Kim Kardashian is doing Instagram ads for ‘Appetite Suppressant Lollipops’

Kim Kardashian is rich. She’s richer than her husband. She’s the richest member of her family. For years, she’s had the Midas Touch when it comes to branding and associating herself with products. But that’s the thing about rich people: they always want more. And money doesn’t mean that you stop being tacky. Like, it doesn’t happen magically: if you were tacky before you were rich, you’re probably still really tacky now. What’s my point? My point is that even though Kim is rich, she’s still doing basic-bitch Instagram ads for “appetite suppression” lollipops. How much do these ads pay? Why is she *THAT* desperate for money?

Apparently, Kim posted the Instagram above on Wednesday, then deleted it after she was criticized by every sentient being, then she reposted it. I guess because “appetite suppressant lollipops” just pay really well. Well enough that she doesn’t care if she’s promoting a really terrible product to the young girls and women who are influenced by what she does. I mean, I’m not going to sit here and claim that Kim is “giving” eating disorders to young girls. But the messaging absolutely sucks and Kim absolutely knows better.

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78 Responses to “Kim Kardashian is doing Instagram ads for ‘Appetite Suppressant Lollipops’”

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  1. Bridget says:

    Its this kind of thing that makes me wonder if Kim is nearly as wealthy as she puts on (it’s not exactly like the Kardashians are above lying about this). This kind of Instagram ad is TACKY. The appetite suppressants, the waist trainers, the weight loss tea – that’s embarrassing. So either she’s shilling for low rent products and doesn’t care, or she needs the cash.

    • Lela says:

      She has a $5million contract with Flat Tummy tea to endorse their products, I don’t think she cares as long as she cashes the cheques in. I also remember reading that she and her sisters own a share of the waist trainer company and they each pull in between $5-$10 million just from that company, it’s too lucrative for them to walk away from.

  2. Mel M says:

    I’m pretty sure Tori Spelling is shilling the same ones.

    • SNAP says:

      It’s like the elite version of multilevel schemes. “Shill appettite suppressant lolli pops, it’s more chic and you have more reach than those selling tupper ware or mary kay”…LOL…i HATED coworkers inviting me to a so called “party” at their homes just to find out they were trying to sell me all sorts of crap i didn’t need. It was like a pandemic at one point, it seemed everyone i worked with was selling something on the side or trying to recruit you. Nowadays i ask “is it a real party to socialize and get to know each other or are you trying to sell me something i don’t want or need, that i could get for a 3rd of the price without hassles at walyworld?” 9 times out of 10 it was to sell me sh*t. I tell them to get a second job instead if they need the extra money that bad. I LOATHE multi level crap and people that sell it without seeing what really is going on. But at least tupperware, cosmetics and personalized totes won’t give me an eating disorder in the process. If i host a party at my place i put a note in the invite: “this is a real party to socialize and/or celebrate a special occasion, i will not try to trip you or guilt you into buying anything”.

      • Mel M says:

        Yes it was! Like ten years ago I went to so many “parties” for junk jewelry, kitchen crap, sex toys, inspirational wall prints, bags. Ugh, so glad that’s over for the most part.

      • DearWhitePeople says:

        I agree that era was terrifying. I’d get excited for a party invite because I was a stay at home mom. Once I even got a babysitter and “the party” was a necklace schilling shindig for cheap ugly crap. I think I bought something out of sheer loneliness. It was a time when every “friend” had dollar signs in their eyeballs, because well, who else could be a possible client?? Yuck.

    • clandestina says:

      Yeah, Tori is promoting them on her IG.

      By now I’m waiting for a radiant and relaxed looking celebrity promoting laxative infused chocolate bars (vegan:raw:paleo options available).

  3. Bethany F says:

    she also does ads for fit tummy tea and waist trainers. how is this different? like why the outrage for this specifically?

    • Miss b says:

      Flat tummy tea is a laxative and waist trainers are a scam, but those things are mainly harmless. Shilling appetite suppressant lollipops is literally telling people to suck on a lollipop instead of eating when hungry. “I don’t eat anything but lollipops because Kim says I should”.

