I don’t know why Kylie Jenner is on so many magazine covers this month, but here’s another one for the pile: Kylie covers the new issue of AdWeek. Last week’s issue featured a heavily Photoshopped Kerry Washington, who criticized the excessive Photoshop use publicly. It looks like AdWeek didn’t learn their lesson though, because I had to double and triple-check that this was Kylie on the cover. The issue is devoted to the Millennials, and it makes me depressed for that generation if Kylie Jenner is the best representation. You can read AdWeek’s story about Kylie’s brand/empire here, and her full interview here. Thankfully, she didn’t try to claim (again) that she STARTED WIGS.
How she decides which brands to work with: “I have to be passionate about the brand and just love it. It has to be a perfect fit. I don’t work with anything that doesn’t work with my brand.”
She started makeup though. “I feel like people trust my makeup decisions. Before I had a cosmetics line, I couldn’t even buy the products that I loved because I would go into stores and they’d be, like, ‘Everything’s sold out. Everyone wants to buy the color lipstick you’re using.’ It got frustrating. So I kind of just wanted to take matters into my own hands and create my own line and show people what I actually use and what I actually love.”
Whether she wants to start selling her makeup line in stores: “I’ve been thinking about it. Definitely not in the next year. But if I were to sell in stores, I don’t know that I would go to a big retailer. I would probably just do everything on my own. But that is still in discussion.”
Whether lip kits are popular because they’re difficult to find: “What’s interesting is that it’s not small at all. We only keep making more and more every single week and it sells out faster and faster. Literally, I pray that it lasts more than 15 minutes every single time. I want people who just feel like buying a kit to be able to go online and buy it. I want that so bad. But right now, it doesn’t seem possible.”
Social media versus real life: “You can’t really tell who a person is from, like, an eight-second Snapchat video or an Instagram. I only post on Instagram or Snapchat what I want people to see, you know? But there’s a whole other side to me that people don’t know…I feel like people want to see me have a cool hair color and dress a certain way and have pretty makeup and heels. If they were to see me in public, they would expect me to look like that. It’s also fun for me, dressing up. That’s always been me, since day one, but it’s also exhausting for everyday life.”
Her anti-bullying initiative: “Just being a young socialite on the internet, it comes with a lot of bullying and a lot of different opinions that have affected me throughout the years. So I just kind of turned to real people with real issues—way bigger issues than me—who are so positive. It just inspires me and I wanted to share it with my fans.”
She doesn’t want to share everything online: “There’s a really big part of my life that I don’t share online, and I feel like people think that just because I have a reality TV show and I’m on Snapchat for probably 10 minutes altogether throughout the day, that they know my life. But I feel like everybody—every celebrity, at least—keeps a big part of their life super private. Like, I don’t show a lot of my relationships or my ups and downs. I’d never have a fight with someone [on Instagram].”
I hate to admit it, but Kylie actually is right about one thing – she doesn’t overshare online. Anymore. Maybe in the beginning she did, but for a solid year now, she’s been very controlled about her brand/image, and her social media presence is pretty sterile and business-oriented, meaning… you’ll get a cleavage selfie but you won’t see her gushing about Tyga in Instagram after Instagram. Also… again with the “young socialite” label. Enough.
Also, this interview inspired me to actually look at Kylie’s Lip Kit site for the first time ever. She’s just doing direct sales from this site, and yes, everything is completely sold out. She built an empire out of really expensive lipstick and the allure of exclusivity and limited supplies. Hey, you guys… she started lipstick. Just like she started wigs.
Photos courtesy of Fame/Flynet and AdWeek.
Stop doing it then!
She keeps complaining about how exhausting is getting prep for pics.. no sympathy from me.
Just.stop. doing.it
And i don’t care for the ‘yes but this is all she knows’ argument.
she has the right age, the resources and the connection to do whatever she wants so get a grip and shut up.
Thank you. My first thought was exactly this. I really dislike it when people continously complain about their job. I get it that once in a while you need to vent about your job (I taught 30 years and avoided like the plague the constant complainers/whiners) but every time this girl gives an interview she complains about her “job” (if you can call it that).
All right, I’ll bite.
I’ll give her this. Dressing up is fun. My sister and I used to spend so much time making crazy runway makeup, and doing embarrassing poses for disposable cameras . It was a riot.
But with social media and an actual public presence, I could see how expectations could shift, and the 18 year old mind can feel a lot of pressure to uphold that image that was originally created in fun, and turn into anxiety about keeping the masses pleased. That young, 99% don’t realize they don’t HAVE to care what everyone thinks, and they will realize that in their 30s eventually.
Anyway, I kind of get how it’s in fun, but turns into anxiety and gets overwhelming. You can say “stop” but if you remember your frame of mind before frontal lobe development, the world around you is EVERYTHING and you can’t imagine it’s not all that serious. The things in your circle are the whole world, and the biggest deal.
