Kate Moss is the face of Kim Kardashian’s Skims’ summer campaign: whoa??

One of the most brilliant things about Kate Moss’s career is that she’s maintained an elusive coolness for decades, and that coolness has helped her maintain a up-market appeal. Kate Moss doesn’t have to flog down-market brands. She’s purely the face of luxury brands, from fashion to jewelry to makeup to whatever else. Kate Moss has always turned down work when she’s not feeling a particular brand’s energy, and she honestly doesn’t put her name or reputation on just anything. Which is why it’s extremely notable that Kate Moss is now modeling for Kim Kardashian’s Skims line. The Skims’ Instagram posted these new images of Moss modeling their underwear and bras. This is the biggest thing to happen to Skims since the American Olympic committee certified Skims as an Olympic sponsorship partner and gave them a contract to supply underwear and loungewear to Olympic athletes!

Kate Moss is the star of SKIMS’ new summer campaign. After becoming friends with Kim Kardashian through mutual designer friends and falling in love with the flattering pieces from the solution-centered style brand, the iconic supermodel, 47, has been named the new face of SKIMS.

“I’ve been a fan of SKIMS since day one,” Moss said in a press release. “What Kim is doing with the brand is so fresh and modern, making underwear women actually want and that fits perfectly.”

Moss, who models a selection of styles from SKIMS’ bestselling Fits Everybody and Cotton collections in the sexy campaign images, said her entire family has become major fans of the brand. “I wear it, my daughter [Lila Grace Moss, 18] wears it — even my mum [Linda Shepherd] wears it!” she said.

Kardashian, 40, is honored to have Moss representing her brand. “I first met Kate in 2014 through [designer] Riccardo Tisci and was instantly struck by her cheeky humor, authentic and classic beauty — we’ve been friends ever since,” Kardashian said. “She is THE fashion icon, defining whole generations of culture and style and I am honored to feature her as the new face of SKIMS this Summer!”

Kardashian spent time with Moss and her teenage daughter Lila Grace earlier this month in Rome while visiting the Vatican. Kardashian and Moss took multiple photos together throughout the tour, and also snapped a group pic with their glam squad sitting on the stairs in front of the altar in St. Peter’s Basilica.

[From People]

Would Kate Moss model for Skims if she didn’t believe in the product? No. She wouldn’t. Even Kardashian-haters have to admit that this is a big deal, a major stamp of legitimacy and coolness for Kim and her now-signature business. Never would I have predicted that Kate Moss would model for Skims! And she honestly makes the stuff look hot! I really want that white bra now.

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Photos courtesy of Skims’ IG and Kim’s IG.

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87 Responses to “Kate Moss is the face of Kim Kardashian’s Skims’ summer campaign: whoa??”

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  1. Betsy says:

    Kate Moss was the face of Rimmel for a long time.

    • OriginalLala says:

      exactly, and I wouldn’t call Rimmel luxury or great quality. Let’s be honest, money speaks, and I’m sure she is being PAID for this contract.

    • milliemollie says:

      And she was the face of Mango.

    • A says:

      Exactly, Rimmel. I also remember seeing Mango Ads with her even around 20 years ago, she also modeled for Zara and H&M and definitely has not only done high brands or campaigns she believes in

      • Lemons says:

        What most here are missing is that it’s not just about luxury brands. It’s also about the BIG $$$ modeling contracts. All of the brands mentioned above are Time Square, magazine spread, I’m a household name jobs for models.

        Sure, this is better for Kim than Kate, but it also makes Skims a “Victoria’s Secret” brand for models who will want to get that Kate Moss street cred after this campaign is over.

    • BeanieBean says:

      Let’s not forget Topshop.

    • JillyBeann says:

      Ahhhh I love high end make-up but I have to say – I have some Rimmel eyepencils and they are comparable in performance to the liner pencils that I have paid three times the price for……

    • myjobistoprincess says:

      it’s a good idea to have Kate as face of skims. I would think the spanx industry would mostly target women of at least 35-40? Everybody in that age would recognize and know Kate from a long time ago and Kate is also in that age frame. Great choice.

    • DiegoInSF says:

      Oops gotta read the comments first. I commented about Rimmel. The framing of the article couldn’t have been more wrong 🤭.

  2. Jules says:

    wtf kate, really bad move. kimmy must be really paying people out. this also feels like a cheap rip-off of the calvin klein commercials of the 80s.

    • ME says:

      I am sure she made Kate an offer she couldn’t refuse. This means nothing to me…it doesn’t legitimize Kim or her company. Kim has money to burn, so she can literally buy people, especially models who don’t get a lot of work anymore. LOL why not hire your own model sister Kim? Isn’t she the “highest paid supermodel” in the world or something?

