I still refer to the Blind Gossip item regarding the non-pregnancy piece. I’m glad they were able to secure a baby via adoption to continue the sham. . After changing the due date by several weeks I’m sure they were sweating bullets. has to wonder; what kind of person is so desperate for money or attention that they would do such a thing?

    • Dreamyk says:

      The worst thing about that blind was that the photographers and assistants were forced to act like it was real pregnancy. So surreal. And yes. Yes I do believe this blind is true. I thought pillow baby was crazy but thanks to this couple, it looks practically normal in comparison.

      • Miss BB says:

        Please, fill me in on the blind items, I missed those. Fake pregnancy? She does look pretty well composed for someone who just minutes before shoved a tennis ball through her nose.

      • Dreamyk says:

        Here’s the link to the photoshoot. There are simply too many people roped into this fiasco to have it not leak. Weirdest thing ever. I felt badly for those professionals.

      • dorothy says:

        BB, here is the link. There are others on that web site that talk about delaying the birth date because they couldn’t secure a child via adoption in time.

        I believe this one.

      • Sarah says:

        There is something “off” about the picture like it is two pics put together. Look at the lighting on the woman’s face and the lighting on the baby’s face. The lighting is different. The baby looks like he/she is from a different picture. Will these people (this family) never stop? I don’t believe anything from them and I honestly don’t care about this couple at all – real baby/ pregnancy or otherwise.

    • Deb says:

      They just posted a new item, sponsored by Draft Beer (LOL):

  10. Gine says:

    Wow, that’s sad. That’s basically just accepting that you’re a washed-up nobody who will do anything for money.

    • dizzylucy says:

      Except they have to have money, right? I’d imagine he raked in a lot of cash at one point, and didn’t they have a reality show? It’s not like this is some family struggling by on minimum wage.

      • Green Girl says:

        That’s the part I don’t understand. I am guessing they have some money and are better off than most people.

  11. HappyMom says:

    That is hilariously tacky. Congrats, Baby Dreft!

  12. BreeinSEA says:

    Tacky as hell! But cute name and congrats. Btw… go hawks! (I had to) 😉

  13. Elisabeth says:

    She looks pretty fantastic for just having a baby. i wonder if she let the surrogate get a blow-out too?

  14. Stella says:

    If the blinds are true this is truly disturbing.

  15. snakecharmer says:

    his wife is the poor mans Hilary Duff, brunette version.

  16. Badirene says:

    Congrats! Oh and its tacky beyond belief.

    Disclaimer: This message is sponsored by gin and tonic.

  17. Jac says:

    Disgusting. Some things should be sacred, and if the births of your children aren’t untouchable, pure moments to you but rather another way to cash in or advertise, you aren’t selfless enough to be a parent yet.

  18. Jennifer12 says:

    Tacky, but at this point, I can’t believe anyone even cares about him. I hope he doesn’t see his baby as a marketing tool.

  19. BendyWindy says:


    They’re trying so hard to get people to care, but they’re not even on the celebrity radar.

  20. Sarah says:

    So they found a baby to adopt and pass off as their biological child? Good for them. Ugh…

  21. quinn says:

    Have to admit that my eyeliner/mascara game were lacking after my 27 hour labor…good to see she had her priorities straight.

  22. Harleyilover says:

    What’s with the “she was never pregnant?” I never seen any blind items of them??

    • jaye says:

      Exactly…I don’t get the basis for it. Accusations like this just irritate me because everyone is so quick to believe less than reliable sources.

  23. Murphy says:

    Its made weirder by the fact that she didn’t even give birth to that baby.

    There was an instagram of Kevin in a hospital chair but not one of Danielle actually in a hospital bed. I’m not convinced. Not even by that picture of the computer. Totally fakeable. I would need to see a pic of her with an IV or something.

    Adoption is a wonderful thing, why can’t you just be truthful about it? WIth Danielle’s crippling anxiety I could understand why she wouldn’t want to get pregnant.

  24. starrywonder says:

    I thought this was a fake pregnancy anyway? God these people are sad.

    • dorothy says:

      With Phillip Hoffmans death the very same day their plan to rope in any media attention seem’s to have failed. This whole story is only on a couple of web sites.

      Epic fail.

  25. We Miss You Enclave_24 says:

    I really hope Danielle has stabilized her mental health so she can take care of that baby. From what I saw on the show, she was a psychological mess.

  26. Courtney says:

    it’s not sad at all considering Dreft is a detergent made specifically for babies and the company probably sponsored the last season of their reality show and that may have been why they announced the birth. stop with the conspiracy theories that Danielle wasn’t pregnant and they adopted/used a surrogate she stayed active during her pregnancy which some women aren’t able to do due to complications which leads them to gain excess weight

  27. eliza says:

    Did she give birth to an orange?

  28. Marianne says:

    I really don’t care whether they want to sell their baby pictures or whatever. But if I had a husband that was constantly tweeting while I was in labor (instead of helping me) I would have some words. Wait until the baby is here, and then you can tell everyone about it if you wish.

