Brad Pitt spoke to People about Chateau Miraval’s new rosé Champagne

Brad Pitt looks extra suave in all-beige

Brad Pitt brought his young girlfriend Nicole Poturalski to the Chateau Miraval for a reason, and not just because he wanted to flaunt his “Jolie-look-alike” on what would have been his sixth wedding anniversary at the place where he married Angelina Jolie. No, he had other reasons. Brad is very into the whole wine-making process, and Miraval has developed some award-winning wines and champagnes. It turns out, this trip was probably about Brad overseeing the latest Miraval launch: a limited release rosé Champagne, called Fleur de Miraval. People Magazine had an exclusive, with quotes from Brad:

The Fleur de Miraval will debut in U.S. markets on Oct. 15. “For me,” Pitt explains to PEOPLE, “Champagne conjures up feelings of celebration, quality, prestige, and luxury. But rosé Champagne is still relatively unknown. Backed by our success with Miraval in Provence, I wanted us to try to create the defining brand of rosé Champagne, focusing all our efforts on just this one color.”

What went into creating it: Created by the unique and preferred ‘saignée’ method, Fleur de Miraval (which by French law must be made within the heavily delimited northeastern Champagne department or it cannot be called ‘Champagne’) is the result of a five-year-long project, long shrouded in secrecy. “The result is spectacular and I’m very proud of it,” adds Pitt, who was in Miraval this past weekend in part to finalize details on the Champagne’s limited first edition release which consists of 20,000 bottlings. He also participated in the 1200 acre estate’s yearly harvest as he has in previous years.

He feels wine-making in his soul: “Miraval isn’t a ‘celebrity’ wine for me,” Pitt says. “Above all, it’s a wonderful, exceptional estate that I fell in love with, and that I continue to invest in to make it one of the finest estates in Provence. For the wine, I partnered with the Perrin family. They have been winemakers for five generations. Together, we’re in it for the long term. It’s not just a passing trend.” Pitt and Jolie found the property in 2008 (they finalized the purchase in 2012) and while their 2016 separation fueled speculation they would put their 1200-acre French estate up for sale, sources have consistently told PEOPLE they remain committed to the property, viewing it as “an investment for their children.”

[From People]

I mean, with all of the problematic stuff Brad has done and still continues to do, I find his obsession with high-quality wine-making and champagne-making rather normal and unproblematic. I have no idea if this was even what Brad and Angelina originally planned when they purchased Miraval all of those years ago. I kind of feel like Brad just got into it accidentally. But anyway, in case you want a $400 bottle of rosé Champagne, there will be one available in October. It tastes like German lip implants and midlife crisis with a hint of crying at the ocean.

Also: I missed this ET story in previous coverage, “sources” told ET that Brad had been keeping Nicole a secret from his “inner circle” and he’s been trying to be “very private about dating.” Sources also say they were “introduced through friends” (perhaps even her husband!) and “when they first started seeing each other, they told no one about it.” Her friends describe her as “super easy going and very down to earth and far from star-struck, which has been really nice for Brad.”

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33 Responses to “Brad Pitt spoke to People about Chateau Miraval’s new rosé Champagne”

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  1. Zapp Brannigan says:

    He has given an interview where he admitted his struggles with alcohol, how he attend AA for over a year and now here he is giving an interview promoting alcohol. Can someone square that for me, please.

    When is he going to reflect and have a think about his life and what his actions are doing to his kids, because a less generous person than me might say that he is choosing the booze over the kids.

    • MM2 says:

      He sells his soul for a buck & worships capitalism.
      People can get sober, attend AA & still do their jobs, even if their job is involved with alcohol (I know a wine maker who got sober & still produces wine, but that was their sole business). This, though, does not seem like something he needs to do & must be kind of weird for his kids to see.

    • lucy2 says:

      I wondered about that myself, if being in the wine business was a good idea for someone who so recently got sober.

    • Cherry says:

      Yeah, I was thinking the same thing. ”For me, champagne conjures up feelings of celebration, quality, prestige, and luxury.” “For me, champagne conjures up feelings of getting f*cked up, abusing my teenage son and being left by my wife.” There, I fixed it.

  2. JennyJenny says:

    “It tastes like German lip implants and midlife crisis with a hint of crying at the ocean.”
    I LOVE this ~ you’re killing me!

  3. MM2 says:

    Wait, what?! He’s newly sober, got his life together after succumbing to booze & now he’s shilling bubbly wine for a buck!? Dude, the man needs to figure out who he is & live by it. This actually depresses me, cuz his alcohol habit cost him his family & he’s rich enough to walk away from this deal. If only for his kids, he should stay away from alcohol & they probably have other investments he could focus on (like Nola instead…just sayin’)

  4. Esme says:

    Is the Chateau in the champagne region or is it in Provence? If this trip is all about the champagne, shouldn’t he be *in* Champagne?
    Not buying this Brad-the-vigneron image… It is a celebrity wine, with the Perrin making it good enough for the international market… I’m curious to know whether it is actually popular in France or if it’s tailor made for Americans.

