Gwyneth Paltrow’s Goop has lost 140 staffers since 2019 due to low pay, burn out

Gwyneth Paltrow is ready for 'Good Morning America' in New York

So much of Gwyneth Paltrow’s Goop business is smoke and mirrors. Goop is a “wellness brand,” but it’s also Gwyneth’s celebrity brand. It’s the project she started when her kids were young and she was basically a bored housewife to a rock star. The scripts weren’t rolling in like they used to and so she started a newsletter, offering advice on where to travel and what to buy and which juice cleanse or fad diet to adhere to. She offered some recipes now and then and she took summers off. Gradually, that newsletter grew into a functioning business with $135 million in investment, an online store, popup stores, wellness summits, designer collaborations and more.

On one hand, Gwyneth really did build this wellness business from scratch and she defined and exploited what could have been a niche market. On the other hand, as Goop grew, Gwyneth still operated it like it was just her and a couple of rich-bitch girlfriends. They half-assed their due diligence with medical advice, they sold bad products, and now it turns out that Goop has been a terrible place to work this whole time. Business Insider did an article about how Goop has lost 140 employees since the start of 2019. That’s a shocking turnover. The BI piece is paywalled, but here are some highlights from their reporting:

Staff turnover: Gwyneth Paltrow’s wellness and lifestyle brand-turned-e-commerce conglomerate Goop is under fire after some 140 members of her staff have allegedly left the company since 2019, according to a new report. The actress, 49, allegedly paid her employees peanuts for their work despite the fact that since early 2019, Goop had raised nearly $135 million and amassed a valuation of more than $430 million, a new report from Business Insider claims.

The pandemic wasn’t the biggest problem: Although some ex-staffers departed Goop due to coronavirus-related terminations, other former Goopers told Insider that a mass exodus of top-level executives began before the pandemic hit. Sources maintained that Goop also displayed a lack of transparency around why various senior execs left the company – or were allegedly forced out – in revolving fashion.

Gwyneth played favorites: According to the outlet, Paltrow allegedly developed a penchant for playing favorites and turning “sour” on those she once championed at Goop. “It’s obviously cool to work for a celebrity,” one former employee told Insider of the company, which had a headcount of about 250 employees in 2019. “[Paltrow] definitely had her favorites.”

What should be improved: “Leadership training is where I’d be spending all my time,” a former employee voiced of where they believe is Goop’s biggest area for improvement. “Honesty, openness — people avoid conflict because they don’t want to hurt people’s feelings.”

Even with Goop’s capital and success, the employees were not being paid well: Branding and media deals aside, former employees told Insider the money never trickled down to trench workers and some said when they began interviewing at other companies for similar roles – they allegedly soon found out they were grossly underpaid by about 40%.

Employee burnout: “There were points, like, I got burned out every single week,” the first former employee said. “I was super depressed and anxious, and I know a lot of people felt the same way. And I think with COVID, it was like, ‘Well, at least I have a job.’” But that wasn’t enough to quell unease for long, as the employee said they considered, “No, this is a wellness company.”

Management didn’t address the salary issues: According to Insider, Goop management allegedly spoke out about the company’s relatively low pay in at least one company all-hands meeting, two former employees said. Furthermore, the report alleged that Goop harbored an attitude toward disgruntled employees and felt workers should have been grateful to work for the company. “More than once, people during our stand-up would ask, ‘How would you deal with an employee that’s unhappy?’ and someone in leadership would just say, ‘Well, maybe this just isn’t the right company for them,’” one employee told Insider.

[From Fox Business]

It’s the least shocking thing in the world that Gwyneth plays favorites and excludes people she doesn’t like or prefer. That’s hard-wired into her personality after years of being at the top of Hollywood. It IS surprising that no one has thought to correct that behavior in a business/corporate setting though, or that Gwyneth failed to understand why her favoritism had a negative effect on staff morale. That being said, I’m shocked that Gwyneth doesn’t pay people properly. For years, she was hiring competent professionals with backgrounds in brand-management, running a successful site, and building a wellness company. And she wasn’t paying anyone properly? Total yikes. The behind-the-scenes of Goop just emphasizes how “wellness” was only built for certain women… rich white women who only breeze into work 15 hours a week and expect the peasants to put in 70 hours a week for 60% of what their contemporaries are getting.

gwyneth sweats

Photos courtesy of Avalon Red, Backgrid and Gwyneth’s Instagram.