That’s the grain of salt I take her with.
She has to do all the Instagram crap because she has to feed the monster that made her famous.
It’s ultimately self-promotional and benefits her brand and by extension, her wallet.
I tend to take a lot of things literally…
“You can’t really tell who a person is from, like, an eight-second video…”
And: “There’s a really big part of my life that I don’t share online, and I feel like people think that just because I have a reality TV show and I’m on Snapchat for probably 10 minutes altogether throughout the day…”
10 minutes = 600 seconds. 600 seconds divided by 8 seconds (per SnapChat, her quote) = 75 SnspChats per day, is that correct? Even if they were 15-second SnapChats, that’s still 40 per day. That is a lot of SnapChats, especially when assessed by someone who has never even taken a selfie… Perhaps people can tell a lot more about her than she realises.
I think I click on the Koven articles for the same reason most of you do-UGH! and trainwreck! and a new face/body every damn day. And to cackle about how this one, the non-model , has out-modeled the model one. And now she is catching up to Kim, who sells anything fr anyone. Armed with some 90’s lipsticks and some My Little Pony Hair wigs, she’s taking over. I cackle and shiver.
LOL @ My Little Pony Hair Wigs. Truth.
All she does lately is complain, but you don’t see her making any actual changes. For all the people who are truly stuck in their current situation or truly exhausted by actual hard work, she needs to shut it.
Life is, like, so amazingly hard, when like, the lipstick shade I want is, like, sold-out.
LOL… she’s 18! What are you expecting from her?
Don’t get me wrong–I sucked at 18.
But I sucked in a moody-I-am-an-artiste-and-I-paint-and-write-poetry-and-drop-acid-for-inspiration kind of way, not in a I-am-a-vapid-empty-mannequin-who-takes-butt-selfies-and-wears-nude-lipstick-and-green-wigs kind of way.
So yes I was annoying as f*ck but at least I had something going on upstairs.
I had some level of depth!
I had complexity and intensity!
…..or maybe that was just the acid….
Who’s that on the cover? It can’t be Kylie Jenner.
It could be any one of them. In five years, I doubt we’ll be able to tell them apart.
I couldn’t even read the whole thing, but did notice in my skimming that she really thinks she’s a socialite. Not that I think that’s a great thing to be, but I associate that word with having a socially prominent background. Not prominent as in I’m going to slit my wrist if I see another picture of that butt, more as in aristocratic and elegant. So maybe I just don’t understand what a socialite is.
I also think of a socialite as one that does charitable work and chairs events for charity.
Google says that a socialite is “a person (usually from a privileged, wealthy, or aristocratic background), who has a largely known reputation and a high social position in upper class society.”
I guess she sort of fits the bill? …well, at least the first part…the second part not so much.
I guess so. I’m not sure how we define upper class society anymore, but if it just means rich, then yeah.
Yeah I was trying to think of an American socialite and the first name that popped into my head was Paris Hilton. I think I’m probably just old but that’s all I could come up with.
That cover picture makes her look about 40 years old.
And a ghoul newly risen from the grave.
LOL
Maybe she wants a part on “The Walking Dead”?
calling yourself a socialite…ugh…that’s how delusional they are, they are trying to re-brand the word itself…
you’re still pretty useless.
Wait for it…she’ll soon be claiming to have invented the idea of “socialite”.
…somewhere between the ridiculous magazine covers and her excessively photosthopped Instagram photos is a poor girl who’s face has been wrecked by plastic surgery.
I appreciate more why teens struggle with body image because I’ll find myself believing she’s quite pretty till I come across an unedited photo and then whoo.
As for Kylie. I find it interesting she’s able to somewhat commit to her makeup line while the other Kardashian’s totally bailed on theirs – to the point they’re now being sued over it. I wonder if it’s because she has much less to ‘do’ than them?
The Eternal Side-Eye: I was on a local news website when this popped up:
http://www.buro247.com.au/fashion/buro-loves/the-evolution-of-kylie-jenner-s-beauty-look.html#itm=newscomau%7Chome%7Cnca-homepage-group-nlm%7C1%7Cshocking-surgery%7Chomepage%7Chomepage&itmt=1460623977533
The photos begin from current to 2010 or 2011.
Ugh. I’m mad at you for making me feel bad for her. She looked so much more like Kendall when she had her old face.
Something nice: she does have a really cool style and I’m actually surprised at how often I like her outfits. Most of the credit goes to her stylist, but Kylie does pull those outfits off quite well.
Aaw, I’m sorry, Kitten. I didn’t realise how pretty she used to be. If only she’d had parents, someone, anyone to support and guide her through those awkward teens, bolster her self-confidence and reassure her that she had a unique look and would grow to love her “self”. Then again, they let that creepy boyfriend sniff around her from a very young age, when most responsible parents would have made him sling his hook from the word go.