    • Apalapa says:

      She shilled hydroxy cut too I think, some kind of similar-to-amphetamine-based-diet-pill?

      I guess these lollipops are different because we live in a time where people these days, via twitter, Instagram, etc are more aware of eating disorders and the importance of regular meals and proper nutrition for mental health?

      Huh I guess I did learn something from social justice warriors.

    • Clare says:

      Right? Why is there so much shock and outrage when she posts one of these – this has been their bread and butter for years! Why do we feign surprise every.time.

    • chubcucumber says:

      I think it’s because people associate lollipops with children. Generally speaking, lollipops are not marketed to adults. So even though these specific lollipops *may* be intended for adults kids are more likely to be interested in them than in waist trainers or tea.

    • Wren says:

      I too am a bit puzzled. She’s shilled much worse, and equally harmful “superficial beauty masquerading as health” stuff. And actual prescription drugs with not-great side effects. I don’t get why this is suddenly a problem.

    • j says:

      i do think there’s a difference between saying “drink this tea for bloating and use this waist trainer/corset for a smaller waist” and “don’t eat when you’re hungry”. but the line between the two is so fine it basically doesn’t exist. it’s all very stupid, harmful advice.

  4. minx says:

    Hilariously low-rent product and I’m just loving all the blowback she’s getting. I don’t believe she’s getting paid some big bucks, sounds like a fly by night company. I just think she’s sleazy and can’t say no.

  5. Mrs. Wellen Melon says:

    There is no ethical or career-advancing reason reason to shill for the evil weight loss industry. Maybe she owns a big share of the company.

  6. Annabelle Bronstein says:

    Both Kim K., and the companies she shills for, love the manufactured controversy. Kim is shameless, just like Trump. It’s not a good look.

  7. grabbyhands says:

    Cue the post about the “haters” always criticizing her and how these lollipops are totally doctor approved and it’s empowering to eat them or some shash like that. A couple days from now she’ll post a topless selfie or a nude picture to get people to stop talking about it.

  8. NoShame says:

    That shady family has attached their names to many shady products over the years. I really wish this would play out like the weird eye glasses in the movie “The Jerk”. Steve Martin’s character lost his entire fortune after customers sued him for going cross-eyed.

  9. tw says:

    I completely agree with your take on this. This kind of crap really makes me appreciate people like Matthew Mcconaughey, a movie star who chose to live in an airstream and whose credo is “Just keep livin””. What is the Kardashian credo? Anything for a buck?

  10. Wren says:

    I guess I don’t understand the uproar about this. Why now? Why this product? She’s shilled weight loss stuff before, loads of times. She’s promoted waist trainers. She’s tried to claim extensive plastic surgery is “contouring” and other makeup tricks. She’s pretended that her look is natural when it’s anything but. So why are people mad about this? It seems quite boringly par for the course. Of course she’s promoting an(other) appetite suppressant. So what? When did people decide she was a good role model? If you’re getting life advice and aspirations from the Kardashians, EVERYTHING they do is promoting an unnatural, enhanced, tweaked, sucked, plucked, and fake appearance of superficial prettiness. Why pluck out this one thing to be mad about?

    • lucy2 says:

      I think people were mad about those other things too, it’s not like she received heaps of praise for all that.
      But a product like this, which is basically telling people not to eat, can be very dangerous, especially considering a lot of her and her family’s demo is young women.

    • DesertReal says:

      There are FDA approved medications on the market that suppress appetite.
      Walk down any supplement aisle in your local drugstore, and you’ll find rows and rows of pills, powders, and teas all claiming to do the same exact thing.
      I’m sure these lollipops aren’t clinically proven, or claim to so what they market- but I think the issue is that she’s shilling candy to a young impressionable audience (I may be 33 but I can honestly say I haven’t craved a lollipop in over 20 years) to lose weight.
      Who the hell else is going to buy deprive yourself to get skinny hard candy besides a bunch of underage (and underdeveloped) children?

    • Wren says:

      As I understand it, the product is to help people who have trouble with snacking. You have a special lollipop to help curb the desire to eat between meals, thus helping you eat less overall, thus (hopefully) losing weight. That doesn’t sound all that crazy to me, honestly. People already do all kinds of strange things to try and eat less without actively hating it. At least she’s not promoting smoking cigarettes to curb your appetite, which is very much a thing people do and models have talked about in the past.

