Star: Emma Roberts isn’t likeable enough to score a big advertising contract


As I’ve said before, I don’t really care for Emma Roberts. She comes across as “bratty” to me. I’ve always wondered if I’m alone in my gut-level “nope” for Emma’s career and celebrity status. As it turns out, I’m not. According to Star Magazine, Emma just doesn’t have the likeable, marketable appeal that a young starlet needs to have to be the face of a major advertising contract. When younger girls and women see that Emma is hawking a product, the collective reaction is “meh.”

Emma Roberts may have an A-list pedigree, but thanks to her bad reputation and volatile attitude, not even her famous family can help her land a lucrative endorsement deal.

“When Emma was the brand ambassador for Neutrogena, it only grew by 0.5 percent,” reveals an insider close Roberts. “But Jennifer Aniston boosted Aveeno’s sales by 8 percent. Emma either isn’t as famous as she thinks, or just isn’t perceived as likeable enough.”

Emma’s 2013 arrest for domestic violence against boyfriend Evan Peters isn’t helping either.

“It put a chill on her reputation,” adds the spy, noting that much to Emma’s ire, comparable stars like Bella Thorne and Jamie Chung regularly land endorsement deals and rake in big money. “She needs to focus on having a hit movie and clean record before a company will take a chance on doing a collaboration with her.”

[From Star Magazine, print edition]

While she loathes discussing her brief arrest for domestic violence, it did happen and it probably did affect her career and her reputation. Although… her interviews don’t help either. She always sounds so full of herself, which is classic second-generation Hollywood. Born on third and she thinks she hit a triple. That being said, she is “the face” (or the chest) of Aerie lingerie, the in-house lingerie for American Eagle. And that’s her only advertising contract. Which is sort of funny to me. Kylie Jenner can get $1 million from Puma and Emma Roberts can’t even get a measly Lancome contract?!


Photos courtesy of WENN.

You can follow any responses to this entry through the RSS 2.0 feed.

48 Responses to “Star: Emma Roberts isn’t likeable enough to score a big advertising contract”

Comments are Closed

We close comments on older posts to fight comment spam.

  1. NotSoSocialButterfly says:

    In other breaking news, water is wet.

  2. HeidiM says:

    And No lies were told.

  3. Loo says:

    She is unlikable and she isn’t much of an actress either. She can only play mean girls convincingly.

    • missmerry says:


    • tealily says:

      Yup, the only thing I’ve seen her in was Scream Queens. She was good in it, but her character was extremely unpleasant and I ultimately couldn’t finish the first season.

    • tegteg says:

      Very true. She’s funny on Scream Queens, but that’s probably her real personality and has minimal “acting” involved.

  4. paolanqar says:

    Honestly I cant figure out how she managed to get so many parts in the film industry. She is very unlikeable and not very good either. You can tell that she thinks that everybody is beneath her.

    • Lisa says:

      Well, her aunt is Julia Roberts. Maybe her name still holds some sway in Hollywood.

    • tealily says:

      And Eric Roberts’ daughter.

    • chaine says:

      i don’t even know what she’s been in; I always assume she is in those teen-oriented movies that i probably haven’t watched.

      • paolanqar says:

        She was in that movie about Valentine’s day amongst bigger celebrities and she was a main character in Scream queens with Jamie Lee Curtis, Lea Michele and Abigail Breslin.
        I only watched it once and then I decided it was terrible.

  5. aims says:

    Evan needs to wise up. She’s such a snot. Totally unlikable.

  6. K says:

    Omg she is unlikeable. She just gives off this vibe of being horrible. I mean we all know that any of the celebrities could be terrible but they don’t show it! Actors usually can pretend to be nice on camera- Reese anyone?

  7. Tiffany says:

    The purses in the background. Anyone know anything about them. I want.

    • Colleen says:

      The bags are by a designer named Reed and they are new at Kohl’s. They are very nice, quite large (which I personally need ) but pricey by Kohl’s standards. They are on sale right now for 25% off.

      • holly hobby says:

        Reed used to be the designer for Coach. He had his own label that he walked away from and now he’s designing for Kohl’s at a higher price point than what that store usually carries. I just finished reading an article about him on Vanity Fair so I remember this!

      • Tiffany says:

        Thanks Colleen. I will look it up.

  8. Alex says:

    Yea as much as I love her mean girl roles…that’s all she can do. And I’m not a fan of hers after that fight with Evan. The fact that they are still together is crazy to me

  9. The Eternal Side-Eye says:

    Unlikeable AND unknown. She has this amazing ability to be in a piece of work and you still won’t mention her name till after 3 or 4 actors that were also in the movie/show with her. That’s how it is for AHS, she’s on the show and I watch it and she’s STILL unknown to me. Just kinda there.

    And yeah, after that domestic abuse incident I MAJORLY cooled on her. Can’t look at her the same anymore.

