As I’ve said before, I don’t really care for Emma Roberts. She comes across as “bratty” to me. I’ve always wondered if I’m alone in my gut-level “nope” for Emma’s career and celebrity status. As it turns out, I’m not. According to Star Magazine, Emma just doesn’t have the likeable, marketable appeal that a young starlet needs to have to be the face of a major advertising contract. When younger girls and women see that Emma is hawking a product, the collective reaction is “meh.”
Emma Roberts may have an A-list pedigree, but thanks to her bad reputation and volatile attitude, not even her famous family can help her land a lucrative endorsement deal.
“When Emma was the brand ambassador for Neutrogena, it only grew by 0.5 percent,” reveals an insider close Roberts. “But Jennifer Aniston boosted Aveeno’s sales by 8 percent. Emma either isn’t as famous as she thinks, or just isn’t perceived as likeable enough.”
Emma’s 2013 arrest for domestic violence against boyfriend Evan Peters isn’t helping either.
“It put a chill on her reputation,” adds the spy, noting that much to Emma’s ire, comparable stars like Bella Thorne and Jamie Chung regularly land endorsement deals and rake in big money. “She needs to focus on having a hit movie and clean record before a company will take a chance on doing a collaboration with her.”
[From Star Magazine, print edition]
While she loathes discussing her brief arrest for domestic violence, it did happen and it probably did affect her career and her reputation. Although… her interviews don’t help either. She always sounds so full of herself, which is classic second-generation Hollywood. Born on third and she thinks she hit a triple. That being said, she is “the face” (or the chest) of Aerie lingerie, the in-house lingerie for American Eagle. And that’s her only advertising contract. Which is sort of funny to me. Kylie Jenner can get $1 million from Puma and Emma Roberts can’t even get a measly Lancome contract?!
Photos courtesy of WENN.