    • Ronaldinhio says:

      That was exactly the excellent vibe I got from these ads too
      They make Moss and Skims looks amazing and remind us of cooler and better things
      This is an excellent ad campaign and collaboration between brand Moss and KK

  3. Kelly says:

    Yuck. Match made in hell with these two.

  4. Maria says:

    Not minimizing it, it IS a big deal, but I have seen her in some ads for indie clothing lines (sponsored on Instagram) etc lately.
    And yes, she was the face of Rimmel, and has done things for Coty and Virgin Mobile. Not knocking it at all, either.

  5. Klu says:

    KarJens are making some quality products and a solid portion of them don’t cost an arm and a leg. So I feel like we judge them because they live their lives loud on tv and have curated their images so much. However, they don’t have to worry about money like the rest of us so I don’t get why we all have a problem with them. Kate Moss clearly doesn’t have a problem with Kim and it’s her career to do with as she pleases. It’s probably the almighty $$$ but who cares?

    More importantly the bra looks comfortable as f*ck.

    • Maria says:

      Their blackfishing and appropriation is extremely distasteful. As was their public flouting of pandemic restrictions multiple times.

      • Klu says:

        As a black woman, I don’t know a single black person who is upset at a one of them for dating black men. It just shows that white men weren’t ever taking those girls seriously that they found comfort in our community.

      • Maria says:

        I am not referring to them dating Black men.

      • Klu says:

        Girl you need to get off that Twitter SJW, white feminist stuff. You’re talking about their imitation of black people? Same thing. I don’t get why people are up in arms about it. If we are ever going to work as a species we have to become one. If people want to imitate my community, I consider it a compliment and thank them. Why are you threatened by the Kardashians “blackfishing?” They’re doing fine and I’m glad black culture is integrating into our society as a whole. It doesn’t truly integrate until non-white people do it? If there are parts of our community that give comfort to others, why deny it?

      • Larisa says:

        oh ffs! It’s not white feminist stuff that’s telling us that imitating black people is distasteful, it’s black people on this very site, time and time again, calling it cultural appropriation, calling it out, speaking out against it, and telling us to listen. Well, we listened, and yet here you are, still yelling at white people.

      • Ashley says:

        As a black woman, I’m with Kiu. 100%.

      • Anna says:

        All of this.

    • Betsy says:

      I’m just not willing to support the Kardashians at all by buying their products. There are so many other brands I’d rather shop from, like Pansy, ARQ, Knicks, Negative, Parade, Decent Exposures, Harper Wilde, Brook There, Araks, Farr West, Deborah Marquit (neon undies and bras!)… basically life is too short and money too rare for me to waste a dollar enriching people I don’t like.

      • Klu says:

        That’s fair, Betsy and nothing more needs to be said than that. But I don’t understand the mindless hate for them because they are doing their thing. You don’t have to like their thing but I see nothing wrong with their thing other than it’s excessive.

      • Betsy says:

        I’m not sure if you’re suggesting that I have hate for the Kardashians, and that my thoughts are mindless.

        I don’t hate them. I find them vapid and unnecessary, and while I appreciate their hustle, they are emblematic of a culture that worships celebrity, that embraces quick fixes and cosmetic repairs. I have been spending less and less time on this site because in being here, I am part of the problem.

    • psl says:

      I don’t care if they make excellent products, they will never get a dime of my money.

    • Larisa says:

      That bra looks like it won’t support anything bigger than Kate Moss. Nothing I’ve seen here feels modern and fresh, looks exactly like every other brand of underwear – designed primarily to look good on an A cup.

      Also, saying “it’s probably $$$, but who cares?” is literally the root of most of our problems in today’s society, but let’s keep on not caring, I’m sure it will be fine.

      • questions says:

        That thought did strike me as well.

        It doesn’t really matter to me whether Kate wants to model for Kim. But I do think of Kate as less “enhanced” than the look Kim aspires to. In that sense, I find the partnership a little curious. Kate has the opposite aesthetic of Kim — less enhanced, more natural and, er, classic taste.

    • Ally says:

      And when Khloe and Kylie both stole fashion designs from Black women and Black owned small companies, from Destiney Bleu and Tizita Balemlay, that wasn’t reprehensible to you? That was just an oops, oh well, them doing their thing? Literally stealing and taking money away from Black women? This isn’t white SJW Twitter, this is actual real life hardworking Black women who spoke up about theft and got swept under the rug, I am not here for that or for erasing it.

      But the fact you used SJW pejoratively really tells me all I need to know about you.

    • Golly Gee says:

      That was my thought too – all of it looks comfortable, which is so often not the case when it comes to undergarments.