You can follow any responses to this entry through the RSS 2.0 feed.

78 Responses to “Gwyneth Paltrow’s Goop has lost 140 staffers since 2019 due to low pay, burn out”

Comments are Closed

We close comments on older posts to fight comment spam.

  1. Annaloo. says:

    Little Ms Perfect Holly Humblebrag has finally been called out.

    Typical controlling, perfectionist hypocrite, and the Goop business model is a mess. Shame on her for not protecting her employees. All her business is about is justifying her insane neurotic tendencies.

    Brad Upchuck wrote this whole glowwy for her about how she “notices” things about people… Gwyneth never seemed to notice that her employees were suffering.

    Can we call her Gwyneth Paltry now? She’s always has been cheap about people she considers below her

  2. Robyn says:

    Is anyone surprised?

    • Noki says:

      What im surprised about is that Goop was that big of a company.

      • Desdemona says:

        That surprises me too…

      • BothSidesNow says:

        Me as well, but I never realized she was this toxic!! I know she has always been a charlatan, but this takes the cake!!

        The fact that Paltrow had the ability to hide the true dysfunction of GOOP, and her behaviour towards employees, is surprising. Paltrow he has never come across as selfless enough to care for anyone but herself. As a side note, she deserves to be outed. They all do, the Bezos, Zuckerberg, Football team owners, Televangelist, Waltons and Paltrows of the world!

        Hopefully this creates an automatic response to how little value GOOP is represented if she tries to sell it.

      • Anne says:

        It’s really not that big of a company; the “$135M investment” and “$430M valuation” is incredibly misleading. I mean, at one point, WeWork had a valuation in the billions, when actual REVENUE was maybe a couple of million dollars. Valuation is what the finance people says it’s “worth” on paper based on very, very optimistic, if not made up, “figures.” It’s in their interest to inflate it so that people will want to invest in it. I have a hard time believing that an e-commerce company that sells vagina eggs and a handful of overpriced tat is pulling in enough revenue to make a significant profit, much less a true valuation that high. All it does is partner with brands and directs them to buy THOSE products; the only original products are her G Label clothes, which I’m 100% sure they do not make money on.

    • Snappyfish says:

      Exactly, how could anyone fathom she would be a good boss? Obsequiousness must be a job requirement. Even the strongest amongst us would eventually tire. She comes across as such a heinous piece of work. I stopped buying Juice beauty (a good company) when they partnered w/Goop

    • LillyfromLillooet says:

      Ages ago, back when Celebrity Days and Nights wasn’t a super creepy site and actually appeared to have real blind items, there was blind item revealed about how cheap GP is/was. The item was in association with her relationship with Chris Martin.

      The psychology of not wanting to part with money even when it is foolish and self-defeating is strong here. Adam Neumann and of all people, Leona Helmsley were two bosses famous for paying their rank-and-file crap salaries. Trump as well. And that dreadful person who runs Away luggage.

      What makes this especially vile in the case of Neumann, Paltrow, and dreadful luggage person is that they are running companies that make money by spewing a vision of wellness, aspirational living, achieving goals, living your best life…while treating their employees as if this doesn’t apply to them.

      It’s a really sick thing to do. It’s why these brands get badly damaged when frustrated employees go to reporters and publish essays.

      How great would it have been if Paltrow were actually a stand for workplace excellence.

    • minx says:

      Nope, I find it completely believable.

  3. Who ARE These People? says:

    But did she notice and if she noticed, did she act?

    CR her husband’s gushy tribute. Update: “This is a woman who exploits.”

    • lucy2 says:

      LOL good call back!
      The irony of a “wellness” brand have stressed out, anxiety ridden, underpaid employees.

  4. STRIPE says:

    I’m sure the C-Suite and VPs (this big name gets) were paid just fine. It’s the managers and independent contributors that were probably struggling.

