Is Kylie Jenner copying the fashion, looks and Instagram poses of her friends?

Thanks to Buzzfeed for this comparison pic

Bedhead usually covers Kylie Jenner and she’s our resident expert in all things Kylie but she’s on vacation. From what I know, Kylie’s job seems to consist of posting selfies, doing snapchat sessions, and creating content about her life for her subscription app. So Kylie is selling her lifestyle and “look” and there are teens who look up to Kylie and want to copy her vacant expression, overdone makeup and style. But what if Kylie’s look is so heavily cribbed from other women that it’s not original in the slightest?

Buzzfeed points us to two of Kylie’s “inspirations,” one is a woman named Heather Sanders who happens to be the girlfriend of the best friend of Kylie’s boyfriend, Tyga. Heather is the owner of Sorella Boutique so she knows fashion and styling. It appears that Kylie has been copying Heather’s looks for some time. In January, Buzzfeed posted this article detailing the step by step way that Kylie was mimicking Heather’s hair, down to several instances where Kylie did the same color cut and style after Heather did it. For her part, Heather didn’t seem to mind as she knows Kylie and pointed out that she missed her hair the way Kylie had it. You can see lots of examples at Buzzfeed. Kylie’s makeup looks just like Heather’s too.

Fast forward to now and Kylie is still cribbing looks and even poses from Heather’s Instagram. Buzzfeed did the side by side examples below and they’re striking. It looks like Kylie is straight up Single White Femaling this woman. Some people are saying it’s questionable because Heather is a woman of color. I think it’s an issue because Kylie is copying somewhat and making millions of dollars doing it. Check these out:



It’s not like Kylie is doing this entirely without acknowledgment. Kylie admits that she’s “obsessed” with Heather and she does give her some tacit credit. Kylie did a Q&A with Heather and posted it on on her website, which is surely giving Heather’s business a huge boost. (The interview is behind Kylie’s paywall so I’m not able to read it.) Also, Heather sometimes posts photos showing Kylie wearing clothing from her boutique.

Check out my Q&A with @kyliejenner on her cool ass App & site #heathersanders

A photo posted by Heather Sanders (@heathersanders_) on

So is this ok? I mean, it does look like copying, but how many ways are there to pose seductively for Instagram? Kylie is helping her friend’s business so it doesn’t seem that bad, although she could mention her more in her posts.

There’s another friend Kylie is heavily borrowing from too named Jordyn Woods. (Update: Jordyn is the friend whom Kylie gave a Mercedes to. – Thanks mimiz.) Buzzfeed found a tumblr post comparing Kylie and Jordyn’s poses, hair, and makeup. Like Heather Sanders, Jordyn is a black woman and some Twitter users are saying that Kylie “wants to be black.” I don’t want to step into that debate except to say that maybe Kylie just likes this style and look. Again, Kylie is making money off Instagram and her site and a case can be made that she’s mimicking these other women. Then again, maybe these narcissistic Instagrams are just a giant echo chamber where nothing is original. It’s possible Kylie doesn’t even realize she’s doing this. Plus Kylie is a teenage girl. Of course she’s doing the exact same thing as her friends.

Here are comparisons of Kylie and Jordyn from this Tumblr and via Buzzfeed:





The countdown begins.

A photo posted by @jordynwoods on

@THELOVEMAGAZINE comin soooo👀n

A photo posted by King Kylie (@kyliejenner) on

Oh and Buzzfeed reminds us that Kylie has been accused of copying the style of her boyfriend Tyga’s ex girlfriend, Blac Chyna, too. They have several examples where the two are sporting similar hair and makeup.

Kylie dyed her hair blonde has been wearing a blonde wig again. Here she is at the 50th anniversary for Cosmopolitan yesterday. I wonder how much she got paid to show up.
Celebrities Dine At Craig's In West Hollywood

The Kardashians Attend Cosmopolitan's 50th Birthday Celebration

Kim Kardashian at The Cosmopolitan 50th Birthday Celebration in LA

Photo credit: Instagram via Buzzfeed and FameFlynet

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73 Responses to “Is Kylie Jenner copying the fashion, looks and Instagram poses of her friends?”

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  1. Katie says:

    There is nothing original about her.

    • mimif says:

      Or her family. Everything they do is co-opted, from their contouring to their lips to their asses. Literally nothing original indeed.

    • Wren says:

      She has no identity in and of herself. It’s very sad. But was anyone really expecting anything different? I guess that’s the part that’s surprising me.

      • Katie says:

        No. Not surprised at all. The surprising part is the number of fans and emulators that this family has.

  2. Cynthia says:

    Oh come on people. I hate these trash people as much as anyone but this is just reaching. She is still a girl experimenting and finding her identity in that crazy family. These teenagers do it all the time and copy each other looks.

    • PrincessMe says:

      A selfie with a close-up on the face. That’s never been done by anyone else.

