The official SussexRoyal Instagram account gained 2.2 million followers in 24 hours

Yesterday, the Duke and Duchess of Sussex officially launched their new, stand-alone Instagram account, @SussexRoyal. Their old shared social media accounts – @KensingtonRoyal – shared the new IG handle and throughout Tuesday and into Wednesday, SussexRoyal gained hundreds of thousands of followers – as of this writing, the number of followers gained in a 24-hour period stands at 2.2 million. In fact, there was such a spike in traffic to this one Instagram account that everything was sort of malfunctioning as thousands of people were trying to access the one Instagram post, as well as trying to follow @SussexRoyal.

Benjamin Wareing did a Medium post analyzing the traffic and backing up with real-time data how this was probably the most successful Instagram-page launch of all time. SussexRoyal reached one million followers in the shortest amount of time in the history of Instagram, possibly. You can read more analysis of the numbers here.

So what does this all mean? It means that there was already a built-in audience for this stand-alone social media account. I hope it also means that the Sussexes will be getting a @SussexRoyal Twitter account too. Some people have suggested that since Meghan is so disgusted with Twitter these days, maybe they’ll pass. But it seems dumb to do an Instagram account and avoid getting a Twitter account, especially since their new communications team will be running both. This is also means – as I predicted, I’m pretty sure – that the Sussexes will have their stand alone social media accounts for the birth of Polo Baby. Yay! I’m sure they’ll announce Polo Baby’s real name on social media, don’t you?

Meghan, Duchess of Sussex attends a panel discussion Photo: Albert Nieboer /  Netherlands OUT / Point de Vue OUT

Photos courtesy of WENN, Avalon Red and Instagram.

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112 Responses to “The official SussexRoyal Instagram account gained 2.2 million followers in 24 hours”

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  1. Digital Unicorn says:

    They even had some celebs following them – Victoria Beckham, Blake Lively and Goop to name a few.

    Cue several negative stories from the UK tabs about the Sussex’s while propping up the Cambridges. Am looking at you the Daily Fail and VF.

    • Of the Seraphs says:

      What do you expect from DM, really? It’s trash so it’s gonna post trash. It’s like blaming a dog for barking or the sky for being blue. Accept it, don’t acknowledge, and move on.

    • 90sgirl says:

      Now 3.1 million Instagram

      Harry’s outing today was covered by The Royal Family Twitter. ( Buckingham Palace )

  2. Becks1 says:

    I was so excited to see this. I’m sure they’ll have a twitter account as well, its not like Meghan herself is going to be handling it. I think they are probably just trying to get the SussexRoyal account from the person who has had it for years (but never tweets.)

    I have seen a lot of twitter comments about how this is a sign that people hate Kensington Palace, but KP’s IG increased as well yesterday. I don’t think that THAT many people stopped following KP and are only following SussexRoyal now, and likewise I don’t think that many people weren’t following KP before to avoid the Sussexes and now are going to follow it. My guess is that a lot of people saw the Sussex announcement and just started following both. I’m sure there are a fair number of people who are only following one, but probably not as many as fans on either side would like to think.

    One person on twitter was laughing about how Jessica Mulroney started following SussexRoyal and stopped following KP. Except….she was still following KP, that person had just blocked the KP account so they didn’t see that she was still following it. LOL.

    • whateVer says:

      The KP Twitter account increased as well – not by a lot – but there was definitely no mass exodus on either platform like people predicted/wanted.

      • 90sgirl says:

        Jason or the PR person who ran Harry and Meghan news on that KP Twitter site , did a terrible job.

        So glad Harry and Meghan have moved and I am waiting also to see how Twitter will be used, will they get their own or be on The Royal Family (Buck Palace Twitter site) either way , it will be better than KP Twitter. IMO

        The Royal Family Twitter (Buck Palace) site is excellent.
        Even the Duke of York Twitter site is run better than KP Twitter.

    • Digital Unicorn says:

      Time will tell as it depends on the strategy behind the channel(s) – KP is established but their SM strategy is lacking (its quite bland and predicable). It will be interesting to see what the Sussex’s do to standout.

