The Duke and Duchess of Sussex’s Time Magazine cover and prominent inclusion on the Time 100 list of Most Influential People is still getting so many salty tears over in Bitter Island. They really were not expecting it at all. I keep thinking back to all of the sh-t those royal commentators talked last year, about how Harry would come crawling back to them, how he would leave his wife and children in America, and how Harry and Meghan would be broke without them. And now here we are: H&M are two of the most influential people in the world, they’re rich and successful and there aren’t enough hours in the day for them to do the kind of work they want to do. Newsweek spoke to a branding manager about just how bad the Time cover was for the monarchy:
Prince Harry and Meghan Markle’s Time100 cover is a “stab in the heart” for the royals after bombshell racism allegations, an expert has told Newsweek.
Eric Schiffer, chairman of Reputation Management Consultants, told Newsweek: “Meghan and Harry landing a cover spot of Time Magazine’s 100 Most Influential People will be seen as a stab in the heart of the Monarchy’s reputation because of the greater implicit credibility it affords them and their previous claims against the crown.”
Schiffer told Newsweek: “The strategy Harry’s built is to out gun William and to be seen as the authentic prince on a global stage and it’s been beautifully executed. They’re very disciplined at it. The combination of the leaks and the framing of themselves in part as victims of certain behaviour and on top of that connecting in such authentic ways with global Gen Z and Millennial audiences and allowing them to actually feel what it’s like to interact with a member of the royal family, that on a human level has been powerful.”
Atima Omara, a political strategist for the Democrats who spent 15 years on youth engagement, said Harry and Meghan will make more of a “unique contribution” since they left royal life. She wrote on Twitter: “Great photo. Harry and Meghan are a couple from the British Royal Family that will find a way to make a unique contribution more than they would have actually staying a member of ‘the firm’ as they call it.”
The thing is, I’m not sure if Harry was consciously *trying* to “out gun William.” I think Harry has always known that he’s more charismatic and interesting than William, just as Harry was probably always told throughout his life that he needed to tamp down his natural charisma so that Baldingham can shine. But I think when Harry left, his goal was to simply show his family that they f–ked around and now they’re going to find out. It wasn’t so William-specific, it was more like Harry being pissed off at the institution. Anyway, yeah… all of that is why there’s so much saltiness happening over there. They know it’s bad for them when the Sussexes are thriving.
Cover & IG courtesy of Pari Dukovic for Time.