Gwyneth Paltrow: It’s ‘slightly misogynistic’ to ask me about other lifestyle brands


Time Magazine’s current issue has a larger story about celebrities who have launched their own lifestyle brands. That’s the trend now, from Gwyneth Paltrow’s Goop to Jessica Alba’s Honest Company to Reese Witherspoon’s Draper James and Blake Lively’s Preserve. We are living in the golden age of rich celebrity women telling us what to buy, how to dress, what to eat, where to vacation and how to diaper our children. I’m covering Blake’s interview separately, because it was just too eye-rolly to pass up. Gwyneth deserved her own post too, because Goop was the first of this current “celebrity lifestyle site” trend. You can read the full Time Mag piece here. Some highlights:

Gwyneth on the appeal of Goop: “It’s funny, because when I started the business I didn’t think of it as an extension of myself in that way. I started it to answer my own questions and to aggregate information. I didn’t think of it that way at the time. Now I can look back and say, If you look at the careers of successful people in the entertainment industry, [they] heavily leverage their lifestyle to their advantage. This has happened with more and more thought as I’ve gone along. Initially it was kind of an accident. The world is just changing so much, with social media and the expectation that privacy is a thing of the past. People do want to understand who they align with. If it’s somebody who is on Goop for the celebrity aspect of it, they’re going to find things, for better or worse, that align with me and my values and my tastes.

Whether it’s easier to communicate through Goop: “Yes, that’s true to a certain extent. I’m not interested in building a celebrity business. I want Goop to be its own brand that can thrive and scale without my involvement at some point… I think with the press, of course I can communicate certain things directly to the world, and I have on a couple occasions. The press is its own animal and is going to do what it’s going to do on the side. I’ve never absorbed that. In this day and age, a lot of press seems very all over the place. Yes, you could use your site as a way to communicate with fans, and yes, I have done that, but that’s not really the intention.

Whether she looks at other actresses’ lifestyle sites: “This is a very interesting question, because I wonder if George Clooney would be asked about Puff Daddy’s ancillary liquor line. I’m fascinated how the media in particular are so confounded by entrepreneurial women doing something outside of their box. Jessica [Alba], especially, who’s a friend of mine—our businesses could not be more different. There’s not a lifestyle piece to her business. The fundamentals of our sites are very different. Reese launched—our businesses have similarities, but hers has retail. People are grasping at straws to tie us together and I get it, because it makes a good story, but I’m slightly offended by this sort of generalization that happens with myself and Jessica and Reese and Blake. Yes, there are similarities. But there aren’t stories in TIME written saying, “Wow, look at Arnold Schwarzenegger, who did x, y, and z!”

But there is a trend of actresses-branching-out-to-lifestyle: “I wrestle with it. I feel there’s something slightly misogynistic about it. This is a common theme. I think Reese and Jessica and I—I don’t know Blake Lively, and I don’t know if Jessica and Reese know each other—I’m friends with both of them and I speak to both of them and I want to do everything I can to support their businesses. I’m not articulating it well, because I haven’t completely worked out what it is, but I feel very proud when Jessica was on the cover of Forbes. I think that’s amazing. You can quantitatively say, “Look what she’s done, she’s been able to conceive of a business and scale it to that size, in that amount of time.” But we have such different businesses.

Changing the narrative: “You just keep going in hopes the story becomes not people pitting women against each other, which is not founded in truth. There’s no competition. None of us think we’re in each other’s space. I don’t know how you do it! You just get to f—ing work! I think we’re in a funny time for women. We are more and more the breadwinners in families across America or contributing equally; there’s a shift happening sociologically and psychologically. People are wrestling with this new archetype of being a woman with a brain who’s also sexual and trying to do more than one thing at a time. I also feel proud. Why would I not want to do that, if it’s a passion?