    As for the name. Alena isn’t too bad. Not really my cup of tea though. Rose is pretty, but overused as a middle name.

  29. Kolby says:

    Um, the baby still has vernix on her arms and looks very much like a baby that was born just a few minutes before. And Danielle’s makeup, where it’s still on her face, looks a bit of a mess. Blind items or no, that picture at least looks like a mom holding the baby to whom she just gave birth.

  30. Sam says:

    I honestly always wondered about Kevin and his wife. I always felt for her, owing to her admitted mental health issues. I say this as a mentally ill person myself – I always wondered how easy it would be for her to have a child, given that on the show, she always came off as, ahem, fairly heavily medicated. She had a flat effect going on. Most of the therapists I’ve met and corresponded with aren’t too keen on giving anti-anxiety drugs long term, largely because its super-easy to get hooked on them. There are also a ton of non-drug based therapies out there.

    Personally, I hope they’re happy. I never got the blinds, largely because they could never settle on a motive. Did they fake the pregnancy because he’s playing for the other team and they just never had sex? Was it because she’s too mentally ill to sustain a pregnancy? They never seemed to agree.

    And yes, I do think that getting a birth sponsored is tacky. There will be so many deals forthcoming during babyhood. You can leave birth alone.

    • Clucky says:

      If she truly does have anxiety/mental health issues and this pregnancy was indeed fake (as per Blind Gossip) then wouldn’t that totally exacerbate her problems?

      I would think you would need to have nerves of steel/a total lack of a soul to try to pull that kind of sham over on the world.

  31. neelyo says:

    Who sponsored the sperm donation?

    • Chrissie says:

      Seriously – as someone who watched their reality TV show, Kevin was very much gay and Danielle was in it for money/security. It was the most awkward marriage I’ve ever seen.

      • neelyo says:

        And I thought I was the only non-Jonas watching that show. I’d never seen Kevin Jonas until I caught an episode on E And I had to keep watching because I was fascinated by the charade. His wife seems like she’s so hopped up on tranquilizers that he could sleep with a man in bed right next to her and she would never know.

    • dorothy says:

      You mean surrogate don’t you?

  32. Dinah says:

    Just curious, and of course it is only one picture, but does anyone else think the baby’s eyes are similar in appearance to the eyes of a babe with Down Syndrome?

  33. Maureen says:

    I don’t care about these two. I’m just really distracted by all the stuff she’s had done to her face.

    • Lolo-ology says:

      Seriously! I can’t stop staring at it, trying to figure out what exactly went wrong. It looks like a bunch of pieces that don’t go together, and are fighting each other. :/

  34. Anon2 says:

    I seen the magazine she was in while at the doctor’s office in the waiting room, “Fit Pregnancy” or something like that…white dress. I literally scratched at the paper to see if it was a wrinkle in the paper because you can see the line in her dress where something (pillow device??) was squared at the top. Also, she must be extremely blessed (if pregnant) not to have any of the usual swellings/puffiness that pregnant women deal with.
    I didn’t really have an opinion before about the fake pregnancy till I seen that mag, now I do…and don’t understand why they would try to lie…truth always comes out, in the end. and for what? ratings?

  35. Bwarf says:

    It’s not only tacky but also very impersonal and insensitive to their family and close friends. Not only did he tweet during the birth but the announcement was made within minutes! I’m close to my family, that includes extended family (my cousins) but if one of them had a baby and announced it via Facebook (as an example) before telling family and friends first, wouldn’t you be upset? Getting paid for something that thousands of women do every year is so…I can’t even put the words together. Making a very personal and intimate experience such a huge publicity stunt?

    This is something I’d expect from a Kardashian and I’m thinking they tried but couldn’t find a sponsor lol!

    I also believe the BlindGossip item because they never confirm the item unless it’s verified and most of the blinds they’ve revealed came out in public at some point.

  36. Beeeeeeee says:

    I am far from a fan of these two, but I really can’t believe that there are people out there that think Blind Items are true! People who believe every one of them and take them as the absolute truth.
    I think 99% are made up and cater the the gullible masses. They often are made after news stories come out or based on common rumors.
    I would think if any of them were true they would be sold for lots of $$$ to tabloids and not a little website.

  37. melissa says:

    That baby is Asian!

    Oh, these two are a piece of work. Frauds.

  38. April says:

    For one. U can see mascara smudged by her cheek and eye. An and all that make up? It’s a spray tan. U can see all her beauty marks on her face. If she was all done up most of that would be hidden. And for the earrings. She may have had had them in prior. Maybe it was fast hurry to the hospital. U just don’t know. And the baby u can tell is a brand new baby. Her nails r still dark and having a child myself I wasn’t all sweaty after pushing for 6 hours with no meds. I was too exhausted. My hair was pulled back just like hers. To have it out if my way. She looks normal. And for her pregnant body. She is very petite and some women pop out in the end. And don’t get puffy like some women. I gained only 29 pounds and lost most of it after birth. So quit with the conspiracy theories. The baby is not Asian. My child had squinty eyes and she’s italian. So stop already with the foolishness.