      I like how the Swedish RF do SM – esp Carl-Philip and Sofia, their instagram is a mix of private and public photo’s and it has a fun/approachable feel to it.

      PS if you want to ogle at hot Royal men, follow Prince Mateen of Brunei – he posts topless photo’s of himself in a pool.

      • Becks1 says:

        @Digital – I agree, I think the Swedish RF handle social media well and I would like to see the Sussexes follow that style (or at least closer to it.) KP is a perfectly serviceable IG/Twitter account – but it is boring, lol. I am hoping the SussexRoyal account is a bit more interesting.

      • Who ARE These People? says:

        A Brunei royal posts topless photos of himself while his country passes a law to stone gay people and “adulterers.” Um.

      • GR says:

        Yeah, sorry, the Brunei rf are monsters.

      • Lady D says:

        I’m with you Wapt. There is nothing attractive about the men of that country. They should all be shunned, worldwide.

      • lanne says:

        Please don’t celebrate anyone complicit in atrocity, Digital Unicorn. Men caught having sex will be STONED TO DEATH and women caught will be WHIPPED AND GET 10 YEARS IN JAIL. Who cares how “hot” the young dud is. Maybe you didn’t know, fine. But you know now. Mateen is trash. Brunei royal family is trash. Even worse, they’re going along with Sharia law not because they follow it, but to appease the conservatives and preserve their own power. Imagine “liking” the post “Magda Goebbels delicious dessert recipes!” Or “Eva Braun’s 1944 summer style!” It’s that bad.

      • Digital Unicorn says:

        Ladies, I made the post before I saw todays headlines – my intention was never to offend. By the time i read the headlines it was too late to change. Again I had no intention to offend.

      • Kate D Kack says:

        ummm isn’t Brunei where they kill gays??? no thanks

      • Jeffifer says:

        The news of Brunei stoning gay people and adulterers is not new nor did it just appear in the news today. In fact, I think that this site covered George Clooney calling for a boycott of hotels just last week.

    • Erinn says:

      I think people tend to forget who they’ve followed as well. Especially with how wonky Instagram lists posts. I keep finding random ‘beauty/fashion influencers’ who I don’t remember following in the first place haha. So unless someone actively really despises KP, they’re not that likely to bother unfollowing.

      And there are plenty of ‘haters’ following on both sides of the aisle, too. So it’s also not an indication that all those people love either couple. Some people, I assume, follow them for the purpose of work as well.

  3. aquarius64 says:

    It also means the smear campaigns of royal reporters, talking heads like Piers Morgan, Evil Papa Smurf, Samantha the other daughter and hit pieces from Vanity Fair and Tattler didn’t and won’t work. Sam only has roughly 6800 followers and 3000 following on her Twitter account. 2.2 million in 24 hours has to sting and you bet they are going to block her.

    • runcmc says:

      They’re already at almost 2.5 million!!! I don’t think it’s even been a full 24 hours yet, either (I saw the announcement at midday yesterday)

      edit: Checked, it’s been 22 hours. I wonder how many more followers they will get in the next two hours??

  4. aquarius64 says:

    Kensingtonroyal is the official Twitter account of the Cambridges. How many followers do they have?

    • Becks1 says:

      I didn’t check twitter, but for IG I think they are around 7.2 million currently. As I said they gained followers yesterday as well, I think just because probably a lot of people who didn’t follow them started following both accounts. I wonder what the overlap is between followers.

      (I’m saying that’s their IG followers…I could be mixing up twitter and IG though.)

    • whateVer says:

      1.69 million before the Sussex announcement yesterday and 1.7 million as of today for Twitter.

      For Instagram KP had 7.1 million before the announcement and currently, it’s edging close at 7.3 million.

    • Himmiefan says:

      I would happily follow both if the Cambridges behavior towards Meghan and the media didn’t seem so suspicious. As it is, I’m a happy follower of M & H.

