Kim Kardashian’s colorist achieved the platinum color in just ‘one try’: what?!


I have the feeling that Kim Kardashian’s Platinum Hair is going to be a 20-part saga. It might even carry us through what seems to be a particularly gossip-dull March. These are more photos of Kim’s terrible blonde hair in Paris yesterday. She and Kanye are in town for Paris Fashion Week, and they attended Balmain show and an event for the Louis Vuitton Foundation. Kim looked especially wonk-eyed, tired and plastic.

As for her new blonde, E! News got the scoop on everything. Hairstylist Grgeory Russell of the Andy Lecompte Salon did the cut and colorist Lori Goddard did the blonde. Kim claimed – in her tweets thanking the salon – that Goddard got “this color in one try! Not an easy task!” Um… how is that possible? Granted, I know nothing about how blondes are made, but it seems like going from dark, dark brown-black to platinum blonde would be a multi-day process, right? As for why she went blonde… E! News says that Kim did it “just for fun” and because “she wanted a change.”

You know what it reminds me of? When Anne Hathaway went crazy-blonde two years ago. And it’s the same coloring mistake too – Anne Hathaway has the kind of skin tone and eyes which only work with darker hair. Same with Kim.

Meanwhile, Kim is People Magazine’s guest beauty editor this week, and she chatted about some of her favorite beauty trends of the moment. Highlights:

*Her favorite moisturizer costs $455 but she loves pocketbook-friendly shampoo and conditioner that costs $3.49.

*Her current favorite beauty look was her 2009 Emmys appearance – go here to see. She says she was “20 pounds lighter” back then.

*Her favorite accessories: “Always my ring, and I’m really into chokers right now [like the one above, top right!]. I would say this big Cartier choker is really my favorite thing. I love chokers and a hint of fur.”

*Her thoughts on bangs: “There are pictures from when I was, like, eight years old, and I swear Kourtney cut my bangs and it looked pretty bad. I will say, I did cut my bangs when I was pregnant, and you should never make a drastic hair change when you’re pregnant!”

[From People]

It’s weird that Kim and I have similar feelings about bangs, right? Thankfully, I couldn’t agree less with her about chokers. Some women can do a choker. Women with swan-like necks can do chokers. Not women built like Kim. Chokers make Kim look like a linebacker.



Photos courtesy of WENN, Fame/Flynet, Kim’s Twitter.

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115 Responses to “Kim Kardashian’s colorist achieved the platinum color in just ‘one try’: what?!”

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  1. Lindy79 says:

    Not an expert but I thought they had to strip back the natural colour first and then apply the new colour (hers being very dark but then she’s had so many hair colours god knows what her hair is like now).

    It looks like crap either way really.

    • LadyMTL says:

      That’s what my hairdresser has always said (I have very dark brown hair that I dye now because I have greys coming in) whenever I’ve mentioned trying to go blonder. I used to have honey-caramel highlights and I remember how long it took to get those looking nice, let alone attempting this kind of color.

      Whatever the technique used, it clearly failed. This is one ugly looking shade on her.

    • Shahrizai says:

      I went this shade (to go blue) and my stylist was able to get it this light in one go, and I have hair as dark as Kim’s (I’d guess). It depends on the products used, but it’s possible. Of course, now that I want to be natural again, nothing will cover that bleach!

    • SnarkGirl says:

      I’m dark brown and went platinum blonde (pretty, but upkeep was hell). My hair was stripped, then a blonde toner put in, so yes you can do it all in one go. Took about three hours start to finish.

      • Sos101 says:

        You’re right, toner does wonders. I guess she can get there in one session. It’s a shame she did this to her hair, it was actually looking pretty great with the shorter length.

    • Sos101 says:

      Exactly, assuming she hasn’t dyed her hair (which we know she has) you need to strip the dye first. My hair is one shade under black and while my natural hair can get this look in one, long, session my dyed hair needed extra help to get there.

      Ps: her hair looks super fried

    • giggles says:

      On the side of her head you can see where its patchy. There appears to be lines there. So in other words, its a bad dye job that actually does look like it was done in one krappy shot.

    • Diva says:

      I doubt she colord her real hair. Looks like a lace front wig

      • bettyrose says:

        Diva, I hope so. I cringe at the thought of frying hair like that. If it was done on one shot, that’s straight up bleach we’re looking at, not a blended multi-tone blonde.

  2. Lucy2 says:

    I can’t believe someone is actually taking credit for that. Or how much the blonde highlights just how strange her face has become.