    • Kviby says:

      Those products do look nice but I will never support them because
      1: they could easily do ethically locally produced stuff and choose not to
      2: I’m against the way kk got famous , It’s degrading and was also dishonest (how they pretended it wasn’t their choice.)

      So it’s not just that they are reality starts or all the cultural things which black women here have always mentioned are quite offensive
      There are multiple issues and many other options of things to buy 🙂

    • Belly says:

      The astroturfing is a tad obvious, darling.

  6. Eurydice says:

    Congrats to Kim. I’d want that white bra – if I looked like Kate and wore it with nothing else, but I think those big seams in front would show through clothes.

    • EnormousCoat says:

      That’s a really good point re the bra. I was also eyeing it up but that seam would totally show and I wouldn’t like that.

  7. Nev says:


  8. Diana says:

    Kate Moss is a BRILLIANT model! Just wow…. These ads are stunning and make the underwear look really sexy and cool af

    • TrixC says:

      Yeah that’s what I thought. This is an actual model. 50-something and leaving all the nepotism models in the dust.

    • SKF says:

      Yeah, it just shows what a truly talented model can do. The Kardashians / Jenners fancy themselves as models; but they don’t even come close to Ms Moss. It’s not a shape thing, it’s a charisma, a connection. Knowing your angles. She blows dead-eyed Kendall, so-called supermodel, out of the park.

  9. Lady Luna says:

    I would be impressed if they had actually went with someone who needs the product.

    • BothSidesNow says:

      Yes, Lady Luna!! Why not women who are the actual size in America? This is just a repeat of the bygone days of plastering someone who is a size 0, and who doesn’t look like traditional women! Why not BIPOC, or even, an add campaign of disabled women, women veterans or women athletes? And why not choose a product that is groundbreaking? Or possibly choosing an offering of what real women in America look like?

      • Andie says:

        I’m a real women albeit in Canada, with proportions like moss and I still need bras and underwear. I own shapewear too because some dresses look better to me when I’m wearing it.

        Diverse representation of body types is good. The boring trope of thin women being somehow unreal is not.

      • Larisa says:

        yeah, except 99% of all ads are still targeted to you and 99% of products are made with you in mind, so I think the frustration of all other women is perhaps understandable?

      • Catt Berlin-George says:

        @Lady Luna, I see a lot of women of diverse sizes, shapes, color in a lot of underwear brands’ websites now. Negative, Cuup, Rihanna’s line, plus many more I cannot think of this second, they all use a wide variety of models. Most brands are super aware of the too many thin models are unrealistic push back.

      • questions says:

        Bras for women with smaller chests seem easier to find, I thought.

  10. DS9 says:

    Nothing interests me more in a shape wear line than finding out how great it works for thin people….

    • Maria says:

      LOL, yes…or for people with smaller busts….

    • lucy2 says:

      Right? I’m sure it’s been a lifelong struggle for Kate Moss to find undergarments that fit (eyeroll).

      It is kind of funny comparing the actual model photos to Kim squatting next to a bumper though.

    • SarahCS says:

      The shorts (or whatever they are) in the 4th pic look like they’re digging in at the waist. On KATE MOSS.

      • Jess says:

        YES! I noticed this immediately too. Waistbands look tight and stiff. I would look like a muffin.

    • SKF says:

      If you go to their IG (and I’m sure, their website) their whole current campaign is women of all different shapes and sizes and colours. Kate Moss is the celebrity face – which is a huge get because she’s super famous and has massive ‘cool’ / fashion credibility. I mean, here we are with articles being written about this. The rest of the models they use are very diverse (except maybe in age – I didn’t see anyone who looked older than their 40s) and you can see how the line fits on a huge range of body types.

  11. MF1 says:

    Has anyone here actually bought something from Skims? I’m curious about the quality.

    • BothSidesNow says:

      I haven’t touched it. I prefer my Spanx, thank you very much!!

    • BeanieBean says:

      After the last article on Skims, I went to eBay & skimmed the choices. I bought a bra, the beige one you see Kate wearing in the middle photo of the slideshow. Super comfy, fits well, washes up well. I like it. It’s basically a sports bra, which works for me.

    • Jensies says:

      I have. I have a larger chest and have bought some of the bandeau style that I’ve really liked, and strapless and other styles that I really haven’t and have ended up returning. Colors are boring. Fit *can* be good.

    • Mmhmmmm says:

      I have tried it. Mad at myself for doing it… but it’s great stuff. There I said it

  12. February-Pisces says:

    I love Kate Moss, I could look at pictures of her for days. She just has something that models today do not possess, natural charm and charisma. She has natural style and can wear anything and make it look good from vintage to highstreet to luxury. To me that’s what makes her so different to other models, she doesn’t need to try too hard, she just always looks effortless stylish. Kim did well getting mossy, she must have paid her very well indeed.

