For as long as we’ve known Gwyneth Paltrow, she’s been a raging sizeist. She hates overweight people, and she will tell them that their weight gain disappoints her. She’ll say it right to their fat faces. I would argue that the whole reason Goop exists is because of Gwyneth’s creepy obsession with size and weight and thinness. Her message has never been aimed at overweight people though – she’s content to merely suggest that already slender women need to lose some more weight, lest they become…F-A-T. But how much money can CEO Gwyneth make off of pushing pseudoscience onto thin women? It turns out that Gwyneth has just discovered that there’s a whole other market: she could also sell sh-t to women who are NOT thin. GASP.
Gwyneth Paltrow is taking Goop in a more inclusive direction. The actress and CEO’s company has partnered with Universal Standard for a capsule collection of five women’s styles, which will come in sizes 00 to 40. The size-inclusive line was created to push the conversation about inclusivity in a fashion-forward manner, according to Paltrow and Universal Standard’s Polina Veksler and Alexandra Waldman.
“Goop is a wellness site with self-care at its core. Our focus is helping women make choices that make them feel good and eliminate shame in their lives, whether that’s linked to sexual health, age, or stress,” Paltrow said in a statement. “I believe we’re stronger if all archetypes are included, and we’re all able to be seen and lift each other up, which is why we partnered with Universal Standard to create this line of beautifully made pieces. We’re excited to work with them in this new capacity, and hope this collaboration continues to push this conversation into the mainstream.”
“Our goal is to bring true inclusivity to every part of the industry,” Waldman added. “For Universal Standard, our mission of fashion freedom shouldn’t be isolated to our brand — we want everyone to embrace the idea that all women, regardless of size, deserve equal access. We’re thrilled to work with Goop to continue manifesting this idea and changing the industry for the better.”
The line launched Tuesday on Goop.com and is available in-store at Goop Lab in New York and Los Angeles. The collection includes five “elegant essentials,” like a wool tuxedo jacket ($335), a brushed-back hi-low dress ($295), a brushed-back jumpsuit ($295), wool cropped trousers ($225) and a wool peacoat jacket ($395).
I’m imagining how Gwyneth’s little Goop minions tried to persuade her to do this. “You know how there are people larger than a size 8?” *Gwyneth stares off into the distance, with a vague aura of disgust* “Well, we could make clothes – just a small collection – for those bigger-than-size-8 people.” *Gwyneth sighs deeply and tries to think of how many juice cleanses it will take to detox from these negative thoughts* What am I saying? Pretty soon, Gwyneth will give an interview and claim that she *invented* overweight people.
Photos courtesy of WENN.
But wasn’t it all in the $200-300 range? Geez. So aware. Much common touch.
I was just thinking that… that’s SO CHEAP for Goop’s crap. I’m sure she won’t deign to touch the actual fabric though; that’s just going TOO FAR! lol. Wonder what her idea of “extended sizes” is: 10-12? MAYBE 14?
It’s funny how frequently I see the verb “deigns” referring to an action by Gwyneth Paltrow.
The backlash against Universal Standard on its social media after it was announced was swift. Based on what I read this isn’t a good move for them
The article really should be about whether the goop brand can cause a fatal blow to another brand (I’m not American so wasn’t aware of universal standard until recently).
Does this refer to a European size 40? Which would be a size 6-8, I would think. Hardly size-inclusive in the real world but maybe in theirs.
No not European sizes are US.
She smells $$$$ …. that’s her hunger.
Exactly. Her love of money supersedes her disgust of plus sizes.
I thought I was looking at Heidi Klum on the header photo.
ohhh she talked about “investing” in Universal Standard during her interview with Ashley Graham on the goop podcast. this is what she meant. I think goopy is all about dat cash money.
Very, very few non-speciality clothing companies carry up to US women’s size 40. More and more are starting to go beyond size 14, but you’d be surprised how many mainstream clothing brands don’t.
This isn’t just making clothes for people who aren’t thin.
For all the hate she gets, GP is ahead of the curve on this. I hope more clothing companies follow her example, particularly “high end” brands. Big people want to look good too.
Wow, those prices are about double what Universal Standard charges for other pieces. I guess everything got the Goop markup.
I find it funny she talks about the purpose being to “eliminate shame”, because it seems like a lot of the beauty and “wellness” products she shills do the opposite.
On a side note, I recently rewatched Sliding Doors. I know it was kind of panned when it came out, but I like it.
Oh stop, Gwynnie. Without daddy’s (and mommy too) connections and money she’d just be another mousy, plain, none-too-bright girl that no one looked twice at or listened to. Stop.
@REDGRL-I’m as bit late to the party, but your comment is 🤪 PERFECT 🤸♀️
I wish for Gwynnie’s sake her dad had lived a lot longer. He seemed down-to-earth and actually told her once that she was being an asshole (or something similar); she didn’t seem offended, what an even small difference he might have made for her, her family, etc.
Most of the time I think she is ridiculous. But this is really great and very inclusive size-wise. it may be only 5 items right now but it’s a start, and more than most high-end clothing brands.
This size 12 doesn’t want any of her goopy overpriced stuff!
I just checked and in US sizing I’m between 10 and 12. Fat as f*ck in Goop’s world, I guess
I don’t know. Fighting weight bias, internalized fat phobia and body shaming by creating a designer clothing line made in all sizes is something I support. (I don’t buy designer clothes—far too expensive/overpriced/snob appealy for me—but that’s another issue. Promoting body positivity seems like a good thing at any price range, though!)