    • Marieeeee says:

      Not to mention that just about every semi-Instagram-famous woman posts the exact same looks recycled over and over on a daily basis. This is the Instagram niche of this point in time, where everyone is doing the same variations on hair, makeup, styling, and photography. Kylie is nowhere near the originator nor the only copycat of these looks. I can’t believe I just pseudo-defended her.

    • Ennie says:

      Experimenting and finding their identity must be hard while they make millions out of that struggle.
      Everything they do is scripted. I pity her in a certain way, and loathe her and her family much more in another.

  3. fashionista says:

    It’s just another wig.

  4. Mimz says:

    Jordyn’s the friend to whom she gave the mercedes to. They’re bffs and on snapchat they are together all the time so chances are they do their hair and makeup and selfies sessions together… and share wigs too.
    The other girl, Heather, well it seems like copying, but since she’s giving her business… what else is there to say? and they’re teens, like you said. Everyone is doing the same thing.

    • Celebitchy says:

      Thanks mimz I will add that. I don’t follow Kylie as much as I should as I didn’t anticipate covering her.

      • Mimz says:

        All good. I’m honestly a bit ashamed that I know that much, hahahaha. Kylie’s snapchat is the most vapid thing ever, but I can’t seem to bring myself to stop watching it.

  5. Freebunny says:

    Those plastic dolls look all the same anyway.

    • Don't kill me I'm French says:


    • GoodNamesAllTaken says:

      They really do.

    • vauvert says:

      They do. And yes, there are only so many ways you can tilt your head and pout.

      What amazes me is that PMK took a completely bland teen and in the space of a year transformed her into another vapid celeb with plastic surgery and the relationship with that disgusting Tyga. Well played, PMK. What this means, sadly, is that we will never be rid of these kockroaches. By the time the two youngest are on their second marriage, it will be time for the granddaughters to hit the proper stage to do daily pap walks and flood social media with overdone makeup and trashy clothes.

      • Wren says:

        “There are only so many ways you can tilt your head and pout.”

        Yes! That’s exactly what I was thinking! There’s only so many selfie poses, so who’s really copying who and does it matter? Same with the make-up. There’s only so much one can do with over-inflated lips, or dark lipstick, or sultry eye make-up. It’s all rather the same across the board.

    • jugstorecowboy says:

      Plastic! I’m breaking my no-Kardashian rule to ask why on earth would a beautiful young woman want to look like one of those guys who wear those latex masks? What are they called? Maskers? Anyway, dang I must be old because they just look like plastic!!

    • I Choose Me says:

      Yup. *sings* They’re all barbie girls in a barbie world. It’s fantastic. They’re so plastic.

  6. Sisi says:

    that blonde is not real, just saw pics on tmz this morning with dark hair

  7. Lauren says:

    Take notes Leanne.

  8. Nancy says:

    Originality obviously is not one of her strong suits. Roll her down the assembly line and piece by piece she becomes who she wants to be that day. Too bad she doesn’t use her time and money and sadly influence over teenagers to make a better statement than….look you can be as sultry as I am by the time you go to the junior high winter dance. Beauty school dropout.

  9. Dash says:

    All the instafamous girls copy each other. Kylie’s at the top of the food chain but I’m not surprised if she’s copying poses from other girls.

  10. Loopy says:

    Don’t all the vapid people on instragram pose the same way and bite each others style?

  11. Kate says:

    Eh, neither of those women has a remotely unique look. You could find thousands of other young women on Instagram that share their aesthetic.

    Kylie isn’t unique, but she’s not claiming she is. By it’s very nature, selling a lifestyle means you need a popular look. If you actually do have a truly unique look, it’s not going to be something too many people want to copy in their every day lives.

    • Naddie says:

      Well said. When I walk in the street, I see many “beauty standard clones”, that are not actually beautiful, but are seen as such.

    • Wren says:

      Yes, exactly. She’s not trying to be original, she’s trying to sell her brand. You sell your brand by appealing to people’s tastes, and since many people aren’t original themselves, it isn’t a necessary quality.

  12. Aussie Reader says:

    She’s also copied Pia Mia on occasion. I think she’s just trying to find her own style. She’s young and is trying out a range of things to discover what she likes best, looking to women she admires for inspiration. I’m not defending her, just voicing my opinion about the situation.

  13. Nancy says:

    She rarely smiles….she got that from Kim, like smiling somehow makes you less pretty or in their case desirable. She is truly an example of the old lights are on but no one’s home, she was the last child of this bizarre family and clearly needs the most attention. She claims she’s curvy like a Kardashian and Kendall is lean like a Jenner. Doesn’t the little idiot know she is not a Kardashian….I have to go to do yoga now and forget everything I’ve seen so far this am!

    • Kitten says:

      Didn’t Kim claim that she doesn’t smile because “smiling causes wrinkles”? I think they’re trying to extend the life of the fillers they had put in their faces.

