Gwyneth Paltrow on Goop: ‘It’s my whole day… it’s an actual real job’


Here are some photos of Gwyneth Paltrow at the annual conference for women bloggers, BlogHer 2015, in NYC on Friday. To be superficial for a moment, I will give actual, real money to Gwyneth if she ever deigns to make a public appearance these days without flat-ironing and center-parting her hair. God, it looks like damaged straw. Anyway, it cost $599 to get into this event to hear Gwyneth goop her way through a Q&A session. Would you pay $600 to hear Gwyneth’s flat, nasal, holier-than-thou thoughts on anything? I would not. Even if Gwyneth was teaching the absolute best, most elite way to yawn, I would still not pay that much money. And I’m actually a woman making a living blogging full time! I’m the target audience! So what does Gwyneth have to say to me? Some highlights from Dame Goop’s discussion:

GOOP is a real job: “It’s my whole day. I basically get my kids to school, and I go into the office, and it’s really my focus right now. It’s an actual real job.”

The original concept for GOOP was to keep it private: “It really kind of came about in a very small way, with me in the kitchen, with my girlfriends talking about ideas. I didn’t think larger at first. They said, you can’t start a [private] website! It will be public! Then I just said, ‘Oh well, I’ll just do it and make it public.’ I look back and I think, ‘what was I thinking?’ They suggested I put it in a newsletter form.”

GOOP is all about Gwyneth’s journey to better understand Gwyneth: “I’m very passionate about travel and health and wellness and food and trying to become a better person. I was using the website to get closer to myself in a way.”

Gwyneth’s idea of the GOOP reader/consumer: “It doesn’t matter what the income is, but she’s a really engaged forward-thinking person, and she wants cutting edge information and interesting options.”

She doesn’t want to do GOOP forever: “I don’t want the brand to be inextricably linked to me. In 20 years, I want someone to say, ‘Didn’t you have something to do with that?’”

On Chris Martin & their divorce: “I think, unfortunately, though we couldn’t stay in a romantic relationship, we’re very, our values are very much around the importance of family and the importance of those relationships and I’m lucky that we’re aligned in that way. And it’s been hard, and you know, like, we’ve gone through really difficult times with it but we’ve always said these children are our priority. What that really means is, ‘Even though today, you hate me and you never want to see me again, like, we’re going to brunch, ’cause it’s Sunday and that’s what we’ll do!’ You know, like, ‘That’s what’s happening!’ Like, the children are our commitment.”

She admits she’s not perfect: “It’s definitely imperfect but it gets easier with time and you know, we’re really good friends. I like him. He’s great. He’s a great dad and so, I feel lucky that we both, along the way, have been able to really put down our own stuff while we’re together with the family and that we make it a priority to be together so that the transition for the children wasn’t, you know, as brutal as it could be. And everybody does it in their own way. It’s hard and I would never judge anyone for doing it any way. Just, for us, we thought if we could maintain the family even though we’re changing the shape of it, it would be, that would be our ideal scene and so, that’s what we’re trying to do.

[From Biz Journals, Yahoo & E! News]

I think GOOP probably takes up a lot of her day at this point (like, maybe four hours a day), but that was not always the case. In the first several years of GOOP, Gwyneth would often phone in her weekly Goopletters, and she wouldn’t post stuff while she was on vacation (for like two months over the summer). I’m just saying… she’s never really known what it’s like to be a full-time blogger. One weekly Goopletter for 30 weeks a year isn’t really full-time blogging. Also: she’s still not “blogging” full time. As she’s grown GOOP into something much larger, she’s hired good people to make it into a real lifestyle site. In exchange, she lost some of the personal quirks and Gwyneth-specific attitude.


Photos courtesy of WENN.

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45 Responses to “Gwyneth Paltrow on Goop: ‘It’s my whole day… it’s an actual real job’”

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  1. Rach says:

    I’ve definitely come to the conclusion that you are just some sort of elite troll.

  2. Tate says:

    I wouldn’t pay 5 cents to listen to GOOP. Honestly, I didn’t bother to read the highlights from her discussion. Just read your commentary.

    • Joy says:

      Same here!

    • vauvert says:

      Inarticulate twit. Her comments on Chris could come from a tween (not a well read one) or the Kardashians. And the whole Goop idea is stil as nonsensical to me today as when it debuted, I cannot understand why anyone would waste time reading her “thoughts” about how yo yawn or vagina steaming…. As for buying useless crap under the pretence of ‘curated” goods (gagging on the overused curated word by now), lots of other sites have done it better, both at the high end of the market and any other price point without all the pretence and high brow buffoonery.

      • TeaAndSympathy says:

        I’m with you, vauvert… As I was reading the “On Chris Martin & their divorce” quote, I literally (!) scrolled up to make sure I wasn’t reading Kimmie’s words. Does she normally talk like this, or is it an affectation specifically for this event?