    • Bluthfan says:

      There count is going to be inflated by Sussex fans who followed them when it was a combined account for both William and Harry.

  5. Becks1 says:

    Oh and I’ll say that I think she is due REALLY soon. I mean I know I know, we always thought April, but my guess is that they want to have the birth announcement as one of the first IG posts (maybe they wanted to it to be the very first, but were worried about crashing IG, ha) so I am hopeful that it will be any day now.

    • OriginalRose says:

      I agree, i think she is due really soon. I reckon between now and the 14th

    • a reader says:

      My birthday is 4/17 and I am reallllllly hoping to share that day with Polo Baby. ;)

    • KEEKS says:

      I am 4/4 and I will happily share with Baby Polo. My son shares the same birthday as Prince George July 22nd.

  6. OSTONE says:

    I bet that they’re going to surpass Kensington Royal, Royal Family and Clarence House in follows and likes in no time. Outside of aristo circles and your typical daily fail reader, brand Sussex is stronger and more popular IMO.

    • Becks1 says:

      I do think they will surpass them all, especially because I think while Meghan may not be a fan of twitter, she certainly knows how to use IG, and even if she is not the one running the account, she is aware of the power of social media in a way that I think many others in the royal household aren’t. So I think their IG is going to end up being more interesting than KP’s or Clarence House’s. I can see it being more like Princess Eugenie’s (maybe not quite as personal, but more similar.) (and Eugenie did welcome them yesterday.)

    • runcmc says:

      Yeah, they’ve already passed Clarence House. They have a little less than 700k followers (last I checked). Royal Family is around 5 mill, and KP is 7 mill. The follows have started to slow down though…I’m sure it will pick up a ton when the baby is born!!

      • lanne says:

        and the KP used to be under 2 million before last year–most of the 7 million is since Sussex!

  7. Casey20 says:

    Does this surprise anyone? It shouldn’t. The more hate she gets from the Brits the more the world will love her!!!

    • 90sgirl says:

      So glad they have their own Instagram account.

    • Tina says:

      Please stop conflating the British people with the British media. Meghan and Harry draw huge crowds. People like her.

      • Dee Kay says:

        This is a good reminder. The British media are an industry; the British people are the people who show up in droves whenever Harry and Meghan step out. It’s clear from the crowds that H&M have loads of popular support.

      • Jeffifer says:

        This would be like comparing American people to Breitbart, The National Enquirer and Fox news.

  8. Seraphina says:

    Wonderful move and way to take control and communicate to all. I’m sure the games of “ a close friend” talking to the press is old to Megs. It’s 2020 (almost). Can’t wait to see how this plays out. Because if Kate is really the vaporizer, this will be seen as a popularity contest, with numbers for all to see. Checkmate (by the SussexRoyal) 🤣

  9. MerryGirl says:

    Congratulations to them on the launch @SussexRoyal. Now they’ll they’ll be able to promote the TRUTH without any negative spin on things. By the sheer volume of followers in the space of a few hours, it seems that many people globally will be following them for positive and accurate Sussex news and get the deserved coverage of their initiatives without KP lackluster performance.

    • 90sgirl says:

      I always felt Jason the PR guy for KP was mediocre.

      So happy Harry and Meghan have a new landing.

  10. Kittycat says:

    Not a bad start. 😊

    But I hope it doesnt revolve into a social media follower fight with the Cambridges.

  11. STRIPE says:

    It makes perfect sense to me to NOT have a Twitter account. Its so full of garbage and racists and idiots and hot takes now. We can all live without that in our lives. I can’t wait until it’s no longer relevant.

    If their insta comments get bad they can just turn them off and still share content.

    • 90sgirl says:

      But They will have a Twitter presence too, like ALL the working Royals do, Either their own as the Duke of York has or they will be a Twtter presence on The Buckingham Palace site(The Royal Family Twitter) where events and news of The Queen, Sophie, Edward, Anne are covered.

  12. Sassy says:

    Just because the brits hate Meghan for various reasons doesn’t mean the rest of the world does. They broke a world record so that’s something.

