Kendall Jenner will be named the ‘Fashion Icon of the Decade’ at NYFW

Fashion for Relief - Arrivals

Kendall Jenner is 21 years old. She’s been “famous” for a decade, because Keeping Up with the Kardashians debuted on E! ten years ago. Back then, she was just an 11-year-old kid and – let’s face it – she was nothing special. But that gawky kid grew up over the years and became a pretty, surgically enhanced swan. I’ll go so far as to say that Kendall has a nice figure and a pretty face, but I rarely give a sh-t about what she’s wearing on or off the runway. She’s not ICONIC. Iconic is Cindy Crawford, Linda Evangelista, Kate Moss. Iconic is Naomi. But I guess all of those ladies have already been given their Icon Crowns, because at this year’s Daily Front Row’s Fashion Media Awards, Kendall will be receiving the Fashion Icon of the Decade Award.

On Friday, September 8, The Daily Front Row will present its fifth annual Fashion Media Awards at the Four Seasons Hotel Downtown. The event, which will be hosted by Ashley Graham, will honor:
Mario Testino (Creative of the Year)
Kendall Jenner (Fashion Icon of the Decade)
Joanna Coles (Media Maverick)
Jordan Barrett (Male Model of the Year)

[From Fashion Week Daily]

There are more honorees but none of those people are getting the FASHION ICON OF THE DECADE Award. Granted, this is just a silly fashion award given out in the middle of New York Fashion Week. But still… how stupid is this? They can’t just give her the Good Job You’re Not the Worst Model This Year Award. They can’t just give her the Try Not To Look So Dead-Eyed In Editorials Award. They have to call her the fashion icon of the decade? Kendall wasn’t even really a “thing” in fashion until about three years ago (if that).

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110 Responses to “Kendall Jenner will be named the ‘Fashion Icon of the Decade’ at NYFW”

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  1. minx says:

    Is this a joke?

  2. Megan says:

    Kendall has never been a fashion “thing.”

    • INeedANap says:

      To me, a fashion icon is someone who sets trends, someone whose outfits and style are copied by regular folks, someone who is regularly a muse for designers. I can’t really think of anyone that fits the bill frankly, but if anything Kylie is more of an “icon” in that her look has been endlessly copied (not that Kylie’s look is uniquely or originally hers, only that folks follow her style).

  3. Squiggisbig says:


  4. kNY says:

    For all the people who think this is well deserved: watch George Michael’s “Freedom 90” music video.

    Those are models!

    • Ira says:

      Model agencies should watch that video everytime they want to make insta models happen.

    • milla says:

      The most iconic fashion music video💖

      Bey is an icon. So is Riri or Mossy or Sienna Miller. But Kardashians are not. Kim is the most interesting fashion wise cos at least she tries sth new. Kendull and Gigi and Hailey are.just rich Hilton is more influental

      • blogdis says:

        Kendall is no fashion icon and whilst I give Beyonce full props for singing , dancing , entertainment skills plus great business and career smarts, fashion icon she is not and that’s ok , she has a lot going for her and one does not need to insist at she is all things to all people

      • magnoliarose says:

        She is an icon and has the award that counts. CFDA. I get mad at her outfits sometimes but when she is styled like in Lemonade she is extraordinary. It can mean misses but good tries as long as you aren’t boring, have something going on and it isn’t just clothing. Does she create style moments? Yes. Her videos are full of style and I can still recall her cut offs and tank in Crazy in Love. Photo shoots. The whole thing. Name someone with better weaves and works them like she does?
        No one looks like her.

      • blogdis says:

        And when Bey got the CFDA there were a lots of raised eyebrows and claims of a$$ kissing then too. Like I I said I give her full due as an artist extraordinaire but this need people have to also make her a fashion icon is risible. Unless tacky Texas Pageant is now iconic
        RIRi on the other hand even when you may not care for her choices you have to admit that they are iconic
        Anyhoo don’t want to derail the convo too much for this train wreck of an award for Kendall

      • magnoliarose says:

        No disagreements with you. RIRI is in her own category. I like her choices much more than Beyonce’s.
        I am always criticizing her clothing choices when left to her own devices. Ugh. Don’t get me started on that clothing line with her mother.
        With a stylist she does better when she is involved in a two dimensional media format.
        But I can’t say you don’t make a good point. She is not RiRi.

    • Carrie1 says:


  5. HK9 says:

    Lucifer’s homegirl must have had to part with a lot of cash to arrange this one.

    • Mei says:

      My first thought exactly. This is obviously going to cause a whole lot of tension with other models, no one with any sense in the industry right now would say she’s the FIOTD. Just no. At least Gigi Hadid is partnering with designers to be involved in the process of the making the fashion and wears far more interesting things/can actually model well.

