The Duke & Duchess of Cambridge have their own keen YouTube Channel now

Jennifer Lopez at the 2019 IFP Gotham Awards

We’ve known this for a while, but the Duke and Duchess of Cambridge do “events” like phone calls or Zoom calls and then they save the photos, videos or news of those events for a rainy day. If “rainy day” means “a day in which Meghan and Harry are getting attention.” Back in March, Duchess Kate did a video call with a Ugandan midwife named Harriet Nayiga. This “event” was part of Kate’s work as patron to Nursing Now, and Kate posed for two photos. I assume the pics were taken by the in-house Kensington Palace photographer, who had to drag his ass to Anmer Hall in Norfolk for this in March, photographing the be-wigleted back of Kate’s head. But don’t forget the fashion: she wore a $90 Zara blazer with shiny gold buttons, because of course she did.

I’m obsessed with knowing whether Kate purposefully saved the release of these photos for when Meghan was getting a lot of attention. That was my working theory until I saw that May 5th is apparently International Day of the Midwife. Plus, the release of the interview was timed for the release of the May edition of Nursing Times, the cover of which was “chosen” by Kate, because she’s a big girl and so keen!

Meanwhile, on the same day as the release of these photos, Will and Kate stepped on their own newscycle by announcing that they’ve started their own YouTube channel. I saw people making fun of them for that, like what are they, YouTube influencers and “celebrities” now? But logistically speaking, it makes a lot of sense for them to have a YouTube page. It would make sense for Clarence House to have their own YouTube page too. Cough, and the Sussexes too. Anyway, they’re just two middle-aged Victorians trying desperately to be hip and down with the youths. “Pish-posh,” Catherine muttered. “What is this dreadful whirlygig,” cried the Other Brother.

Jennifer Lopez at the 2019 IFP Gotham Awards

Photos courtesy of Kensington Palace.

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210 Responses to “The Duke & Duchess of Cambridge have their own keen YouTube Channel now”

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  1. Laalaa says:

    I saw a comment “Kate, please do a What’s in my bag”, and now I can’t stop thinking about it. I love that they are doing this, youtube is amazing when you use it right, which means different things to different people

    • Haylie says:

      We already know what’s in her bag: Camilla Tominey’s phone number and a copy of The Karen Manifesto, a book she’s trying to get published.

    • Eleonor says:

      I am addicted to what’s in my bag videos!
      I would love to see what’s in Petty Betty purse!

      • Nouri says:

        DOnt you think they’d just plant sponsored products? I’m a skeptic about those videos

      • Wiglet Watcher says:

        Nouri
        Mostly they’re product placements, but every so often they seem very normal.
        I’m waiting on the $20 of loose change and gum wrappers at the bottom of some celebs bag to really believe.

        But we’ve seen what’s inside Kate’s bag before. Cigarettes.

      • Eleonor says:

        @Nouri, yes but I still find it funny.

    • Elizabeth Regina says:

      I love that they are doing this. You can’t unring a bell. Now we will see exactly what they don’t do. Anyone can be styled within an inch of their life and hire Tesco ad camera men but showing personality, real care authenticity and a great work ethic is different. They are desperate to connect with Millenials and GenZs and now they can begin to work for it.

      • Gabby says:

        That target audience you mention is also highly media savvy, and recognizes a disingenuous media stunt when they see it. The Cambridges are going to have to work their asses off.

    • Maria says:

      Honestly I dislike her but I’d watch that.
      Makeup and perfume collection videos are my weakness, lol.

    • Gruey says:

      I seem to be the lone voice questioning whether this is really the right move for them? It doesn’t quite seem elegant enough? Prestigious enough? Idk YouTube is not the most elevated of company. But I guess this is for the youths, so they’re hoping the algorithm will pop their videos up after an eyeliner tutorial.

      Lainey had a pretty negative take on it and I agree the choice music for the intro vid was so off and dated. Once you’ve committed to doing a YouTube page, you have to produce so I guess we’ll see quickly if things improve. I for one won’t be hate watching. I don’t enjoy watching these two.

      • Watson says:

        GRUEY: it certainly goes against hundreds of years of keeping up the royal mystique doesnt it? It struck me as tacky and everything they railed against with Meghan.

        A YouTube page ONLY works if you can connect with your fans, and the people they are trying to attract are millennials who can ensure the monarchy lives on. Millennials will never flock to Kate and William for their social causes cause they see through their crappy PR game and will continue to lose the support of youths for not caring about things that matter (racism, mask wearing etc). Hell, what fashion and beauty tips could they even have that would sucker in a twenty year old to watch??

      • TabithaD says:

        I think they’ve picked up that they’re not popular with younger people, and this is their genius response.
        Kate does that weird open mouth smile thing at the beginning of this Youtube vid, like she did on that beach vid they recently released. It’s so strange, she holds it for ages. Very unnatural.

      • Emm says:

        “Déclassé.”

      • Dilettante says:

        I’m with Emm

      • GRUEY says:

        Emm Haha I can’t see the word déclassé without hearing Ramona Singer in my head saying something is very déclassé okaaaaay

      • Amy Too says:

        They’re not going far enough with the freshness and modernity to break into the broader public’s consciousness, but they’re probably going a bit too far for their current small, conservative, royalist fan-base’s liking. The current fan base may be turned off by how a YouTube channel cheapens the brand. And it’s doesn’t appear to be providing enough special, elite, royal content for the skeptical to overcome those feelings and feel that this is a truly dignified, rarified, “royal” YouTube channel. But they’re also not offering anything unique, fun, groundbreaking, or far enough outside of the usual royal family content to snag new—especially young—followers. I don’t really get it.

      • MMadison says:

        I’m with you on the YouTube. It’s like they are throwing things against the wall and see what will stick. What they fail to realize is that their problem is their inability to connect with people and each other. A YouTube Channel will just remind everyone of that fact. Will/Kate should find what they do best (whatever that is) stick to it and do it great! Trying to compete with Harry/Meghan is a fools errand.

      • Wiglet Watcher says:

        This is what happens. New teams are hired to breathe life into their image. Which in theory could work, but it always fails because Kate and William do not want to work or devote time to these things long term.

  2. Cessily says:

    Looks like the new PR team has reported for duty…
    Personally I don’t care if they run YouTube channels or host a weekly show, just don’t be hypocritical about it and leave H&M out of the headline. Also, they no longer get to try to hide behind some non existent higher moral ground when their glass castle is cracking on the foundation of hate and lies it was built on.

    • Cecilia says:

      I would like to know if they are going to get paid by youtube and if so what they are going to do with the money.

      • Mac says:

        I can’t figure out what the content will be. Are they doing original content or just posting videos from outings?

      • Becks1 says:

        @Mac based on what’s up so far, it’s just content from outings and zooms, longer clips than what they can put on IG.

      • Cessily says:

        I just saw a cbs morning clip that said that they would not be profiting. As with everything from that isle truth and Royal protocol are subjective.

      • Mac says:

        Given the intended content, they won’t profit from it because they won’t have enough traffic to merit advertising.

      • Andrew’s Nemesis says:

        @Cecilia More wigs for the Wiglet Vault, of course. And thirty thousand more ugly coat dresses in exactly the same cut and colour…

      • My3cents says:

        CECILIA maybe contribute towards the 100 mill yacht?

      • (The OG) Jan90067 says:

        We also heard William was donating his co-pilot salary when he was flying for the air ambulance, and that the charity(ies) would be announced.

        We’re STILL waiting to hear the name of the charity(ies).

      • Wiglet Watcher says:

        OG
        It was announced. He donated the money to his own foundation. Which is one giant scam imo to funnel most of the funds into his own pocket. I’d love to see an unbiased auditor go through those filings.

        Now, from his foundation there’s been no major donation to any charity directly. Only to fund fundraising galas and overhead and projects launched that hit dead ends because they were used as PR with no follow through.

    • bamaborn says:

      YES!! These people are sooo transparent. Run Meghan and Harry out of town because of their hate, yet, they can’t stop copying and talking about them. That pic with Eugenie’s husband with his son was pure Harry and Archie. They don’t have an original idea between the lot of em.