    • 90sgirl says:

      Basically it’s the British press who try to create hater aid.
      I have British friends who love Meghan and Harry or some who just don’t care about any royalty at all.

    • Mich says:

      Given the huge adoring crowds that greet them in the UK, I don’t think the ‘hate’ is anywhere close to what rags like the Mail want us to believe.

  13. Brunswickstoval says:

    I hope they don’t have to turn the comments off. They could get quite horrible

  14. Hmmm. says:

    Eh, whats with all the comments saying us Brits hate her? I’m sure shes got her fans. A fair few people turned up to gawp at the wedding in Windsor.

    I couldn’t give a toss about her, much less the rest of the RF.

    Also, if you could stop spending half a mil of us British taxpayers money on maternity gear, that would be splendid.

    • Casey02 says:

      Brits basically contribute what amounts to less than a US dollar a year, less than $1 each and they want the RF to jump through hoops for it. If you don’t like it change your laws otherwise deal with it and get something positive out of it….stop complaining the Queen spent your dollar on a tea bag… let it go!!!!

      • Tina says:

        Rubbish. There are 65 million people in the UK, and we spend over £100m on security alone for the royals each year (that comes directly from the taxpayers). Add to that the Sovereign Grant (£76m last year) and the income from the Duchies of Cornwall and Lancaster (£20m each). The royals cost a lot of money.

        And it’s very easy to say “change your laws.” I think you all should be able to complain about Trump, when you could simply eliminate your electoral college and you wouldn’t have had him in the first place. We still get to complain about the royals.

      • Hmmm. says:

        Oh yes Casey, I’ll just pop off to number 10 and get Theresa to stop with the Brexit mess to change a centuries long law. Ridiculous.

        There is group, Republic (who I fully support) who want rid of the royal family – all of it – not just Meghan.

        But as @Marmite has eloquently pointed out, the UK has more pressing matters on its hands at this point in time.

        @Tina – thank you for the explanation – it’s so frustrating people think the RF cost us a mere dollar each!

      • Casey20 says:

        Ok Educate the world….how much taxes did you pay last year for the Royal Fami!y?

      • Tina says:

        Well, I’d rather have the £2 to spend on a coffee, but it’s not generally helpful to think of national budgets in terms of individuals. In terms of the national budget, our schools are struggling to provide sufficient supplies to students, so the Chancellor gave them an emergency boost of £400m in the last budget. I think it would be great if that emergency boost could have been £600m instead.

      • Royalblue says:

        Tina you are being disingenuous by not mentioning the revenue generated from the crown estates that is paid to the state. Casey is correct. The last report was 69p per person. People will pay more than that for a rubbish movie and not demand their money back, they will contribute more than that to health care and yet the system is still flawed, but you expect a grand show for your 69 p and people also feel entitled to abuse as if they are toys and playthings. Shaking my head.

      • Tina says:

        @Royalblue the 69p figure is the Sovereign Grant alone (it’s an old figure that reflects the number before the percentage went up from 15% to 25%). As I mentioned above, that doesn’t include security or the Duchies. Also, the Crown Estates do not belong to the royals. They belong to the Crown, which is a corporation sole, a complicated concept that essentially boils down to the state. So it is entirely appropriate for the 75% of the revenue from the Crown estate not paid in the Sovereign Grant to be used for the benefit of the British people, because we own it.

        No one deserves abuse. But we are entitled to complain about how our money is spent, just like you’re entitled to complain about Trump’s golfing or visits to Mar-a-Lago, despite the fact that they don’t cost Americans much individually.

    • Marmite says:

      I’m with you. I’m in the UK and I don’t know anyone who cares about the BRF really; although I know several people who think the idea of monarchy is a joke. And @Casey02, we’d love to change our laws to get rid of the BRF but we’re currently in the middle of a constitutional and economic crisis so we’re a little busy with other stuff. In the meanwhile, I encourage everyone to continue complaining.