[From Time]

I want to see Gwyneth’s face when she says “I don’t know Blake Lively.” Don’t you? Does that make me a horrible misogynist? Here’s the thing, and I can’t believe I’m defending Gwyneth Paltrow, but here goes: I think she’s trying to be a nice person by defending the individual visions of the women who took Gwyneth’s Goop model and tweaked it in different ways. Gwyneth’s right in that Jessica Alba’s company became something entirely different, but Reese Witherspoon’s Draper James and Blake’s Preserve are merely versions of Goop. And that’s not on Gwyneth. She grew from a silly, out-of-touch newsletter about her life into a silly, out-of-touch lifestyle site, e-commerce site and growing multi-platform brand. It is misogynistic to ask Gwyneth to judge the women copying (with minor tweaks) her model. Now, all that being said… every one of these women owes a huge debt of gratitude to the OG, Martha Stewart.


Photos courtesy of Fame/Flynet.

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92 Responses to “Gwyneth Paltrow: It’s ‘slightly misogynistic’ to ask me about other lifestyle brands”

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  1. Nicolette says:

    Blah blah blah I. Blah blah blah me. Blah blah blah myself. Whatever.

    • What? says:

      That was my thought process but, in a different way; I LOVE that sweater. Want.

    • Zwella Ingrid says:

      My thoughts exactly.

    • ozmom says:

      Why do people complain when celebrities talk about themselves in interviews? Isn’t that’s point of an interview?

      • Livealot says:

        Right. And I actually enjoyed her answers this go round. Very smart.

        I don’t think it’s fair to give props to MArthat Stewart as the OG. She wasn’t an actress first. She was always lifestyle guru.

      • Mytbean says:

        Livealot – she actually started out as a model and small-time actress. Homemaker was more of a full-time passion for her but she didn’t start making a living off of that until after she finished college and got married.

    • Booopyybetttes says:

      Thank you. Blah blah me blah me me me blah blah. +1000

      Also, its very clear Jessica Alba should not be lumped in with any of these lame business challenged women. Alba, unlike the others, has a *successful* business model, she’s a working Mom who saw a practical need and filled it (clean, pure organic household products). In fact, I bet most people buying her ‘honest product’ line, neither knew or cared Jessica alba was behind it.

      These other fools who are shilling crap and telling the public to buy because they think they wield celebrity influence, are just arrogant tools.

      Also, the silly Goop was just ripped a few months ago for being a flop, in debt and in the red – with their web master and CEO resigning, while Lively is now bemoaning the fact her site was launched before it was ready, trying to explain her flopping.

      Reese ‘do you know who I am?’ Witherspoon isn’t getting much traction either – what does being like These constitute? Being short, pointy chinned, arrogant and drunk with bad fashion sense?

  2. Shambles says:

    And on Wednesdays they wear pink.

  3. Kiddo says:

    The real answer is, “Yes, I’ve looked at the other sites, because I just elaborately described the differences in this interview”.

    • mimif says:


    • Kitten says:

      Yeah this.

      Also, does it even matter what the differences are?
      I can’t be the only one who associates the word “lifestyle website” with naptime.

      • laura in LA says:

        Yeah, my eyes glazed over, *overwhelmed* by too much Gwynnie today…

        The lady doth protest too much.

  4. aims says:

    Martha Stewart was the first. No doubt.

    What gets me is that all these women are supposed to sell themselves and their “lifestyle. ” Not a single one of these women are relatable or even likeable. They come across as a know it all and condescending.

  5. meme says:

    shut up fishsticks. no one cares but your elitist friends.

  6. *North*Star* says:

    Misogynistic…. How? I’m lost with her connection here. Can anyone illuminate her comments?

    • Kiddo says:

      *See Taylor Swift, I’m guessing.

    • What? says:

      I think it’s that men don’t get asked about their competition with quite the same approach. She perceives it as a subtle way of pitting women against each other, rather than focusing the story on how popular the lifestyle trend is (why, how, etc.).

      • *North*Star* says:

        But men DO get asked. That’s what confuses me….

      • Boston Green Eyes says:

        She’s wrong. I work for a business school and one of the first questions potential investors asks a company is “who’s the competition and what makes your brand better?”

        Gee. A Hollywood actor/ess who doesn’t know bleep about what they are talking about. Who would have thunk?

      • laura in LA says:

        Yep, and I doubt Jessica Alba is crying “misogyny”, but then again hers is a billion-dollar company that sells products people actually want.