    • RocketMerry says:

      I know, right? All I can see now are her plastic cheekbones and frozen forehead. Scary.

      • Isa says:

        That’s what I came to say! It really shows the changes she’s made. She used to be beautiful now she looks weird. And her mom has too much space between her nose and upper lip thanks to her nose job(s).

      • Kitten says:

        Mommy and daughter matching plastic surgery. It’s f*cking weird.

      • Bridget says:

        I don’t think it “highlights” the work so much as she had a bunch of work done recently and tried to distract us from it with a really drastic hair change. I have a theory that there are so many procedures/injections that a person is alloted before they look weird, and because Kim started so early she’s accelerated the process (other individuals that make up my theory: people that used to have fab work done but now are looking weird, like Tom Cruise, Rob Lowe, Catherine Zeta Jones)

      • lucy2 says:

        I was thinking the same Bridget, that her latest procedure was far too drastic or something so the hair was done as a distraction. But I think it backfired, because it’s so washed out that the eye goes right to her face, and how tight and different it looks.

  3. Amy says:

    I believe it, there’s a bunch of little tricks to try to get that platinum blonde on dark hair in a single go but I’ve achievd it in order to get it super white for a pastel color I was laying on top.

    That being said…her hair looks awful. It looks like he left the bleach on her hair for 4 hours. It looks like her hair doesn’t know how to be hair anymore and is wondering if it’s a carpet. It’s gross to look at.

    • magda says:

      I believe it, because her hair still have some yellowish (Is that a proper word?) tint. My hair have similar colour after one session, but pure platinum blonde I archieved after few sessions.

      And yes, her hair looks AWFUL. And her face look even worse with that hair – this cat-alien look somehow was hidden in the dark frame.

    • Hautie says:

      If it was done in a single process… I suspect there might have been a couple tablespoons of 100 volume peroxide (developer), tossed into the bleach bowl. Then a nice long sit under a dryer or heat lamps.

      It would require a stiff developer to blow through the orange/red stage, that dark brunette’s have issues getting pass in high lift colors. So after blowing out all the pigment in her hair. They tossed on a toner.

      And when that hair is wet. It will feel like wet tangled up Barbie hair. There is nothing positive having to deal with tangled up Barbie hair.

      • joy says:

        My best friend is a hairdresser and she refuses to do this for that very reason.

      • Nicolette says:

        100 volume developer, wow incredibly harsh on hair. All I know is my daughter is constantly changing her hair color and for her (she has naturally dark blonde hair) it’s always a multi step process. Well at this point Kim’s hair matches the rest of her look which is fake. She looks so incredibly plastic it’s hard to believe how stunning she once was.

      • Amy says:

        Ughhhhhhhh I know the feeling you’re talking about!

        The hair stretches and stretches and feels limp and – it is the grossest feeling in the world!

        I’m sure there were no Keratin conditioners to try and give the hair back its health, smh. Well she’ll be rocking a pixie once it all falls out.

    • Size Does Matter says:

      LOL at her hair wondering if it’s a carpet. I will say she looks so much better in the pics where she seems to be genuinely smiling.

    • Sassy says:

      I am having a problem with her eyebrows. They are way too dark for a blonde look. Her makeup should be adjusted to the new color. BTW I went platimum the old fashioned way. Stopped dying my hair and let the gray come in. I highly recommend it.

  4. Lilacflowers says:

    Are we sure she isn’t wearing a really bad wig?

    • ncboudicca says:

      I know, I keep thinking the same thing!

      • Lilacflowers says:

        The hairline just doesn’t seem to be coming out of her scalp, it looks like it is just something she’s wearing.

    • insomniac says:

      I wondered about that, but her hair looks like hay, which is what I’d expect extremely overprocessed hair to look like.

    • paola says:

      I actually thought it was a wig. Honestly. It looks so off that it should be a wig that she put on as an experiment..
      She looks like Gaga’s blowup doll version.
      Plus her favorite accessory?
      Her daughter. AccessNori. No doubt.

  5. GoodNamesAllTaken says:

    She will just never know what flatters her. That hair makes her look dead.

    • paola says:

      She looks like an alien character from Futurama.
      I can’t believe he lets Kanye play with her like this.
      I saw a picture of him bending down to fix her shoe and I was appalled.
      He’s either so far in the closet that he is in Narnia or he uses her as a real size doll.
      She didn’t have much personality before.. but now she just looks godawful.

  6. Dani2 says:

    For me, the hair just accentuates all the work she’s had done to her face. Her face looks so much weirder now.