  6. Lulu says:

    Kendall doesn’t strike me as a fashion icon of any sort other than being a model. She and Kylie steal all the style ideas from up and coming and often black designers so it’s kind of gross that she’s being rewarded

    • TheOtherMaria says:

      Indeed, not to mention, they’re currently pimping out chola wear on their current line…

      As a Mexican, just no.

      This family stays trying to profit from other cultures, it’s disgusting.

      • magnoliarose says:

        That is just wrong. Especially since she and Kylie aren’t even ethnic. They make themselves look like they are.

      • wolfpup says:

        I clicked on the wrong article and moving thru it with my mouse my eyes landing on this comment. The Kardashians are simply gross to pimp out a profit from other cultures. I love wearing clothing from other cultures, but I am not so obvious – it’s like I am celebrating a culture that is not my own, rather than fooling other people to look, just like me! The textiles of Africa might look different on me from Wales, but why shouldn’t I? They are so joyful, and why wouldn’t any woman love to wear them? Cast me next to a body they were intended, and how does one not rejoice in that culture?

      • magnoliarose says:

        I understand. You like them and just find them beautiful not take over the culture.
        I like buying textiles when I travel and clothing but I don’t pretend to be from that culture. I have some kimonos I like but I wear them in my house or as long summer jackets for desert nights on the West coast. I love African jewelry and Indian jewelry. But it doesn’t scream look I’m an African bracelet or anything. Just different. I remember someone tried to do a take on Muslim clothing and it was gross because they made it about religion. My girls have little Chinese Mary Janes and I like Japanese snow boots. Stuff like head to toe traditional clothing is not a good idea. Of course loads of stuff from Israel. There are cool things from Sephardi Israelis.
        What they do take over and use it like a removable identity. Kylie has changed her entire face and skin to look ethnic, and she isn’t ethnic.

  7. Dttimes2 says:

    Wonder how much PMK paid for this?? And wonder how other legit models feel about this.??

    • TheOtherOne says:

      ^^This. This ish has got to stop.

    • Kitten says:

      Exactly. Kris is behind this. Also, who the eff really cares about what is probably a completely arbitrary title that is clearly bought and paid for, anyway?

    • CariBean says:

      Damn, I didn’t see your comment before I posted mine, but this is so true!

    • QueenB says:

      Thats the sad thing: Probably nothing. These people WANT to do this. They want the attention, the social media followers.

    • magnoliarose says:

      They are cackling with laughter and bitchy shade. I think I was told Ashley Graham was giving the awards. Ashley is a beauty but she isn’t a prestigious person in fashion or known for style. A little perspective for you.

  8. Shelly says:

    Can’t remember one memorable outfit or see one I would want to wear in my dreams or real life.

  9. Skylark says:

    Fashion Con of the Decade, more like.

  10. Ira says:

    How bout Karlie Kloss, Joan Smalls or Anna Ewers? There are many better models than Kendall Jenner. Though I’m not we can call the iconic. The last iconic model that I recall was Kate Moss, because she invented that cocaine look.

  11. Tulsi 202I0 says:

    But the decade has another two and a bit years to go.

    • Mei says:

      And I guarantee she won’t look the same as she does by the time 2020 rolls around if she doesn’t leave the surgery alone.

  12. Natalie S says:

    The Pepsi ad proved that this girl has no sense -where are her people to protect her from her own hubris?

  13. Bee says:

    Someone’s trolling her. They are going to call her up to the stage, and then go “LOL, just kidding!” Right? Because that’s what SHOULD happen. She’s an icon of nothing.

  14. Alleycat says:

    Kendull is known for buying her way through things. She bought her way in to Victoria’s Secret Fashion Show, she bought this. She doesn’t even have any major campaigns right now. She is the least successful nepotism model, I can’t stop laughing.

  15. Nancy says:

    I didn’t have to read the story. I knew the headline would make my phone smoke, and it did! lol

  16. vanna says:

    Eff right off with this shit. AS IF. First person that comes to mind when I think about fashion icons of the Decade are Rihanna, Tilda Swinton, even Kim before Kendall (I remember some of the stuff she wears, like the couch from the MET Gala). This makes me irrationally angry but it is so undeserved it baffels me.

  17. Miss M says:


  18. MellyMel says:

    She hasn’t been modeling for a decade tho. And nothing she wears is memorable….I don’t understand. WTF did I just read???

  19. M. says:

    She defiantly paid for this “honour”

  20. swak says:

    Seems weird that a person only modeling for a couple years would get this. If she were truly outshining the competition, then maybe. She is no different than many other models.