    • Robyn says:

      Nope. Several C-suite and other higher ups have bailed.

      • Izzy says:

        But for other issues. The quotes above said the reasons they left were unclear, and the bigger salaries never trickled down to the trench workers. Just goes to show, I guess, that even if the job pays well, it doesn’t make it a good work environment.

      • Robyn says:

        It’s been reported elsewhere that higher ups left with pay being one of the issues.

    • Annaloo. says:

      There are plenty of tiktoks of smaller labels goop approached with promises of “exposure!” , but no solid revenue for their items.

      This is her karma she earned

      How much do we bet she sells the company, whole or in parts, in less than 5 years? It was always unsustainable. It’s still being funding ffs

      She is cut from the same cloth as her crappy WeWork cousin, Rebekah Paltrow, for paltry business practices.

      • LillyfromLillooet says:

        @Annaloo, sorry I should have scrolled down and made my reply here. Feel ya. See upstream comment.

      • DeeSea says:

        Ooooooh snap. I’d completely forgotten about the Goop/WeWork Paltrow family connection. Such a good reminder—thank you. That WeWork documentary on Hulu is fascinating. What a completely BONKERS cast of (real-life) characters.

      • Coco says:

        OMG I read up on Rebekah Paltrow and she and Goop mind sets are just alike and so are their business plans.

  5. SarahCS says:

    “Leadership training is where I’d be spending all my time,”

    So this is a field I work in and a friend/former colleague did some work a couple of years back for the leadership team at a (major) fashion business that’s run by a celebrity offspring and they had huge issues to deal with. The founder wasn’t involved in the project. Just because you can set up a business thanks to your money and connections doesn’t mean you should. Or that you can run it however you like.

    • Mac says:

      I own a small business and my employees are my most important asset. I can’t exist without them so I make sure they are happy. It’s too hard to find good people to be callous about retention.

  6. Snuffles says:

    As someone who lived and worked in LA in the entertainment industry for 14 years, this is pretty typical. They pay people pennies because they believe people should be thrilled to be working in the industry that’s so hard to break into. They usually get away with it because they tend to hire young people who just want to get their foot in the door.

    I left not long after I turned 40. I got a boring government job but am getting paid about 40% more than I was at my last entertainment industry job. I was also able to buy a house which would have NEVER been possible in LA.

    • Christina says:

      Exactly, Snuffles. I grew up in LA. My mom was a controller for a commercial house and for various entertainment and entertainment adjacent businesses. Just being around it was scary because everyone was treated like shit and made to feel completely replaceable. And my mom wasn’t viewed as sexual prey like I was. NO WAY could I enter the business. I, too, am a wonk with a house someplace else, lol. But I spent A LOT of my life in Hollywood, Santa Monica, and the valley around these cool people who stood beside and worked with the narcissistic, awful people in charge.

      Production and development houses are notorious for torturing employees. Goopy is doing what is standard operating procedure in the entertainment business. It could be fixed if an employee sued, but people who crave the cool factor suck up a lot to be around the Goops of the world. Nobody wants to be blackballed in the business, so they suffer or leave.

  7. Kiera says:

    I think it’s a case much like at Vogue where the pay is low because they think the prestige is enough. Therefore they only get well off trustfunders who are working there to pass the time while Kyle proposes/gets done boinking his mistress.

    • lucy2 says:

      I think that happens in a lot of industries, if you get to work for one of the “big names” you’re expected to be grateful and work for peanuts. It happens in my field too, and it sucks. Maybe it opens doors in the future, having that on a resume, but that doesn’t put food on the table today.

  8. PinkBerry says:

    Hmm Gwyneth has no leadership skills.

  9. lanne says:

    She was following the Vogue model. It’s a “privilege” to work for magazines like Vogue, and they only hire posh girls who don’t really need the money (think aristos). So the pay is a pittance and their employees live off their trust funds.

    GOOP went wrong in that they likely hired people based on their talents and not their family names, but thought, because “celebrity”, those same women wouldn’t hesitate to work for peanuts even though they didn’t have trust funds.

