Ashley Graham cleans out & reorganizes her purse every night: weird or goals?

How organized are you guys? I am one of those people whose house looks clean but who shoves stuff in drawers and closets. I’m gradually tackling this, and I have been cleaning out my spaces thanks to vloggers like Clutterbug and Do It On A Dime. (I have also discovered all the organization stuff at Dollar Tree, which has given me life recently! The Dollar Tree haul videos are so much fun too.) My purse is similar to my drawers in that I sort of know what’s in there but it’s kind of a jumbled mess. I recently switched to a smaller purse (I’m a Kate Spade carrier now) but that means I end up wondering where a needed item is, like did I dump it out already or is it just harder to find? I’m mentioning this because I just came away mildly impressed by model Ashley Graham’s 25 Things list for US Weekly. She revealed that she cleans out her purse every single night. How does she have the time? Doesn’t she find it frustrating or is it relaxing to her, like Amelie’s mom? (Remember that scene?) Here are some of Ashley’s 25 things.

I was diagnosed with dyslexia while I was in grade school. Now that I do so much public speaking, speech writing is a fun challenge for me.

I clean out and reorganize my purse every night.

I watch alien and mermaid videos on YouTube. I believe they exist somewhere!

My husband Justin [­Ervin] and I met in an elevator at church. He rode it up and down a few times just to talk to me. It worked — we’ve been married for seven years!

Mattel made a Barbie doll in my likeness. My No. 1 requirement: The thighs had to touch.

I love to follow Dr. Pimple Popper on Instagram and could watch the videos all day.

I make a new vision board every year.

My biggest pet peeve is visible panty lines.

[From US Magazine]

I don’t really care about visible panty lines, like I try to wear thongs with tight pants if I can, but how is that her biggest pet peeve? Also, Dr. Pimple Popper is something I only watch when I’m in a specific mood. I use incognito browser so I don’t get recommendations based on that and I usually feel dirty afterwards, like I was watching p0rn or something. The rest of her 25 things aren’t that revelatory, but I think the story of how she met her husband on an elevator at church is super cute (they must have a very big church) and I like the detail that she makes a vision board every year. She’s highly successful so there must be something to that. I’m going to look into those vision boards, I actually have room in my office for one now that I’ve purged so much paper clutter. As for cleaning out her purse, I’m not assuming that’s the secret to being a high achiever or anything, but I could definitely clean mine out once a week instead of once a month or so. That might help.

Gone with the wind fabulous🕺🏻

A post shared by A S H L E Y G R A H A M (@theashleygraham) on




photos credit: WENN and Instagram/Ashley Graham

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45 Responses to “Ashley Graham cleans out & reorganizes her purse every night: weird or goals?”

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  1. Lotusgoat says:

    It’s a Konmari thing. Konmari is a decluttering system and one of her suggestions is to clean out your purse every night.

    • Dhavynia says:

      I didn’t even know there was a thing. I clean out my purse every day because I change purse every day but that doesn’t make me a great organizer, just a purse / shoe collector lol

    • Celebitchy says:

      I skimmed that book but I am not a minimalist and the thought of getting rid of most of my stuff and having a capsule wardrobe scares me.

      • Alyssa MacRay says:

        @Celebitchy – I’m no minimalist myself but I love this method. It is not about getting rid of stuff it is about keeping what you absolutely love and use. Try the book again keeping that in mind. It changed my life!

    • LadyMTL says:

      I carry so little in my purse to begin with that I really don’t have to clean it out…generally it’s just my wallet, bus pass, keys, phone, keycard for work, some makeup and a tiny “first aid” kit (bandaids, ibuprofen, safety pin, cough drops). It’s not a Konmari thing, I just hate carrying around too much stuff.

      Even when I change purses it takes me all of 15 seconds, lol. So I never really need to organize it every night, since it’s that way already.

      • Milla says:

        I only wear large tote bags. But i also only wear few things in a bag. So I don’t need to declutter, just move keys, wallet, phones and sunglasses. My bags are boring.

      • paranormalgirl says:

        I’m like you. The bare necessities. Keys to home, car, and office, ID badge for hospital visits, wallet, comb, chapstik, maybe a lipstick, phone, and glasses.

    • Olive says:

      i could never take my bag apart every day because i walk or take transit everywhere so i have lots of ‘what if’ items in my purse that most people can keep in their vehicle. plus i am always prepared – what if i NEED this mini hair brush? haven’t ever used it, but the day i take it out will certainly be the day i need it!

      i enjoyed the book but she’s a little wacky. i’m not going to thank my clothes for their service to me, but folding socks has made my sock and underwear drawer so much more manageable. take what works for you and leave the rest.