      • Casey20 says:

        You don’t complain about the RF, you complain about one member, Meghan

      • Tina says:

        People like Marmite and other republicans in the UK don’t generally complain about just Meghan. The whole point of being a republican is that you want to get rid of all of them.

      • Jeffifer says:

        People in the UK have been complaining about the Royal Family long before Meghan.

    • Sid says:

      The money for clothing comes from Charles, not the tax money that goes to the BRF. Now a good argument can be made that the Cornwall Duchy money that Charles gets because he is the Duke is money that would be a big benefit to the UK’s finances if there were no monarchy. But that is a whole other argument.

      • Tina says:

        The reason I don’t care about the cost of clothing etc is because that is a drop in the bucket compared to the cost of housing them and providing security (not that I’m suggesting we should stop providing security).

        Charles’s £20m per year (which covers him, Camilla, W&K plus family and, up until now, H&M) is not the main issue. The Queen opening Buckingham Palace to the public only during the summer months and failing to repair it with the money she was given for 50 years is a much more significant issue.

      • sid says:

        Tina, you will get no argument from me with regard to the way the Queen has seemed to squirrel away money meant for the upkeep of palaces. There’s plenty there for a topic of its own.

      • Tina says:

        @sid, my issue here is that people bristle at any criticism of Meghan linked to the fact that the royals are (in part) funded by UK taxpayers. I don’t think Meghan should be criticised particularly, but it is a fact that the royals are (in part) funded by UK taxpayers. It’s just that other royals should be criticised in large part before Meghan.

  15. Peg says:

    I wish you guys would stop saying the Brits hate Meghan, the Dailyfail does not represent England.
    It was proven that 20 posters wrote 60% of the hate mail, and most of it was from Americans.

    • Himmiefan says:

      Trumpers at that. I think the Fail also has a lot of paid trolls and bots.

    • Gemima says:

      @Peg, seriously! Let me repeat: the Daily Fail doesn’t represent us Brits, or even the “British media”. How would you all Americans feel if we stated that Fox news represents Americans and American media?

      • 90sgirl says:


      • A says:

        @Gemima, I’m gonna get a lot of hate from people for saying this. But you would not be inaccurate with the assumption that Fox news represents Americans and American media. They certainly represent the nasty and despicable views of a very sizable segment of the American population, who aren’t going to be going away any time soon, even if Trump gets voted out of office.

        There isn’t much of an accurate comparison between British tabloids and American media. The National Enquirer might come close, but American media is a different animal and it holds people in its sway a lot differently than the British tabloids. My impression has always been that in Britain, the tabloids lead with the carrot based on the interests of a select few, and there are a fair few powerful people in Britain who have a vested interest in stoking racism of which the Meghan bashing is just a symptom.

      • Tina says:

        @A, I am genuinely blown away. Do you really think that Fox is not instrumental in leading poorly educated Americans to vote against their own interests?

      • Becks1 says:

        @tina – something to keep in mind is that many (most? All?) trump supporters are not voting against their interests. They’ve just decided that their social interests (maintaining a society where whites have the most power and standing, pro life, anti gay etc) trump their economic and other interests. I think Fox News definitely feeds into that because it feeds into their thinking that anyone who isn’t white, heterosexual and Christian is “different” and “un American.” They view protecting that position of “America” as more important than their economic interests.

        Sorry if that doesn’t make sense, I’m on my phone.

      • Tina says:

        @Becks1, oh, it makes sense from the perspective that you’re providing. But what they perceive as their social interests aren’t actually their social interests. Poor white Americans have more abortions and are much more likely to be addicted to drugs than other Americans. They are just as likely to be gay and trans as other Americans. They just think they’re different socially. They’re not actually any different. They are voting against themselves on many, many levels.

  16. Flying fish says:

    Excellent move.
    I unfollowed KP because I only followed KP because of the H&M.

  17. line says:

    The defamation campaigns that say she is not liked by the British are completely false, she is loved among the British minorities, and by the people who had never interesred to the membres of of the royal family, and by of the commonwealth countries.

