Jennifer Love Hewitt bares her baby bump to promote stretch mark cream

Jennifer Love Hewitt
Sometimes I forget which celebrities are pregnant. Like, did you remember that Zoe Deschanel is pregnant now? It feels like we haven’t seen her in forever. I honestly forgot that Jennifer Love Hewitt is pregnant, even though I just covered her last month and we get pap shots of her occasionally. She seems happy and like she married a dude who doesn’t want her to promote their family at all. As I usually mention when I cover her, we haven’t seen one photo of her 18 month-old baby’s face and she’s never made an issue of her privacy, either.

We’ve seen Hewitt’s bare baby bump before though, inside the magazine American Baby last month. She’s baring it again for an ad campaign. Hewitt is promoting Palmer’s stretch mark cream, an old school cocoa-butter based cream that claims to help reduce stretch marks. In a PR statement from the company, which also sent us these production photos, Hewitt claims to have used it for her first pregnancy and to have seen results.

Palmer’s Cocoa Butter Formula has cast actress Jennifer Love Hewitt as the star of their latest pregnancy ad campaign. Jennifer Love confidently showed her pregnant belly yesterday for the brand as the face of its trusted stretch mark products during their ad shoot in LA! As a longtime Palmer’s fan, Jennifer Love has trusted the brand to keep her skin smooth and flawless throughout both of her pregnancies.

The ad campaign will celebrate soft, supple skin during pregnancy and the emotional bond between a mother and her unborn child. The ads will roll out in Fall 2015 in print, television and radio and will feature products including Palmer’s Massage Lotion for Stretch Marks, Massage Cream for Stretch Marks, Tummy Butter for Stretch Marks and Skin Therapy Oil.

“After the success I had using Palmer’s through my first pregnancy, I knew I wanted to support the brand by baring my pregnant belly to celebrate the beauty of expectant mothers,” said Hewitt. “These are products that I believe in and actually use – they help moms to embrace the natural glow of pregnancy and I find it so empowering to be able to show my pregnancy off in this way.”

[PR release from Palmer's received via email]

I’ve noticed that I have stretch marks on my thighs and chest but I kind of shrug and go “eh.” Maybe it’s because my skin is so fair and the marks are light that they don’t bother me much. It never occurred to me to use cream while I was pregnant, and I think the marks are from weight gain anyway. So I guess that’s why I’m asking: does this issue really affect pregnant women to the point where they’re trying to solve it ahead of time? On Amazon the reviewers seem to indicate that they think the product works (and they’re legit reviews) so that’s something.

Hewitt is such a cute pregnant lady and she’s a great representative for this brand. She sounds genuine about it too.
Jennifer Love Hewitt

Jennifer Love Hewitt

Jennifer Love Hewitt, Alan Cresto

Photos courtesy of Palmers

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26 Responses to “Jennifer Love Hewitt bares her baby bump to promote stretch mark cream”

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  1. lassie says:

    Looking at the picture of her surrounded by men with the belly out…it just seems weird. Not that the pregnant body isn’t beautiful and that she doesn’t look serene and in control, but it weirds me out.

    • MelissaManifesto says:

      I think the reason why you are weird out is because it seems as if she’s selling it, a pregnancy bump for Palmer’s Cocoa bucks.

      That said, she is very beautiful and pregnancy suits her well.

    • Barrett says:

      I’m weirded out too. Maybe it’s her hustle to hawk a product for cash while baring the belly in a serene flowing white goddess dress. She should just wear a green dress with dollar signs…. Give me your cash I’m sweet and pregnant….

  2. marie says:

    I didn’t really notice my stretch marks either, but it might bother some women. My husband has some on his thighs from growing that drive him crazy. I guess it depends on the person.

    I was much more affected by the post baby boob sag than the stretch marks. I would take stretch marks all day over the sucked dry boob look.

    • Samtha says:

      Word about the boob sag. It left my left boob almost a whole cup size bigger than the right, too.

      • Celebitchy says:

        Yes that’s what happened to my bewbs too. The left one is bigger than the right.

      • Kip says:

        Going into pregnancy and bf’ing my left bewb (hehe CB) was bigger, and oddly my bawaby preferred my right, so the right produced more and got bigger, so for a while they were even. ALL the bewbies! EVEN! But then after I stopped bf’ing it all went back to being lopsided to the left like before. Oh bewbs. Ok I’m done now.

    • Kip says:

      I actually liked the “sucked dry look” and then about 6 months after I stopped bf’ing, they kinda filled back up with fat and firmed up, which made them heavier and saggier I think. Ack, bodies. I really envy flat-chested women.

    • jugstorecowboy says:

      I’ll trade your boob sag for my belly flop!

    • Sos101 says:

      My stretch marks don’t bug me either but I think if I had more prominent and significant ones like my sister had it would upset (she looks like she was mauled by a wild animal). I did use Palmers while pregnant as a preventative measure but in that last month, I believe no cream can save you. Also hating the boob sag :(

  3. NewWester says:

    She seems like such a nice person

  4. Kip says:

    As I understand it, there is no cream that can reverse or reduce stretch marks, they occur at a level of the skin’s structure that topical creams can’t reach. Maybe this cream would make them less itchy, but that’s it I think. I think it’s a thing society pushes on to pregnant women to care about, which sucks. I like mine now because they remind me of my son.