  2. OriginalLala says:

    I do this about once a week or I start accumulating alot of weird things in my purse. Last night I cleaned out my purse and found a cat toy in there!

    • Esmom says:

      That’s pretty much my approach. Maybe not even every week but maybe every other week. I’ve gotten better as I get older about not carrying around or accumulating too much stuff. In fact most of the time I just carry a wallet, phone and keys. But on work days I take my bag that needs the semi-regular de-clutter.

  3. HH says:

    Depending on what size purse she has, it makes sense. In New York, so many women carry large totes as purses because there aren’t cars to hold all of your stuff. So, if you don’t watch out, you’re just throwing stuff into your purse and then one day, it’s ungodly heavy on the subway and while walking to work you start getting neck and shoulder pain. You curse yourself for not cleaning it the other night. *Ahem* So I hear. 😉

  4. Tiffany says:

    I do it nightly. I start with my wallet ( receipts, balancing checkbook, etc) and transition to whichever bag I am going to use the following day ( I have several purses and briefcases). It one of the things on my checklist before heading to bed. Takes about 15 minutes.

  5. Lizzie says:

    my purse and work bag i do about once a week. i clean out and organize my diaper bag every time i leave the house with it or i get caught in a disaster lol.

  6. minx says:

    I don’t bother with it daily, but I try to toss store receipts and other stuff that accumulates. I really hate it when my purse gets too cluttered.

  7. littlemissnaughty says:

    I do it once in a while and every time I regret having waited so long. The crap I find! And the dirt. How does that much dirt get in there? I really do need to stop stuffing receipts in my purses though because the ink (or whatever it is they use) is apparently really unhealthy to touch. Maybe this could be my one resolution for 2018. It’s a small one and doable.

  8. Lilith says:

    Ashley sounds lovely. I like that she watches alien and mermaid videos.
    I organise my bag and wallet almost every day. I find it therapeutic and feel more disciplined about my spending when I know exactly how much money I have.

  9. RedOnTheHead says:

    I don’t do it with my purse, I tend to carry the same one over and over and I organized it once and done. My house is a different matter. 2 years ago I decided to get it under control. I organized every single storage area in my house over a period of a few months. Now I devote about 2-4 hours a month to keeping it that way. It took me years to figure this system out, but now that it’s done I will never go back. The hardest area; the kitchen pantry. Is it just me or does anyone else have a pantry that de-organizes itself at night when you’re not looking?

  10. EMc says:

    I have a very bad habit of switching purses and only moving the important things. Then when I go back to it 6 months later I find all kinds of random receipts, lip glosses, gum, etc.

  11. Beth says:

    I can’t stand a mess, and can’t fall asleep until everything in my house is put away and clean. Cleaning out and reorganizing my pocketbook is an everyday thing I do

    • Esmom says:

      Yes, I have found that when my house is clean and organized I can manage the chaos and stress of life much better. I want to tackle my closet next because I try wear only a small fraction of my clothes but every time I try I get overwhelmed.

  12. Esmom says:

    She seems pretty organized but not over the top. Question, though, what is a vision board and why do you need to update it every year?

    • Jeannie says:

      It’s like, what you want to happen to your year. It can be therapeutic to make and helps you visualize what you hope to achieve. (I hope i don’t get made fun of for making this sound too new-agey.) But I find it very helpful, and Ashley’s gorgeous and successful, she’s doing something right!

    • Jeannie says:

      It’s basically a board, like a collage, where you cut out pictures from magazines or write stuff down, or draw pictures, or post photos, or whatever you want, like how people write #goals on social media. It’s what you want your dream life to look like, or an overall board that motivates you and makes you happy.

    • Esmom says:

      Thanks. That’s pretty much what I thought it was just from the name but I wanted to make sure. I sort of have one, I guess, it’s just a bulletin board with photos and postcards and other bits and piece of things I like. But it doesn’t really have anything to do with my goals. Not that I have any major goals at this point, lol, other than surviving each day with my sanity intact!

  13. jferber says:

    I adore her. She’s the most gorgeous, classy model in the game. And yes, my pocketbook seems to fill up with crap every night while I’m sleeping. Her face is perfection and her curves are everything.

  14. Veronicalodge says:

    I usually clean out my purse on Monday mornings

  15. helonearth says:

    Last year a television show here in the UK showed all the dirt and bacteria in and on handbags – it was eye-opening! Made me aware of how filthy your bag/purse can get. I now clear out and clean my bag every weekend.