    • Elizabeth Regina says:

      Karma awaits them. From all this we definitely have confirmation that Cain and Unable were behind running the Sussexes out of town. Now they have all the spotlight on YouTube which will be viewed and commented on by the racists and the rota rats they allow on their other social media channels. Luckily most of them will be commenting on Meghan thereby boosting her googleability.

    • Harper says:

      Oh, the IRONY of William telling Kate to “be careful because these guys are filming everything you say now.” If anything will bring down the monarchy swiftly it’ll be more of William’s candid, behind-the-scenes jokes and commentaries. His coronavirus is hype and frisking Uber drivers comedy bits are already the height of statesmanship. And will the cameras really be following William everywhere? What about when the Roses need tending? Perhaps this was Carole’s idea to keep the Rose gardening to a minimum.

      Anyway, the banter between Kate and Will is not funny. I don’t know why they want to give us more film of their awkward, stiff relationship. Setting it to music doesn’t alter the visuals.

    • Mrs.Krabapple says:

      The only two questions they should discuss are, (1) what have they done to address racism in royal family, and (2) when is Andrew going to cooperate with the authorities? I don’t care about anything else these shallow, empty, useless people have to say.

  3. Sofia says:

    I saw some of the comments but I don’t think it’s going to be what people think it’ll be like. They’ll probably post videos of their engagements, recap videos of tours and perhaps some “behind the scenes” videos or unseen footage from engagements/tours. But I also don’t /think/ they really need one and they could have kept to their IG using IGTV.

    Idk if it’ll be a story on it’s own but their Instagram handle changing was unnecessary. It’s too clunky and wordy now.

    • Nina says:

      This is going to be fun watching them trying to act like normal people. How old are their advisors, fifty-year-old men? Youtube channel that is so 2000s. Talk about out of touch.

      • bamaborn says:

        Read article yesterday where it has finally dawned on someone in their camp those two are not connecting with the younger generation. You know, the people they are going to need to keep the grift going into their king and qweendom. Lol

      • Elizabeth Regina says:

        To be fair YouTube was their only option as Spotify and Netflix will only pay for real talent. Titles are not enough in today’s world.

      • anne says:

        @Elizabeth Regina – HA! Totally. I saw a tweet yesterday that had a screenshot of the print version of the Daily Fail headline that said “W&K Launch a YouTube Channel! Take THAT, Megflix!” Which made me laugh and laugh and laugh. Uh, anyone over the age of 16 can “launch” a YT channel, dummies. And it’s FREE. Unlike multimillion deals that Netflix and Spotify pay people who actually get things done. The second-hand embarrassment for W&K is strong. So cringey.

    • Becks1 says:

      That’s what I think it’s going to be – and if you take a look at what is already up, that’s pretty much what it is – clips of their zoom calls, recaps of some of the tours (like the Pakistan tour), etc. I don’t think there’s going to be a lot of direct contact from W&K.

      Didn’t they change their IG handle a while ago? I know they at least changed their name, if not the actual handle. At the time I speculated it was because they don’t expect to be based at KP for that much longer, or they want to make the transition to duke/duchess of cornwall a little smoother on social media.

      • Sofia says:

        They changed the name but not the actual handle/username. They’ve gone from @KensigntonRoyal to @dukeandduchessofcambridge

      • Becks1 says:

        Yeah I saw that, I just thought that had already happened. I agree its a little clunky, you know what would work better? Cambridge Royal, lol. The Sussexes were always one step ahead.

      • JT says:

        @Sofia I was thinking the same thing. There is no reason why they couldn’t have done all of this on their Instagram already. IG TV would be great for this and the types of things they have posted to their YouTube should have been on their IG already. It’s like they are playing catch up. I don’t think they even work enough to justify a whole ass YouTube channel. I mean those zooms were already getting boring for the past year. Driving a tractor isn’t all that noteworthy either. And who wants a behind the scenes video of how Kate’s pie chart was made? What work are they highlighting?

      • Maria says:

        All of the things you mention combined with these weird puff pieces make me feel like this is their effort to not just embiggen themselves but try to position themselves as the real/true stars and heirs in conflict with the rest of the family.
        They aren’t but they seem to be leaning hard into that narrative.

      • Sofia says:

        @Becks1 They made the name change yesterday. I think something like “TheCambridges” or even “WilliamAndCatherine” if they wanted to be more “personal” with the name. Plus that means they don’t have to do a name change even once they become Duke and Duchess of Cornwall (and Cambridge)/Prince and Princess of Wales. Or just kept it as it is because KensingtonRoyal was fine.

        @Jt: I really don’t know. I think it’s just redundant unless they’re going to be posting regularly and it’s going to be something like “behind the scenes” videos but a lot of that could be seen as “cheapening” the royal brand or whatever to the monarchists. Or maybe they’ll let it slide because the Cambridges aren’t Harry and Meghan.

      • JT says:

        @Sofia It is very cheap and I don’t think they should be spending their time on this. And behind the scenes of what work? There is nothing that they do that we need to see the makings of? Does Kate just have ten years of Early Years footage on deck?

      • Becks1 says:

        @Sofia yeah I wonder why they wanted to pivot from KensingtonRoyal? I thought that worked because Charles uses Clarence House, so there was precedent for using your “base” as the handle. And with Kensington Royal they wouldn’t have to change it when they change titles like you said. Maybe its about establishing the Cambridge brand more, IDK.

        And I agree that I think this channel is going to be redundant. If it’s just longer videos of the things they post on IG – do people really care? I don’t need to see a longer clip of a zoom call. If they are highlighting their work more and showing us more behind the scenes, then maybe, but they don’t work……and when they work we see it in real time. There’s nothing to see “behind the scenes.”

        For example, H&M are collaborating with WCK to build those community/emergency relief centers. We know that one is already completed. A video of that process – the planning, the building, etc – that would be interesting because we didn’t get a lot of that, we were told they were collaborating, and then a few months later it was like “oh look! one of them is already finished!” That’s how H&M work and we all know that, so seeing the behind the scenes after the fact could be interesting. Kind of like how pictures were released about Smart Works and Vogue after the projects were announced/launched.

        But with the Cambridges – we see everything in real time. We heard about the Early Years survey for years. There’s nothing “behind the scenes” to show us.

        I dont know. Maybe we’ll all be surprised?

      • Myra says:

        I think it’s more for brand awareness and impact, which is funny because now they realise the importance of a brand. They probably want to disassociate a bit from the old Kensington Palace brand. Even their profile, is just the two of them hugging/smiling. Brace ourselves for visuals of them being loving, joking around, touching etc. Funnily enough, they were all making fun of the Sussexes’ brand and now, look at the Cambridges – imitating.

      • February-Pisces says:

        I think at the time they made the name change, I remember thinking it was because Kensington palace were under threat from something I can’t remember. It might if been Finding Freedom, or meghans lawsuits. Anyway I think there might have been the fear of ‘Kensington palace’ being named and shamed, so the Keens created some distance from them even though they ARE Kensington palace.

      • JT says:

        @Feb that makes sense. They’ve kind of damaged the KP brand with their half assed smears. Piers posing in front of KP put them on blast too.

      • My3cents says:

        Eagerly awaiting Kate’s eyeliner tutorials.

    • Christine says:

      I swear to God, if there is one video of William signing a letter, set to rap music, I will be able to laugh for the rest of my life on that memory alone.

      *crossing everything*

  4. Noki says:

    Pish-posh,” Catherine muttered. “What is this dreadful whirlygig…🤣🤣🤣🤣 Kaiser needs deliverance.

  5. erni says:

    Maybe it’s their breakthrough idea on modernizing the monarchy. I kind of believe it will do them good.

    • Cecilia says:

      I honestly don’t think it will make much of a difference. And its barely modernizing. The queen already has a youtube channel. The Cambs one won’t differ much from hers.

      • Becks1 says:

        yeah the royal family already has a channel so to me the surprising thing is that the Cambridges did not have one before. I went and looked and the official royal family account has less than a million followers. (the channel that we link to a lot here, with the purple icon, is NOT the official channel as far as I can tell.)

    • Elizabeth Regina says:

      Those two spent 10 years doing nothing and this is a last ditch attempt to connect with the young uns. This will show us how they spend their time cutting ribbons and playing with sheep while other occupy the world stage.