        Meanwhile, GOOP is nothing more than a silly, self-centered blog that’s apparently in debt.

    • lucy2 says:

      I’m trying to figure it out too. They all have (or had) acting careers and now have lifestyle websites. I think it’s fair to ask about similar or competing businesses. I’m not sure where the misogyny comes in, other than her trying to hop on the trend of female celebrities speaking up on it? I’m all for calling it out where it exists, but I’m not seeing it here.

    • wendi says:

      No, but I’m on my way to the bookstore to get her a dictionary.

      • *North*Star* says:

        You sure she’ll accept it????? Lol

        To increase your chances, I suggest a leather bound edition with gold trimmed pages. 😉

      • wendi says:

        Probably not, but it’s worth a shot.

      • Margaret says:

        While you’re at it get her something for grammar so she can learn the proper use of the word “myself” in a sentence.

    • GoodNamesAllTaken says:

      I think I see what she’s saying – that George Clooney wouldn’t be asked about how he likes Brad Pitt’s vodka (if Brad Pitt had a vodka company) but she is asked about every other woman who is her competitor in the lifestyle business. The only thing is, I can’t really see a good example to compare the situations. There isn’t a group of male actors who have gone into the same outside business that I can think of. Probably because their careers don’t expire at 35. But I’m not sure it’s misogyny to ask the question. Despite what she says, the sites fall under the same general category, even if there are differences.

      • Kiddo says:

        These lifestyle blogs by actresses have become a cottage industry. Like it or not, people are driven to the sites because the owners were actresses, first, and that is how they already had name recognition. They get enormous press. I couldn’t tell you what actors have liquor projects. It just isn’t talked about nearly as much.

      • vilebody says:

        I sort of agree with her!

        Just to give another example, I looked at at the top 20 restaurants owned by celebrities on Business Insider. Only one was owned by a woman (Eva Longoria), so this is clearly a male dominated “cottage industry.” Even though most of these restaurants were in the same cities, I have never read a single article comparing cuisine or profits in a sort of “restaurant wars” article. The comparison isn’t perfect, but the fact that female competition questions are EVERYWHERE and male competition questions are NOWHERE is slightly troubling.

      • Kiddo says:

        vilebody, Perhaps the difference is that the restaurant owners are also involved in acting projects that they might be asked about? All Goop does is push the blog. Alba really doesn’t act any more, as far as I know. I don’t know any actors that own restaurants so they are not getting the same level of press as the women.

      • Kiddo says:

        vilebody, Perhaps the difference is that the restaurant owners are also involved in acting projects that they might be asked about? All Goop does is push the blog. Alba really doesn’t act any more, as far as I know. I don’t know any actors that own restaurants so they are not getting the same level of press as the women. Should we consider that as a sexist element?

      • EricaV says:

        GNAT – But if the article was about “Male Celebrity Alcohol Companies” I bet they WOULD be asked about the other people being interviewed for the same article.

        Since the article is about “Female Celebrity LIfestyle Websites” it makes perfect sense that she would be asked about the other brands that have interviews in the same article.

        Duh Goop. Duh.

      • Virgilia Coriolanus says:

        I think a big difference is what questions are being allowed in. They’re celebrities, you can’t tell me that with the money that they pay their PR agents, publicists, etc…that they don’t know what questions are being asked OR that if the question is vetoed, then they could simply say “I’d rather not answer that”. I’m over defending celebs for answering questions ad nauseum, and them acting like it’s a big drag. Or their fans. The question didn’t have to be allowed in the interview to begin with. Final print rests with her team. This is what she wanted us to see. Men, on the whole, it seems like to be bitchy about each other outside of the press.

      • Booopyybetttes says:


        But George Clooney would indeedindeed and of course, be asked about brad Pitts vodka (if Brad Pitt made a vodka).

        That’s why goop is a dumb tool.

        Fifty gets asked about Dre’s beats, Sean John has been asked about ROC nation, Melissa McCarthy gets asked about Joan Rivers clothing line when launching hers.

        As usual, goopyth is wrong and stupid.

    • paranormalgirl says:

      This word… misogynistic… I don’t think it means what she thinks it means.