    • Q says:

      Absolutely but the amount of photoshopping is crazy. I actually gasped because she looks nothing like that anymore. They took 20 years off her!
      They also use a special filter for the videos as well. Not a lot of people know about video retouch and think it only applies to still photography.
      Honestly, this is false advertising and in some countries would be banned because of it like the julia Roberts ads.

    • GrnieWnie says:

      I love her too but man, she clearly got lip injections. I understand bc she is a chronic smoker/sun worshipper but damn, I loved that she was just like f— it, this is me aging.

  13. Robin says:

    I think Kate Moss is the supreme model; the model’s model. I think she’s great. I’m not sure this is a good link for her, but it’s going to be lots of money. I actually don’t rate Skims at all. I bought one pair of pants and the quality is not good.

    However, on a side note. Her entrance into the 90s scene was the watershed moment for models, in my opinion. Tatjana Patitz has said the model size at that point was a US 10/12. These women looked healthy – you admired their beauty without fearing for their BMI. Look at Cindy Crawford in her blue bikini on the catwalk and then look at the models in the wake of Moss. Not her fault, but Moss heralded a split in catwalk and campaigns, after which there were very thin models on one side and eventually “plus” size on the other, with very little meeting in the middle. I have read Vogue all my life and remember even at that young age how the models started to look like children. I’m hit by this most of the time I see campaigns for European houses – the models look like tiny girls not women, most of them are girls. Of course it wasn’t Kate’s fault per se, it’s fashion and culture and money, but I see her as the start of an unfortunate divergence, where fashion had to develop “plus size” to accommodate what had once been healthy.

    • caela says:

      I mean, Kate Moss leaned into it hard with her T-shirt “nothing tastes as good as skinny feels” so she is totally complicit in it.

    • Jaded says:

      Yeah, modeling went through a healthier period at that point but then with the arrival of Kate Moss it morphed into heroin chic and the starving models of the Twiggy era were suddenly back in fashion. I’ve actually seen Kate Moss in person, walking down the street in London about 10 years ago, and even then she was looking ragged. All the years of hard partying and drugging and smoking had really caught up with her so Photoshop is definitely her friend.

  14. Lightpurple says:

    She looks sunburned.

  15. psl says:

    I am disappointed in Kate for doing this, not that she cares.

  16. DiegoInSF says:

    I remember she did Rimmel London for so long which is also super budget.

  17. Amber says:

    Kate had a capsule collection of some kind with Topshop in like 2007, I seem to remember. And she was the face of Rimmel, which is a drugstore brand. It’s still a big deal for her to lend her “cool factor” to Skims, because Kate Moss has a kind of cultural legitimacy the Kardashians do not. Moss gives off an effortless vibe, where as the Kardashians are all effort, all the time. Fun fact: the espresso martini was reportedly invented for Moss when she went to a bar in the nineties and asked for a drink that would “f**k me up and wake me up” at the same time.

  18. Stef says:

    Yawn. Kate is washed up as a model and this just seems desperate.

  19. TheOtherMia says:

    Kim has always wanted in with the Vogue crowd, who all seem to sit around complimenting each other for being thin, rich and white.

    • ME says:

      Correction * White women who tan so damn much they resemble WOC.

      That is NOT Kate’s natural color…seriously Kim and her whole family do this. They hate their White skin so much it’s hilarious.

      • Theothermia says:

        Yeah, plus it was Black women who pioneered the current underwear/shapewear trends – but Kim’s the one profiting 🙄

  20. L4frimaire says:

    You know, she makes the product look good and this further adds legitimacy to the brand. Don’t have to like her but now I‘m curious about the product. Also, this is giving Moss a lot of visibility as well. I always think the Kardashians are vampires, but the seem to choose their victims well.

  21. SharkFins says:

    Khloe’s brand Good American has been getting womens’ bodies right for years now. I’m not surprised Kim has created a legitimate offering here. They don’t do everything right, but I’m not going to deny this, they’re doing adult fashion completely right for me.

    • Lukie says:

      @Sharkfins I completely agree. This is really where they get it right, including the diversity of bodies and overall people in their campaigns. I can’t hate on that, ever.

  22. Tinydancer says:

    I am not crazy about the KarJen. I kind of admire their will and freedom, but dont like their lifestyle (environementaly speaking). But this makes me want to buy skims. Apart from the original name (remember Kimono ?? ), it sounds like a good business move (I do wonder about where and how it is made). Still not sustainable for the future but I might a little too far left for americans 😅