      So, not great, but I don’t see how this is any worse or even different from the thousand and one other products she shills. They pay her money, she posts an overly posed, glossy photo of herself with the product and writes a vaguely worded positive review. I remember her doing the same thing for actual medications, like you’d get from a doctor, which to my mind is worse than these lollipops. Not that the lollipop shilling is great, just that it seems a disproportionate amount of furor over them, considering how “on brand” they are.

      • j says:

        she doesn’t say anything about curbing snacking. she doesn’t say anything about this being part of a healthy and balanced lifestyle. she doesn’t say anything about asking a doctor about safely lose weight. it may be on brand, but “kim will be kim” isn’t a good defence on this or any of her other stupid, harmful promos.

      • lucy2 says:

        I agree, j. If she were marketing it as something that helps keep her from snacking empty calories between meals, I wouldn’t see an issue with it. But when it’s just “here’s an appetite suppressing lollipop” the first thing that comes to mind is people using it to skip meals.

        Yes there are a lot of products like this out there. I would hope most people consult with their doctor before using any of them, but we all know that doesn’t always happen. Kim is putting this out there to a LOT of people, I hope those who buy it use it responsibly.

      • Wren says:

        I guess….. but to my mind if you’re blindly taking health advice from famous people on the internet (who are famously NOT health professionals), you’ve got bigger problems. It’d be great if she added reasonable use guidelines and “ask your doctor about this” qualifiers, but I honestly don’t think that’s her responsibility. The ultimate responsibility lies with the individual to consider the source, do their own research, and make an informed decision about the product. You may disagree.

  11. Andreia says:

    I don’t see the problem. She let everyone know its a paid ad. I find a lot of other advertisements problematic. Like every time i see a magazine cover telling me i can get a beach body in 7 days. How is that okay…. If you think your teenagers will fall for something like this. You can use this as a great teachable moment and talk to them about the importance of eating well and being active. You can parent and not let the internet and celebrities do it for you.

    • A says:

      That beach body stuff isn’t okay either. Many, many people have spoken out about how magazines have a huge role in fostering body dysmorphia and disordered eating in teenage girls. Kate Moss’s whole career was made off her flippant remark about how “nothing tastes as good as skinny feels.”

      You can parent your behind off, but you can’t change the fact that people live in a society where they are bombarded with images that implicitly teach them to feel less than and ashamed of their imperfections.

  12. Veronica says:

    At least it’s honest about its weight loss approach – deny yourself basic nutrient support.

    (If you’re one of those people who thinks being skinny gives you some sort of authority on bodies and are most chomping at the bit to respond to me with some histrionic rant about America’s obesity issues, save it. Obesity is a complex issue in America linked to a number of socioeconomic factors beyond eating habits. I have a biology degree. I understand how metabolism works.)

    • Blaire Carter says:

      help.

      do antidepressants cause weight gain? i’ve looked into it and my dr. says ‘don’t worry’. I’m worried because i’m starting to gain rapidly with same eating habits, etc. i’m on lithium, celexa and several other pills

      • Jen says:

        Anti depressants can cause weight gain but not directly. Some can cause an increase in appetite, making you more prone to snacking and overeating. It really sucks but it’s possible to keep your weight steady with diet and exercise. I get it- I’ve been on anti depressants for years and when I first started I put on the weight pretty quickly because I didn’t notice. I think your being aware of this now is great! Drink lots of water, eat healthy, work out if you can and don’t give into the hunger! I know it’s hard, but you can do it!

      • A says:

        @Blaire Carter, I would advise you to take your doctor’s advise and not worry about the weight gain. Think about what your antidepressants are doing for you and your quality of life and mental health. That is something that is irreplaceable.

        Focus on healing your mind and soul. Prioritize your body’s needs. Eat when you are hungry, and remember that your body needs the energy and the nutrients to do the difficult work of recovery. Don’t beat yourself up about being imperfect or allow your fears about weight gain to lead to starving yourself.