    This trust fund method kept the editors at Vogue rich, thin, and white. They were creating a magazine for them and only for them. If you saw the September Issue, there’s a telling moment: Anna is meeting with a junior editor who talks about a story. Anna tells her that her stories are always the same: same styling, same models, same hair, and asks if she can do something different. The editor looks shocked that Anna could even suggest such a thing. You can tell it never even occured to her.

    This was true at pre-Enninful British Vogue as well. It was basically just Tatler.

  10. Izzy says:

    Why do investors continue to value companies like these? Run by megalomaniacs and which treat their employees like garbage. It’s how we end up with WeWork debacles and it keeps happening. These Wall Street geniuses never learn from their mistakes.

    • Annaloo. says:

      Rebekah Paltrow of WeWork is Gwyneth’s cousin, believe it or not. The apples don’t fall far from the entitlement tree

    • lanne says:

      It’s the same thing that happened with the dotcom boom. VCs just throw money at whatever is “hot right now,” not thinking about viability or even profitability. That’s how we got Pets.com back in dotcom days, or even that ridiculous juice squeezer start-up where you could squeeze the juice packets in your own hands without the expensive machine. Throw money at an idea, make some quick money, and get out.

    • Katie says:

      One of the most interesting revelations in Wondery’s WeWork podcast is that Rebekah and Gwyneth are from a family of charlatans.

      • lucy2 says:

        I need to listen to this one, I’ve enjoyed their other podcasts.

        I think companies like this also attract investors because they have a built in publicity machine when they have a celebrity at the helm. Every time GP blabbers on about something ridiculous, every media outlet picks it up, links to the website/shop, etc.

  11. girl_ninja says:

    Gross. Just living that Jeff Bezos Amazon leadership life. What a horrible woman.

  12. It’sJustBlanche says:

    I’m still mad at her for ruining the role of Pepper Potts. Why would anyone thing that piece of string cheese was right for that role?

  13. D says:

    Like others have said, this is typical of media and film/tv business companies. You should be grateful just to get a foot in the door, they assume you come from a wealthy family that will help you pay the bills and the attitude is if you don’t want the job 100 other girls will. She grew up in this business and she saw how it works and she is doing the exact same thing. There is no caring about the low level staff. I’m sure the c-suite women and men were paid well but that never trickles down. I worked in film for a long time and this is exactly the way it worked at ALL the companies.

  14. canichangemyname says:

    I honestly did not realize GOOP had become that big. Then again, I’m not exactly the target audience LOL Just based on what I know about her, this does seem on-brand for her. She’s not worried about the peasants. “Oh, wait, you’re actually trying to live off the money I pay you? Your parents aren’t rich?”

  15. Gold ladder says:

    Guys, Gwyneth does not give a f**k. Her entire brand is built on an extreme sense of superiority and she totally gets off on peasant outrage.

  16. AMJ says:

    Not surprised at all. Rich white narcissists on top are all the same, sometimes just more shameless (think Elizabeth Holmes and her scam that endangered people’s health because she wanted to boost her own ego by becoming female Steve Jobs-like icon).

    • Annaloo. says:

      Coincidentally, our girl Gwyneth is obsessed w the Elizabeth Theranos case right now. Telling, yeah?

  17. AmelieOriginal says:

    The wellness industry just seems to be a toxic place in general, full of MLMs and underpaid staff. I don’t buy into most of what the wellness industry shills. Not to say everyone is a fraud but I’m just very suspicious of all wellness brands. Glad to be proven wrong if any of you use amazing products from the industry!

    I remember this past summer walking past a Goop storefront in NYC and I was shocked because I didn’t think they had actual storefronts.

  18. psl says:

    Filthy rich person does not pay employees fairly? I am SHOCKED!

  19. Valerie says:

    You know, I don’t want to say that these people knew what they were getting into, but I think they must have. Or maybe this is what happens when people fall hook, line, and sinker for image. I just feel as though, unless you’ve done absolutely no research or have no idea who Goop is—in which case, should you really go to work for her?—you have some idea of what you’re signing up for.

    But then I think companies and CEOs like this count on being able to hire people who are gullible or have low self-esteem and think that attaching themselves to a supposedly high-level brand in order to exploit them.

    • Robyn says:

      Wow. This is certainly a take.