    • GoodNamesAllTaken says:

      I agree. I think because it’s so fake and cold looking, too. I really think her goal is to look like a mannequin.

    • Tate says:

      Agree 100%

    • crtb says:

      ITA. Every week, she is looking more and more like The Cat Lady. She is so young to have had so much work done on her face. When will it stop? What is she going to do when she actually begins to age? I feel bad for her. She reminds me of Michael Jackson. Someone who did not know when to stop messing with their face.

      • Hannah says:

        @crtb The thing is, think about how much time she spends looking at her face – taking selfies and even just in the mirror. Someone that spends that amount of time just looking at themselves is bound to overthink features of their face and feel like they have to change things. She has too much time on her hands to do these things, since, you know, she doesn’t actually do anything of value.

    • Michelle says:

      She seriously looks like an alien. Or a lizard. Either way, she doesn’t look like an actual human anymore. Kim destroyed her face.

      Yes, Citresse! Jocelyn Wildenstein. Kim is totally on her way.

    • Kori says:

      A lot of it is that godawful contouring they all do. She’s had work but she posted a no (ie minimal) makeup selfie not too long ago and you could see some of her old beauty. But she contours herself into a photoshop version of herself and it just accentuates the Botox and lips.

  7. Pixi says:

    Her hair is going to be so fried after a few days. She’s probably not going to want to leave the house at all. One can only hope.

    • crtb says:

      If (and I think that is a wig) she did dye her hair, all I can think of, is how much damage she has caused to her beautiful hair. Stripping hair of its color makes the hair strand weak, dry and brittle.

    • Michelle says:

      Her hair already looks fried to me. You can really see it on the ends.

  8. Miss M says:

    When u saw the photos I laughed. Then, I realized she reminded me of Amber Rose. From now on, I will call her kimber rose.

  9. Laura says:

    She genuinely scares me with this look. But what scares me more is that on reading this piece and yesterday’s piece I’ve remembered that she literally has NOTHING to talk about other than looks. It’s so sad that she never expresses an opinion on anything other than her look or face or clothes. But I’m not surprised lol

    • jwoolman says:

      She has very occasionally mentioned, like, racism. Usually in connection with an unbelievable story about herself. Literally.

      • MonicaQ says:

        In those moments, I wish she’d say to just talking about her clothes because she just…ugh.

    • Mare says:

      She did have an opinion, once. It was when she told everyone to vote for Obama during a mid-term election. She had no idea that this wasn’t a presidential election.

    • Aubree says:

      Yes! I noticed that from the posts from the other day also. It makes me feel I’ll how superficial she presents herself to be; where is her mind?

  10. Pegasus says:

    Her face looks so painful to move.

  11. Elisabeth says:

    She looks like a wax mannequin

  12. Kaye says:

    Just when I thought she couldn’t look any cheaper or more plastic.

  13. Zip says:

    This hair color makes her look even more like an alien. An alien with bad, broken hair.

  14. Estella says:

    As someone who was only dark blonde and fried my natural hair going platinum, I think this is a mistake. Or Kanye’s directive.

    On a side note, these people have the worst taste! Velvet and velour? Platinum hair for Kim and no socks for Kanye? They pay a lot to look so cheap.

  15. PamelaJudy says:

    Oh please. Does she really expect us to believe she made such a drastic change to her appearance without being instructed to by Kanye? She’s his personal Barbie doll.

  16. Jessica says:

    My hairdresser recently got my hair from natural jet black to an almost silver blonde (not platinum, I wanted that stronger grey-ish tinge) within a few hours. It was a little fried, but nothing a few conditioning treatments didn’t fix. The chemicals and processes have gotten better.

    When I first tried blonde hair 15 years ago there was a prolonged orange stage and it was weeks, maybe even months before I finally got my platinum locks, by which time my hair was literally snapping off it was so fried.

    • Bre says:

      I’m sure that there are better chemicals to achieve this look but it seems as though she gets her hair styled at least once a day with blowouts and hot tools. That seems like it would really destroy your hair

  17. Maya says:

    Why do women with gorgeous hair ruin it with bleaching, extensions etc?

    • Sarah says:

      I often wonder the same thing. I thought he hair was looking really good when she got it cut recently. Now, that good cut is ruined with this awful color. Remember after North was born – didn’t she go blonde for a bit then? But it wasn’t the platinum – more of an ashy blonde and it looked OK. If she wants to be a blonde, then she should do that color.