      In this case, there are other women with “lifestyle” sites that have similarities to them. There seems to have been an influx in such websites. It’s not misogynistic to ask about that. If there were men with similar websites and she was not asked about them, then yeah, maybe a little misogyny there. But really, not in this case.

      • Kiddo says:

        +1. Where’ve you been? Haven’t seen you in a while.

      • Katenotkatie says:

        The whole claim to misogyny is the most transparent PR ploy. Feminism is trendy or whatever so rich white female celebrities feel they can deploy it as a defense against any criticism of themselves. Sorry Goopy the fight against gender-based oppression goes far, far beyond blogs making fun of you and your little friends for being what you prove yourselves to be over and over: mind-blowingly entitled and totally delusional.

      • sills says:

        Katenotkatie FTW. Playing the victim has become fashionable and Gwyneth is nothing if not a dedicated follower of fashion.

      • laura in LA says:


        I think the “misogynistic” claim is the new “narcissistic” for those who don’t really know what either means – or are perhaps guilty of being both themselves.

        I say throwing shade around at other women the way Gwynnie has done, no matter how much she tries to spin it now, is pretty much symptomatic of misogyny and narcissism.

        She’s really cornered the market on those!

      • paranormalgirl says:

        Hey kiddo! I’ve been filling in with family court and have been busy on top of my regular practice!! That’s almost over over, though.

  7. Whatever Gurl says:

    The (I’m paraphrasing) “I’m so proud of Jessica sounded a bit condescending. Goop certainly does not look up to Jessica, more than she sees Jessica as someone who looks up to her.

    I sense a “we’re different and this is how mine is better” with the Reese has retail, Goop does not.

    She is the queen of pretension and the subtle art of throwing shade.

    Goop did not intend to be soooo successful. She excels at everything even when she doesn’t try because Goop was materialized out of her personal newsletter.

    I truly doubt if Alba considers her a friend.

    And Blake? The “I don’t know her”–ouch. Rich white girl speak for “she needs to stay in her own lane and focus on her acting career.” 😉

    • Booopyybetttes says:

      Haha…you nailed it whatevergurl.

      She called out ‘off the rack,’ Reese, slammed Lively with the ‘I don’t know her,’ comment and patronized Alba. All the while calling them her friends.

      I’m beginning to think these Hollywood so-called friendships are just bullshite acquaintances. If Alba is her friend and Reese is her friend, wouldn’t she know if they knew each other?

  8. Kaye says:

    This is one of the few interviews of hers I’ve seen that doesn’t make me want to pull out my hair. She is articulate and amazingly (for her) non condescending.

    • Lulu says:

      Thank you for that comment. Just read the post and flipping through the comment section and I completely agree with you on this. She gives interesting and articulate answers that are to the point.

  9. Lilacflowers says:

    Oh, Gwyneth, did you learn nothing at Spence? It is called BUSINESS. Steve Jobd and Bill Gates were asked about each other and they were both asked about IBM. Martha Stewart has been asked about all of you.

    • GingerCrunch says:

      Really. You’re a goddamn business owner. Just answer the questions without all the histrionics. ffs

    • What? says:

      The fact that they were acrimonious former partners is why they were asked about each other ALL the time- the way otherwise friendly women are asked about and pitted against each other. Which makes this a VERY interesting comparison.

      I agree with her. I don’t think I would want her to say this if I was her PR person but, I agree with her.

  10. Wonderbunny says:

    I don’t understand the connection to Martha Stewart. Isn’t she more about cooking and crafts and actually doing stuff yourself, whilst these other women essentially blog and sell stuff on their websites? I can not see the similarities. I’m not saying that Goop or others are somehow lesser creatures, but that their businesses just aren’t that similar.

    • HK9 says:

      Although Martha stated out as a caterer, she grew it into Martha Stewart Living (tv/magazine/products in stores). Her company is the model for all the others.

      • Wonderbunny says:

        But that’s still vastly different from actresses selling stuff on websites. There’s the vague “lifestyle” connection as well as everyone having ovaries, but apart from that, they are catering to different audiences selling different products.

    • Kiddo says:

      Martha has product lines, but she sells in stores.

