Is Kim Kardashian’s cosmetics line selling well? She released her cosmetics line after Rihanna’s Fenty Beauty, and Fenty got most of the attention, deservedly so. That being said, Kim has so many fans and there are so many women who think Kim’s makeup is “goals,” so I would imagine her line still has decent sales. It’s actually not that important in the grand scheme of things though, because none of the Kardashian-Jenners have any loyalty to each other’s endorsements or projects. Kylie’s cosmetics line sells like crazy and Kim has her line and now Khloe has a line too. Khloe and her BFF Malika Haqq are doing a limited edition line with Becca Cosmetics, because if there’s one thing women need, it’s three f–king competing cosmetics lines from Kardashjenners. Khloe chatted with Entertainment Tonight about her latest project:
Wearing makeup after becoming a mom: “There’s been a lot of nights where I would fall asleep with my makeup on, which I never used to do. And I will still wear the next morning! I never used to do that. It’s the one thing that I’m like, ‘Ugh, how did this happen?'”
Mom highlighter: “Mom life is a juggling act, but just learning how to put some highlighter on — and highlighter’s a little distracting. So even if you have a breakout, you’re like, ‘OK, I don’t have time for concealer.’ And giving your daughter makeup brushes goes a long way. I learned that. I’m like, ‘OK, you’re good, right?'”
She lets True play with her makeup: “She’s playing with my makeup. But she doesn’t know what she’s doing. She was playing with highlighter earlier today and I was like, ‘I don’t know if this is OK, but it’s [helping me] finish getting dressed today, so… We’ll clean her up later.’ But she looked really good, sparkly!”
Becca has the best formulas? “I really trusted them with perfecting the formulas, and they’re so good at that. But Malika and I were really adamant about our colors and our shades, and BECCA is such an easy collaboration because they allowed us to still be us, and we picked our names. We trusted them with what are the best formulas.”
Is it shady for Khloe to compliment the “formulas” of Becca Cosmetics when Kim and Kylie have their lines? The Kardashjenners probably believe all’s fair in love and profit, so they probably don’t see it as shady. As for falling asleep in her makeup… I don’t understand how grown-ass adult women can do that. When you’re in college, sure, we all have those nights. And don’t get me wrong, I understand how a busy mom doesn’t have time to wash her face properly too. But if you don’t have time to wash your face, then how do you have time to spend 30 minutes doing your bullsh-t drag queen makeup?
Photos courtesy of Backgrid.
doesn’t she have people for that?
I have no kids and sometimes I fall asleep and I forget to take it off
I am not proud of this but hey it happens
I do it frequently. I get so tired I just want to go to bed!
I do it all the time and I’m 37 years old. The end of my day is the busiest and most tiring. I usually end up washing it off in the morning and starting over. My skin is incredibly forgiving of my bullshit. If it weren’t, I’d probably do better.
And no, I don’t think complimenting Becca is shady. I’m assuming you aren’t very familiar with various makeup brands. Most brands have reputations for certain items and those items don’t always overlap or directly compete.
Also very few makeup lovers are exclusively brand loyal. Someone who adores a Kylie lip kit can also be a Becca highlighter stan.
Same. I’m a grown ass woman and just find myself too fxxking tired to do it at the end of the day. Not happening. (Shameless plug for the ordinary products which have completely turned my skin around.)
You know what helped me so much? Makeup remover wipes, by my bed. I also have Vitamin E oil on hand, so I’ll dab some on after quickly swiping a wipe across my face. Not THAT much better, but I feel way less guilty the next day.
Becca highlighters are amazing!
We both fall asleep in make up! Yes Khloé, now you are relatable to the average mom.
Gross! Her face is going to melt off one of these mornings.
Dermatologists are screaming!!!!
her look in the last pic is happening.
Are we supposed to believe she doesn’t have nannies, housekeepers, chefs, etc?
Do these women even recognize themselves without makeup on? I used to sleep in makeup all the time too, when I hated the way I looked without makeup on. Now that I don’t care my makeup usually comes off as soon as I walk in the door.
WOW THATS SO FASCINATING. :eyeroll: