Beyonce & Jay-Z star in a Tiffany’s ad campaign with a Basquiat painting

Virgo SZN began hours ago, and our Virgo Queen Beyonce just had to mark the occasion somehow. As it turns out, Beyonce and Jay-Z are the new faces of Tiffany’s. They have already filmed a special ad campaign which involves all of the following: a never-before-seen Jean Michel Basquiat painting in “Tiffany Blue,” Beyonce singing a cover of “Moon River” (the famous song used in Breakfast at Tiffany’s), and the iconic Tiffany Yellow Diamond, which has only been seen a handful of times in public in the past 70 years. Diamonds, Moon Rivers, Queen B and Her Husband, it’s all so iconic.

Few Hollywood relationships have withstood the test of time quite like that of Beyoncé and JAY-Z. The legendary singer, 39, met her future husband when she was just 18 years old (and still the lead singer of Destiny’s Child!). The power couple are still head over heels for each other today, nearly 20 years and three kids later. In a Tiffany & Co. campaign launching globally on Sept. 2, the singer and rapper, 51, are celebrating their love story and putting that undeniable ”’03 Bonnie & Clyde” chemistry on full display.

“Love is the diamond that the jewelry and art decorate,” the couple — whose love was captured in a behind-the-scenes photo shared exclusively with PEOPLE — say in a statement.

Entitled ABOUT LOVE, the fall 2021 ad stars Beyoncé modeling the iconic Tiffany Yellow Diamond, making her only the fourth person ever to wear the priceless piece of fashion history. Meanwhile, JAY-Z wears Jean Schlumberger’s legendary Bird on a Rock brooch, reconstructed as a pair of one-of-a-kind cuff links.

Other notable jewels that appear in the print campaign photographed by Mason Poole and the corresponding film shot by acclaimed director Emmanuel Adjei include: a 22-carat yellow diamond ring, a 15.02-carat emerald-cut diamond ring sourced from Botswana and an 18-carat yellow and rose gold bracelet.

“Beyoncé and JAY-Z are the epitome of the modern love story. As a brand that has always stood for love, strength and self-expression, we could not think of a more iconic couple that better represents Tiffany’s values,” Alexandre Arnault, EVP of product and communications, says in a statement. “We are honored to have the Carters as a part of the Tiffany family.”

The film (out Sept. 15) — which will feature Beyoncé’s rendition of “Moon River” — was shot by JAY-Z on a Super 8 camera. The couple selected the Orum House in L.A. to serve as the set.

ABOUT LOVE also features a painting from Jean-Michel Basquiat’s private collection called Equals Pi reimagined in signature Tiffany Blue. Composed of mathematical equations and symbols, the piece is quintessential Basquiat, despite making its first-ever public appearance in this campaign. According to the release, it was included because art serves as a “common thread throughout the Carter’s love story” and the overarching Tiffany & Co. campaign.

[From People]

The fact that there was a never-before-seen Basquiat painting just sitting in a private collection for what? More than thirty years? That’s incredible. That alone could be made into some kind of Tiffany’s ad. But then add in Beyonce, Jay-Z, a giant yellow diamond and “Moon River”? Iconic.

OMG, she really did drop the ads as soon as we transitioned into Virgo Szn. I love this Virgo B so much.

Photos courtesy of Tiffany’s, Beyonce’s IG.

You can follow any responses to this entry through the RSS 2.0 feed.

36 Responses to “Beyonce & Jay-Z star in a Tiffany’s ad campaign with a Basquiat painting”

Comments are Closed

We close comments on older posts to fight comment spam.

  1. Catherine says:


    • JEM says:

      It is. In every way.

    • VS says:

      This is what power looks like!!! I just love it! not a huge fan of Tiffany & co jewelry but they do have some iconic pieces

      I know some have issues with Jay-Z but I love his hair in this campaign; it is like I have money so I can do the f**k what i want

      Go Go Go……..

      • Snrub says:

        His hair in this campaign is reminiscent of Basquiat’s. Which is a pretty cool nod to the artist.

  2. Elo says:

    Omg – I’m smitten with this campaign. It is gorgeous!

  3. Lucy says:

    They look amazing. I want a poster of that painting.

  4. court says:

    She married down.

    • VS says:

      marrying Jay-z is marrying down?
      If you mean, looks wise, then I would agree but the stability he has provided for someone of her stature is remarkable
      if you mean, cheating wise, yes you would be right as well….marrying Beyonce and cheating on her is pure insanity
      if you mean money-wise, nope you are wrong

      • court says:

        looks, talent (imo), and YES YES YES cheating. Who cheats on Beyonce??