    • Absolutely says:

      Yes, I’ve heard that you either get them or you don’t, and no cream is going to stop it. I’m sure keeping the area moisturized always helps your skin in any case. Even though my belly got absolutely HUGE I did not get any stretch marks there. But since my boobs didn’t decide to get even remotely bigger until I gave birth and my milk came in, I did get stretch marks there. I assume because I went from. B to D in about a day. Even those went away after about a year after the milk left, and I used no creams.
      I think it’s down to genetics.

      • mystified says:

        You’re probably right, but with my first pregnancy someone gave me some Clarins stretch mark oil and I used it mostly because I have dry skin an it smelled nice.

        As it turned out, it didn’t have a single stretch mark on my belly or my chest (even though my mom had had plenty). I then was too scared not to use Clarins for subsequent pregnancies and never did get stretch marks. It was probably luck, but you never know.

    • TwistBarbie says:

      You’re absolutely right. They are tears in the elastin and creams can neither repair nor prevent them. Many people claim to have luck with such and such cream but the reality is if they have no stretch marks, they wouldn’t have gotten them without the cream. This is the science, shown by multiple studies. The only thing you can do after the fact is use products to improve skin’s texture and that may lessen the appearance, such as AHA’s, BHA’s, retinol etc. Having said that, Palmer’s coca butter cream is one of my favourite things because it smells like peanut butter cups. Their massage oil (not the stretch mark one, just the regular cocoa butter oil) is amazing too, and smells like chocolate. Too bad JLH is shilling for them because she bugs me.

  5. Jen43 says:

    It was a big concer for me because I already had them on my hips and chest due to weight fluctuations. Luckily, I didn’t get any more from my 3 pregnancies. I do wish there was a way to make them comp,etely disappear. They are in areas that I don’t show off, but if I were to wear a small bikini (never gonna happen) I would be super self conscious.

  6. Katie says:

    She looks beautiful but her squinty eyes have always gotten on my nerves. She seems sweet and sincere so I guess I cOuld try to get over being weirded out by the squinting.

  7. Mzizkrizten says:

    I’ve had 4 kids and used a Queen Helene’s cocoa butter religiously on my stomach and have zero stretch marks. First two pregnancies I didn’t realize I should use it on my T&A so unfortunately those are covered in stretch marks but I’ve discovered a great remedy. but yes cocoa butter works and is essential for use in pregnancy.
    I recommend ItWorks stretch mark cream for eliminating stretch marks, its like liquid God , seriously!

  8. Leeanne says:

    I have stretch marks on my knees, thighs, and butt from growing too fast when I hit puberty. They’ve faded now, so they don’t bother me. When I was pregnant, I used pure cocoa butter in the bath and jojoba oil on other occasions – my belly was MASSIVE, but no stretch marks!

    But. I’ve heard it’s purely genetic. Some get them, others don’t. My mom, my sister, and other women in my family weren’t as religious as me in moisturizing, but they never got them either!

  9. LAK says:

    Every black or Asian (Indian) person I know uses Palmer’s cocoa butter for general body, and occasionally face, moisturising.

    All my relatives, young and old use it. When I went to university, every black or Asian (Indian) person I came across had it. And they all said the same thing about other black or Asian (Indian) people in their lives or randomly met.

    It’s like a secret passed down from generation to generation in the wider black or Asian (Indian) communities.

    I don’t think they use it specifically for stretch marks although it’s always touted as a cream that diminishes their appearances.

    • Kitten says:

      My French mom uses Palmers everywhere, even on her face. She’s been using it for as long as I can remember.

  10. candice says:

    I’ve had 2 kids have no stretch marks and didn’t use any cream. If I had them I wouldn’t care, but I don’t walk around exposing my abdomen – lol! As someone else said, they remind you of your child(ren) and that’s not a bad thing, is it?

  11. CarrieUK says:

    I used Bio Oil on my bump and thighs during my pregnancy, as a preventative measure but also I get dry skin and it’d get itchy stretchy and drive me nuts! No stretch marks but my mum didn’t get any and apparently they can be hereditary……no idea

    I’ve always had a soft spot for JLH and now I’m broody again looking at bumps damn it!

  12. Sayrah says:

    She looks beautiful here. The prevalence to getting stretch marks is hereditary though.

  13. launicaangelina says:

    I had a baby over a month ago and didn’t get stretch marks and my belly was huge! I used organic coconut oil religiously on my belly, chest and thighs. I got a large jar for around $7 at Walmart. It’s amazing. I used it at night after my shower and Palmer’s Cocoa Butter in the morning. Stretch marks were a concern for me because my younger sister got them badly when she was pregnant and I got stretch marks on my thighs and butt during puberty. My mom had 7 kids and never got stretch marks.

  14. Jen9778 says:

    No cream is going to prevent or lessen stretch marks. Stretch marks are a hereditary thing–if your mom/grandma/aunts got them, you probably will, too. If not, you’re likely in the clear.