        I spent years of my life ignoring my body’s signals because I subscribed to the mind over matter philosophy. A lot of my issues with depression stemmed from my issues with my body image. It took me a long time to learn how to listen to what my body was telling me. I don’t know your specific issues, and I don’t want to presume. But I am wishing you the best.

    • Wren says:

      Except it’s not. It’s for helping people not eat between meals and to aid them with portion control. Which is very different from starving yourself. Some people will abuse it of course and use it to deprive themselves, but that’s true for just about anything, and people who are desperate for weight loss gimmicks generally aren’t going to make healthy choices anyway. I don’t know how effective these lollipops are, or if they what they claim, but that’s the point of the product.

  13. RBC says:

    Guess someone got upset because a certain
    wedding is grabbing all the attention…..

  14. hey-ya says:

    ….the younger sister is probably a lot richer & didnt appear in a sex tape…also Kim isnt the only celeb shilling this crap…I follow Angela Simmons on ig…nuff said…but this stupid lollipop shill is nothing compared to the utter shite that was posted on RiRis one time boos appreciation ig…so go easy on Kim…you dont have to buy anything..

  15. JennyJazzhands says:

    I don’t think any of them are nearly as rich as they claim, so this makes complete sense to me.

  16. Reef says:

    I’m confused why these lollipops are the line for so many with KK. Have folks not been paying attention all these years.

  17. Shambles says:

    You’re supposed to feel hunger. F*ck diet culture. That is all.

    • Snowflake says:

      I know, so sick of it. All these girls at my job are on some kind of crash diet or another. Then they moan about how quickly they put the weight back. Well, you eat 500 calories a day for 3 weeks, your body thinks you’re starving. So when you go back to eating normally, your body holds on to any additional calories. One of my co-workers has so totally fucked her metabolism by crash dieting. I lost some weight by counting calories. But the lowest I went was 1600 calories. Then I went up to 1800 calories. Then I wanted to eat more so I’m trying to stay under 2100 calories a day. 2100 isn’t dieting I don’t think. I’m still a little overweight but I love to eat. So I decided I’ll just be a little overweight. I’m 5 feet 6 in. I think My bmi says max 150. When I get down to 160, everyone says I look too skinny. Right now I’m at 170. I might try to get down to 160 again. But it’s so hard to maintain, I love to eat. I don’t do drastic diets. Those slow down your metabolism. I’m just rambling now

      • Poodlemom says:

        Shambles is 100% right.

      • A says:

        @Snowflake, my best friend went on one of those 500 calorie a day diets. It screwed with her digestive system for YEARS. I went on some medication that suppressed my appetite as a side effect for a while, and she was permanently on my case to eat more even when I didn’t want to, because she was dealing with the fall out and didn’t want me to screw myself over by doing what she did.

      • jwoolman says:

        There is very compelling research evidence that food deprivation (as in chronic dieting) does raise your body’s setpoint weight, making it harder and harder to lose weight and easier to gain it. Focusing on quality of food rather than restricting the quantity of high-nutrition foods seems to be the key to keeping your setpoint low. So watch out for the junk food so readily available today, but add good food to your eating habits for best results.

        Think about it – the body has to be able to easily manage our weight normally, or else forklifts would have been invented before fire.

    • Wren says:

      Yes, you are. But when you’re obese, your appetite grows to match. The hormones involved with hunger and satiety change with body fat percentage. And losing weight is “bad” from your body’s point of view (because the next famine might be right around the corner) and it demands you eat more to maintain yourself. This is why fad diets and crash dieting doesn’t work. The drive to consume more food even if you know you don’t need it can be overwhelming. Some people need a little help dealing with food cravings and there’s nothing wrong with that. Healthy weight loss and maintenance is about changing your lifestyle, not using gimmicks and fads and “need it now” magic pills (or lollipops). There’s much better, more healthy ways to deal with overactive appetite. Just being aware of it in the first place helps.

      I hate the conversations about weight loss because it’s always one extreme or the other. You’re either “depriving yourself” or you’re “beast mode” or whatever ridiculous term is used now. It’s either “omg lose allll the weight nooooow” or “how could you even consider wanting to regulate your appetite??? sooo unhealthy!!!!” Well, losing weight and being healthy is somewhere in the middle, but moderation is boring and nobody wants to talk about it. And people certainly don’t want to hear that they need to change their habits. No, they want a magic pill that will let them keep eating junk and not moving around while losing weight.

