Gwen Stefani and Blake Shelton are working on a clothing line together

In “Huh?” news, singers Gwen Stefani and Blake Shelton are collaborating once again, and thankfully, it’s not on new music. According to the National Enquirer, the two are teaming up for a new clothing line for men.

A source told the Enquirer that “Gwen wants to create comfortable and casual men’s clothes that are cut really well – no dad jeans.” I’m not sure where Blake comes into play with this project, as the source added, “He’s letting her take the lead and will just weigh in on what guys will and won’t wear.” Sure he will.

Now don’t get me wrong, I like Gwen’s fashion sense. I have some of her L.A.M.B. stuff in my closet. I just don’t see her eccentric, Harajuku-influenced aesthetic translating to the plaid shirts and Dickies crowd that Blake attracts. But, hey, I could be wrong.

In other Gwake news, Blake turned 41 on Sunday and Gwen treated him with an…ummm…unusual cake. You may have gotten a Fudgie the Whale cake from Carvel for your birthday (do they even still make those?), but Blake got a cake shaped like an armadillo. The singer had to share his big day with Gwen’s niece, Madeline Stefani, who just graduated from college. I have questions. Is this the celebratory cake she was expecting? Does she get the front or back end of this thing?

Birthday armadillo @blakeshelton gx #bdayboy #cake

A post shared by Gwen Stefani (@gwenstefani) on

And, since Gwen can’t help posting a picture that invites us all to yell, ”Get a room, you two” at our computer monitors, she shared a shot kissing Blake with the caption “I get to kiss on the birthday boy.” I always seem kind of cynical when I see this and think “Ugh”, but I can’t help it. But hey, they’ve stayed together longer than most of us thought they would, so there’s that. And Happy Birthday, Blake.

I get to kiss on the birthday boy @blakeshelton #happybirthdaycowboy gx

A post shared by Gwen Stefani (@gwenstefani) on

Gwen Stefani: bad fashion?

Photos: Getty Images, WENN.com

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15 Responses to “Gwen Stefani and Blake Shelton are working on a clothing line together”

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  1. Beth says:

    Bad idea to mix business with pleasure. A lot of them seem to be making this mistake

  2. Snowflake says:

    They just seem so different, I’m surprised they’ve lasted this long

    • sarah says:

      Me too. I looked at the story and said “Aren’t they over yet?”. Seems like a romance made in a PR office to raise both their profiles.

  3. Astrid says:

    Reminds me of the cake from Steel Magnolias made out of red velvet cake.

  4. bacondonut says:

    I don’t see anyone fighting her for the birthday (ugh) boy…please feel free to keep him.

  5. Barrett says:

    I listened to a radio show that says number one hated posts on Facebook or Instagram are lovey dovey couple photos! Guess the same goes for celebrities, blech.

  6. LaraK says:

    See thru cowboy shirt with a tutu tail…
    This just reeks of desperation to do something “together”. Clearly music was not it.

    It seems like you are happy do why the need to make it so public? Just be.

  7. SoulSPA says:

    Don’t know if I am saying something new, but could it be that their relationship is fake? They met on a show, she was in divorce proceedings. I have the feeling she’s very fake while Blake sweet and loving.

  8. Ankhel says:

    That’s the most disengaged kiss I’ve ever seen.

    … I think she beats Melania Trump.

  9. Jrock says:

    What happened to that really cool chick I grew up with? She was the epitome of cool to me. Female front to an all-male band that wasn’t your typical 4 or 5 piece. They had ska and punk influences. Her ex was in the band and she still kept it friendly and together. She was a badass that did one-arm push-ups onstage during her shows. She made me feel like I could do anything and didn’t need to apologize it make excuses for having male friends, and could be powerful and in charge. She was with Gavin for years before they got married, didn’t make excuses for her relationship or her marriage to anyone, and sang about real shit, like love and loss and missing something in your life, without ever being pap or social media focused. She had a family life and a professional life. I could even overlook her poppy solo bullshit over the last 10 years, but this try-hard relationship crap is making me ill.

    • Ozogirl says:

      I agree…I don’t like who Gwen has become in the past two years… I would have loved to have seen her be single for awhile or casually date and get to know herself and grow as an independent woman. I don’t buy into this relationship either. I think they bonded as good friends who went through tough divorces, but I don’t see any chemistry. Look at pap pics when they don’t know they are around – they both look miserable.

    • Loca says:

      I agree its sad how much Gwen has changed. I like the old Gwen better.

  10. Pandy says:

    I’m surprised they are still together as well. Maybe it’s not just a showmance! And perhaps Blake’s contribution is to tone down the sheer cowboy shirt (referenced above lolllll) stylings. it might work?