    • Jaded says:

      I bet she promised them the earth when they were hired on — maybe stock options or bonuses or whatever — then reneged due to “poor work performance”. So much of executive salaries are tied into performance bonuses that it’s easy to just pay them a salary and blame them for not meeting expectations.

  20. Mel says:

    This sucks to hear because as much as im not a fan of Gwyneth, some her goop products are actually really good. I buy a few of the beauty items for hair and face and they are some of the best Ive tried.

    • Annaloo. says:

      Say less, Mel! I will help you find replacements ;-) . I think it’s difficult to justify the pricing on those products in light of this unethical treatment of her employees. There are a lot of clean beauty products out there with much more bang for the buck… eg, QRx Labs makes a better glycolic acid pad than Goop glow, and a lot more affordable. If you like Goop face oil, check out Asterwood, Eve Naturals and also (my personal favorite), Kaibae . You won’t regret it, and you won’t have to be a part of the toxic, unclean cycle of worker exploitation.

      • Mel says:

        LOVE THIS! Thank you so much for this @annaloo. I am looking into your recommendations right now cause I certainly don’t want to support this! I love their lip balm and their Salt scrub shampoo is the best Ive tried, and Ive tried more expensive well established brands but this one changed my scalp and hair for the best. If you or anyone reading this has any tips, I would be so happy!

      • Anners says:

        Hi Mel – I’ve had good success with Christophe Robin salt scrub shampoo (the nicest one I’ve used, and also the most expensive). I’ve also enjoyed Lush Big shampoo (has salt for a bit of a scalp scrub and added volume) and am currently using Nexxus Clean and Pure (it’s okay, not my favourite).

        Davines has a dupe (SOLU) out there for the GOOP Himalayan salt scrub. I’ve never tried it, but I love their products generally.

        For lip balms, I really like Laniege lip mask – it’s really lovely.

        Hope this helps :)

      • Mel says:

        Thank You @Anners!!! I actually tried the Christophe Robin’s first and it didn’t work as well for me as the goop one but Im looking into the Davines brand now, as well as into the lip mask. I appreciate you taking the time to tell me about them.

  21. Jaded says:

    Sounds like she learned her business management skillz from the BRF — they pay their staff peanuts and work them half to death for the distinction of working for the royal family. She’s horrible.

  22. Coco says:

    I’m not surprised by this at all, this is who Goop has always been. Half of the people she’s been in business with have been con artist or shady businesspeople.

    Didn’t she con a whole bunch of socialite last year or in 2019 out of thousands of dollars for a BS retreat and everything turned out to be one big fat lie and a mess.

    • Annaloo. says:

      It’s those who squawk loudest about being clean, who are actually the dirtiest in the bunch…just like evangelists who scream most about sin are FULL of it. She brags about how diverse her staff is, and wow… look, she’s underpaying them. She used them to amplify her goodness, wrapped her image in their faces on her social media. She truly USED them.

      What’s the use of bragging your staff is diverse when you’re keeping up with underpaying them?

      Karma is just catching up to her snake oil salesmanship. In the meanwhile, she’s moving to a ridiculously large megamansion-mansion in Montecito, by the way.

      Shady as heck, Asian culture-appropriating, WASP confirming, snake oil saleswoman born with the silver foot in her mouth…so gross how this woman is considered A list

      • Coco says:

        Exactly just like Gisele going on and about organic and natural everything when she was getting plastic surgery and Botox in Paris.

        Don’t get me started on this women appropriating Asian culture and white washing Yoga and making herself the queen of it. Not the mention her dropping the N word because Jay-z and Beyoncé were such good “friends”. Karma can’t come for Good fast enough.

  23. Lyds says:

    I admit that I was a fan of Gwyneth the Actress (there are several movies of hers that I’ll watch on repeat) and there are some Goop products I enjoy. However, the courting of PR, good or bad, saying “f’em” to all her “haters” and dismissing legit medical criticism while openly admitting that she wants to “monetize the sh*t out of [everything]” all show that she is divorced from her company’s mission and cares only about publicity and the bottom line. In an interview, she admitted to not knowing some of the products they’re selling, while at the same time wishing that Goop would achieve the kind of longevity where it’s no longer tied to her name. Good freaking luck with that, is all I can say, if she treats employees this way.

