Chrissy Teigen and Kris Jenner are launching a cleaning product line

Oh look at that, Kris Jenner has something else to sell us. Phew, I was so afraid she’d be bored after the show ended. This time, Kris is pairing up with family friend and confidante, Chrissy Teigen. They’re launching a plant-powered cleaning line named Safely that’s so clean, you can wash your hands with it. However, to make sure they double their cash off us, they are also adding hand soap, lotion and sanitizers alongside their glass cleaners, counter scrubbers and other home polishing products. Each product, in addition to being safe and sanitizing, will feature natural aromatherapy scents.

Kris Jenner and Chrissy Teigen are going into business together!

The Keeping Up with the Kardashians star, 65, and the Cravings cookbook author, 35, are joining forces with Good American co-founder/CEO Emma Grede to release a line of plant-powered home cleaning and self-care products called Safely, PEOPLE can exclusively announce.

The collection will include products such as hand cream, hand soap, hand sanitizer, glass cleaner, a universal cleaner and more. Launching on Thursday, Safely is “dedicated to clean cleaning with natural aromatherapy scents,” the company shares in a press release. Prices have not yet been announced.

A hilarious video introducing the brand, above, shows Jenner and Teigen coming up with the eco– and family-friendly concept in a slap-happy brainstorming session.

Safely will be available for purchase at starting March 25.

[From People]

Unfortunately, we can’t believe a word People says about the product if they’re claiming the promotional video with Chrissy and Kris is “hilarious.” CB warned me it was bad before I watched it and I still wasn’t prepared for exactly how stupid it was. The promo, which is posted below, is Chrissy pitching her product ideas to Kris. They’re all beyond ludicrous, which is funny, you see, because Kris went into the meeting “hoping Chrissy’s ideas aren’t really dumb.” Get it? Ouch, my sides. To combat the subtle humor of Chrissy’s vapidity, Kris repeatedly violently assaults her with a slapping tool she’s constructed with a fake hand and a long dowel. Chrissy finally tires of the smacking and shouts that she just wanted a place she, “could come and pitch (her) ideas safely.” Kris is inspired to create to afore mentioned cleaning line and to call it Safely, thus giving full credit to Chrissy, who declares herself a genius and that she’s “Alfred Einstein,” repeating the name Alfred Einstein on loop, as if somehow maybe we didn’t get the joke the first four times. Again, folks, this is to introduce plant-based cleaning and self-care products.

There are no previews of the products on yet, just the chance to sign up for the wait list. I don’t hate the product idea, to be honest. I’m intrigued by aromatherapy scents in my cleaning products, if they actually clean. I tend to use such harsh chemicals, I need to switch to plant or natural products anyway. But what do Kris Jenner or Chrissy Teigen have to do with cleaning products? The self-care I get. Both have lathered themselves top to bottom but I don’t believe for a second that these ladies are scrubbing their stoves on a Saturday morning. Chrissy could’ve made a nice tie-in with her cooking. The promo might show her washing a dish that she then cooks one of her recipes in, with her voice over saying she only uses natural products because of who eats from these pots and pans. Cut to a shot of her kids taking forkfuls from the same dish, now with cooked recipe in it. But no, they chose idiocy and violence to promotes health and saving the earth. Brilliant.

No word on price points yet. I can promise you I won’t be able to afford it. I guess I’ll have to sneak into Target or wherever they’re selling it to give them a sniff. Here the promo video, in case you need to see it for yourself:

Photos via Instagram

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30 Responses to “Chrissy Teigen and Kris Jenner are launching a cleaning product line”

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  1. Case says:

    I honestly can’t think of a collab I’m less likely to buy products from than this team up.

  2. MaryContrary says:

    A 2 second search takes you to safe cleaning products with essential oils you can make at home. These are not difficult to create. I would poke my eyes out with a fork before I put any of my money into Kris Jenner’s pockets.

    • SKF says:

      Yep. Basically the majority of the cleaning product industry is a massive scam. The best way to clean 90% of things is some combination of baking soda and white vinegar. Want to clean your toilet? Pour in some white vinegar, sprinkle on some baking soda, leave then scrub. Want to clean your sink scum? Baking Soda + vinegar. Want to clean your dishwasher? A run with baking soda and vinegar. You can use the two to get stains out of the carpet. Baking soda boosts the cleaning power when washing your clothes and vinegar softens and brightens the colours (especially useful for white sheets). Shower cleaners bleach mould and damage grout, making it more porous and the mould harder to get rid of; but baking soda and white vinegar will actually kill the mould without damaging the grout. It’s ‘safe’ and ‘clean’ to combine these things and they are environmentally friendly. Hell, baking soda is an active ingredient in many toothpastes and both are things we eat as ingredients in food.