      • Amy Too says:

        Right. A good time to connect with the young people and build that base up would have been when they were young people! They could’ve had a whole contingent of 20-something/young 30s following them for ten years when they were actually a bit more sartorially and physically and personally appealing, but they blew it and now they have to try to catch the attention of a bunch of young people when they’re 40 years old, balding, dressing like the Victorian matron of an all girls school, hate each other, have no chemistry with each other or the people, no personalities, look older and dated, and have had every single last spark beaten out of them and stomped on so that they could appeal to the traditional, conservative royal watchers and media.

        AND they have to compete now with the Sussexes. And because the Cambridges have decided that everyone HAS TO pick a side and swear an oath to holding up the white Duke and duchess while hating on the Sussexes, it’s not like there’s going to be a lot of crossover between young people who already love and follow the Sussexes and young people who might start following the Cambridges. I’m at the point where I pretty much boycott anything Will and Kate do because they’ve been so awful to the Sussexes.

        They are just so short sighted and stupid. They had years to establish themselves before Harry married Meghan. And even if they missed that opportunity, they could have rode on Meghan’s coattails by being kind and welcoming to her. A whole new group/generation of fans who were paying attention to the Sussexes would have started paying attention to the Cambridges if the Cambridges were the beloved brother and sister-in-law of the Sussexes. But nope. They wanted to start a war they can’t win and now they’re stuck doing desperate things like this to reach the exact group of people they snubbed over and over again throughout their “royal careers” by refusing to work and be seen and then by trashing everyone’s faves.

      • GRUEY says:

        @amy too: this is such an good insight and points to another problem. We DID connect with a young royal…HARRY. We all remember him dancing with people, generally being goofy and charming. We kinda loved him for those ass-out Vegas pics. He was Prince Hot Ginge on D-listed ffs!! We really got to know him and like him and this is why we want happiness for him and care about watching him mature into fatherhood and as a husband and humanitarian.

      • Amy Too says:

        Gruey, Harry was allowed to be (or was forced to be) a real person with a personality in the press and out in public. He had failings and slip ups and we watched him do naughty things as a teen and young man and that humanized him because we could relate and we could watch as he matured and became the man he is today. He wasn’t just a flat facsimile of a person. His story had ups and downs, problems and consequences—you know, the things that make a story interesting. Just like Diana. Just like Meghan. None of those three were able to so tightly control their narrative and media coverage, so we saw all sorts of humanizing aspects of them. They also seemed to realize that connecting with people as a human being and not just a stereotypical Disney Princess cardboard cutout is what really mattered and what drove people to care about them and pay attention to their causes. This even goes back to Princess Margaret.

        You would think that after seeing the same exact thing happen over multiple generations, that the BRF would catch a clue that you have to be a human being for people to actually care about you. No one is connecting with Will and Kate because they’re SOOOOO stuffy and rigid and conservative with their image and narrative. “Perfect Princess who has always been perfect continues to be perfect while projecting a silent but steadying image of conservative tradition by standing completely still so as not to put a foot wrong” is not engaging. Nor is “Stately Prince who has always been stately continues path towards becoming statesman by continued presence as a boring yet steady, dour, traditional, serious Prince who refuses to let emotions or feelings get in the way of his statesmanship.” Boring! Leaning into the whole “emotions, and feelings, and risks, and potential for failure are just too messy for these steady, plodding, conservative traditionalists who must project an air of silent, respectable, fortitude in the background, acting as the nation’s cultural windbreak against the airs of change and modernity that may gust across the nation and upset traditionalists” is NOT going to help them in their bid to be beloved and popular and celebrated. I would say that not even the Queen is beloved and popular and celebrated in the way that the Sussexes or other celebrity change makers and forces for good are. She is respected, accepted, and revered (sometimes begrudgingly) for her longevity and staid, unchanging quality. But she’s not a superstar that young people to flock to so they can cheer and clap for her.

        The Cambridges need to decide who they want to be. The BRF and the monarchy as an institution needs to decide what they want their royals to be. They can’t be the unchanging, protocol following, glove and hat wearing, anti-nail polish and trousers crowd who present a quietly dignified image of white conservative values AND be the sexy, young, fresh, modern, pop-star-level-popular, social media firebrand, activist change makers crowd that connects deeply and personally with the people on a messy human level. Pick a lane. You’ve had generations to figure this out as multiple examples of what works and what doesn’t, what the public wants and what they yawn at. You can’t just command that boring Victorian cosplay suddenly be the thing that people come out to line the streets screaming and cheering and clapping for.

      • Becks1 says:

        @AmyToo – great comment. I agree on all points. I will also point out that the queen being staid and unchanging was a benefit after the tumult of World War II and then into the wild decade of the 60s. The public doesn’t need someone staid and unchanging at this point. IMO they want someone who can change to a certain extent with the times, who can grow and learn etc.

        That’s kind of the irony with the treatment of Harry over the past 20 years – by showing us all his mistakes, we have seen him grow, and that both endears him to the public and humanizes him. It’s NICE to see someone who made mistakes growing up (as we all do) and learned from them and moved on and has gone on to make a difference. Those Vegas pics – I mean when they came out I remember the consensus around people I knew was pretty much “Vegas can get to anyone I guess, haha!” People weren’t like “omg the royals have bodies under their clothes, scandal!!!” I’m sure it was embarrassing for him and the family but I just remember in my circle people laughed at it.

        We have seen no growth or change from William or even Kate at this point because they don’t show us their mistakes and William in particular has always been protected. They’re so obsessed with projecting this perfect family image – maybe to counteract the messiness of charles and diana’s marriage, maybe bc that’s the only thing they have, I dont know – but that obsession has made them very boring and hard to connect with. Even the way Kate dresses isn’t relatable. That’s why she gets such praise when she dresses like a normal 39 year old woman, either in athleisure or just trousers and a blouse.

        So anyway you are right that they need to decide. Do they want to be modern activists, or do they want to be staid and unchanging like the queen, in a world that doesn’t really need that of their royals at this point?

      • Maria says:

        I don’t know if I agree with the idea that Harry’s behavior humanized him to the public. Harry’s mishaps and mistakes in youth were excoriated frequently. He didn’t have a personality because he was permitted to by anyone – it was just the same as it was when he married Meghan, they couldn’t report on William, so everything Harry did was reported on and magnified. It is a testament to his charisma and kindness that he was still the most popular and if any of his behavior endeared him to people it was because of that part of his personality. Princess Margaret had *some* charisma but not that much and she definitely was not kind – she had funny moments but she was extremely rude to people often and to people in the charity sector too. Which on some levels was understandable, but her foibles didn’t end up endearing people to her – look how few people cared when she passed away.

      • Amy Too says:

        Maria, you have to be human to be excoriated though and garner that level of emotional reaction from people. I’m not saying everything he did was accepted and beloved by everyone from the very start, I’m saying people saw him as a real human (as opposed to just a generic Prince) who did interesting, if bad, human things that elicited an emotional response in them. I think because Harry was very aware that he had no protection from the media and therefore couldn’t curate and manage his image to the extent that William could, he just decided to be himself. To be fun, funny, silly, a little outrageous at times, but also not afraid to say the “controversial” things regarding mental health or to admit and then apologize for his bad behavior. That allows him to interact with people on a personal, rather than strictly professional level and to have intimate conversations about deeply human things. Everything was/is going to come out about himself anyways—that he had gone to therapy, that he struggled with mental health, that he resented the press and the RF sometimes, that he had used drugs and drank and partied, that he was naked in Vegas, that he wore that Nazi uniform—so he’s free to talk about those things and show growth. Conflicts and consequences that lead to reflection and growth make someone a dynamic vs static character. And people like dynamic characters because they relate to them, or at the very least because they’re interesting to read about/watch.

        Whereas William’s black Zulu warrior costume is still being covered up and called a lion costume, and there is never any mention of him struggling with mental health to the extent that Harry does/did, and his partying pictures and stories aren’t published, his slagging off of work is covered up, everything that he does that is even remotely embarrassing or not fitting with his “mature kingly statesman” image is either covered up, or if it’s reported it’s dropped immediately when he threatens the pressand/or spun to seem like it’s not a big deal/is someone else’s fault. And everything that he does do is lauded, with literally everything somehow being equally huge, innovative, and “ground breaking,” the biggest thing that any royal has ever done ever. So he really does just have this one dimensional boring, steady, diplomatic, dutiful, emotionless (unless he’s angry about Harry/Meghan doing something that “blindsides” or “disrespects” the RF—but again, that’s spun as him just caring so much about duty and the institution) statesman-like Prince of the realm persona. Even all of his work is static and the same, spoken about in the same way, embiggened in the same way to the point where we recognize that the image is obviously being managed. He and his work is static.