I agree; she wears – and pulls off – some great outfits. It’s still sad to see what she’s done to herself, and to imagine what is to come. I’m not savvy about cosmetic procedures, so often wonder if it’s ever possible to go back to some semblance of her former self.
She’s the one Kardashian that I genuinely feel sad for. I mean, to think that a mother sees their daughter change her appearance so much and start dating an older guy well before her 18th birthday…. And it’s all okay. I mean, the first reaction was to use all of this to build the Kylie brand. This girl literally never had a chance in hell. I would blame Caitlyn Jenner but she’s been so wrapped up in her transition struggles she should be excused. SARCASM. I just feel like that was the undertone of Caitlyn coming out. There were a lot of mistakes made, but apparently we should cut her some slack…
I don’t know where magazines get the idea that millennials are so into Kylie. I’m in my very early 20’s and she has come up in conversation once in the last three years, and that was with one of the most vapid people I’ve ever met.
The only reason I’m glad the magazine didn’t put Saoirse Ronan, Zendaya or Amandla Stenberg on this cover instead, is because I would have hated it if they had deformed their faces via airbrushing.
“I hate to admit it, but Kylie actually is right about one thing – she doesn’t overshare online. Anymore.”
Really?? Have you seen her snapchat?? She posts everything from her putting her feet in Tyga’s face to them kissing and feeding each other. I would definitely call that oversharing.
yeah, posting pics of yourself kissing on your gross older bf is the textbook definition of oversharing.
So much for that, I suppose.
Ugh, why Almondjoy…I thought I had successfully buried my memories of that video of her kissing him while looking at the camera but now…
GROOOOOOSSSSSSSS!!!!
Ugh. Mental note: AVOID Kylie Jenner’s snapchat at all costs.
It’s soooooo sickening you guys 😩😩😩 I don’t follow her on Snap but there are tons of “Kylies’s Snapchat Updates” pages that come across my explor page in Instagram. I guess they just copy and repost videos from her snapchat. Seriously upset that I’ve even seen such grossness.
Adweeks team made her look a bit like Kate Moss.
She looks twice her age in that picture. Tragic.
Her website had a major data breach this week so I would be weary of buying anything from her on that alone.
Beyond that I feel sorry for anyone that grew up thinking they needed an image at 18
The one thing she did say, that many people especially young kids don’t seem to get, is that what is posted on instagram and/or snapchat is something the celebrities don’t want you to see. Too many teenagers, and some young adults, feel as if they know everything about the personal life of their favorite celebrity based on those social media sites.
I’m not really sure who to blame for that, though.
I kind of think kids growing up in the age of social media should be aware of social media grooming, and how people often misrepresent their lives or present their lives in the most positive light and that’s not always the reality.
MAKE.IT.STOP… I can’t with these people
What I want to know is how many lip kits (units) are actually available for sale when they are released on the site (the true number not what they claim). I’m pretty sure it’s safe to say they keep the production number low enough, so it sells out quickly every single time. By doing this the interest and demand stays up and she has a top product.
I think you’re absolutely spot-on, Tifygodess24. The old keep-’em-wanting-more routine. They will never divulge the true figures, though, just as they will never admit to buying phantom followers for their social media.
Two things: 1) her bottom lip looks….gross. Like it’s too heavy for her face and 2) her lip kits get mixed reviews anyway, so I’m not convinced that her makeup line will stand the test of time. Go to school, kiddo, this won’t last forever.
1) I wonder if it’s because she’s had her jaw shaved, as a lot of people say? It’s not as square as it used to be, and she’s now got that little chin. The huge lips throw her features completely off balance. 2) I’ve never checked, but have heard the lip kits are quite expensive, especially for the younger people they’re aimed at. I’ve seem 2-part lip kits in department and chain stores here in Sydney, made by well-known cosmetic companies, at better prices. For example the Maybelline 2-step, 24 hour lip colours – lots of them! – are currently available at a large pharmacy chain for AU$16.06. Any one of them going back to school… Now, THAT, would be Internet-breaking news…
Poor wee lamb.
“But there’s a whole other side to me that people don’t know,” sounds schizophrenic. At least Kim is authentic in her love of sharing herself to the public. Who gets a magazine cover for the launch of a lip kit?
Does anyone else notice that she never smiles using her teeth anymore, always with the closed lips? I remember seeing a candid photo of her properly smiling at some promotion launch this year (can’t find the photos on google anymore, which is weird) and her face looked completely distorted. It is so messed up that she was allowed to do these procedures underage. People grow into there faces in there early 20s and I think she would have been a naturally beautiful if she had just left her lips alone. This plastic doll look she covets isn’t going to age well.