  16. Jeannie says:

    I actually like this! I believe preparation is everything. If you’re nervous abt something coming up the next day, you can make sure you have everything you need and you’re organized.

    Also lol @ the thighs had to touch. I love that.

    (Shoutout to amelies mom! I love that movie.)

    I was also thinking, what kind of church has elevators? But i think they must’ve met at a church in california.

  17. Chingona says:

    I think I am in the minority as I loath purses. I carry a wallet that can fit my phone and since my car is push start and house has fingerprint locks I don’t need to carry around a big bunch of keys. I am super organized though even my fridge is labeled and has designated areas for everything.

    • MJC says:

      I’m the same, only really carry a purse/tote if I have to bring literature, tablet, etc for work.

      However I do get flummoxed sometime with the key fob if I’m not wearing anything with pockets. Size is too awkward to just pin/clip somewhere. Lol

    • magnoliarose says:

      I am organized too. I have to be, or my life would be a hot mess of dysfunctional chaos.
      I carry smaller bags inside a bigger bag usually. My smaller bags are a cosmetic bag, wallet/cards/change, receipt folder, and first aid kit. I pick up little bags when I see them, and I use them. I always have a recycled grocery bag folded up in the side pocket for emergency trash.
      When I work, I have Bioderma micellar water, cotton balls, Evian spray bottle, cream facial cleanser and water in a bag. I have a lot of purses, and I like to be able to change them out quickly.
      My kid’s bedrooms are organized by systems, and the play area is the same, or else it becomes a nightmare. I go through their packs for school the night before, snacks are put together, and if they don’t like the lunch, then lunch is made. That is for the school-aged children.

      I just feel better, and everything runs smoother when it is like that.

  18. Girl_ninja says:

    I carry a leather tote around, so I clean it out once a week. I should probably do it more with all that I carry.

  19. Alarmjaguar says:

    Definitely goals. I’m so disorganized and everything is cluttered! When I travel for work and have a night in a hotel room, cleaning out my purse is one of the luxuries of that space and time without kids.

  20. benchwarmer says:

    I also do this so it’s totally normal to me. I don’t see the point of carrying a bag stuffed with receipts. I empty out all receipts and papers daily. In my bag you’ll find: wallet, change purse, ziplock with coupons, small notepad, a clear pouch with the following (pen, hand sanitizer, post-its, moisturizer), eyeglasses or sunglasses. Put the receipts either in trash or organizational system if you save them. I’m the same way with my car. I’m not a neat freak, I just don’t like clutter. I think Oprah once said something that the state of the car is a reflection of how you feel about your life or your handle on your life.

  21. Chelly says:

    I saw that when she was on Vogues 75 questions. I don’t think it’s weird though especially if you carry a lot of things and go out a lot. Things always end up in your bag at the end of the night that you don’t necessarily need to continue walking around with. It’s a fine quirk, if even a quirk

  22. wood dragon says:

    This only makes practical sense if you’re disorganized to begin with or have a bag/tote with too much stuff in it and not enough holding compartments.

  23. themummy says:

    I CANNOT watch pimple popping type videos. They made me feel a visceral sort of revulsion. I honestly feel like I might throw up. My stomach flip flops in a terrible way and even the back of my throat feels nauseated. So gross. I’ve only ever seen a couple of them and I hope I never ever see one again.

    The purse thing, though. I actually do clean out my person every single night (well, sometimes in the daytime or the evening–but it happens every day). I never used to, but I’m a teacher and I need to stay super organized. I have limited space in my bags and I haul a lot of crap to and from school, so I like my purse to be kind of streamlined and minimalist: thin wallet, lip balm, a lipstick, an eyeliner (I go nowhere without my gray eyeliner!), a couple pens, a small datebook (with a small writing pad at the back of it), and my iphone. And my ADHD medication and insulin. That’s it. I end up shoving crap in there during the day: receipts, notes, etc., but I want it clean and streamlined to start the next day. (Other than my bag, though, I’m also a person whose house looks clean and uncluttered, but drawers and closets are stuffed…working on that…trying to….)

  24. nb says:

    I clean my purse out every few days and I switch purses once a month because I have a lot of them and like to change it up, but I don’t really have a lot in my purse. A small wallet, vape pen, a zippered pouch I sewed to hold makeup and small items, gum, mints, and 2 cell phones (work and personal).

    Most of what accumulates is various makeup since I’m often running late and I’ll just grab a few lipsticks/eyeshadows etc. and shove it in there on the go. By Friday I have like 8 lipsticks and other compacts weighing it down and need to put it all away on my vanity and start over.