      • Cindy says:

        I remember reading the same, can’t remember where. I don’t usually read posts abou the K’s but I just felt the need to wonder if this poor girl even has a soul anymore. How do you even get like this? God I am old.

  14. Fallon says:

    I just get sad looking at her. I have to stop clicking on these posts.

  15. Tulsa says:

    Instagram is filled with idiots like these, who have nothing better to do, than to practice posing for selfies…It’s like it’s become their ambition…..make up/selfies/ and sexy poses.

    Instagram has become a petrie dish for the self absorbed.

  16. Elizabeth says:

    She’s an 18 year old kid. I gathered style inspiration from my peers as well.

  17. ncboudicca says:

    I actually like what she wore to the Cosmo party. Cute and comfortable, I would totally wear that.

  18. serena says:

    She’s copying everyone, beginning with Kim.

  19. The Eternal Side-Eye says:

    She’s well known for copying other people’s style from hair color to cut to kinds of outfits right down to making sure they fall in the same positions on her body.

    It wouldn’t be a big deal if she wasn’t trying to monetize herself and sell her style as one of the facets of ‘Kylie’ (the app). I think she sadly already knows she’s an empty well and I can’t imagine constantly being ‘obsessed’ with her friends is gonna do much to help her disastrous self esteem.

  20. QQ says:

    Meh, i’ve known this about her copying Heather for at least a year and chage, tumblr NEVER EVER EVER lets us forget that or her old Lips ( The tumblrati will photoshop EVERY kylie pic with the appropriate lips) also THIS is what Amandla was Talking about, it’s fun to copy everything about being black but then check your phone when they do a minute of silence for Mike Brown

  21. Crumpet says:

    Women copy other women’s styles all the time. The only difference is most don’t have the media trailing around after them trying to drum up drama.

  22. Lama Bean says:

    I think I’m going to have to stop reading Kylie posts. Her dead eyes creep me the f–k out.

  23. RoxyRoller74 says:

    Kylie is whatever and whomever her handlers, family and pervo boyfriend tell her she is. She clearly has no sense of self and given the out of touch with reality way she has been raised, this isn’t surprising.

  24. word says:

    Well no surprise here. Kim did the same thing and got caught last year remember? This family has no originality. They aren’t even good at fashion. They are only good at copying things, sitting on their asses and getting paid while others do the work.

  25. FingerBinger says:

    She’s making progress. She’s not copying Blac Chyna anymore.

  26. TOPgirl says:

    I don’t care who copied who…it doesn’t matter. All of them are not attractive at all without their inflated lips, makeup, and fake lashes.

  27. mar says:

    this is very typical teenager behavior. Kylie really turns me off for some reason.

  28. JenniferJustice says:

    It might be typical behavior to copy friends, but that still doesn’t make it cool. Hated it when my friends jacked my style. Hate it to this day. Find your own style and stop trying to be somebody else. And once somebody copies a person, that person has to change up their style because they dont’ want to be twinsies. Maybe twinsies was okay when we were in grade school, but once you hit junior high its time to start respecting other peoples choices as their own and not yours to pretend you came up with. If it were anybody but a KKlan member, I would chalk it up to being a teen and friends, but we all know these K girls don’t have any self respect, no respect for others, and think nothing of jacking anything, especially if it makes them a buck.

  29. Joh says:

    Not like there is anything new by either.
    Neither are inventing new trends,

  30. G says:

    Is anybody shocked this half wit child can’t come up with an original thought or look of her own? I’m not.

  31. pacsgirl says:

    It shouldn’t come as no surprise I mean this whole family has never done anything original even with the sex tape they were clearly copying off Paris

  32. Fluff says:

    I’m not seeing any copying. Most of this is so massively generic. Like, “she’s wearing heavy makeup, she’s copying.” Who doesn’t do all this stuff? Okay I don’t, but zillions of teens on social media do the exact same poses and styling, and have done for years.

    Elsewhere people are accusing her of being racist on the grounds that copying the style of non-white ‘Grammers is cultural appropriation. Like, since when was “wearing makeup” or “selfies with something in your mouth” or “dying your hair blonde” specifically part black culture?

  33. CatScratchFever says:

    I thought this was a reach as well until the bottom few photos. What an industry. People are just……sheep.

    And she looks like a drag queen. Which is cool if you are a drag queen but she looks desperate.

  34. Anti Bieber says:

    Beneath those several inches of slap (make-up) there is a child trying to figure out just who she is, what she is and what is her role in the world as yet another member of the Kalamity that is the Kardashian Klan … can’t be easy.

  35. Marianne says:

    I dont think this is a huge deal. I think we all to some extent have been inspired from friends,family, celebrities when it comes to fashion, posing for pictures, a phrase we say….whatever. That’s just natural.