        By controlling his image so much to exclude anything that could be remotely risky or embarrassing or too familiar, we don’t feel like we know anything about the real William. We just know “work William,” and work William is a clenched jawed, “this-is-my-concerned-face,” highly regulated heir-robot in a blue suit that stands around stiffly, occasionally frowning at things. Every time he addresses the public, it’s scripted. Even the “banter” between himself and Kate is scripted. He seems to be obviously following “pause for laughter” or “turn to wife and laugh,” or “smile knowingly into camera” cues, so that even the supposed glimpses into his personality are contrived and samesy. He is so worried about loosing even the tiniest bit of control over his image, that he refuses to do anything that might result in his (figurative) mask slipping a little bit.

        Harry doesn’t have the luxury of all that tight media control, so he’s free to be his true self and take risks. And people are naturally drawn to him because of that.

        With Margaret, I wasn’t really saying people *liked* her necessarily or thought she was a good person doing good charity work, it’s just that she was popular in the sense that people wanted to know what she was doing and found her kind of fascinating. Even if it was in a tragic way, people were drawn to her because she was a real human person with real human flaws, dealing with a sometimes messy life. Whereas Elizabeth was just kind of there. She was comforting because she was unchanging and boring. But people didn’t really connect with her or feel like they wanted to keep reading about her or watching her. With Elizabeth, you could look away for 20 years and when you came back everything would still be the same, she would be the same, and act the same, and dress the same, and you would find that you hadn’t missed anything really earth-shattering or exciting regarding her while you were gone.

        I feel like that’s the trajectory the Cambridges are on. We’ve been reading the exact same articles about them for literally years because they refuse to deviate from the image and narrative they’ve settled on, and they won’t allow anything that challenges that image/narrative to be seen. So why should I watch? It’s like reading Chapter 1 of a book over and over and over again with them. The plot hasn’t started yet, the conflict hasn’t been introduced, the characters haven’t undergone any kind of change on circumstances or personality or values, they’re still in the “before” stage. The stage has been set and the characters placed within in, ready for the plot to hit them for 10 years now! Start the story! Do something!

  6. Wehweh says:

    I just finished watching her video telephoning Mila, one of the finalist if Hold Still project. It’s actually really good. Kate sounds really genuine and enthusiast talking with Mila. She’s really good with kids. I’m looking forward to see more videos from their YouTube channel.

    • Elizabeth Regina says:

      Good for her. She’s not the only actress in the family. This was someone whose charities closed down. Still the Duchess of no impact in my eyes.

    • Nyro says:

      They could have done that on Instagram. Seems like the only reason they have a YT is so that they could make an announcement and maybe try to step on some Sussex news or something. I’m sure the call was sweet but no one’s coming to YouTube to see that.

    • Saucy&Sassy says:

      Wehweh, That’s interesting. Mostly because you’re suggesting that she showed warmth. Really? I think that would be more than a stretch for her. I have no idea if she ever showed warmth, but she certainly doesn’t now nor has she for years. I just ignore both of the Cams at this point, because they don’t do anything. What I mean by that is they zoom or show up for something, but they come across as just phoning it in. So, for you to say that K was GENUINE and enthusiastic makes me wonder who you are trying to convince?

      • Wehweh says:

        I’m not trying to convince anyone. It’s just how I feel. I never heard Kate speaking before and actually I expected the conversation would be very formal and boring. But with Mila, she seems really genuine. She could carry a conversation to a 4 years-old for 6 minutes knowing it’s recorded. I think Kate has some talent in connecting with Kids. In another life she’d probably become a child psychologist or kindergarten teacher.

        So far, I enjoy their youtube channel.

  7. Becks1 says:

    Her “work” with Nursing Now….i.e. when she visited three years ago and then this.

    I thought the interview itself was fine (the questions were pretty basic, but fine, her answers were interesting), so good for Kate for doing…..something.

    The YouTube channel announcement was so cringe-y to me – I think the idea is a good one (and honestly can’t believe they didnt have one before this) but the fake banter between will and kate was awkward. And the british press’s reaction was of course ridiculous, acting like they are the queen and king of social media because of this.

    • L84Tea says:

      I was practically hiding my face inside of my shirt when I saw it. The “take that Megflix!” was the most embarrassing and pitiful thing they could’ve said. They may as well have had a deadpan banner that read “Will and Kate are so desperate to keep up with Harry and Meghan and aren’t getting any Netflix deals, so YouTube is their best option at trying to appear hip.” I mean, cringe on another level. If I was W or K, I would be mortified at my own self.

      • Midnight@theOasis says:

        Why must the BM make everything a competition with the Sussexes? The BM can never just report on the Cambridge’s without dragging H&M into it somehow. It’s so annoying and pathetic.

      • Maria says:

        Imagine living rent free in someone’s head SO much they literally rename one of the biggest media platforms in the world to include your name. LOL

      • S808 says:

        That headline landed weird to me. I know it was supposed to be a jab at H&M but it didn’t feel like one “Take that Megflix!1!1!”

        Take what? A multimillion dollar Netflix deal vs. a YouTube channel?

      • Becks1 says:

        @S808 – agreed. I know it was clearly supposed to be a jab but it almost seemed like it was mocking the Cambridges. “oh yeah? you’ve got a multi million netflix deal?? well we’re going to start a youtube channel!!! TAKE THAT!”

    • equality says:

      The royal family already had a you tube page. If this is their new advisors at work, I guess, they felt W&K needed their own for some reason. I would be more impressed if they all just used the old one and showed family solidarity instead of seeming to compete all the time.

  8. Cecilia says:

    I mean the royal family already has an official youtube channel.

    Nonetheless when i saw this news i cackled so hard😂. Maybe they will give us a tour of amner hall.

    I saw a reaction video to this news where the person described kate as the human embodiment of background noise. I screamed

    • Elizabeth Regina says:

      LOL! That description is so apt. For their fans this is great news. For non fans just more blandness and no impact from the work shy duo.

      • Cecilia says:

        I saw so many comments yesterday saying that they are sick of these 2. The British Media has been going hard trying to shove them down everybody’s throats and people are starting to get tired.

  9. Lauren says:

    The flowers in the background are nice, the vase not so much. That’s all I’ve got.

  10. Gah says:

    Ah I was waiting for this post! The daily failers think this video is the second coming of Christ and now I’m thinking about it maybe the amateur hour editing was intentional? Nahhh.

    This is going to be high brow/despicable to quote the New York magazine matrix. I kinda can’t wait to see what they post.

    • BayTampaBay says:

      As time goes on I am becoming convinced that 80% of the Daily Failers are not real people. Of the 20% of Daily Failers that are real people, I think 50% are paid posters.

      • gah says:

        whoa that would be wild. they are certainly vitriolic. it’s a bit frightening.

  11. Keke says:

    I just thought they would think it was beneath them.

    • bamaborn says:

      Nope. Not when you’re trying to keep up with that dastardly Montecito couple.

  12. Crows says:

    I mean, this YouTube announcement (only announcement i saw) totally waiting for a big H/M release, as though they could overshadow them! It’s hilarious. Even on the Fail it was buried. Biggest yawn.

    My fav was an Australian news outlet who actually called them the DDOS! For real! It was so funny.

  13. Jay says:

    I have not watched it yet, so I will reserve judgement on the quality of the video, but I’m kind of surprised! YouTube is a very revealing medium. Can you picture Kate or William giving a tour of the garden? Making a craft with the kids? Making chutney? They always seem quite stiff and corporate, but maybe this is a way to counteract that.

    • L84Tea says:

      I’m actually wondering if that’s the sort of stuff that is coming. This might be their crisis teams advice–show the world your human side.

      • Christine says:

        I think you are spot on, especially with that non-story about William saying Kate does all the gardening, as he is hopeless. I see Kate gardening with the kids in the very near future.

    • Becks1 says:

      I don’t think they’re going to do those kinds of videos. They don’t do anything like that now with Instagram, why would they do that with YouTube?