    • laura in LA says:

      Martha’s got nothing to worry about…

      Although I can understand why she might be annoyed (as we all are), whenever I google anything about home, cooking or lifestyle, guess which ones consistently show up? It’s usually Real Simple and Martha Stewart, maybe Oprah, too. These celebrity lifestyle sites are nowhere on the radar.

      In all fairness to GOOP, though, whenever she (or her minions doing the work) feature some professional expert on health and wellness, the site and the serious information it provides can actually be good. It’s when Gwynnie goes off on some flight of fancy that I roll my eyes and laugh. “St. Barts for the weekend, you simply must go.”

      As if! Fire up the private jet for me…

  11. Rhiley says:

    I find it interesting that Goop has to mention more than once that she and Jessica Alba are friends because didn’t Goop one time throw some not so subtle shade Jessica’s way about the Honest Company? Jessica has succeeded because she can at least fake like she can relate to the middle class. Goop has missed out on a much larger market because she cannot. And I do think Goop would love to be on the cover of Forbes this month instead of Jessica.

    • Amide says:

      Thats true. I thought there were stories of them making passive aggressive digs at each other.
      But Alba and Paltrow also have mutual friends e.g Nicole Richie, Jen Meyer, Derek Blasberg so its possible. Who knows?

      • KellyBee says:

        Yes she did. About maybe two years ago Goop tested Albas Honest products and gave it a C in one of her news letters.

  12. Mila says:

    UGH. i already ranted at the Ellie Goulding article talkign about Taylor Swift.

    Please, this new breed of celeb women who actually try to use feminism to deflect valid questions and criticisms needs to go away.
    its all about themselves not about other women.

    sometimes i think introducing and watering feminism down to “whatever you do and say you are a feminist” is doing a great disservice to the movement.

    • *North*Star* says:

      This might be what my issue is understanding her comments — she’s hiding behind the terms.

    • Kiddo says:

      I think it waters down feminine entrepreneurial efforts, as well. Like women are too fragile to consider or address what is perceived as competition. Just point out that they are different markets, or whatever, and move on. Crying about being asked is too ultra. I’m aware that they are out there, but I focus on the excellence of my own unique product. What’s so hard about that?

  13. wendi says:

    That picture. Is she taking a photo of herself and her crew or whoever is in front of her. Regardless, it’s an odd thing to do when you’re trying to move quickly (presumably) to get out of the airport. SMH

    • TeaAndSympathy says:

      I wondered if she was taking a photo of the photographers trying to take photos of her… The pursed lips. She certainly doesn’t look like she’s in a good mood.

      • ChatonMal says:

        Being neither innovative or original, her Papping the paps is a concept she ripped from Lenny Sex-On-A-Stick Kravitz. He’s released a coffee table book from his perspective. On Blythe passive-aggressively making G a target for ridicule…the way she talks you’d think she was speaking of Kravitz. Numerous eclectic talents that one. An icon who can really do it all. He even has his own arch/design firm called simply Kravitz Designs. He just designed a retro looking camera w/all the latest tech bells and whistles. He furnishes designs for high end boutique hotels. Like Martha Stewart, he’s the real deal.

  14. poppy says:

    wasn’t the original MO of goop to share info with her fans (the little italian man) and never be a brand hawking products?

    goop doesn’t have retail? what does she call selling monogram panties and lucite trays?

    goop IS like the other sites because what AIMS said upthread -another celebrity telling people how to live and what to do cuz they invented/discovered everything good and worthwhile.
    if you don’t want the other sites mentioned in your interview, state so (or have your people state it) beforehand. journalists would ask clooney re other celebrity booze brands but they are told NOT to mention other brands along with everything else a celebrity doesn’t want to be associated with or asked about.

  15. ToodySezHey says:

    Rich White girl problems.

  16. AH says:

    Oh for god’s sake, this one.

  17. Melody says:

    “How dare you expect me to know anything about my competition or the market I am working in?”

    • bella says:

      seriously, right?
      why did she get so defensive?
      it’s a perfectly legit question to ask an entrepreneur about their competition – and let’s face it – while the other brands may have different nuances, they are competitors.
      the great one – martha stewart – would have handled that question impeccably.
      simply stating that she is aware of the others but no one does what she does.
      and that the rest are copycats.
      no one compares to martha!