  18. swack says:

    My granddaughter wanted a blue streak in her hair (her hair is dark) and she had to have the color stripped out first and then the blue put in. It can be done in a day but I doubt it is good for the hair to do it in one day. Which is probably why her hair looks fried. I really wish you would cover the mesh outfit she wore to the Lavin fashion show. She is definitely in the mode of trying to get all the attention on her. Unfortunately it’s working. But I do notice, North hasn’t been photographed at any of the fashion shows,(she may be there).

  19. PHD Gossip says:

    the photos of Kim earlier in the day as a blond, her hair was limp, now it’s full. She IS wearing a wiglet above. If you compare her hair to earlier in the day.
    her wig box must have been stuck in customs.

  20. Loopy says:

    She looks absolutely TERRIBLE, like Kanye’s life sized mannequin being carted every where. She has lost the spark in her eyes, she actually looks sedated.

    • Lauren says:

      Most women would require sedation to tolerate Kanye.

      He worshipped his mother, and treats Kim like his personal porn puppet.

      Madonna/whore complex anyone?

  21. Ohreallynow says:

    She is so scary looking now. I can’t stop looking at how scary and weird she looks! Who would take fashion advice from her. She is so tacky and doesn’t even know what looks good. She either did this hair for the attention or to try and distract from her weird face, but failed. I think it’s for both reasons. For the first time I almost feel sorry for her b/c she seems so lost and sad and desperate.

  22. Tiffany says:

    She paid for that. I would demand my money back.

  23. maeliz says:

    He new hair cut looked so good before she did this joke color. If she was tired of actually having pretty hair, one try is good for her to ruin it. She must have been tired of being pretty, and decided to destroy everything

  24. Darkladi says:


  25. Heather says:

    She reminds me of the Wraith from Stargate: Atlantis. But they are still better looking 😉😉

  26. Jayna says:

    There’s so many photos on the Daily Mail of Kim even in the step-out the next day pulling the “serious dead face” for the cameras again. That dead look is hysterical and to watch her using it the next outing was a joke. Between that and flashing her nipples in a see-through outfit with no bra, I got a chuckle how desperate she is. She’s 34. She’s not going to handle being on the other side of 35 well at all.

  27. grabbyhands says:

    Congrats on achieving that chic corpse look. You may have gotten it done in one go, but the result is that your hair now looks like it has the same consistency as straw.

  28. Miran says:

    It can be done, it’ll just fry the ever loving hell out of your hair.

  29. The Other Maria says:

    The color washes her out so badly 😯

    We’re about the complexion, i would NEVER get that shade, she should’ve went with a softer blonde with honey to it.

    That’s not even platinum, it looks like hay.

  30. Skins says:

    Lets face it, this was Kanye’s idea, not hers. She has no thoughts of her own

  31. elo says:

    I have very dark brown hair and was platinum for a decade. It can certainly be done in one swipe, though I don’t recommend it. I used to do my own too, which I also don’t recommend lol. The key is a very high volume developer, 40 vol. And a blue/purple toner. Heat is used and the bleach is left on for the maximum time of an hour. It is pretty damaging though and as you can see above makes hair look flat and stringy, especially for the week after until your natural oils start building back up.

  32. AnnE says:

    I really wish that people would stop insulting mannequins by comparing Kim K to them. They have more personality, style and intelligence! 😝

  33. someone says:

    Just thinking —- doesn’t Amber Rose dye her hair blond (when she has hair)? Hmmm

  34. Veronica says:

    If she didn’t have any other color in her hair, they may have been able to do it. As a platinum blonde, I wouldn’t recommend it, though. My hair’s lighter than hers, and it still took three bleachings to get it where they wanted without damaging the hair extensively, and even then, it was a good three months before it fully recovered. (Granted, I went even lighter – I’m more white blonde than platinum, but still. Her hair is almost black to my medium brunette.)

  35. Christin says:

    That color does not suit her at all. A beauty school student could have come up with a more flattering color. It looks so dried out. I would guess it is like straw without any product added.

    Funny that she gave a shout out to the stylist, as he is probably not ready to claim it on his own.

    • Veronica says:

      The dryness is kind of unavoidable, though, unless you were already a naturally lighter blonde. I’m giving her a pass on that because it will eventually bounce back (took mine about two months). The color, though…that’s more the issue. I get why they went golden in tone because of her warmer coloring, but I think going white-platinum would have done better for purposes of contrast.