      • VS says:

        I agree with you on who can dare cheat on Beyonce….she could have been with anyone she wanted but she picked him and has been with him for years now. I wonder if she ever dated someone else…anyway Jay-Z won the lottery when she accepted him
        Talent wise, I am not sure…..maybe now

      • Gigi says:

        Beyonce and Jay-Z have been using speculation and debates over their relationship to fuel their careers since the Bonnie & Clyde 03 collabo. While I can believe that Jay-Z stepped out or at least crossed boundaries, I have always been skeptical about the rampant infidelity narrative they conjured up to sell their records and joint tours. Not knocking them successfully playing the fame game, but it is surprising that nobody notices that she/they release information to benefit their careers. Like with the secret wedding and Beyoncé making a music video in a wedding gown to give fans a taste of what she might have looked like. Or even how the On the Run tour was announced after the elevator incident (which Beyonce later bragged about in a song).

  5. JustMe says:

    Ummm hasn’t he cheated on her multiple times over the years (allegedly)…hardly a great love story 😒

    • Jules says:

      yup, PR manipulation to make more money, at its finest

    • whatWHAT? says:

      yeah, this.

      I love the pics, and the whole idea of the campaign, and the styling, etc.

      but this is not some great love story, IMO.

    • Truthiness says:

      100%. I really hope they are not the epitome of a modern love story, that would mean that sidepieces are included. Stunning campaign, they should have just stuck with the truth.

    • Becks says:

      Exactly, the idea that this is some great love story is just gross 🤢

  6. MsIam says:

    So she was 18 and he was 30? Side-eye to that, no wonder her father hated his guts at first.

  7. lucy2 says:

    Wow that diamond is massive! And the back of her gown is interesting, I did not expect that from the first photo. She looks great.

  8. Bean says:

    She is so gorgeous, it’s just like she has her own gravitational flow.

  9. Tanya Nguyen says:

    These pictures don’t evoke any emotion in me. I don’t feel anything about the necklace or about them as a couple. I don’t know that this particular ad will help any Tiffany sales.

    • shanaynay says:

      I agree, it falls pretty flat. they look very robotic. I’m a little tired of fawning over their wealth and their “great love story”…he cheated on her.

      • Hell Nah! says:

        Nope. I’m not feeling any of this (but for the diamond and the painting).
        Their positioning comes across as stilted and cold as ice.

        As for “Beyonce and Jay-Z are the epitome of the modern love story.” Say hokum what? I guess if modern love stories include cheating and beat-downs in elevators, then yeah, they’re it.

  10. Fernanda says:

    What is here iconic? Rich people using love narrative to sell some stuff that no one needs. If I had a platform they have, I would use it to bring attention to the problems that are very real, like poverty, inequality, racism. This reminds me of Bezos flying himself to space… just distasteful to a lesser degree. Rich people being detached. One nice thing though: the painting.

    • shanaynay says:

      Agreed. With everything going on in Afghanistan, climate change, Haiti….this seems so out of touch at the wrong time.

    • outoftheshadows says:

      They’ve done a lot of financial support of BLM and scholarships for Black students, among other things. I’m not a fan of their style of love, nor do I see affection between them here (that photo shoot is extremely cold.) But let’s not confuse their high capitalism with complete disregard for the lives of others. They do good things, too.

    • MeninaArmadeira says:

      I completely agree with you, everything about the pre-pandemic world is totally anachronistic, and out of touch right now.

  11. Sof says:

    I always get a weird sensation when it comes to diamonds, particularly this one “discovered” in 1877, colonization and cruelty bells rang in my mind.
    That being said, this has to be the first Basquiat painting I like, also Beyonce and Jay Z look great. It’s a good campaign.

  12. Becks1 says:

    I didnt see this in the post, maybe I missed it – but according to Twitter she’s only the fourth person to wear the Tiffany diamond AND the first Black woman to wear it (maybe the first Black person, period, but I’d have to go back and check the tweet.) So that is a pretty big deal

  13. IMARA219 says:

    I am here for it. I love the perseverance of them as a couple but I just love the entire vibe of the shot. From Jay’s look to the position of the painting to Beyonce at the piano referencing Audrey, it all looks beautiful and amazing. It is #BlackExcellence

  14. Sandy says:

    I love this, perfect representative, they look great, they seem content, beautiful couple.

  15. Oh-Dear says:

    these two have never convinced me they are anything other than a business partnership with shared narratives to enrich themselves.

  16. MB says:

    God, stick Beyonce in something and automatically it is iconic? Yikes. No.

    Firstly, they both look miserable. Secondly, the photos look quite old fashioned, nothing fresh about them at all, and Beyonce’s poses are stiff and lifeless.
    Thirdly, Beyonce has never worn Tiffany’s, wasn’t she a die hard lorainne Schwartz wearer?
    Next, their relationship is hardly aspirational. Do they think we are stupid? There isn’t even any love in their eyes in these pics!
    Lastly, that yellow diamond is a conflict diamond, how is that not a conflict of interest for her?

    This whole thing is a mess.

  17. deezee says:

    I like the painting and that’s about it. I’d prefer to see it without those two in front of it.