In the last stumbling, bumbling, unhinged and depressing hours of the Trump campaign, it feels good to take stock of some of the things that went right during the election cycle. For one, the Trump family’s businesses will never be the same. Trump hotels are losing business everywhere, and the Trump kids’ side businesses are faltering too. Ivanka works for her father, but she also has her own company, which is clothing and accessories along with her working-mom-newsletter crap. One could argue that Ivanka is the smartest one in the Trump family, and she’s obviously her father’s favorite. So it speaks volumes that Ivanka started to pull away from her father’s campaign in the last month… mostly because she’s worried about her own bottom line.

As a poised businesswoman who can ostensibly speak to the concerns of female voters, Ivanka Trump has become an important part of Donald Trump’s presidential campaign. Her high-profile participation has brought some unwanted attention to her clothing and accessories line, from revelations about the company’s embarrassingly bad maternal-leave policy to its unpaid interns. Then there’s the #GrabYourWallet campaign, where women have been tweeting about boycotting Ivanka Trump’s line.

The New York Times feature, “Inside Donald Trump’s Last Stand: An Anxious Nominee Seeks Assurance,” is full of confidential nuggets about the Republican nominee’s campaign, but one detail that stands out in particular is about Ivanka appearing in a campaign ad for her father: “His polished older daughter, Ivanka, sat for a commercial intended to appeal to suburban women who have recoiled from her father’s incendiary language. But she discouraged the campaign from promoting the ad in news releases, fearing that her high-profile association with the campaign would damage the businesses that bear her name.”

The Times also reports that Trump’s spokesperson, Hope Hicks, “denied that Ms. Trump had misgivings about promoting the ad in which she appeared. ‘That’s simply not true,’ Ms. Hicks said. ‘Ivanka is totally supportive.’”

On Good Morning America last week, Ivanka defended the success of her brand and her father, noting, “Well, the beauty of America is people can do what they like, but I prefer to talk to the millions, tens of millions of American women who are inspired by the brand and the message that I’ve created … My advocacy, trying to empower women in all aspects of their life, started long before this presidential campaign did. I’ve never politicized that message. People who are seeking to politicize it because they may disagree with the politics of my father, there’s nothing I can do to change that.”

[From NY Magazine]

I’ve been thinking back and trying to remember when Ivanka began to peel off from her father’s campaign. The beginning of the end seemed to be when he had that meltdown in August, and Ivanka just left the country and went on vacation with her family, presumably leaving her father to deal with the mess he had made. Then she came back to the fold and tried to lie her way through the next month, then the p-ssy tape came out and that was pretty much it. She was still making appearances on behalf of the campaign and she’s still trying to put a pleasant face on her father’s incendiary rhetoric, but you can tell that she really only gives a sh-t about her own stuff and how much this will affect her bottom line. Something tells me her dad is going to remember her disloyalty too.

Photos courtesy of Fame/Flynet, Getty.