      • Mare says:

        She already had problems with her hair falling out because of the extensions. I thought she’d give her hair a break when she trimmed it. I was wrong!
        As for the stylist getting the color right the first time, if that were true Kim wouldn’t have spent 3 hours in a salon in Paris changing it.

  36. mazzie says:

    I can hear the ends of her hair snapping.

  37. Chrissy says:

    Maybe her loving husband is secretly moving her to cut her hair into a brush cut like Amber Rose?

  38. Ashley says:

    It looks bad.

  39. Ashley says:

    I’m a pro. Just because you can doesn’t mean you should.
    Her hair will start to break off in 3…2…1…

    • Giddy says:

      This is my favorite comment and could apply to so much about Kim. Just because you can does not mean you should: fry your hair, go without a bra, dress a baby in black, etc.

  40. Sally J. Freedman says:

    Tracy Cunningham is the colorist who usually does her hair. Tracy is truly an artist. She’s the one who is responsible for literally half of Hollywood. She does Cameron Diaz, Jennifer Lopez, Emily Blunt, Lily Aldridge, etc. She’s also the one who did Khloe’s super flattering shade of blonde. This just goes to show you that you should never cheat on your hairdresser.

  41. Abogada says:

    I don’t interpret “one try” to necessarily mean “one step”.

    • Nic says:

      I was thinking the same, maybe done in one day but not in one step. If you try and do it in one step your roots will always come out way lighter than your ends since the heat from your scalp helps the bleach process. 2 step minimum, but I highly doubt that. It does look like they skipped the toner though.

  42. Alexis says:

    I assume Kanye demanded this because Beyoncé has been blonder of late.

    Somehow Beyoncé looks better blonde than Kim. Smh.

  43. daisyfly says:

    That shade is achievable with only one try, but it’s not the shade any colorist who likes his/her client would let out in public.

    And it doesn’t detract from the effects of the ‘tox or the fillers and bone shaving.

  44. It can be done in one day, but the boosters will burn the scalp…Kornye doesn’t care, its no skin off his head..

  45. sisi says:

    is this a ‘Stop talking about my daughter and start talking about me!’ action?

  46. serena says:

    Holy ***, that first picture is creepy!

  47. Dana says:

    I actually don’t mind this colour on her. I think it is a nice change. A different look for sure.

    I’ve never been able to achieve this light of blonde and my hair is very coarse and thick. I’m surprised her stylist was able to but I guess there’s a reason they probably charge so much.

    Kim’s always had pretty healthy looking hair but if she keeps dyeing her hair with high level peroxide, it won’t be that way for long…

  48. Pam says:

    Looks like weathered straw. Sadly she is not looking good, I don’t care for her or that whole group, but they should stick with their dark.

  49. Kassandra says:

    Can you guys please talk about how every time Kim goes blonde its because she’s trying to take away from so new plastic surgery, im pretty positive last time she went blonde was to cover up the new nose job and give people something to talk about and put the ‘drastic’ new look all up to the hair, but no one ever mentions the new face… i love kim, i really do, but why is she messin up such a gorg face, she is going to run her good looks in 5 years….

  50. Iheartgossip says:

    Nothing they say, or any of their ‘employees’ have the ability to EVER TELL THE TRUTH. You simple cannot believe one word. Not one.

  51. Snowpea says:

    That shot of Kimye kissing is so off. Their bodies don’t look like they are touching. There is no passion.

    If these two are in a bona fide relationship, I’ll eat my cloche.

  52. RockytopNC says:

    Ladies don’t be surprised if in a week or two she doesn’t suddenly show up with glossy dark hair again….because most of if not all of that mess on her head is fake…wigs, wiglets and weaves…. her hair has been thinning for years and last year she started showing bald spots on the sides of her crown area when the wind got into her hair and then a week later she had a new full head of hair….I believe she has been wearing a enhancer topper since then….I have one and your own hair is pulled into it via a open clear ultra thin netting in it by the time you have it in and against your scalp you can’t detect it at all…..and depending on which one you wear it can be just a little more or a lot more volume and life…and that blonde hair keeps changing color in front from yellow to white to even blonde and sand showing shes changing them around….

  53. Twinkle says:

    She’s starting to look like Madam from Waylon and Madam. Getting close to critical mass.

  54. TotallyBiased says:

    Huh…two of those pictures I’d swear Kanye has his hand in her back ready to manipulate the controls. Didn’t know he had Edgar Bergen ventriloquist skills!

  55. Dirty Martini says:

    Hey baby is potty trained before she can walk! Her colorist did this in one try!

    Hyperbole much?