Kylie Jenner filed trademarks for ‘Kylie Baby,’ she’ll become a baby-stuff empire

Kylie Jenner celebrated Mother’s Day on Sunday with her boyfriend Travis Scott and their daughter Stormi Webster. On Monday, Kylie posted a bunch of videos and photos of what went down, and… wow, I cannot believe Travis spent all of this money on Kylie. I guess they really did make up and he really is ride-or-die. As you can see in the collection above, Travis bought hundreds of cream, pink and lavender roses and had the professionally arranged outside by the pool to look like giant art pieces. Just the flowers alone set him back thousands of dollars, if not tens of thousands. That wasn’t all – he also bought out a private room (I guess?) at Nobu Malibu for a private family dinner AND on top of all that, he bought her a new Hermes Birken bag – hot pink crocodile with gold hardware. Which retails for $71,500. He easily spent $100K or much more on Mother’s Day. Epic.

I know Kylie likes being spoiled by her man, but surely she knows that on paper, she’s the wealthy sugar mama, right? On paper, she’s a billionaire or close to it. Travis is very successful and he absolutely wants to be the next full-on mogul, but until then, Kylie’s the one with all those zeros in her bank account. And she’s not satisfied with only a makeup empire – now she wants a baby-stuff empire too.

Kylie Jenner’s expanding her business empire … she’s getting into the baby biz!!! According to docs obtained by TMZ … Kylie’s filed trademarks for “Kylie Baby” and it seems as if she’s gearing up to launch a baby line that’ll cover just about everything your average baby mama’s gonna need with a new little one in tow.

In docs, “Kylie Baby” wants to crank out baby furniture … like cribs, bouncers, changing tables and baby walkers. She’s also diving into the non-medicated skin care prep side of things with skin moisturizers, lotions and creams. That’s not all … Kylie wants to cover you with her own line of linens, swaddling blankets and crib jumpers. Tryna store breast milk? She wants to cover ya too with breast storage bottles and even breast pumps. There’s also plans to slap the “Kylie Baby” name on strollers, children’s car seats and diaper bags.

[From TMZ]

I actually appreciate the fact that she’s not going with “baby clothing,” because how many celebrities have a baby and think “I’m gonna start a baby clothing line!” Kim Kardashian did that. No, Kylie thinks bigger. Why design clothing when she can build a Kylie Baby brand made up of diaper rash lotions and strollers and cribs? Of course, the quality will be key here, and I suspect that Kylie and Kris Jenner have already found some partners who will do most of the manufacturing and quality control.

Baby Stormi dons custom Travis Scott Nike sneakers as she steps out of the Mark Hotel with mother Kylie Jenner

Kylie Jenner looks striking arriving for the Met Gala after party

Photos courtesy of Instagram, Backgrid.

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24 Responses to “Kylie Jenner filed trademarks for ‘Kylie Baby,’ she’ll become a baby-stuff empire”

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  1. terra says:

    Am I the only one quite disturbed by the slang in the “article”? Perhaps there’s a reason for it, but I thought TMZ was just…TMZ? Like, started by a middle-aged Jewish lawyer who’d spent years as the ‘expert’ on The People’s Court. That TMZ. Color me confused.

    I’m just concerned that in wondering whether I’m missing something about TMZ since I managed to get my grandmother to stop watching it and thus have no longer had to sit through it myself that what I’m actually seeing is pretty dreadful racism on their part.

    • elimaeby says:

      I definitely noticed it and cringed hard, too.

    • me says:

      TMZ is trying to cater to a younger audience that is easily fooled. It’s not working though. We all know TMZ is under the Kris Jenner payroll. By the way she’s also doing “Kylie Skin”.

    • Other Renee says:

      Terra, if the lawyer had been Christian, would you have said so in your description of him? Your use of the word “Jewish” in this context is unnecessary and seems to be part of an overall negative implication as well as stereotype. Jews are facing an enormous rise in anti-Semitism right now and there is no room for the perpetuation of stereotypes and overall negative insinuations.

      • me says:

        Well she was talking about racism as pertaining to posts on TMZ. I think she meant that as a Jewish person, Harvey Levin should know better, as he himself, has probably faced a lot of racism for being Jewish. That’s just my take on it though.

      • terra says:

        @Other Renee, @me has the right of it. He absolutely should know better, especially right now, since, as you mentioned, anti-Semitism is gaining traction in every facet of society at the moment.

        If he had been Christian I would have probably just said white. Or I’d have called him a dweeb, maybe. I was trying to be polite and not insult him, lol.

    • Nichole says:

      I’m sorry – what came across as racist? I read it twice and it’s not jumping out at me. Did they edit the text?

      • terra says:

        Well, “your average baby mama,” “tryna,” and “cover ya” are what jumped out at me. It seems to be trying too hard to be “street” and I worry that it’s simply because Kylie Jenner is in a relationship with a black man.

        I’d be interested to know how the person wrote this “article” speaks on an everyday basis. If it’s reflective of their normal speech patterns, then fine. If not…then there’s something quite wrong with it indeed.

  2. Jensies says:

    I’m honestly not mad about this idea. I think it’ll be tacky as hell but make oodles of money and even fill a void that currently exists in the market.

  3. Char says:

    Good for Kylie, after years of paying the gifts Tyga “gave” to her, now she has a man who can indulge in the tackyness she likes.

  4. minx says:

    Oh brother.

  5. BANANIE says:

    I don’t believe Travis Scott bought all that himself. I could definitely be wrong, but I could see Kylie footing the bill just to make it look like he spoils her.

  6. stephanie says:

    All of the kardashian girls always get the same style of over the top balloons and floral arrangements from their men on holidays. I believe this is just staged for instagram, personally.

    • me says:

      Yeah it’s like all the men just have the same taste huh? More like they call Kris and she arranges it all.

  7. FluffyPrincess says:

    And all along I thought Kim was going to be the big $$$ Kardashian. Looks like Kylie will reign supreme on that front. But, good for her. These are legit business enterprises, and if people want to buy her stuff, well then more power to her.

  8. EMc says:

    I suspect this will be wildly successful. The same young women who have grown up watching her and buying her makeup will be wanting to buy her baby stuff too. She, or someone around her, is very savvy.

  9. My3cents says:

    Sadly there will probably be enough superficial, tacky, 20 something mothers to be who want to emulate her. Personally couldn’t pay me enough to overcome the embarrassment.

  10. Helen says:

    that temporary flower arrangement in her backyard alone could probably pay off my student loans and then some.

    i resent how easy it is for these people to make money.

  11. Karen2 says:

    …shes trying to muscle in on Albas market is all. Sometimes these fortunes can go up in a puff of smoke. lol…

  12. Lynnie says:

    Lol I’m just surprised it took the family this long to cash grab on the baby.

    I only really seeing this doing well with nouveau rich young moms, or moms who want to pretend they can emulate this lifestyle as some sort of status symbol thing on insta.

    In general though this is such a weird industry to join. I would imagine new parents would be hypersensitive about what they put their babies in and the safety/reputation of it all. Most of her fanbase is also childless and plans to stay that way. Watch it sell out tho cuz people are dumb 🤦🏾‍♀️