    • Starkille says:

      Thé château is in Provence. This is a special edition beverage that is produced in Champagne, per French law. And of course it’s not popular in France, lol. No French person would be caught dead drinking rosé at all, let alone a gauche tacky Hollywood actor’s rosé!

      • Cherry says:

        What are you talking about? Lots of French people drink rosé! Probably not this overpriced one, but Provence rosé is very popular in France.

      • Fran says:

        Wouldn’t the grapes have to be grown in the Champagne as well?

      • Esme says:

        AFAIK, and as far as I have personally tasted, here in old Europe, Rose is typical of Provence and it’s an easy summer wine, not a super serious wine (not a claret or a burgundy).
        The “Miraval Champagne” thing confuses me: champagne is a region specific wine, with rather more restrictions on types of grapes, area of growth, balance of different grapes, etc… It’s an aperitif, but a rather good one.
        Brad is selling this Champagne thing a bit too much for my taste. It may be a decent wine, but a 400 price tag is excessive.

    • Cherry says:

      Yeah, the People article is going back and forth on that, correctly adding the disclaimer that this wine ‘by French law must be made within the heavily delimited northeastern Champagne department or it cannot be called ‘Champagne’’ but continues to just call it Champagne anyway. Probably because the Americans Brad’s shilling his new fizzy wine to don’t care about French law.

  5. My3cents says:

    So I guess having your own alcohol label the equivalent of having your own curated lifestyle brand for rich white male middle aged actors?

  6. Noki says:

    So does Angelina keep some ownership of the brand,i remember Brad and Jennifer shared Plan B productions but Brad took it in their divorce and it ended up being probably the most rewarding and credible venture for him.

  7. Thanks says:

    Brad in a winery is like a kid in a candy store.

  8. crogirl says:

    Angelina owns the vineyard and they own the house 50-50

    • Krystina says:

      Nope. A spokesperson confirmed to that it is still part-owned by BOTH Brad Pitt and Angelina Jolie, despite the Hollywood couple’s divorce proceedings. The Perrin family, of Château de Beaucastel fame, co-owns the estate and manages the winemaking.

      • Tasz says:

        Yes. I think @Kaiser got the initial purpose of this pr delight exactly correct. During divorce financial proceedings, Brad goes to France to take credit for all Miraval successes. Such an easy mission for our senior citizen hero. Hahahaha

      • Piper says:

        According to Francois Perrin in an interview, they have 50-50 ownership to the Miraval brand with the JPs, the chateau is Brad and Angelina’s, and Angelina owns the vineyard (but the Perrins take care of culturing the vineyard and winemaking).

  9. Krystina says:

    I’ve sampled some of the wines that come from Miraval. They’re quite good.
    As someone who has always wanted to have their own vineyard, I can’t go after Pitt for this one.

    • Donn says:

      I’m sorry but owning a winery and being an ex alcoholic isnt problematic. It’s a business. It can run without you especially if your rich. I don’t like alot about him but this argument is ridiculous.

  10. Say what says:

    Angelina owns 25% of the winery equivalent to Brad . 100% of the vineyard and 50% of the home. He walks around pretending to own everything and act as if he makes the wine. A liar!

  11. serena says:

    I hate when they describe young women as “super easy going and very down to earth” with a passion. In this context, well, she might be a litte too easy going.. but to each their own, I guess.

    Also, he should have let someone else promote che Champagne because as someone who hit his son in a drunken rage.. well, it’s not good publicity, that’s all I’m saying *sighs*.

    • Sarah says:

      To me that is straight from the DiCaprio playbook, isn’t each of his girlfriends in turn described like this? I also always read ‘easy going’ as ‘will totally do whatever the guy wants’ because let’s be honest that’s the basis for these relationships where there is such a power imbalance.

    • SaraR. says:

      Someone commented yesterday on one of the Celebitchy posts that this is how they (PR) are going to describe her: down to earth, easy going and not star struck at all. Incredible. This is that description verbatim.

  12. Say what says:

    Pitt is a old confused mad drama queen! @ Lainey gossip commentary is factual.

  13. LioLione says:

    Yeah, this is his power move to push Angie out of the narrative of owning this place.

    • Say what says:

      He was with her for 12 yrs. She has been battling him for 4 years. Did he think this angle would do it? Bring a woman in and it would disgust her! Lol
      Lord even I know Angie is hard af

      • bluebell_ says:

        I agree. Angelina also has a monument to her mom in Miraval. Don’t think she’s going to let go of this place easily – especially not over whatsherlips!

      • Liolione says:

        @Say what

        I’m thinking about the way he expresses himself in ths People’s article.

        “Above all, it’s a wonderful, exceptional estate that I fell in love with, and that I continue to invest in to make it one of the finest estates in Provence. For the wine, I partnered with the Perrin family…”

        “That I continue to invest in…”, as if Angie doesn’t own anything. He’s pushing her out to be able to take full ownership of it. Unless they already made some deals, but seeing how this divorce is going I’m not sure if she would let it go.

  14. Liolione says:

    Wonder if Nicole’s husband serves Brad’s wine at his restaurant?

  15. Truthiness says:

    If the Jolie-Pitt’s can get get their side venture to a Casamigos scale payout or like Aviator gin for Ryan Reynolds, it’s money for both sides.