  21. Lightpurple says:

    Somewhere Princess Nagini is throwing her shoe at a White House staffer. All her morning pap walks for the Daily Fail have come to naught! Did they not see her Bride Of Beetlegeuse Visits the Pope ensemble? Her bow-sleeved pink G20 summit dress? Her floral Holocaust memorial dress? What is this world coming to?

  22. Mabs A'Mabbin says:

    I can feel the gravity of mass eye rolling across the globe. Stay alert for changes in the weather.

  23. Neelyo says:

    I can’t wait for the acceptance speech…

  24. Frigga says:

    The beginning of the end.

    This low point in history will be known as the year that the fashion world died a little on the inside and lost all its standards, credibility, and self respect. Where models with actual talent and fervent determination and hard work go unrecognized and pushed aside for a nepotist who paid her way through her “career”. A truly depressing time for actual, long-time lovers of fashion and (real) supermodels. I hope it can make a comeback and gain its standards back one day.

    What a sad day for all actual models out there. To those of us with actual taste and knowledge of what it takes to be a truly respected specimen…we haven’t forgotten the true supermodels! And we will continue to respect those who truly work hard for their place in the fashion world.

    • supersoft says:

      This is the “new” marketing. She has millions of Insta followers and companies kill for this. She bought those followers? Eh, but the numbers, look at the numbers. Its lack of talent everywhere.

  25. Sequinedheart says:

    Seems like a made up award that your management actually pays for.
    Like Hollywood stars on the walk of fame; those are paid for by the celebs receiving them. It’s not like the city of LA is like “hey guys, here’s a free square!” It’s over 50k to have one.

  26. Winterberry says:

    For what? She is nothing.

  27. Just my 2 cents says:

    What. The. Hell.

  28. paranormalgirl says:

    Icon. Icon? ICON?!?!?!?!?! Of the DECADE???? Good golly Miss Molly.

  29. KLO says:

    I just chuckled when i saw the title. She is a pretty girl and a passable model but anything more than that is reaching hard.

    I am not saying she will never become a fashion icon. Who knows, maybe she has it in her. But now, just NO.

  30. Shijel says:

    Pretty face? Where? Girl’s as bland as oatmeal and is about as expressive as one on photo spreads. There are women who deserve it more, a thousand-fold so I wonder how much did the family have to pay to make it happen for Kendall.

  31. okeedokee says:

    This is b/c she sells magazines/gets clicks. The Kardashian cult of personality. Certainly not b/c she is a fashion icon.

  32. cicada says:

    I found some old fashion mags a few weeks ago and the best part about them was no boring Kardashian or Hadid Insta-models. I get that these women are supposed to appeal to Millennials but they are so lacking in personality and the clothes always wear them instead of the other way around. This award is a joke.

  33. hogtowngooner says:

    I think she is “iconic” in the sense that she represents the new era of “models”:

    – achieved fame by being related to someone famous, which in and of itself isn’t new, but she is so unqualified and devoid of talent in her own right that her success in a different industry from that of her family is wholly undeserved
    – is actually terrible at any job she does manage to land: was the host of the Billboard Music Awards but could barely read the teleprompter (“guys, I’m the worst reader! Tee hee!”); walks a catwalk like Bambi on the ice; cancels modeling gigs at the last minute to party, like a professional
    – a world where social media presence and influence is the new cultural currency, nevermind that a ton of it is a mixture of paid-for followers and bot accounts.

    So yeah, iconic is actually kind of correct, but not the way this idiot and her family of succubi will interpret it. She represents a class of obscenely wealthy people who have no talent, no idea and no reflection.

  34. grabbyhands says:

    Oh for god’s sake.

    I hate everything,

  35. Starryfish says:

    Oh for f*cks sake!

  36. QueenB says:

    Why not go all the way and give her the Nobel Peace Price of the Decade for her work with Pepsi?

  37. aceshigh says:

    my big toe has more style than her.

  38. JC says:

    This just as OJ Simpson readies for his prison release. I’m not a student of culture or sociology—but I do think that the Nicole Simpson murder trial had a huge and lasting effect on our culture— and many of the characters associated with that trial have become part of the cultural establishment—particularly the Kardashians. I don’t quite get it. But the Kardashian tv show, and even the Bravo Housewives of Bev Hills, with Kyle as a key housewife player and her best friend is Faye Resnick—–all of this, right up to this award, flows from that trial. Mystifies me.

    • Patty says:

      Not entirely. The Kardashians exploded because they’ve been celeb adjacent for a while and then Kim had her sex tape. Then there was successive events that were designed to keep them in the public eye. At this point, it’s just a beast that is feeding itself. I wish the lot of them would go away. At this point, I think we can all safely say that we’ve officially jumped the shark as a country.