    On the other hand, even though it’s suffered bad PR and complaints of defective products, people who buy from and know the Honest Company don’t always associate it with Jessica Alba. I guess there is a difference when you produce something people actually need and use (clean baby products) vs something they don’t (vagina candles and vagina eggs).

  24. Leah says:

    Yeah I don’t find this surprising. She’s always came off as being an A type personality, controlling everyone and everything within her sphere. Like the thing about her kids and sugar, okay fine don’t let your kids eat candy but don’t be such a hypocrite and forget that while you are preaching the evils of sugar -that fruit also has sugar. It’s fine for her to live a multi millionaire life, feed the kids food right off the farm but not every parent has those resources. She needs to dial it back about a thousand percent.

    • Emma says:

      There is a real difference between naturally occurring fructose and processed sugar as an additive. She is insufferable, but it’s true candy isn’t good nutrition.

      I agree with your point about not every parent having her resources for sure though. She’s speaking out of unfathomable privilege.

  25. Mabs A'Mabbin says:

    And most of the money is likely somewhere in the Virgin Islands. 140? I’m surprised she has that many employees; however, it’s easier to push low salaries by job divisions.

  26. Maddiish says:

    Just after skimming the comments, I’m surprised that no one has drawn a comparison between Goop and the other scumbag CEOs who were exposed over the pandemic, the ones shaming their employees for leaving exactly at 5pm, the ones showing their ‘appreciation’ for their employees by buying them fucking bananas or some shit, the ones encouraging employees to work overtime for free–because times are hard and the company needs them. I hope to god that the antiwork movement continues growing and that people are able to continue resigning from these shitty jobs so work culture can finally fucking change.

    If there’s anything the pandemic should have taught us, it’s that celebrities aren’t your friends and they shouldn’t be your faves. They aren’t ‘woke.’ They’re rich, and they will defend and support policies that make them richer and the rest of us poorer. At the end of the day, they will protect people of their own class and their own wealth above the lives of the average american.

    When I was in my early twenties, I used to love celebrity gossip–I thought it was fun escapism, and that there wasn’t any harm to enjoying the fashion and luxuries of the beautiful and the wealthy. But we all remember that fucking, ‘imagine’ video. We are not in this together.

    That isn’t even mentioning the assholes who use their platforms to spread vaccine misinformation. Like, thanks Giselle, I know that if you get covid, you’ll probably be fine–because your rich and can afford the best treatment. When Mandy from ohio listens to her, and doesn’t get a vaccine, she’s going to die from covid, because she can’t afford the private doctors, treatments, and hospitals that the wealthy can.

    Frankly, the only ‘celebrities’ I can stand now are the few who remember what it was like to be a normal poor like the rest of us–some of them have been so rich and so famous for so long that its like their brains are broken. I have the upmost respect for the rappers who try to use their position to actually share what it’s like to grow up poor and somewhat hopeless as a black person in America. They’re some of the few famous people who actually have experienced the real America, and America is a place where young black men are shot for no reason, where black boys are chocked out by cops while they’re being arrested, where black women go missing or are murdered everyday–and the news doesn’t give a flying fuck.

    Goop is just another rich asshole, she doesn’t care about her employees, she doesn’t care about anything except making herself richer at the expense of her employees. She’s so rich that she could easily pay her employees twenty five dollars an hour (I know, the horror, the Antifa socialist horror) out of her pocket and it would have zero impact on her net worth.

    I’m sure some celebrities are decent people, but it’s just becoming clearer and clearer that they’re scum.

    Sorry for the rant, but to me, this story is just a triefecta of everything wrong with celebrities and their multimillion dollar businesses that pedal garbage, shitty wine, and shitty makeup.

    • Annaloo. says:

      No it’s understandable. You are right about the paradigm shift the pandemic brought. Upon closer inspection, many celebrities shouldn’t be celebrated, they need to be scrutinized and questioned bc they drive pop culture, and pop culture is one of the most cohesive unifying forces of the everyday person in the US (if not world) today.