      There is a book called ‘Spotless A-Z: the ultimate guide to stain removal’ by Shannon Lush and Jennifer Fleming. It is amazing! Shannon is an art restorer, so very well-versed in chemical reactions. They basically tell you how to get stains out of anything and so often it is using simple things like baking soda and white vinegar.

  3. Crazyb says:

    How ironic. Two of the sleaziest people selling cleaning products. No thanks

  4. tammy says:

    So dumb but I did laugh at the hand jobs by Kris Jenner

  5. Mrs. Peel says:

    Because these two need the money!

  6. local russian hill says:

    who the hell came up with this promo? the slapping hand is beyond not cool. we say we want to end violence against women and then have one woman assaulting another woman? for laughs when it’s not even funny? shame on both of them. it’s disgusting.

  7. Kim says:

    So hitting someone across the face time after time is hilarious?

    Who knew

    • Charlie says:

      Thank you. There is nothing about those slaps that is “happy”. I do sometimes think that pitch meetings with the Ks are only ended when they recognize that people will be offended – like that’s their eureka moment.

  8. Alexandria says:

    I was so distracted by Chrissy’s face on video. She made Kris look less jacked up.

    I’ve never bought anything Kardashian and won’t start now. All the best.

  9. ChloeCat says:

    I actually bought a couple of Chrissy’s houseware items from Target because they were super cute, but I have to admit I really hated the idea of lining her wallet. But her teaming up with the mistress of Satan, Kris Jenner? Hell no! I wouldn’t contribute one cent to a Kardashian.

    • Sam the Pink says:

      Chrissy’s products are overpriced. I saw a crepe pan from her line at Target, priced at $21. The exact same pan from Ikea retails for $8. Seriously. There is nothing about her line that makes it unique, standout or worth the money.

      I actually don’t hate Chrissy (though I understand why she’s divisive). But dear God, please stop trying so hard. She wants so badly to be relatable, and she’s not. She’s a very rich woman who cannot relate to 99% of humans. And that’s okay, we don’t expect her too. But she so clearly strives for validation online, and it gets sad to watch at times.

      Also, I will never enrich the Kardashians a single cent, so this will never see my money. There are already multiple green, non-toxic cleaning companies out there – this is offering nothing new.

  10. LillyfromLillooet says:

    Um. The idea of an aspirational cleaning product is all about aspiring to be like the seller, or to feel aligned with the seller’s values. I don’t have a problem with Chrissy, but Kris is so full of fillers and rat poison and her family has a history of pushing credit cards with terrible terms, I can’t see myself saying, “oh it’s Kris Jenner!” and buying her products. She makes me feel bad about humanity.

  11. JennyJenny says:

    I wouldn’t use their products if they were free.

  12. Léna says:

    The amount of filters and photoshoop in this video….

  13. Marla Singer says:

    No desire to give them anymore money. No thanks.

  14. Normades says:

    Like either of them clean their homes themselves. So ridiculous, no no no…

  15. Zantasia says:

    So they are making a competitor to Mrs. Meyer’s brand? How novel.

  16. My3cents says:

    So after pumping your body with toxins you suddenly care about natural and ecological cleaning supplies? Gotcha

  17. Jaded says:

    I’ve been making my own sanitizers, counter-top cleaners, etc. since lockdown. With combinations of essential oils, glycerin, baking soda, witch hazel, lemon and rubbing alcohol. No thanks, I would use any of their crap if you paid me.

  18. Water Bearer 💧 says:

    That was a really good write up. I watched the promo and I found it really uncomfortable too. Not funny at all. I am surprised they haven’t received more criticism for that. It was distasteful. I can imagine both Chrissy and Kris have done the pots and pans in their time. For some house cleaning is a kind of meditation.

  19. Lunasf17 says:

    Instead of putting our $$$ into the hands of these already wealthy celebrities we can also make our own safe products with just vinegar and water or diluted castile soap and keep our money. This seems like such a money grab and completely unnecessary.

  20. Erin says:

    Chrissy…you’re in danger girl!

  21. Juniper says:

    So I’m supposed to take cleaning advice from two people who haven’t had to clean in years? Riiight.

  22. Freddy says:

    Jesus…two of the most obnoxious famous people ever collaborating on a cleaning products: LOL!!!

  23. Lemons says:

    Is Chrissy messing with her face? Is it just weight gain or changes from childbirth? She just looks so different to me.