      • Cecilia says:

        I don’t think they will make those kind of videos but if this whole youtube thing is because they want to appeal to a younger audience then “baking with the kids for homeless shelter” might be the only way to draw them in. I hate to be the bearer of bad news but gen z and under is not going to tune in for their zoom calls.

      • Jay says:

        Ok, I have now watched it and… I kinda echo Lainey’s take that it’s very 1996 corporate retreat video where the boss is trying to be “fun”. Lots of clips of zoom calls, lots of guffawing.
        In my view, to do YouTube well, you need to establish a connection with your audience even more than IG, you cannot just post a lot of emojis and hope that constitutes a voice. Their content doesn’t need to be slick looking like the LLBean ad, excuse me, anniversary video from last week, but it should tell their audience something about who they are and what they are interested in. I don’t see that here.

        Also, something I’m noticing is that William’s “jokes” are always at other people’s expense. He could say “we’re going to have to watch what we say”, but he chose to say “You (Kate) had better watch what you say”. On its own, it’s innacuous, but I feel like this is a pattern that tells us a lot about him.

  14. Nomegusta says:

    This is so tacky. They’re already scrubbing comments. But I do have some ideas…

    *Chutney Mukbang
    *My Husband is Nowhere to be Found So I Do My Own Makeup Challenge
    *Day Drinking With Granny Carole
    *A Day in the Life of Nanny Maria
    *Closet Tour: Buttons Edition
    *Reacting to the Day Shit Went South (I.E. Our Wedding)
    *Catching My Husband Watching Suits Reruns
    *Playing ‘Who was daddy talking to on his mobile’s With the Kids
    *How to Kill a Rose Bush in Three Easy Steps
    *The Kids Do the Fortnite Challenge

    What else folks? We need to give Snooze and Snore content

    • LaraW” says:

      - How to smash a chocolate egg
      - The art of signing pieces of paper
      - Mastering the balance beam
      - The Sublime Nuances of Copying Content
      - How to arrange pillows and plants on a sofa
      - A delightful hour golfing with sheep
      - The complete guide to diplomatic cosplay
      - Exclusive tour of the Very Much Not Racist household!
      - Interacting with Uber drivers!
      - How to save energy using your own incandescence
      - The art of leaking, preferably not from the bum
      - Musings of an Other Brother
      - Mumblings of a Revolutionary Duchess
      - Five ways to throw an effective tantrum
      - Six ways to style your hair with lynchpins
      - How to make a powerpoint, part 1
      - How to make a pie chart on a powerpoint, part 2
      - How to take a picture with a powerpoint, part 3
      - How to take notes of the pie chart of the powerpoint, part 4
      - Tips on how to take a picture of taking notes of the pie chart of the powerpoint, part 5
      - Key steps to writing a survey
      - Effective treatments for the balding British Royal (complete with a new exclusive line of products!)
      - How to bankrupt your patronages
      - A guide to embezzling foundation funds
      - Things you can sit on!
      - Navigating the Rules of Royal Protocol (if you are white)

      • Nina says:

        Mastering the balance beam! I’m dead.

      • Agreatreckoning says:

        @nomegusta&LaraW, excellent lists! Dying at ‘the art of leaking preferably not from the bum’.

        Would like to add-How to set up a Playskool office

      • LaraW” says:

        Haha thanks! I forgot the most important of them all!

        - Kate’s Beauty Secrets Revealed! The Duchess of Cambridge’s 5 simple tricks to her fabulous Royal style.

        - Top British make-up artists wowed by Kate’s flawless skin— how does she do it? The Duchess unveils her skin care routine!

    • Cessily says:

      “*”Catching my husband watching Suits reruns”

      Now that is a weird and creepy thought…

  15. Cali says:

    Gosh, they are really trying hard to look down to earth and royal lol Meghan and Harry have caused them to amp up the PR nonstop. Next, they’ll announce their TV special

  16. S808 says:

    Go for it! The more content they give the press, the less the press can harass the Sussexes. I do think this is an effort to get my gen on board but behind the scenes of zoom chats and engagements aren’t very exciting content.

    • mariahlee says:

      My thoughts exactly. Simply having a YT channel won’t endear them to anyone new, they need interesting content as well. And I can’t think of anything they could do that wouldn’t cheapen their ~royal brand.

      • S808 says:

        Tbh, I think the gloves are off in terms of efforts. Someone mentioned a “what’s in my bag” video above and I wouldn’t be surprised if they do it. They desperately need to be seen as relatable, down to earth and relevant. They also need to shake off the horrible image they have right now.

        They can do whatever they want and the press will act like it’s regal and the best thing since sliced bread. They can’t lose out to Californian royals.

    • Brit says:

      Even the British press knows a YouTube channel and a Netflix deal aren’t comparable. I think a big part of theyre anger towards Harry and Meghan is the fact that they know the Cambridge’s don’t have it. No matter how much they write and embiggen, it doesn’t translate to sales, clicks etc. They see the Sussexes with Oprah, Vax Live and celebs, Netflix, Spotify and they aren’t invited to the party. Imagine having to go to the office and having to write the same articles about being keen to learn over and over again. When Meghan and Harry was in England, there was excitement and flavor again. Now, it’s back to what it was before and they’re pissed.

    • Maria says:

      I think all the content they put on this will be their attempts to outdo the Sussexes and they will enlist the press to paint that narrative.

      • S808 says:

        Oh absolutely! They don’t like to work though and producing consistent, interesting content isn’t as simple or fun as it seems. I’m interested in seeing how long they hack it before giving up.

      • Maria says:

        Definitely.
        I see the discussion about how this could be a way to phase out using the rota which would be the *smart* thing to do but I honestly am cynical because Will and Kate need the rota to cover up the lack of what they do and prop them up. And I don’t think they’re smart enough to know how to work without them, lol.

      • Cecilia says:

        @maria if this is how they want to phase out the rota they will go into oblivion tomorrow. Like they will simply fade away and it will be like they don’t exist. Because nobody is checking for them otherwise. I agree that the royals have become way to dependent on the rota but the fact is is that they are simply boring. And if the rota doesn’t write about them they’ll be basically non existent

      • Brit says:

        @Maria But the problem is that they all know it’s not working. Which is why the tabloids still won’t leave the Sussexes alone and if the Sussexes decided to give Piers Morgan an interview and these tabloids access, they would jump on it in a heartbeat. Yes, the Cambridge’s will likely play into it to keep the tabloids off their back or using them to get at the Sussexes but it’s completely one sided and both KP and BM lose out, as they have been since the Sussexes left. Nothing is working at all. All I see at this point is desperation from the Cambridge’s to not have their secrets exposed and the BM, to keep hanging on to the Sussexes by proxy because they need them.

      • Maria says:

        I agree with all of these.
        In any case they can’t phase out the rota now because they made their beds with them during the Sussex smear campaigns and the Sussexes leaving. It would be complete open season.
        The rota system may not be working for the Cambridges’ image and PR, but it’s all they have, lol. Their work certainly doesn’t speak for itself.

  17. Brit says:

    Good luck to them but I saw the daily mail cover yesterday and you couldn’t tell me they weren’t mocking them especially after court loss they had yesterday. I’m sorry, I don’t think they’re doing this to compete or modernize. I think they’re doing this to placate the tabloids and media, who are getting increasingly angry and bitter at how the Sussexes are thriving and how boring the rest of the family is. I don’t think it’s a coincidence that you had a commentator last week effectively complaining that William and Kate need to go Hollywood after Harry and Meghan helped with Vax Live. It must suck living in the shadow of another couple and at the mercy of the tabloids.

    • BayTampaBay says:

      I really wish it would have been Anne starting a channel instead of Baldy & Wiglet. I would love to hear Anne talk about her projects even if she does it in a CEO voice. Anne as a CEO is completely believable.

      Actually, Camilla and her content would be more interesting & fun on a YouTube channel than the Cambridges.

      • Agreatreckoning says:

        @BayTampaBay, Camilla would be able to pull something fun off. Estate garden tours with drinking games. Cocktail Thyme with Camilla or Highgrove & Highballs with Camilla.

        The choppiness and music of W&K’s video felt like something from A Clockwork Orange.