      • Jules says:

        Pop culture for the most part is trash, and seems to intentionally divide rather than unite. Along these lines, the memes of Grimes doing a pap walk and reading the Communist Manifesto are giving me life.

      • Annaloo. says:

        Jules, I hear what you’re saying, but let me explain. When I think of pop culture, I’m looking at overarching things: how other countries will emulate western movie styles, how people around the globe all know the same song,…even here in the US, you can find a unifying conversation at a bar for grown ups of the same generations who watched the same tv shows and their takes on it. I definitely acknowledge your statement that there is a lot of fat and filler trash in pop culture, but I’m not judging the morality or worth of it beyond it being a psychological bond of common experience.. even here,all of us piping here on this board have likely not met each other in real life, and likely live in different areas, but here we are talking about the same thing: how much Gwyneth sucks lol

    • Jules says:

      You’re not ranting, you’re speaking the truth! I totally hear you. I think Angelina Jolie is one of the few celebs who actually does humanitarian work and genuinely means it. So I eyeroll at all the celebs and all the fans and followers who build them up, it is so fake and toxic. And the performative woke combined with narcissism- don’t even get me started.

  27. MY3CENTS says:

    I’m wondering if this news is actually going to affect the women she caters to? Somehow when faced with boycotting an exploitive employer or a 200$ kiwi to die for enema cleanse I think they’d choose the cleanse.

    • Annaloo. says:

      Those women are born or married into the revenue that comes from those who run these types of businesses. They have spent their entire lives looking away and locking themselves up in private compounds where they don’t have to face the consequences or see the suffering. They only care if their kids make the right connections, that their nannies give up their own lives, and that the money keeps rolling in

  28. Normades says:

    I worked in the fashion industry for years and this is the same thing. Since you’re working in a “super cool” company you should be happy because “tons of people want your job”. You’re underpaid and overworked with constant competition. Also since the bosses are often privileged white women, they think the women they hire (Who are often pretty white but also pretty WOC) have the same privilege too. Oh you can’t work 12 hours a day for bad pay….??? Replaceable.

  29. Onomo says:

    Does anyone else get STRONG MLM/cult vibes from Goop? There was a feature of five employees’ summer /fall/ vacation/dinner party/ how to pretend you are a cool girl
    must-haves and I’ll be a monkey’s uncle if they didn’t all feature a $200-$400 clothing item from the G Label, a skin care item or two from Goop, and a recommended dish or tablecloth or cookbook from Goop. Per their titles and age I couldn’t see them making more than $40,000 a year and thus spending a decent amount of paycheck trying to live organically, toxin free, be a tastemaker, blah blah blah.

    One or two mentioned their goop employee discount, or that some higher level exec at goop who worked in a different department at goop than them had highly recommended said $$ items for their party or vacay, and alarm bells just began ringing for me that employees must make up a sizeable portion of sales, and furthermore that there is a push for them to live envious lifestyles to push goop products via their Insta.

    Basically I won’t be surprised if gwyneth goes back to acting to rescue her rep as a MLM CEO at some point.

    • Coco says:

      Definitely remember Tracy Anderson is her trainer and they were in business together. We know what Tracy Anderson is about.

  30. Elaine says:

    I think a certain class of people (mostly millenials) have been quitting jobs left and right because they feel “burned out” — the translation for which seems to be that they don’t like having actual bosses and jobbies when they would prefer to Netflix and tweet all day, which they have been indulging in since they are all working at home.

    When these people have kids we are going to have an epidemic of undersupervised children whose parents would rather tweet about “its so hard” or waste hours watching social media video clips, than cook a healthy meal or do the laundry.

    • Kkat says:

      Oh F off boomer. They are protesting shitty wages, over priced medical insurance, crappy maternity leave, ect. You known, crappy work conditions.
      more power to them. I’m proud of the younger generations standing up for their rights and better work conditions and a living wage.

  31. Isabella says:

    Wellness is just diet advice on Goop. Thinness is the real message. Now, she is also pretending to be a sex guru. It is comical.

  32. BeanieBean says:

    Wow! She’s got three arms! OK, now I’ll go back & read the article & other comments….