    That’s why the smear campaigns are ridiculous because when the queen dies, the monarchy will need the Sussex, mainly because Charles and Camilla will always be haunted by Diana’s specter.
    Then The Cambridges have turned out to be the most bland, lazy and boring royals.

    • Marmite says:

      Actually when the Queen goes, I see the racists and the anti-monarchy people coming together to get rid of this lot altogether.

      • Digital Unicorn says:

        Yeah, given the horrible hornets nest Brexit has stirred up I can see the Monarchy going after Chuck.

      • notasugarhere says:

        Even without Brexit, I’d expect most of the other countries to dump the British monarchy. They’re holding out of respect for HM, but after she’s gone, Australia, New Zealand, Canada will see big Republican pushes.

      • Tina says:

        Sadly, the racists are often the biggest monarchists out there. They won’t love Meghan, but she’s not going to be the mother of the future monarch, so they wouldn’t become republicans just because of her.

      • A says:

        @nota, on what basis are you suggesting that Canada would see a big republican push after the Queen’s passing?

        I’ve stated the issues with this a number of times whenever the question comes up, but the fact of the matter is that any push towards republicanism in Canada is going to see a significant backlash from the First Nations population here.

        This isn’t because they have any particular love for the monarchy or the British royalty. It’s because a lot of First Nations groups in Canada have signed treaties with the Crown (as a legal entity). If the Crown were to cease to exist, all of those treaties would have to be renegotiated with the Canadian state. That would cause a lot of problems and debate, not least of which being time and money.

        These things are simply not as clear cut as people would like it to be, sadly.

      • Tina says:

        Canada will be the last to become republican, not because of First Nations people, but because most people in Canada (at least, those over 40) would rather gnaw their own arms off than contemplate constitutional change. Much like the UK with Brexit.

    • Mia says:

      Over 2 million instagram followers, not bad for minor royals (what some like to call them)

      • Lady D says:

        …and they did it in a day! Ha ha to the royal reporters threatening to not follow them and calling them irrelevant.

      • Cee says:

        Royal reporters actually said that?
        What a bunch of asshats.

      • Sid says:

        If anything, Meghan joining the family was a HUGE boost for the KP account on Instagram. I recall that the account had less than 2 million followers and not much user engagement, then when the H&M engagement was announced the numbers blew up and continued to do so to get it to where it is now.

      • Lorelei says:

        Which reporters said that? What idiots. So unprofessional!!

      • Mego says:

        The minor royals thing is funny. Harry is still considered to be a senior royal as son of the next King. This will change somewhat over time and he admits to it himself. Senior or minor, I like that the instagram account intro talked about how they hope it will highlight their work and the important causes they support. Harry and Meghan always put a focus on that and I respect them for it.

  18. Valiantly Varnished says:

    IG was glitching so it took me forever to actually br able to follow. But I got it done and unfollowed Kensington Royal.

    • Lilly (with the double-L) says:

      I didn’t even think of unfollowing Kensington Royal until I read this – just did the same. Since IG got rid of chronological posts, I try and keep down how many accounts I follow. I can come here for Cambridge news. :) Now, I feel exclusive for getting in my follow while it was just over 100K. It was fascinating to check back in and watch the numbers grow and grow.

  19. Linda says:

    I’ll follow the new Sussex account and keep on following the Cambridge’s. I am a fan of both couples and think they bring different things to the table.

  20. Allison says:

    I love how she’s pulling the curtain back on the royal family. I do hope they put polo baby’s first pic on Insta! The first royal insta baby! Their modern spin is just what the royals need!

  21. Peg says:

    On Twitter, SussexRoyal is being used by someone, so unless they give it up the Sussexes will have to use another name.

    • Lorelei says:

      I read that he did give it up, so hopefully it’s only a matter of time before they get their Twitter account up and running.

      I hope that their SM accounts will be more personal and interesting than the KP one. KP is so, so boring and predictable — I think Meghan will know how to make hers more engaging.

      • entine says:

        he’s being piled on -NOT- to give up his account. by some uber-haters of the Sussexes.