  18. Amide says:

    I don’t think Gwyneth was trying to shade anyone she defintely has mutual pals with Jessica Alba and Reese. I follow Jen Meyer on Instagram and she, Gwyneth, Jessica, Reece, the Foster sisters, Nicole R e.t.c always name check each other and big up each other.

  19. lemon says:

    Why is her makeup always so bad?

  20. Mia4S says:

    What are they going to ask about Goop? You’re film career? Which no one cares about except when your Pepper Potts? These actresses who have the lifestyle brands for the most part lack the film career that Clooney has (rightly or wrongly), that’s why they get asked about the websites.

  21. Kym says:

    Women of the world- please stop giving your hard-earned money to these people.
    There are plenty of well-deserved female business owners that are fantastic at what they do because they’re up at the butt-crack of dawn with their hands in their own creations. Their business is the their everything.
    I can assure you the companies mentioned above are nothing but another short-term ego boost for these celebrities.

  22. Jayna says:

    What she said sounds fine to me.

  23. ChatonMal says:

    Thanks Kaiser for giving props to innovative doyenne Martita. BTW, if you research behind the BS of’s bottom line…it isn’t turning a profit which is why G is still trying to recoup her investment a la Fraudy Anderson. That Hamptons magazine spread shed light on this fact. Analyzing links in/out and other stats, GOOP’s traffic is mainly just for gossip fodder and laughs. People often wonder who her client base is, assuming it’s wealthy high falutin’ women. They’re laughing at GOOPs along either the rest of us.

  24. margie says:

    anyone know info on her sunglasses in the top photo?

  25. SnarkGirl says:

    Someone send this pretentious tw*t a dictionary so she can learn what misogyny means.

    Better still, send her ass off to a country where women are considered property, with no right to drive, or even walk down the street without a proper male escort, so she can experience it first hand.

    Every time I think this woman has hit the limit for being insufferable, she goes and sets a new record.

  26. Bri says:

    People compare Blake Lively to her? She makes Blake Lively likeable. At least when Blake gets asked stuff like this her response is more about how it’s great that they all have the opportunity to do it and there’s room for everyone. This broad sounds bitter that other celebs have life style websites. Because now it can’t all be about her and Goop sorry I meant Poop. Go away. If Poop didn’t exist at this very moment no one would bat an eye because no one cares. And the reason why no one cares is because this woman is just so unlikeable and unrelateable. She thinks she’s the greatest thing ever.

  27. Boxy Lady says:

    My interpretation of what GP is saying is that asking the actresses who also have lifestyle businesses is a way to encourage these women to undermine each other, as though women can’t be cooperative and in healthy competition with each other. I thought she made a good parallel because it was specific. *Would* George Clooney, who has his own line of tequila, be asked about Puff Daddy and DeLeon, the tequila company that Puffy owns 50% of? Or, for instance, to go a little further, does anyone ask Francis Ford Coppola about Brad Pitt’s wines, as FFC has his own winery? And if not, why not? Why constantly ask only the *women*?

  28. Vampi says:

    She will never, EVER get it.
    but you can’t really blame her, she probably has heavy metal poisoning due to that huge silver spoon lodged in her mouth.

  29. Me too says:

    Gwyn has a very valid point with the liquor reference.

    • Tara says:

      For me, a critical difference is that the whole lifestyle site thing is a fairly new phenomenon. People are still trying to wrap their heads around it. And its conspicuous when a new niche is dominated by a certain type of people. Liquor and restaurants have been around for awhile. I’m fairly certain there are actresses who are involved with some of these more traditional types of endeavors, and I don’t recall there being a major media push to compare them among the famous women involved.

  30. LAK says:

    It’s so stupid to cry feminism when asked about your competitors. You’d be a class A idjit if you didn’t look at your competition.

    Also, It’s interesting to see GOOP publicly acknowledging Jessica’s company when she was so rude about it in the past.

    Or is it the fact that Jessica is on the cover of Forbes and her company is valued at $1B that she is worthy of GOOP’s praise now?!