Queen Elizabeth is now selling Sandringham-branded beer & new royal-branded gin

The Queen Elizabeth Diamond Jubilee Trust reception

One of the dumbest criticisms lodged against the Duke and Duchess of Sussex was that they were trying to “monetize” royalty. I still say that they were merely trademarking “Sussex Royal” so that no one else would come along and monetize it against their wishes, much like the Duke and Duchess of Cambridge trademarked their titles and everything around “Kensington Royal” years ago as well. Still, the trademarks were held against Meghan and Harry specifically, like they were completely off-side for suggesting there was a possibility they could ever have Sussex Royal-branded merch. Well, fun story. Queen Elizabeth now has Sandringham-branded gin AND beer.

Queen Elizabeth may soon be responsible for your bar tab! Buckingham Palace has confirmed to PEOPLE that the 95-year-old monarch has approved the sale of a range of beer brewed from plants grown on her Sandringham estate in Norfolk. Sold at the Sandringham gift shop at $5.50 for a 500ml bottle, the beers come in two varieties: a cold-filtered, traditional English “bitter” and a stronger Golden IPA described by the gift shop as “uniquely natural.” Produced locally by Barsham Brewery in Norfolk using organic Laureate Spring barley grown on Sandringham’s rolling farmland, the bottles bear the Sandringham name alongside pictures of a hare and a pheasant.

“Made in the UK for the Sandringham Estate,” according to the label. “The Sandringham Estate is a wildlife haven for Pheasants, Hares, Owls and many other species thrive in the wood and farmland habitats.”

This isn’t the first time that the Queen has turned her hand to producing alcohol. Sandringham’s gift shop already sells its own Celebration Gin, which is made in a distillery on the estate. In 2020, Buckingham Palace also launched its very own gin made from ingredients found in the backyard of the Queen’s London home.

On Tuesday, they added to this with the release of a new variety of gin distilled using the classic Buckingham Palace gin mixed with “hand-picked whole sloe berries,” says a release from the Royal Collection Trust charity, which organizes the opening of the main royal palaces and their accompanying stores to the public.

Priced at $41 a bottle, the addition of the hand-picked fruits — which grow on Blackthorn bushes in the U.K. — gives the gin “a unique and intense fruit flavor,” adds the release.

The Trust will use the proceeds of the sloe gin to help preserve the Queen’s extensive art collection. It also recommends that the royal tipple is served by pouring a measure of sloe gin into a fluted glass, then topping it up with “champagne or sparkling wine and garnish with fresh berries or orange peel.” There’s just one small snag for U.S. gin-lovers: the “light ruby color” liquor is currently only available in the U.K.

[From People]

Oh no, the gin is being promoted by the ROYAL Collection Trust? And it’s being sold for actually MONEY, money which will be used to “preserve the Queen’s extensive art collection”? Well I never! HOW GAUCHE! How tacky! I assume all of the royal reporters are up in arms about how dreadful it is that the Queen is monetizing the Crown in such a disgusting and cheesy way. I assume that there are twenty Daily Mail headlines demanding that the Queen donate the proceeds of this tacky, gin-soaked endeavor to CHARITY? What’s that? You’re sh-tting me, none of that is happening?

*NB: NO UK USE*HM QUEEN ELIZABETH IIHolding a bottle of beer which was presented to her by the proprietor of the Bridge Inn, Topsham, Devon during her visit.Bandphoto Agency PhotoB68 052338   27.03.199880

Photos courtesy of Avalon Red, WENN.

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41 Responses to “Queen Elizabeth is now selling Sandringham-branded beer & new royal-branded gin”

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  1. BayTampaBay says:

    Is this not merching and monetizing the Royal status of the Crown by QEII?

    Is QEII aware that she is breaking her own Royal Rules per interpretation of the the Royal Rules by the Daily Fail.

    • Mac says:

      Have you ever been to a royal palace? The gift shop (that you exit through) is floor to ceiling branded tchotchkes. Who doesn’t need a royal dog bowl and a corgi Christmas tree ornament? Tea towel with the Queen’s face maybe?

      • Escondista says:

        Exactly … but HArrY ANd mEGhAN aRE taCKy!

      • BayTampaBay says:

        And the Daily Mail were worried and horrified that Sussex Royal was going to merchandise such low class tacky “tat” such as baby onesies, tea towels, children’s crayons and doo-rags.

        (Clutching my pearls and grabbing for my glass of wine)………………. “I need my smelling salts ASAP!”

    • SurelyNot says:

      I happen to be the proud owner of several tea cups from the BP gift shop!

  2. Watson says:

    Don’t hate me but I love gin and would love to try this one as I’ve never had sloe gin before Lololol.

    The royals are celebrities who monetize everything. There is no difference between their actions and what Meg and Harry wanted to do. The only reason why they cared was to financially tether those two down to the royal institution of scapegoating the spare and the royal rota & control them. Toxic!

    • JanetDR says:

      A sloe gin fizz was the first alcohol I ever had! Yummy.

    • Elvie says:

      Sloe gin is amazing and very hard to find in North America. Last time I left England to go home to Canada for an extended time I bought a bunch from the duty free shop in Heathrow.

      As for the monetizing things – this is soooooooo Victorian. It was considered gauche for the aristocracy to “work” so then they wondered why they were going bankrupt as industrialization kicked off and the houses aged. So now estates all over the country (like the Queen’s estates) have tourists, gift shops, farmer’s markets, distilleries, etc. I totally buy into it and visit a lot of these estates and buy from their shops, but the hypocrisy is overwhelming.

