Cheetos popcorn is coming and MC Hammer is the spokesperson

I have such a soft spot for MC Hammer. I don’t know if it’s the Bay Area connection or how much I loved his music when I was in high school (still do), but I always want good things for him. I also believe that he learned from all of his terrible (terrible!) business choices and brought himself back from there. So to hear that he is repping one of my favorite neon orange snacks in a Super Bowl ad that might, possibly *spits on the ground to avoid jinx* feature a Bay Area team, I get downright bubbly inside.

The very artificial and so very delicious Cheeto have been reimagined into popcorn. POPCORN. I have spoken of my popcorn love often. I can’t believe no one has thought to do this before now. Cheetos will introduce cheddar and Flamin’ Hot popcorn versions to the world in a 30 second Super Bowl commercial featuring Hammer. To make sure we all understand how epic this is, they released this trailer to whet our appetites:

It’s funny to me that the teaser is half of the whole commercial. I love the tongue-in-cheek suggestion that Cheetos are responsible for Can’t Touch This. Again, like with the Cheetos popcorn, it never occurred to me but I can’t believe no one thought of it before. How many outfits have I ruined with Cheeto streaks? Countless. How many times have I forbade my children from even entering the house with those orange flecked hands? Same. Of course Hammer wouldn’t touch the keys of his beautiful grand piano while his fingers were doused in Cheeto paste dust! It probably doesn’t need to be said, but I’m excited to see the full commercial. And excited for the popcorn too. According to their nutrition information, I can eat a full two cups for about the same calories as 21 pieces of their crunchy cheddar flavored snack.

Since it’s Friday, and we are talking about MC Hammer, football and the Bay Area, let’s keep the vibe going. Please enjoy this San Jose football coach/former Hammer backup dancer showing his team he still has it by doing his Can’t Touch This dance moves:

Note by CB: This is not an ad and Cheetos didn’t contact or pay us in Cheetos in run this, but email me Cheetos and I will give you my Hecate’s address.

Embed from Getty Images

Embed from Getty Images

Embed from Getty Images

Photo credit: Twitter and Getty Images.

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23 Responses to “Cheetos popcorn is coming and MC Hammer is the spokesperson”

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  1. Sparkly says:

    I’m intrigued. I like white cheddar cheese popcorn, so maybe that will be good. But I only like the crunchy cheetos, not the puffy ones, so I’m not sure how I’ll feel about something different.

    I loved the video of the coach dancing.

  2. Ali says:

    Those pants!! Hammer time!!!!

  3. LaUnicaAngelina says:

    I love Cheetos Puffs and Flaming Hot Cheetos so I’ll try this. I also have a soft spot for MC Hammer. The coach is awesome!

  4. Jane Doe says:

    So much fun. (But I’m not fit enough to keep up with the moves anymore.)

  5. Georgie says:

    MC Hammer! Thanks for posting this – love the vid of the dancing coach. ❤️

  6. boobra says:

    that hammer time pants pic is EVERYTHING! delightfully hilarious escape from these Royal stories.

  7. Kersplasha says:

    OMG that video with the football team is amazing!

  8. Pineapple says:

    He is still successful because he is TOO LEGIT TO QUIT!!!!!!!!!! And also … this is the only song I ever ask a DJ to play. Heeeeeey, heeeeeeeey.

  9. ME says:

    I saw him almost 20 years ago outside of a Fat Burger in Las Vegas. I regret not walking up to him to take a pic and talk to him. Oh well…

  10. Bobby the K says:

    I just eat them with chopsticks or a disposable glove.

  11. Rice says:

    1) 49ers are so winning the Super Bowl (don’t tell Mr. Rice because he’s staunchly supporting Green Bay).
    2) Crunchy Cheetos is practically a food group at our house and popcorn is consumed every weekend with a glass (or more) of wine so we will stan this marriage. Hard.

  12. Kate says:

    They sell cheesy popcorn + Cheetos crunchies mixed together at the movie theater I go to and it’s SO GOOD. It’s gone before we get into the movie.

  13. BeanieBean says:

    What fun! I’ll definitely give these Cheetos a try & I loved that football coach video. That team will not forget that moment!

  14. Sarah says:

    THANK YOU for the video, absolutely wonderful.

  15. ChillyWilly says:

    Whenever I eat Cheetos (which is rare even though I love them!) I use a toothpick to pick them up because I cannot stand the feeling of cheese dust on my fingers. This commercial almost gave me a panic attack! Lol

  16. Ms Petit says:

    Even though the Warriors are a pitiful team this year, the highlight of all the championship parades over the past few years has been watching MC Hammer on a giant steel snail that breathed fire 😂

  17. Harper says:

    We’ve had Cheetos popcorn in Canada for years – at least since I was a kid! It’s not bad at all, but I much prefer the white cheddar popcorn, personally.

  18. detritus says:

    Loving the dance video, commenting solely for more of that. But would try flaming hot popcorn. I’m not sure tho, part of the Cheeto appeal is that crunch between your teeth. I only eat the weird spaetzle shaped hot Cheetos tho, not the normal ones. Not sure why, but the texture makes all the difference.

  19. Blueskies says:

    Proper! 😎

  20. Laura says:

    We’ve always had Cheetos popcorn in Nebraska. Is it not a thing elsewhere?