Instant noodle company to name flavor after Kate Beckinsale

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Kate Beckinsale was quoted at Elton John’s post-Oscar bash saying that she just wanted to go home to have a cup of tea and a bowl of Pot Noodles. Well, the flavor development people at the instant noodle company heard this, and have decided to come out with a flavor in her honor: “Steak & Beckinsale.”

The actress told journalists she was craving the snack at Sir Elton John’s Oscar after-party in LA on Sunday.

Now its makers are paying tribute to Kate, 35, with the Steak & Beckinsale flavour.

‘We’re always on the look-out for ideas for new flavours, so when Ms Beckinsale announced her love for Pot Noodles, we just had to make one in her honour,’ says Flavour Development Manager Grahame Walker.

‘Steak & Beckinsale is just like Kate – classically British and a tasty little number.’

[From Now Magazine]

For those Americans (like me) who had never heard of Pot Noodles, they’re like Cup Noodles but with a much better website – and much better flavor names. Their history according to their website:

Back in 1977, when people wore flares and didn’t wash, something new was bubbling away…

As people emerged from their idealistic haze, Golden Wonder burst onto the groovy scene with an exotic new idea: noodles in a cup. Unfortunately, the name ‘Cup Noodles’ had already been taken in Japan, but everyone agreed that Pot Noodle sounded way cooler.

So Pot Noodle burst onto the scene, and the British were amazed at how quick and easy it was to make something so tasty and filling.

Today, the British public eat a staggering 155 million potted snacks every year with spoons, forks or their fingers.

[From Pot Noodles]

I’m not convinced that tea and instant noodles is a perfect combination, but whatever floats Kate’s boat. This is a very cute way to get advertisement – the same way Ben & Jerry’s created an ice cream for Stephen Colbert. With flavors like “Bombay Bad Boy,” “Chicken Satay,” and “Tikka Masala,” the company was lacking a steak flavor, and “Steak & Beckinsale” fits right in.

If this story is true, and they go through with their flavor, look forward to the possibly Beckinsale camp suing for infringement of her name. Actually Kate seems like the kind of girl who would find this whole thing hilarious. And they’d probably be willing to give her a lifetime supply.

Here’s Kate Beckinsale at the 17th Annual Elton John AIDS Foundation Academy Awards Viewing Part held at the Pacific Design Center in West Hollywood on Sunday. Images thanks to

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16 Responses to “Instant noodle company to name flavor after Kate Beckinsale”

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  1. Obvious says:

    Love her. I love the company. And as they have announced plans, it gives her camp ample time to say no before they go ahead with it.

  2. gia says:

    Arent those add boiling water to noodle soups really unhealthy for you?? Lots of fat & sodium & empty calories I thought…

  3. Jackie Brown says:

    Pot noodles have a kinda cult status; pretty much deemed as student food because they are cheap, easy and help you get over a hangover. Not the cornerstone of a good diet but ok if you are snacking on the run.

    Good for Kate for having a great sense of humour 🙂

  4. TinaWithPom says:

    In college, my roommate and I would buy caseloads of ramen-style Cup Noodles. At any wholesale distributor, they cost about fifty cents a cup. That and dry cereal basically kept me fed and still able to pay my tuition, lol.

  5. georgia says:

    She’s so magnificent.

    I bet they will taste like fish.


  6. gg says:

    Noodles, used properly, can be most medicinal for stomach trouble. Also KFC mashed potatoes.

  7. gg says:

    I should have put “mashed” in quotes. lol

  8. Mairead says:

    mmmmmm- monosodium glutemate with a very fancy hairdo… nom!

  9. Christina says:

    damn she’s so hot… i bet even her pot noodle farts are scrumptious…

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