  3. kri says:

    That is one hell of a steel hand covered in velvet . Or should i say,, an ethically-mined irridium limb molded by an anchorite in a sacred temple, covered in a genetically engineered white llama’s wool.

  4. LAK says:

    She’s changed her tune. Was it last year or two that she gave an interview to Harper’s Bazaar UK in which she said GOOP was aimed at rich people searching for exclusivity? She definitely didn’t temper her message to include all income people.

  5. Maya says:

    Never mind paying to listen to her, I wouldn’t even listen to her if I was PAID to do it.

  6. hashtagwtf says:

    Like, you know….. Lol.

  7. ell says:

    she needs to stop tanning! it’s not a good look on her, poor skin.

    • Bella says:

      Totally agree! You’d figure that with all her resources she would know better. She looks super wrinkly in these pictures for a 42-year-old.

      • WillowS says:

        I’m not a Gwyneth fan, but I give her credit for not ‘toxing…she could be doing a ton of stuff to her face but she obviously isn’t-she looks really natural. That takes guts when you’re in the public eye like she is.

        I don’t know-I feel like women are damned if they do and damned if they don’t. If Gwyneth was full of Botox and fillers everyone would be commenting on that. Since she’s not at this point so people are commenting on her wrinkles. People are going to criticize no matter what.

    • qwerty says:

      The damage is done. What you’re seeing is the result of her actions 5-10-20 yrs ago, those wrinkles will not go away if she stops tanning now.

  8. Kiddo says:

    “I was using the website to get closer to myself in a way.”

    Success! You are so close to yourself, in fact, you have migrated up your own ass, well done, lol!*

    *No, I don’t hate Goop, but she makes the mockery too easy.
    ** I wish she’d get closer to her hair (with conditioner, a different style and color).

  9. frivolity says:

    You have no clue, narcissist.

    Please, people – stop giving this tw@t your money!

  10. Elisa the I. says:

    killer toned legs, BUT what kind of boots is she wearing?
    And the dress looks like a draped table cloth, ugh

  11. XiuFetish says:

    Her values “are very much around the importance of family”. Hmmm… how does that fit with calling your grandmother a “c*nt” on national television? Interesting value system.

  12. Ronda says:

    “an actual real job” sounds like a man saying “i am not gay, i have a female woman wife”

  13. MP says:

    I respect what she and Chris are doing for the kids but I’m still never going to steam clean my uterus!

  14. Beth No. 2 says:

    Goop has said some stunningly clueless shit in the past, but I don’t see anything to rage over in her new interview. She sounds pretty honest and sensible to me here.

    • Bread and Circuses says:

      Yeah, I was surprised to see her admitting the divorce was hard on the kids and that she and Chris sometimes hate one another. She wasn’t trying to sell the fantasy that everything is perfect (anymore).

    • WillowS says:

      I agree. This is probably the most sensible I’ve heard her sound in a long time.

  15. Mocca says:

    It’s too bad she has become a cliched, washed-up “celebrity”, that seemingly stays relevant by spewing nonsense about her life. She is the product now, and she is selling herself by constantly talking about herself. What happened to her supposedly valuing privacy? Feel sorry for Chris Martin. He seems like a very private person.

  16. qwerty says:

    “They suggested I put it in a newsletter form.””

    I assume the conversetion took place in the nineties?

  17. Izzy says:

    So, being insufferable is a full time job now.

  18. Lisa says:

    Quiet, dear. Grown-ups are talking.

  19. A.Key says:

    I feel dumber for reading this.

    And the way she talks about “these children” it’s as if they’re not even hers!

  20. NGBoston says:

    This woman only succeeds in getting on my nerves. Move along.

  21. lila fowler says:

    She is aging horribly. Must be the diet/over-exercise.

    • WillowS says:

      It’s funny-on this thread I’ve become the Goop apologist and I am far from being a fan!

      I don’t think she looks bad-she just looks natural which is surprising to see in celebrities. She looks her age (almost 43)-that’s okay. We all get older.

    • Anonymous says:

      I commend her for not succumbing to Botox-mania. HOWEVER, Gwyneth brags all the time about her supposedly uber-healthy diet and lifestyle, and her skin clearly tells a different story. I think she drinks and smokes a lot more than she’ll ever admit.

  22. Scootypuffjr says:

    The vag steaming thing sounds dangerous. Blowing air into your vj can cause an embolism.

    • msw says:

      No, it can’t.

      But steam cleaning your uterus is still ridiculously stupid and downright dangerous.

  23. annaloo. says:

    That face is starting to look like a leather couch that’s 10 years old

  24. msw says:

    Goop wouldn’t know a real job if it kicked her in the ass with a work boot.