  10. AlmondJoy says:

    I’ve read so many fan stories about her being extremely mean and rude. I’ve also read about those who were working in the background on tv/movie sets she was in and they said she treated them horribly. Really disappointing.

  11. perplexed says:

    She simply doesn’t have the charisma of her aunt — she got the last name, but not the charisma.

  12. Elisa the I. says:

    I haven’t seen any of her movies, but she looks very bland?

  13. Lucrezia says:

    I’m in the wrong age-bracket to really have much of a clue about her, but the comparison between her and Aniston is completely, utterly unfair. Aniston is a bigger star, and Neutrogena is a bigger company. A big star marketing a product no-one has heard of is obviously going to have a much bigger effect than getting a medium (low?) level starlet to market something that everyone already knows about.

    • paranormalgirl says:

      Aveeno is part of Johnson and Johnson and has been around since 1945. It’s a pretty big company.

  14. Loo says:

    All you can do is hope that she grows out of it. I mean she is 25 and not a kid of course but she is still young enough to grow out of the mean girl routine.

    She won’t get as many big roles with her attitude and the domestic violence incident was not good publicity. Evan Peters is really talented in my opinion, I hope him being mixed up with her doesn’t hurt his career.

    Roberts definitely does not have movie star charisma. She will never reach the level certain actresses in her age bracket have reached because she doesn’t have it.

  15. RJ says:

    I imagine it might help a little if she weren’t a painfully terrible actress.

  16. crack fox says:

    She’s a dud, but Ryan Murphy seems to love her. She’ll always have an acting gig as long as he’s around.

    I just wish my best friend Evan Peters would get the hell away from her.

  17. Talie says:

    Kylie Jenner can actually move merchandise — those lip kits sell like hot cakes.

  18. FingerBinger says:

    The assault charges didn’t hurt her career. Others have been charged with assault ,they’re doing well. What gets you the cold shoulder in hollywood is being hard to work with on the set. Didn’t her father Eric Roberts become hard to work with? He was having alot of success then nothing.

  19. Deedee says:

    She’s pretty much one note. I liked her in Hotel for Dogs and Nancy Drew, but after that, she just played mean girl, and even on ND she gave off vibes of being a snob as opposed to being a fish out of water. And her rep either DV really didn’t help. If I were her, would start going out and doing some PDA, like doing work for unfortunate kids or something to help her become more like able again.

  20. CornyBlue says:

    Good. Considering he is abusive people have no business offering her any roles.

  21. CK says:

    I remember when she was on UnFabulous and briefly likeable.

  22. als says:

    Oh, please! How many abusive men lose jobs?
    If she had other things going for her like a deadly sex-appeal like ScarJo or an Oscar like JLaw she would be the face of everything and her abusive behavior would be presented as fantasy.
    The only part that make sense is that people don’t like working with her. And because they don’t like working with her they started leaking all the reasons why they won’t hire her.
    It’s their business but they shouldn’t pretend they have actual ethics.

  23. Emily says:

    She looks so much like Bella Thorne with red hair.

  24. Chinoiserie says:

    What films she has been? Was she in that Nancy Drew film? I have never seen her films and I only know a little about her because she is related to Julia and I visit this site. It would odd if she could get a big advertising contract.

  25. teacakes says:

    Not really surprised, she doesn’t have any ‘It’ to be an It Girl with.

  26. alexis says:

    My sister was an extra on one of her films and, yes, Emma is unpleasant as she seems

  27. Nerdas says:

    She has a permanent Bitch Face

    • holly hobby says:

      Yes that’s what I noticed! It’s etched and frozen on to her face!

  28. Alexis says:

    Too many abusers continue to have a career in hollywood so I’m glad that she’s crashed and burned, although probably for unrelated reasons.

  29. Naddie says:

    She’s very unlikeable and no charisma or talent, not to mention her permanent character: mean, bitchy girl. I see this a lot on that Hayden Panetierre girl, a.k.a. The Eternal Cheerleader.

  30. Magnoliarose says:

    There are so many better options available why put up with a nasty attitude. Julia is no picnic either but she has made a lot of money for a lot of people so she unfortunately gets away with it.

  31. Sarah says:

    I know she’s probably personally awful but I still like her. I loved Scream Queens and can’t wait for the new season and I loved her troubled character in AHS Coven – my heart broke to see her crying in the shower after pretending not to care about her rape and killing all those boys.
    Also, has noone seen Wild Child? Cinematic genius… hahah

  32. SilkyMalice says:

    She has always sounded like a real pill. She (unlike Julia) can’t get away with it, because she doesn’t have talent, looks or charisma.

  33. hayley says:

    Plain and blah. Millions of them in high schools and colleges around the country.

  34. marymoon says:

    Mediocre talent, mega bitch.
    Bad combo.

  35. Vin says:

    I still wanna f*ck her tho.