Channing Tatum freaks out because horoscope app The Pattern knows him really well

WSJ Magazine Innovator Awards

I haven’t paid much attention to Channing Tatum lately. His marriage to Jenna Dewan fell apart in the spring of 2018, and by October 2018, he was dating British singer Jessie J. They’re still together as far as I know, and as far as I know, he and Jenna seem to have worked out a good co-parenting situation and everybody seems to get along. Still, Channing likes to improve himself, which is why he’s in therapy. He also likes to study his horoscope too, I guess, which is why he downloaded an app called The Pattern. The Pattern uses your birth date and your time of birth (like, the hour and minute) to give you a full, daily horoscope treatment. And apparently, The Pattern is eerily good. Channing did an IG video where he freaked out about how good The Pattern is, and how it seemingly mimicked the sh-t he was working on in therapy:

He says to camera:

“People of The Pattern, people that use The Pattern, you need to DM me right now and tell me how you know this stuff. I don’t even know if I want to know this stuff. I don’t even know if I want to know- I don’t know if anybody should know this stuff. I was just in therapy yesterday—yeah I’m in therapy, whatever, everyone should be in therapy,” the actor continued. “And I just get a notification on my phone this morning, boop, pops up, and using the exact words that we were using in therapy…is the phone listening? Are you listening through the phone, Pattern? A.I., the algorithm that is The Pattern, are you listening through my phone and then just regurgitating the stuff that I’m afraid of? You know what? Pattern people, you should just call me. That’s what should happen right now. You should just DM me. If you know so much, you know how to get in touch me with me now, don’t you? So just do that. Just, I need answers right now.”

[From E! News]

Many people thought that this was some kind of ass-backwards celebrity endorsement of an app, and that Channing was getting paid for it. Could be. I don’t know. On the other side, Channing is a Taurus, and in my experience, Tauri are pretty predictable – all stubbornness and foot-stomping and my-way-or-the-highway. What’s he afraid of? That someone will make him do something he doesn’t want to do. That he’ll lose control. There you go, now can I have that horoscope-app money?? In all seriousness though, yes, the app is listening. If you bring your phone into your therapy session, everyone is listening to you – the government, the NSA, Google, Amazon, horoscope apps, everybody.

WSJ Magazine Innovator Awards

Photos courtesy of WENN.

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37 Responses to “Channing Tatum freaks out because horoscope app The Pattern knows him really well”

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  1. Billbop says:

    Facebook/Instagram sees all I do. If I google something on my phone in Safari I see similar ads on it on both social media sites. I never click on ads in both websites. I am convinced it also listens to me but can’t prove it yet.

    • Anners says:

      I deleted my Instagram app and account (for many reasons) mostly because sometimes I’d watch TV, or have a conversation with my friends, and all of a sudden there would be adds for things like that all over my phone. I’ve turned off Siri and deleted most of my dodgy apps, but I would never take a phone with me into a doctor’s appointment or therapy. I may be teetering on the edge of conspiracy theorist, but I definitely believe we’re reaching Orwellian 1984 status and it frightens me.

      • Gina says:

        I’m glad to know I’m not the only one. I’ve noticed this on several occasions.

      • ElleV says:

        Yeah they deny it and say it’s just coincidence but I’ve had numerous incidents where it’s clearly listening so now instead of googling stuff I just talk about things I want near my phone and a pertinent ad will show up next time I open insta

    • manda says:

      I have discovered that stuff my husband looks up will show up in ads on my facebook feed. He said it’s because we are on the same IP address (or something like that????). It’s ruined surprises, so he has to search for random things to hopefully throw it off. I also will look at random things that I am not interested in, just so the ads will show me random stuff I’m not interested in. Otherwise, it will show me, like, a pair of jeans that I’m obsessing over until I finally can no longer resist and I must buy them, and then it keeps showing me them. It’s annoying. I have also experienced the “eavesdropping” thing, where ads match my conversations.

    • LadyT says:

      I’m 100% sure they’re listening. My husband and I were randomly discussing turtles from the Galapagos Islands and ads for travel plans there showed up on my phone. Strictly conversing. No chance of a coincidence. Absolutely listening in.
      But my favorite and I swear it’s true—I had a terrible cough— and cough medicine ads showed up!

      • ElleV says:

        My favorite was when I watched the show “Embarrassing Bodies” at a friend’s house in earshot of my phone and it started showing me ads pertinent to one of the patients featured on the show

    • Lady Keller says:

      I don’t mind when ads pop up after I have googled something. If I searched for children’s furniture or fitness equipment then I am probably interested in those things, and by now I know to expect the ads. It is annoying when I search for the address of an Indian restaurant for a friend and suddenly technology thinks I am obsessed with Indian food and gives me endless ads for it.

      What gets me is when we have a conversation about something random and suddenly it starts popping up. It feels like a gross invasion of privacy. I feel like I should be able to have a private conversation without my phone listening in on me.

    • Kebbie says:

      Searching for anything on google or amazon just leaves cookies on your phone. So they can tailor ads to you. I don’t find that creepy at all.

      I’ve never had ads for things I’ve texted about or spoken about, but I know a lot of people claim that happens too. I don’t have Facebook or Instagram, maybe they’re the culprits.

    • Hmmm says:

      Definitely. Sometimes I think I’m going nuts. If I have a conversation on the phone commercials/ads about whatever product I was talking about will pop up. Weird.