    • Monica says:

      @Watson, I’d love to try it, too. The sloe gin fizz is one of my favorite cocktails and I haven’t had one in ages. Sadly, I’m unlikely to get hold of a bottle as I live in Dreary California.

      • Agreatreckoning says:

        @Monica-lol. Took me a few seconds. Spirit Works Distillery is suppose to have a decent Sloe Gin. They’re in Sebastopol, Dreary California.

        Sloe gin fizzes are delightful.

  3. Snuffles says:

    “ The Trust will use the proceeds of the sloe gin to help preserve the Queen’s extensive art collection.”

    Is that the art collection you literally stole from half the world?

  4. Becks1 says:

    Is she….profiting off her status?!?!!? Using the Sandringham name to sell beer???

    *clutches pearls*

    • a reader says:

      I’m just here for the comments…. like this one ^^^


    • FicklePickle says:

      Actually, Sandringham is one of the two royal residences Queenie owns privately, along with Balmoral. Soooo, gray area.

      No, wait, sorry, grEy area. English, and all.

      • Agreatreckoning says:

        Yes, FicklePickle a very grEy area. So now Queenie’s privately owned estate is producing something that will fund something that is publicly funded(taxpayers) already? It’s confusing. Since the BM love inserting the $ involved with H & M’s home, I’ll go there too. Anmer Hall is estimated to be $30 million-Sandrigham estate(20,000 acres & value of 160 million) which Anmer Hall is on. Technically, Sandringham Estate is funding a charity that is purported to support the care of the Royal Collection of whatever though being a separate entity of Buckingham Palace??? Mental gymnastics indeed. QE2 “approved” of this. It doesn’t mean it was her idea. For all we know, someone told her that they were supporting a Christmas ornament for Vulcan. Guilty of thinking W & K have no problem trying to support their ideas or money making schemes by way of H&M. Almost 95 year olds are not clear thinkers no matter how much you want them to be At the of the day, through the past few years, Harry’s Granny knows that all he’s ever wanted from her is love.

  5. Cecilia says:

    The royal collection trust is technically a charity but where are the proceeds from that beer going?

  6. greentea says:

    The royals and those royal reporters are such hypocrites.

  7. Amy Bee says:

    The royalists and press like to justify the Queen’s merching by saying that the money goes to the royal collection trust i.e. charity. But the rct was set up so she wouldn’t have to spend her own money to maintain her art collection and palaces.

    • BayTampaBay says:

      Which is the same thing as going in her black leather bespoke pocketbook.

    • equality says:

      But how does that work? My understanding is that the Queen owns Sandringham and, I guess, it’s contents but BP is owned by the public and just used by the Queen. So if proceeds are used to maintain her private collections and estates, how is that not her profiting?

  8. Keroppi says:

    Those crickets are really loud……

  9. Wendy says:

    I hope Camilla did extensive quality control on that collection!

  10. Merricat says:

    So the queen isn’t bothered that England has the highest percentage of drinkers in the world? I am no tee-totaler, but I’m not the figurehead of a nation making a buck off “my” people.

  11. Brittany says:

    Well… this is on brand. That family does love gin.

  12. Over it says:

    The family is a bunch of red necks with lots of jewelry, what did people expect

    • Mrs.Krabapple says:

      This. The royal family are a bunch of under-educated racists, (alleged) sex traffickers, and gritters — basically the Trump family but with more jewelry.

  13. anp says:

    The proceeds goes back into charity.

    • TigerMcQueen says:

      A charity that maintains the royal collection of artwork and homes used by one of the richest families in the world.

      I mean, I get it, it’s better to maintain those using funds raised by the trust than taxpayer dollars, but at the same time, Liz is filthy rich personally and has gone to great lengths to hide exactly how rich she is. Because the optics of being supported by tax funds and a ‘charity’ would look incredibly bad.

    • BayTampaBay says:

      A charity that uses 100% of funds and contributions to support itself is not really a charity it is a “Not-for-Profit” Corporation much like The Girls Scouts, AARP and AAA

    • goofpuff says:

      Um the “charity” is one that pays back to the royals to maintain their expensive artwork collection….so….not really a charity?

      Its like me setting up a charity so I can upgrade my kitchen, do some house reno, make sure I have snazzy artwork….oh wait, that’s not a real charity? Shocker….

  14. Jane Doe says:

    Please explain to me how / why the royals are hawking stuff, it doesn’t make any sense. #AbolishTheMonarchy

  15. Sansa says:

    between the queens booze, the keenbridges yt channel, peter phillips shilling for milk in china, etc, sure seems like it’s okay for the white windsors to monetize and dilute their own brand! a pity they don’t have any globally beloved rock stars to advocate for charitable causes as a balance …… oh wait.

  16. equality says:

    The Celebitchy attitude being picked up by other outlets. https://www.yahoo.com/news/queen-now-selling-gin-support-205900754.html

  17. jferber says:

    Maybe prospective passengers on the 200,000 pound yacht would like to buy their booze from the queen, too. They can book passage, have a boozy blast and buy merchandise in the gift shop. Maybe they’ll also include RF “rides,” like Disneyland, though I can’t even imagine. To the Brits: Dump this stupid, toxic, spendthrift family. They’ve been on the grift and Welfare for the Wealthy for far too long. They will sink you.