  18. JT says:

    This seems…kind of low rent in a way. No disrespect to YouTube, I consume quite a bit of it, but I think this is a step down. They should be moving on to bigger and better things. Where are the initiatives and projects? Where are their collaborations with respected companies? H&M are partnered with Netflix and UCLA; the Keens announce a YouTube channel? I don’t know. It’s a bit underwhelming, but I guess I’m not their audience

    Also it is a lot of work to maintain a channel and these two hardly work at all. Any content they post needs to be on a consistent basis in order to grow their channel and I don’t know if you can buy bots on this platform. You have to work hard. Many celebrities thought they they could just start channels and get millions of followers instantly, only to find out that it was harder than expected. Not to mention their little videos on IG aren’t all that great, I cannot imagine longer videos of that. They aren’t very innovative or interesting. I just don’t think they really put a lot of thought into this.

    • L84Tea says:

      It IS low rent. Don’t get me wrong, I love Youtube. But the fact is anybody can make a Youtube channel. My 7 year old nephew has one and he talks about nonsense on it. It’s a very stark contrast to multimillion dollar Netflix and Spotify deals. H&M are getting paid big bucks because people want to see what they put out. Frankly, this is all W&K can get.

      • JT says:

        I know. Anybody with an iPhone can make YouTube channel. I thought they were supposed to be regal and above it all. I think it’s a huge downgrade and notice that the announcement isn’t accompanied by any new work, just a rehash of the old stuff. I think it’s a bit embarrassing. A poster upthread said an Australian journalist wrote “take that DDOS” and I’m like, people think this can compete with H&M?

      • BayTampaBay says:

        I have a little different view. The Sussexes are producing original content for Netflix. The content they produce is not necessarily going to be about them.

        The YouTube channel is all about the Cambridges and nothing else. With regards to being “low rent” this is dependent on production values. If the Cambridges have a cracker-jack production team then a YouTube Channel could work for them to interact with their followers.

        I do not think you can compare the Sussexes Netflix production deal for content with the Cambridges YouTube channel that may only be a more detailed companion piece of media to their Face Book page.

      • L84Tea says:

        I guess I was comparing the two because it was announced as “Take that Megflix!”, as if this is a one-up to the Netflix deal. YouTube is amateur hour compared to Netflix. As for the possibility of having a great production team, it could help, but we all know the Cambridges have a tendency to miss the mark, so I won’t hold my breath. It will be entertaining none the less. :-)

      • JT says:

        @bay that’s a good point, but campanile piece to what? There’s nothing to supplement. It’s starting to seem a little redundant. So far the content on the YouTube looks like what’s on Instagram, which is similar to their Twitter. If they are trying to court a younger audience, what they have is not going to be it, otherwise the would have had that audience by now. What is their endgame and who is this for?

      • BayTampaBay says:

        @JT – I thought the Cambridges were also on Face Book. I see the Cambridge YouTube content as supplemental long form content to their other social media if the YouTube content is done at the highest production values. If not, then it is just re-posting the same content on another platform which will not help them at all.

    • Royalwatcher says:

      “H&M are partnered with Netflix and UCLA; the Keens announce a YouTube channel? I don’t know. It’s a bit underwhelming”
      and
      “I just don’t think they really put a lot of thought into this.”

      You summed up the Cambs perfectly!! It IS a bit underwhelming, just like the Cambs are (more than) a bit underwhelming. They have no star power, no one is clamoring to work with them or singing their praises about how helpful they were to the initiative/charity (like the way Vax Live guy talked about the Sussexes). The Cambs bring no original ideas to the table (again, unlike the Sussexes) and can barely appear engaged when they’re “working” from their own homes…so, all in all…underwhelming!

      They also don’t put thought (or work) into things and that’s why their projects usually flounder and fail (several of Keen’s charities going under, taking years for the 5-big questions, etc). They’re lazy and entitled and just want the most press and kudos for doing the least.

    • Beach Dreams says:

      Oh it’s absolutely low rent, especially for a pair of royals who have spent years acting holier than thou. They can’t attract the interest of the big streaming companies, so they have to resort to YouTube under the guise of ‘modernizing’. Seriously…they’re going to be among the likes of real charmers like pewdiepie, the Logan brothers, and Jeffrey Star. You can’t get much lower than that.

      • JT says:

        They should be doing more with the platform they have. And based off of the content posted, it doesn’t look like the younger generation will start falling head over heals for them? It just looks like more of the same.

      • Nina says:

        Jeffrey Star, pewdiepie. O Jeez.

      • lulubrown says:

        Thank you. You are absolutely right. Youtube is for common folks; who would you want as your co-workers? Michelle Obama, Shonda Rhimes. Zendaya, Will Smith, Jennifer Aniston, Adam Sandler, Kristin Bell, etc. Netflix roster. Or Youtube Roster Trisha Paytas, Nic avocado, Jeffree star, Shane Dawson, The home of Mukbangers, Affiliated codes, Hello fresh, Skillshare. Better help. Or ” the best one ” I never thought I would be making the video, but My husband/boyfriend/ dumbed me. or the infamous apology video,” taking accountability.”

  19. Water Bearer 💧 says:

    The music and editing was embarrassing. That’s all I’ve got.

  20. Woke says:

    It can be an opportunity to reduce the need of the rota. Will they use it. They are such in awkward position, every time they’ll make an attempt to be more progressive/modern they’ll be compared to the Sussexes. And the British press is definitely not on their side because the one sided competition makes them look bad.

    • Brit says:

      This too. They could be trying to finds ways to free themselves from the tabloids but the problem is that if they starting really acting the Harry and Meghan and start dropping videos and announcements without the rota knowing, the leash will get tighter and more stories and warnings will be hinted at. The Sussexes got away from the tabloids, they’ll be damned if this couple does the same thing.

      • Woke says:

        I think if they start standing up to the tabloids the royalists will be on their side because they all know deep down the tabloids are full of shit. Only they will get called out for their hypocrisy by the sane people.

    • Beach Dreams says:

      Yes, I’m also curious about this aspect of having a YouTube channel. Surely some of the RRs are realizing that this move could reduce some of their access. They won’t be pleased and I’m curious to see how they’ll react IF these two dunces actually put some effort into the channel.

      • Brit says:

        They won’t be happy for sure. They already saw the Sussex influence of Eugenies baby pictures and birth. The Cambridge’s are supposed to be the opposite of the Sussexes. They don’t want them to get modern to fast because then the papers will suffer. If anything, I think William and Kate seriously want out the tabloids and fast. They play the game and get good coverage but it’s going to be years of this tug and pull. More pictures, more access, more exclusives. They might see Harry and Meghan’s freedom and are starting to think, we want this now.

    • S808 says:

      I didn’t even think about this angle. This could absolutely reduce the need for the rota AND they have a little more control over the rollout of their work/content. Idk if I’d be too worried tho if I was an RR. They don’t really work :/

      • Watson says:

        My question would be: without the royal Rota who would write about these two? YouTube fame doesn’t generate headlines, and normal papers don’t comment on them because they simply aren’t that interesting, political, or fashionable. They don’t generate sales.

        The criticisms about the YouTube on the daily fail were eye opening. Older royalists think it’s tacky, millennials don’t care. So just who will end up watching this side show?

    • Becks1 says:

      Well, the royal family has a youtube channel and that doesn’t impact the rota at all, at least not from what I can tell.

      I do think though that if the Cambridges try to break the “invisible contract” its going to get very ugly, very fast. The angriest I’ve seen RRs over the past year was when it came out that William had COVID and the press wasn’t told. Reporters like Richard Palmer were LIVID. If they keep hiding things from the press or use social media to go around the RRs in a significant way, the RRs are going to push back. They need their pound of flesh.

  21. tolly says:

    I would like to note that this is actually an announcement of the END of the Nursing Now campaign. Add it to the list.

  22. TTT says:

    Youtube is not for the faint of heart and they are very late to the party. There is a huge difference between insta or twitter to youtube , the format alone is very tricky.

    But I am speaking as someone who had a moderatly successful youtube channel where I did everything. Cambridges have a huge staff to help them with and, if their aides are smart, they will stick with the video montages of their appearances and edited versions of their zoom calls. It is also nice to have a schedule to update, but I doubt they will do that as any missed day would generate questions.