  22. gingersnaps says:

    I’ve followed them and unfollowed kp, even if i’m just a drop in the bucket, I don’t care.

  23. Cee says:

    I was able to follow the account while they were at 400k.
    I unfollowed KP – their social media strategy is boring and I’m not particularly interested in what WK does regarding their work. If something interesting happens with them I’m sure it will be covered here.

  24. Ana says:

    I hope they publish the very first pic of Royal Polo Baby in this account. That will make the tabs crawl up the walls lol

    • Cee says:

      I hope so, too! I love the way the Swedes do it – they snap a photo as they’re ready to leave and post it online. It’s sweet, intimate and authentic.

  25. whateVer says:

    Harry’s currently at an engagement for Heads Together yet not one Royal Family social media account, including his own, is covering it!. The Heads Together twitter account has some pictures but this is basically the same criticism that was directed at the KP social media team – that the charity in question, Royal Reports, bystanders are able to upload pictures of an engagement to social media before KP was able to.

    Not a good start IMO.

    • whateVer says:

      Ah, bless, someone finally bothered to post something on Harry’s engagement(s) today, 3 + hours late. If the KP twitter account was even a few minutes late in posting updates about Harry or Meghan’s engagement they would be called out on it. Not a single bit of criticism on the lateness of the Royal Family’s various SM accounts today. Very, very interesting indeed.

      *Keeping a mental note of this when someone complains again how KP was late in updating on the Sussex’s lol.

      • Bren says:

        Oh, please. Will & Kate’s fans equally complained when KP didn’t post up pictures of an engagement right away. The fans of each couple were impatient as hell and extremely vocal when they thought their favorites weren’t getting the proper attention on KP social media accounts.

      • GM says:

        Perhaps it’s because they don’t have their new communications team in place yet? Just a thought.

      • A says:

        “if the KP twitter account was even a few minutes late in posting updates about Harry and Meghan” — you mean on the few occasions they actually bother to post updates about H&M you mean?

        Let’s not forget how abysmally they chose to cover the South Pacific tour.

        I’ll accept your criticism if this becomes consistent behaviour on the part of the Sussex instagram.

        The Royal Family twitter account was not primarily responsible for putting information about the Sussexes on Twitter. So no, them being late isn’t quite the same thing either.

    • Lorelei says:

      They might be purposefully waiting to make Baby Sussex their first post. But that’s just a guess; who knows.

      • whateVer says:

        Sussex Royal has finally bothered to post something of today’s engagements(s) an hour ago, so that isn’t the reason. The @RoyalFamily twitter account were equally slow in posting anything #justsaying

  26. Original Jenns says:

    I can guarantee you that the trolls who hate her may not follow (because that would give her positive hits) but will be checking it every day. I’d love to see what the actually traffic is to their instagram page.

  27. Xo says:

    In the days following H&M’s wedding, the
    view count of the official, full length video had FAR more views on YouTube than W&K’s wedding video. I noticed that & thought,”woah, that’s a story.” It was then taken down & reuploaded (same channel, same video), resetting the view count to zero.

    I always felt it may have been an attempt to hide their popularity.

    Interested to see how the Instagram numbers turn out.

    • v. says:

      It’s normal if it had more views,the use of video-sharing and streaming platforms, has become more rampant since K&W’s wedding,which was an event that most people just watched on tv.

  28. Pippin says:

    I’m loving their combined H&M logo. It reminds me of (and probably is a nod to) her beautiful calligraphy.

    • Dee Kay says:

      I love that, through this site, I learned that Meghan did pro calligraphy as her side hustle at some point (it was from the post that contained a pic of Meghan signing the book at the New Zealand memorial event, I think). I learn a lot of cool trivia here and that is one of my faves.

  29. Tai says:

    The Instagram count is 3.2m now. I was looking through who the Sussex account is following and it is: other royals, charities like Sentebal, Invictus Games, London Marathon, Rhino conservation, Commonwealth stuff and …the Royal Ontario Museum in Canada. That must be Meghan’s influence :)