  39. Lucy says:

    *inserts gif. files of Zendaya and Rih looking unimpressed*

  40. tanesha86 says:

    😁😁😁😁😂😂😂😂🤣 that’s all I got

  41. marc kile says:

    Haaaa HAAAAAA Ha Ha (BLADDER JUST EXPLODED) on the floor in fetal position HA HA HA HA
    the world is about to end.

  42. magnoliarose says:

    Relax everyone. All is right with the world. It is crappy award from a 3rd rate fashion blog that has only been around for 4 or 5 years. This has caused bitchy hilarity all over the fashion world. One of my friends called me and all I heard was wheezing and laughing and knee slapping. He is king of the insults. I love him but he keeps texting with memes about it. He isn’t even in the country but he had to call.
    He said Taylor Swift’s anguished screams could be heard around the world. lol
    This isn’t the CFDA awards and they don’t honor models. Past Icons are Rhianna, Beyonce, fashion insiders…
    If that was it I would think someone had lost their minds.

  43. Angel says:

    At least she looks like the classic beauty and actress Ali McGraw…. 😏

  44. Green Is Good says:

    How much did Mommy Jenner PAY for this? These people cheapen everything and make it trashy.

  45. Wow says:

    Oh for f&$ks sake! I just can’t with this industry at times…and this is one of those times. Smh.

  46. Betsy says:

    This makes me want to sew my own clothes from decades old patterns and fabric so as not to reward the butt-hattery that is the fashion industry.

  47. Clairej says:

    Yep all paid for. God her face annoys me.

  48. Shannon says:

    I don’t understand the title anyway. I mean, I probably just don’t get the fashion world (hell, I’m still in my Scooby-Doo pjs at the moment lol) but … don’t models just wear what they’re paid to wear in general? Like, that’s their job? If this is based on what she wears in her own life, I don’t get that either because it seems relatively boring. Like, about as boring as my own ‘fashion’

    • magnoliarose says:

      You aren’t wrong. Some take to it but many are casual in jeans in t-shirts and could care less about fussing when they aren’t working.

  49. jferber says:

    Absolutely right. But why not make it fashion icon of the century? and all future centuries? Such B.S.

  50. Helena says:

    Obviously this award is meaningless since they’re giving it to her. It amazed me that she ever got to walk the runway even once, much less began to model regularly because she has nothing going for her other than her height. She is the very definition of “ordinary” and exudes zero energy, heart or soul; in other words, behind those eyes there is a huge void.

    • Alix says:

      @Helena: Yep, they call her “Kendull” for a reason! Honestly, even Gigi would’ve been a better choice for this stupid “award”. I hope the audience can keep from laughing when it’s presented.

  51. jferber says:

    Spot on, Helena.

  52. sundayhare3 says:

    You know, these days the bar is set so low in the Hollywood/Fashion Industry, this just seems like “Of course she is” We have lost class, fashion and common sense and dignity. We have become Tabloid Nation.

  53. detta says:

    When I moved a little while ago I found some old fashion magazines in a box. One of them had Renee Simonsen on the cover. She used to date Duran’s John Taylor way back when, and I remember that to me she was one of the most beautiful women of the 80s. And whether you look back further at models like Hutton, Hall or Iman, or look forward to the 90s and names like Evangelista, Campbell or Turlington… they mostly don’t make them like that anymore.
    In a way the fashion world was always vapid, but compared to the ‘models’ hyped these days, the classics did have some real substance and depth going for them. Looking at old fashion magazines is amazing, it transports you to a bygone era (and it made me feel old, but in a good nostalgic way lol!)
    edit: This was supposed to be a reply to cicada further up.

  54. PamelaJudy says:

    Quick – someone stick a recorder in Tim Gunn’s face and ask him for his thoughts. 😀

  55. angie0717 says:

    Her ppl should have turned this down and hilighted to HER that she was only 11 a decade ago. Let’s c where she is in another decade…

  56. Katmatz says:

    Someone paid for this…either Lucifer or E! to try to keep ratings up or come out with a new show next fall…”Barfing it up with Kendall”.

  57. sue says:

    WHAAAAAT???? first off Kendall has always been very pretty, it is kylie who was very, very plain. Kendall is the only one of the bunch who has not indulged in plastic surgery overkill. No fake boobs, fake butt, fake face…she has pumped up the lips now and then but that is it. she is the most natural of all. even hair color.

    That said, this award is a joke. her mother should have known Kendall would be made a joke in the process. iF on the off chance the award committee genuinely selected Kendall without Kris’ interference, Kendall should have politely refused, stating she is a long way from earning such an honor. that would have been the best PR…

  58. bap says:

    In the 21st century standards for awards are set very low. You really do not have to earn awards any longer.