    What I do not recommend for them is to use have their children that often- or at all- and to really pay attention to the comments. Youtube has a significant amount of QAnon scum and since moderation is a job done by the content producers, if they allow a lot of unfiltered comments from their audience to go unchallenged, their channel might become known as an alt-right oasis.

    They should probably turn off comments if they want to do it properly.

    However, if they wish to go to Hollywood, how long should we wait for the ” Apology” video?

  23. Iris says:

    As an Irish person, I’m just glad she called him out on rolling his r’s in the St Patrick’s Day video.

  24. Merricat says:

    Let’s see how far they go with it. The Cambridges aren’t exactly known for their follow-through.

    • Nomegusta says:

      I give it a few months before it falls off entirely.

      The biggest thing is good content and frequent/consistent uploading…two things I don’t associate with these two. Would have been smarter to lean into longer vids on Instagram

      • Gina says:

        They have people to do the work. And they have money to pay for it. I’m not for one second thinking that Dolittles are sitting near the computer uploading or editing videos, searching for the music, etc.
        It’s like their “commercial” with kids – professional team did this.
        So, for Kan’t and Won’t this channel is like killing two birds with one stone. One – “engagement”, two – the video about it + slightly behind the scenes (with Louis “unexpectedly” interrupting, lol).
        They don’t need professional advice from Y-Tubers here. I’m sure they won’t have anything to do with context, editing, so on.
        As about their chanell in general – I think it is not a good idea – remember the docuseries about Windsors that the Queen and late Prince Philip allowed and regretted after that. That little piece of “Royal mystery” that still remains (at least about the Queen), it’s the only thing that allows others to curtsy to Royals – literally and figuratively. Without this, what Dolittles have – enchanting personalities?

  25. mariahlee says:

    Guest editing a magazine = bad. But simply choosing the cover of a magazine = good. This protocol is so tricky!

  26. Mina_Esq says:

    Lol @ be-wigleted head. Also, that video is OK. I would probably like it if I didn’t know that they are both awful. If they were decent people, I’d be like “bless them, they’re trying and having fun”.

  27. MerlinsMom1018 says:

    Now I like YouTube, watch tons of stuff (documentaries, etc…) but hard pass on this channel. Just judging from above clip and how painful it was to watch, I’m giving it a hard pass. I don’t know how many people other than their ride or dies will watch
    Maybe it’s just me?

  28. “Don’t let the day light in upon the magic.” Isn’t this what the monarchy is about? Its mystery is its life. Now the Cambridges are reality stars ala Kardashians. YouTube channel— Not sure it’s the right strategy.

  29. Amy Bee says:

    The new Communications Secretary has assumed duty and she trying to rebrand the Cambridges. That’s clear. I don’t know if this will work because people are saying that they see right through this and it further proves what Harry and Meghan said in the interview was true.

    • Maria says:

      Catherine Quinn couldn’t accomplish anything with Kate. I doubt the new secretaries will.

    • Chica says:

      Who are these people saying these things? That is not what I see on the comments on the video nor on the DM articles. The comments are overwhelmingly supportive of them and this move and still heavily bashing H&M and it’s annoying simply bc it must be nice they can go to their channels and not have a cesspool of hideous comments that would depress them. Every thing is about how much more authentic (which is some hard level Bs) and Better at this than M&H. Which is clearly a very different opinion shared by anyone with a lick of sense and objectivity 😐

  30. Over it says:

    I see william only black friend was activated for a hug for this video. These people never cease to amaze me with their fake bullshit

  31. Seraphina says:

    Has anyone picked up on Kate’s “new” hair shade? It resembles Charlotte’s.

  32. Over it says:

    I can’t even be impressed or happy about anything they do because it’s all fake and for show. I don’t like these two at all so I won’t pretend and praise them for existing

    • kelleybelle says:

      Me either. It’s all “me too” in the face of Sussex success, nothing more. Remember when editing Vogue magazine was “unroyal?”

  33. Beach Dreams says:

    This is embarrassing. It wouldn’t be so bad if the Norfolk Nuisances hadn’t been so insistent on their elitism and sneered at the notion of celebrity. They’re spinning this as modernization and innovation (lol), but I doubt either of them are thrilled to do this. They desperately want the Netflix and Apple+ deals and projects of the people they chased out. This move is them slowly realizing this is the best they can do, and it’s paining them.

    • Nyro says:

      My ten year old niece has a little cooking channel on YouTube. FFK and FFQC are just like my ten year old niece. They’re the same.

      • Emily_C says:

        Nah, your niece is way better. She’s providing education and doesn’t hurt people.

  34. Keri says:

    A hundred million plus Netflix deal vs a YouTube channel. Snickering. The best part? They’ll be forced to work to put out content.

    • Nyro says:

      We love to see it. How are they not embarrassed?! LOL, Harry and Meghan really won. The other two are down in the dumps, man. YouTube?! LOL

    • Lizzie says:

      The next best part was when they didn’t realize the difference and used a schoolyard taunt ‘take that’ . It’s like wearing a huge fake Chanel purse and walking up to someone with a real Chanel and saying ‘take that’.

  35. heygingersnaps says:

    they keep beating up Harry and Meghan but also want to copy them. These people keep telling on themselves.

  36. Crows says:

    Isn’t this a YouTube version of their insta? Not ground breaking. Nor actual work.

  37. Lowrider says:

    Bahahahaaaaahaa…….ahahahaaaa.

    These two are the biggest clowns. The FFK of England is an influencer. Is tik tok next?

  38. Sure says:

    Maybe the YT channel is W & K’s attempt to audition for a Netflix deal?

  39. Julia K says:

    Love how her hair is styled in the back, lower photo. Does she have an in house salon? Hairdresser 24/7? Very pretty color as well.

  40. sandy says:

    so the other european royals have been doing this forever. actual question – why don’t they spend more time together? the windsors and the european royals? you’d think if anyone has anything in common it’s them, but they seem to only barely like one another. is it because the windsors don’t speak any other languages?

  41. lanne says:

    What happens when their video views are just in the 10s of thousands? Are they going to monetize their channel? There are already a ton of royal watcher and royal history youtube channels out there–what will they offer that’s different? The Cambridges have been all about shiny surface. They have bought into a “perfect family” image that keeps them and their children and especially Kate completely removed from any sense of reality. Are they going for “authenticity” now? Will there be any “there” there? Are they ready for the inevitable comparisons with the Sussexes? What will they do if their video gets 40,000 views and Meghan/Harry have a video viewed by 10s of millions? Can you buy youtube subscribers like they bought instagram followers?

    If a Youtube channel is their idea of connecting with the youth, their crisis team needs to be fired. If they were going to do it, they should have done so 8-10 years ago and built their royal brand that way. A youtube channel is about as novel an idea as coming out with a new idea for a flip phone.

    The only thing a youtube channel will show is how little people are actually engaged with them. Especially if their comments sections is full of Meghan hate. Bad, bad idea.

    • S808 says:

      !!! The height of the “Youtuber” era was around the time they got married. As was the height of their popularity. Again, had they capitalized on their goodwill and had creativity & foresight things would be A LOT different. They completely missed the boat and are playing catch-up.

    • Nyro says:

      The metrics are going to expose them. They aren’t going to be able to lie about how popular and so much better they are than the Sussexes if the views aren’t stellar. Also, we know how sensitive that are in that they they love to delete and close down comments. Are they going to close the comments section every time the young people they’re trying to appeal to bring up his rose gardening activities? If you’re constantly censoring and not engaging with your audience, how do you grow the channel?

  42. Lucy says:

    Ok I bit the bullet and watched. Laineys coverage basically covers my assessment of the quality (Not Good). I was surprised how short it was, and how they must have so much material to work with and the only banter they could find was Kate telling him not to roll his R’s

    • Nic919 says:

      It’s pretty telling that with 10 years of being filmed for tours and things that this is all they could come up with.
      I don’t expect much content except for putting up clips of when they actually bother to do engagements.

      Now I am awaiting the RR’s to start complaining of the Cambridges bypassing the media with this channel.

  43. Victoria says:

    Ugh, this is so budget. And hypocritical. They blasted Harry and Meghan for every little thing that they did, claiming it was them trying to hog the spotlight and make it all about them. But now they get to go on YouTube where people like Jeffree Star and James Charles exist and do what exactly. To me it’s bringing down their brand or whatever brand they have cuz I really don’t even…

    But somebody on LSA said yesterday they’re going to have in their description, “Click this link and type WillANDKate for 15% off of merch!”. Or something to that effect. I fell out.