    • A says:

      Thank you @Shambles. You are supposed to feel hunger. I don’t know how we got to this point where so many of us have learned to divorce our mind from our bodies, but they are not separate things. But hunger, in and of itself, is not a bad thing. People have pathologized it as such, and it blows my mind that we do this to such a basic bodily requirement for life.

      The hardest obstacle for me was to learn that cravings are not a sign of weakness, but a signal from my body about something that I should be paying attention to. The cause/reason for it could be anything, but learning to pay attention to my body’s needs and figure out what I should do to nourish myself and stay healthy has been a huge challenge.

  18. Mabs A'Mabbin says:

    Seems perfectly Kardashian. Like 100% Kardashian. I’d rather see lollipops sucked over handfuls of crappy, dangerous weightloss and sexual prowess pills bought at every corner store in the nation. They stack all of em by cash registers so we don’t forget. That pic of her tonguing a pop will fit right in.

  19. Anastasia says:

    They’re LITERALLY UNREAL, Kim? Why would ANYONE pay money for something that is LITERALLY UNREAL.

    God, she’s an idiot.

  20. Mads says:

    Appetite suppressants, when used in moderation, can be helpful to people changing to a healthy lifestyle. They are only meant to be used for a short period of time to help shrink the stomach and aid people to eat healthier sized proportions. They are not meant to be a permanent fixture in someone’s life. I did a ton of research on it before starting to use one to lose weight. I am off the medical grade one now and will be off the over the counter in a couple of weeks as I don’t really need it anymore as counting calories has changed my eating habits for the better.

    But of course moderation is not something the kardashians know anything about. I still don’t believe her when she talks about her waist measurements.

  21. Dr Mrs The Monarch says:

    It is also such a weird fit that a person who has added so many pounds of silicone to their frame is shilling for “weight loss”. If anything, she should be advertising for tires or balloons or padded undergarments.

  22. CadiC says:

    I think she’s wealthy but maybe not as megabucks as we assume. Thinking of a pricey house they bought, did half a reno then sold and bought another that had endless and multimillion dollar renovations.

    • Rachel in August says:

      Her perfume lines and internet games rake in millions alone, aside from all her other business dealings. This all came from copying Paris Hilton’s schtick (a bad sex tape) and a gargantuan thirst for fame, yep. Her wealth is obscene, especially considering what it’s all based upon.

  23. Mirage says:

    I thought Kylie was the richest now?

    • Sid says:

      Even that might be inflated. Her company (if she really even legally owns it) is a private company so we’ll never see any audited sales figures. There’s always talk of her products selling out, but it is a common trick to make limited stock available just so you can say that you sold out quickly because there was just SO much demand for your product(s). I just don’t buy a word that this family says. I can believe they’ve made a nice amount of money over the years, but I suspect that is mainly because they are willing to license their names and images to almost anyone who will throw a coin their way.

      • Turtle says:

        Seven or eight years ago, I was strolling along the river in Bratislava, Slovakia, the old part of the city. And there on the side of a building was a huge advert featuring Paris Hilton, holding up some product (I want to say it was a fruit drink, but I don’t quite recall). The ad was in Slovak, for a Slovak/Czech product. CASH THAT CHECK.

  24. Turtle says:

    Money isn’t the point. Outrage, attention, blog coverage is the point. Posting it, taking it down, re-posting it, was always part of the scheme. Usually this scheme also involves faux-outrage on the celeb’s part, but that seems to be the scam her husband is working right now.

  25. me says:

    Actually isn’t Kylie the richest one of them now?

  26. JennyJenny says:

    What has she done to her face?
    It’s different and I can’t quite figure it out.
    She just doesn’t look the same to me…

  27. j says:

    she is flirting with pro-ana language and she knows it. period.

  28. VeronicaLodge says:

    These are not approved by the FDA, suck on that Kim.

  29. jferber says:

    I love the article’s comment that Kim is doing “basic bitch” shit. She is!