    • nikki says:

      The most freaky thing? I got 2 books from the LIBRARY about estate planning, and suddenly estate planning workshops are popping up on my feed. I hadn’t been Googling that, either. :(

  2. Joanna says:

    I wish I knew more about how devices can monitor you and target ads towards you. I normally don’t get freaked out about that kind of stuff but I kinda am now. I know I can Google and study but I’m not that interested. Lol

  3. MellyMel says:

    Ha! I downloaded this app a couple months ago and it is eerily accurate. But agree with everyone else, all your apps are listening in.

  4. Lady Keller says:

    My husband has had a few work calls on his cellphone instead of his work phone, where he has mentioned very obscure products, things he would never be googling or searching for on his personal phone. Almost as soon as he has hung up, guess what kinds of ads pop up on his phone.

    Look at the permissions most apps ask for before you can install them. Why does a kids game app need access to my photos and contacts? They are totally spying on us.

    • Arpeggi says:

      So I worked on herpes in grad school and work in a microbiology dept… Needless to say, the ads I get are pretty interesting!

      I recently re-did my living room and was searching for new furniture and I actually enjoyed the extra ideas coming from “targeted” adds. Same when I was looking for an e-bike. I’m not going to buy from the places suggested, but they can sometime be useful. And at other times, be truly heartbreaking if you have a miscarriage and the adds still talk about baby stuff or if you had a bad breakup but they still try to get you to find the best gift for your now-ex…

      • Vizia says:

        One of my areas of specialty as a therapist is sexual assault–you can just imagine the spam and targeted ads I get!

  5. Olive says:

    seems like he got paid for this post.

  6. Boxy Lady says:

    I have studied astrology for years; I find it fascinating. If that app is using the DOB, time of birth, and also the location of birth, then they have the information to create his birth chart. The birth chart pertains to that particular individual, unlike a general horoscope you find in a newspaper, so it should be accurate for that person.

    ETA: Beyond the strictly astrological aspect of this, our electronic devices definitely spy on us. That’s been proven time and again.

  7. Leriel says:

    Our smartphones definitely spy on us. Google gives me pain-killers ads close to my period (I track it through app). It’s not like a conspiracy theory, it’s real.

    But I thought CB today would give us Shawn Mendes Camilla Cabello weekend make-out session in LA, lol.

  8. Kebbie says:

    I saw he was trending the other day and when I clicked on his name to see what was going on the top tweet was E News saying “Channing Tatum’s Virgo moon snapped.” lol that made me laugh

    My biggest pet peeve is people criticizing astrology because they think it’s just “you’re a gemini, you’re a social butterfly” or “you’re a Scorpio, you’re intense.” Maybe people will look into natal charts and natal aspects because of him. Then they can call it BS, but at least they’ll understand what they’re calling BS.

  9. Maria says:

    As a Taurus, I feel very attacked.

  10. Courtney says:

    1) brb going to download that app
    2) he should have Chris Pratt’s career; divorce has been rough on him in more ways than one (Jessie J?!?)

  11. JennyJenny says:

    OK, so this piqued my interest and I downloaded the App…
    And I’ve never been one to believe in Astrology, signs, etc.

    All I can say is that it was SO accurate, it’s frightening.

  12. Lizzie says:

    every taurus i know makes me believe in the zodiac. LOL.

    • CharliePenn says:

      I’m a Taurus and I’m the reason I believe in the zodiac lol. It’s freaky and ridiculous how much a Taurus is a Taurus! I don’t have any religious beliefs and would call astrology “hokey”, as I call all things that smack of superstition….
      but for the fact that I am completely and in every aspect a Taurus. It’s nuts. I can’t understand it really.

  13. E says:

    My iPad definitely ‘eavesdrops’ as I have had random conversations about things like granny annexes and kilts (don’t ask) and then within a day or a day later I will get an Amazon recommendation email and targeted ads of said random conversations.

  14. NotSoSocialButterfly says:

    Turn off Siri. Don’t allow apps permission to things that aren’t essential to their core function. They are monetizing your info. My oldest is a CS major- she told me when you use Captcha, you are training AI without your permission. Biometrics? No good. I used my non-dominant pinky print for the phone.

  15. prettypersuasion says:

    Having fraternal twins ruined astrology for me. Same birth charts, opposite personalities.

    • Stefanie says:

      Without saying astrologie is to be believed in or not, I thought that even twins don’t have the same chart as they are not born on the exact same time?

  16. Ana says:

    All Taurus people I know are “my way or the highway”….from my mother to my best friend to my boss. I get along just fine with all of them but I have literally seen them cut people off their lives for little disagreements…

  17. Ninette says:

    Being a taurus or whatever. All it says about you is where your sun was at the time of your birth. The rest of your planets may be all over the place. You may technically be a Taurus, but nothing like a taurus. But if you got your exact time of birth and exact place of birth you’re gonna get a pretty accurate horoscope of your personality and life.

  18. Emcee says:

    Can someone tell me exactly which app? The Pattern i see seems to be a game…

    • msn says:

      @Emcee I think it’s only ios atm, google thepattern dot com

      I like the accuracy of the personal readings, but also find the global readings they give quite interesting.

  19. Faithmobile says:

    The Pattern app is amazing! I liked imputing my husband’s info to get a relationship deep dive. And yes, it’s very accurate.