  44. Betsy says:

    I’ll echo what so many other posters have said: they tell on themselves with always copying Harry and Meghan.

    But the reason they always need to copy Harry and Meghan is because they themselves don’t do their actual job. They don’t do the meat and potatoes, they don’t do and never have done a lot of events. They’re not exactly fooling anyone. And nowadays when they do have an event, they both show up as if they can’t do it alone.

  45. purple prankster says:

    This is so lol to me, but anyway, I don’t think they will actually feature much of themselves in the content they post, apart from maybe highlights of events they attend. I also don’t think they will upload often.

  46. Emily_C says:

    I can’t understand a word Kate says.

    This video is embarrassing. Don’t they have access to high level producers? Did one of the courtier’s 13-year olds make it? But my biggest problem is that Kate is unintelligible, and I don’t see how that’s going to work going forward.

    • kelleybelle says:

      Everything is a direct copy of what Harry and Meghan do, the background, Kate’s hair, and they’re even trying to act “natural” and behave like they have personalities like Harry and Meghan. Hard pass … very hard. And of course Kate is talking to a Black person on-screen. Could they be any more obvious?

    • Nyro says:

      It looks like a 13 year old made it…in 2004.

  47. Ohpioneer says:

    The local early morning radio folks were talking about this video. They said it reminded them of a video for someone running for office. Lol.
    Wills and Kate for King & Queen!!

  48. Nyro says:

    This is a desperate attempt to be “relateable” woo younger millenials and gen z. It’s going to fail and it looks bad already. They’re already underperforming regarding their subscriber count. The Sussexes got 2.6 million followers on Instagram in 24 hours. They broke the world record. William and Kate only have 266,000 subscribers after 24 hours. Nobody is interested in them like that. Secondly, if they’re going to just do on YouTube what they’re already doing on IG, no one’s going to care. But if they do play the YouTube game to win and start giving us “what in my bag” videos, they’re going to be clowned and rightfully so.

  49. lanne says:

    Kate: Don’t forget to like and subscribe to our channel!
    William: This episode is sponsored by Ye Olde Pruning Shears. When you have rose bushes to trim, Ye Olde Shears are a cut above the rest!
    Kate: Next week, I’ll show you how to make a pie chart on the computer! My sister Pippa will come by with some tips on keeping cool during a perfect summer picnic. Make sure your servants fill your ice trays with water so you’re ready! Next week, it’s all about ice!
    William: (claps hands) Oh yay! Picnics are fun! This youtube channel is a great idea!
    Kate: Goodbye! (awkward pat on William’s arm)

    Feel free to use this script, Kensignton Palace team! My gift to you!

  50. Amelie says:

    I honestly don’t see the big deal about the Youtube channel. For everyone saying it’s beneath the Cambridge and low-rent, not really. The Queen/Royal Family has had a channel since 2007. Youtube has been around since 2005, it is kind of ancient in terms of social media channels. There are way more influencers on Instagram (which they use regularly) and TikTok than on Youtube. The days of Youtube influencers have significantly dimmed over the last few years. Very few people make real money on that platform. Corporations have Youtube channels. It just makes sense. You can also put longer form videos on Youtube and I find the app easier for longer form video viewing than Instagram in which you are forced to keep your phone vertical. I also find it easier to search videos on Youtube which is not so easy to do on Instagram.

    That being said, in my head of videos I know I will never see, I see Kate doing a “shopping haul” or “house tour” video or a boring old Q&A which is the kind of video a lot of lifestyle influencers do.

    • FicklePickle says:

      It really does depend on whether it’ll just be a repository for longer videos of stuff they already have up elsewhere or whether they’ll actually bother to put together new content for their channel specifically.

  51. Likeyoucare says:

    I believe they will get many viewers.
    I like to search meghan’s videos and sometime i stumble willie and kate videos by other youtubers and suprisingly they have many viewers from people in commonwealth countries ( this is my guess by name from the comments sections).
    I’m from one of that country and it perplex me that those people really worship them.
    At least the newly hire media people had done something correct in their first week on the job.

  52. Reece says:

    Catching up to 2010 are we?
    When will Kate’s first “GRWM: Racing Stripe Blush Do’s & Don’ts” video be out?
    “Buttons! The Best Accessory or Nah?”

  53. L4frimaire says:

    I saw a tweet about this where the poster thought it was about the Sussexes and they were all outraged, then later healed praise when they realized it was the Cambridges. I guess they do what they gotta do.

  54. Lizzie says:

    Hmm, a few days ago the lamebridges were NOT celebrities like H&M, they were ROYAL. Now they have a you tube channel. LOL.

  55. Elle says:

    Please don’t let them do any asmr videos

  56. Vanessa says:

    I’m getting second hand embarrassment seeing this there both trying so hard to be like able and come across as unnatural and weird. There little bit where kate was telling William not to roll his Rs is so cringe they really are trying to be like Meghan and Harry is embarrassing. They don’t have the it factor or the star quality of Meghan and Harry they are desperately trying to be cool with the youth and it’s pathetic because everybody knows That if it wasn’t Meghan and Harry being so popular Kate and William wouldn’t never join YouTube.

  57. SenseOfTheAbsurd says:

    Made two visits to that pointless video in the space of about five minutes, and in that time the downvotes tally had gone from 6.4k to 6.5k.

  58. Amelia says:

    It’s so disgusting how they’re not filtering out the negative and disgusting comments about Meghan and Harry (more about the former than the latter really). You preach about kindness and shove down our throats so much but you allow for that negativity to fester. I’m not really surprised tbh because what else can you expect from the people that created a smear campaign of bullying, misogyny and racism towards their pregnant biracial sister-in-law just to make themselves look good and popular but still if they had any shred of humanity that they like to show all the time they’d feel ashamed of themselves even a little bit. I can’t believe I once feel for their trick.

    • lee says:

      Do not dey Meghan and Harry were treated badly but I think that Meghan fans seeing her win her case agains the Daily Mail, in her new home, with offers raining down can sit back and smile. Revenge is a dish best served cold. How sad it will be if Archie and his cousins have to wait until they are adults until they meet. Or Archie and his sister are denied their proper places among the peerage due to this poisonous feud perpetuated by the papers. Let Kate do her thing and Meghan hers and hope everyone stops the negativity.

  59. Caribbean says:

    So, it’s ok for them, but Megan writing an article is not good? Harry and Megan telling their story on TV is not good, but Kate and Harry ‘defending’ themselves is good. The Cambridges and the Royals cannot authorize any denial for negative stories about Harry and Megan (they do not engage with the press !!?!), but they can now blanket the airway with so much stories – kids, birthday, school, anniversary – never ending stories.
    SMH

  60. February-Pisces says:

    The thing about the Keens is that they don’t know how to progress and modernise without looking cheap. Meghan and harry are forward thinking with their ideas, but still do it with sophistication and style. When I see the Keens doing things like zoom bingo or that video with the cookies on the bicycle, they just look ridiculous. It’s like they don’t know what they are actually doing. Kate had a lot more mystique to her when she never talked. I don’t think anyone heard her speak for the first 7years of marriage.

  61. Gail says:

    Finally figured out what he’s saying at the beginning, but whatever words are spoken at the end are incomprehensible to me. As well, the way Kate turns towards her husband, so stiffly and then doesn’t look at him seemed odd to me.
    I simply cannot understand her and I grew up in a very English “Rule Britannia” household.

    Mumbles McQueen (FF) is unintelligible. Do you think it’s on purpose?

  62. AnonyCat says:

    Whew. Marie Kondo once said, “I’m excited because I love mess!” And this channel is about to be some mess!

    If they put the same clips as Insta or the Royal Family channels, then the channel will be pointless. If they make the wrong original content that will cheapen their brand. So… Mess mess mess

  63. Midnight@theOasis says:

    Can you name a few of the great works they’ve done?

  64. MaryContrary says:

    Well, that will be a quick clip.

  65. lanne says:

    *crickets*

  66. JT says:

    @Midnight exactly. What tangible results have they done to highlight anything other than saying thanks? Several of Kate charities have shut down, maybe they should have started their channel earlier then.