Beyonce reveals 4-year-old Rumi, who looks exactly like 9-year-old Blue Ivy

Sarah Jessica Parker filming 'And Just Like That...' in Manhattan Sunday afternoon

Beyonce continues to churn out collections for her Ivy Park X Adidas collaboration. The latest is for “the holiday season,” but it’s not holiday-themed. It’s not Christmas-y, nor is everything red and green. No, the latest Ivy Park collection is called Halls of Ivy, and she’s playing around with a preppy, Ivy League-college look. There’s also a tennis theme, because Beyonce likes tennis and her latest single is for the Richard Williams bio-pic, King Richard. She’s also close to both Serena and Venus Williams. Sidenote: neither Serena nor Venus will end up wearing Halls of Ivy. Serena can’t wear any of it because of the very strict terms of her Nike contract. Venus won’t wear it because she has her own tennis-kit line, EleVen.

In the short commercial for the new collection, Beyonce grabbed James Harden, Natalia Bryant (Kobe’s daughter), Ava and Deacon Phillippe and Jalen Green. Beyonce also included her two daughters, Blue Ivy and Rumi Carter. I haven’t seen a photo of Rumi since she was a baby and I (along with everyone else) was shocked to see how much Rumi looks like Blue Ivy, and how strong those Carter genes really are. Rumi is just a mini-Blue!! Rumi is also 4 years old, because time has no meaning. Blue is already 9 years old. Have we seen a recent photo of Sir? I wonder if he got all of the Knowles genes?

Instagram & screencaps courtesy of Ivy Park.

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34 Responses to “Beyonce reveals 4-year-old Rumi, who looks exactly like 9-year-old Blue Ivy”

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  1. girl_ninja says:

    Sweet babies. Strong genes in that cute family.

    • Jezz says:

      So strong! I have friends with two girls and two boys. The girls look EXACTLY like the dad (chubby, fair) and the boys look EXACTLY like the mom (long and lean with very dark hair and prominent noses). Genes are weird.

  2. Angie says:

    I can’t get over how much they look alike. Precious girls. 😍

    • GRUEY says:

      Like clones! That’s a little crazy

      • Wiglet Watcher says:

        I don’t see clones. I see the genetics going from favoring the father to the mother as they age. Blue Ivy looked like Rumi at that age and now looks far more like Bey.

        Edit: I should have read down. Agree with you all.

  3. Escondista says:

    Blue looked and Rumi looks a lot like jay-z as a toddler but I see a lot of mama now in Blue. I like the aesthetic of the ad.

  4. ItReallyIsYouNotMe says:

    Wow they look like their Dad and they are tall! My kids are around the same age but they are very short like in the 5th percentile for height so I am always shocked by kids the same age who are on the high end of the height range.

  5. Amy Bee says:

    When I first saw this picture, I wasn’t sure who was Blue and who was Rumi. They look like twins.

    • Becks1 says:

      I saw Rumi first as I opened the post and figured that was Blue. I also forget how old these kids are now, lol. So Blue didn’t connect with mas being blue because… is she that old!??1

  6. Léna says:

    Oh wow Blue Ivy is so grown!! In my head she was still 4 lol

  7. Anna says:

    Blue suddenly looks like young Bey… genetics is crazy!

    • Charfromdarock says:

      That’s what I thought. She always favoured her father but now looks more like her mother.

      In either case, they are sweet looking sisters!

    • ItReallyIsYouNotMe says:

      I remember reading some thing about how most children look like their father when they’re very young, because in caveman times that was a way for the father to feel connected and want to provide for their children.

    • Barbie1 says:

      I don’t see any Jay resemblance. The girls are very cute.

  8. Athena says:

    Is the IvyPark line popular?

    • MF1 says:

      That’s a good question. I like Beyonce well enough, but I’ve always thought the Ivy Park line was ugly and overpriced, especially for clothes that are essentially athleticwear. Would be curious to know if anyone here has bought something from the line and how they liked it.

      • MelOn says:

        I think it’s popular. I wear a lot Adidas clothing, but I haven’t purchased from that line because the pricing is outrageous.

    • Princess Caroline says:

      Incredibly popular. Unless you stake out the website or get advanced access youre screwed bc it sells out immediately. I really wanted some items from the Icy Park collection but I was too slow 😔

    • LaraK says:

      They are. Which bugs me to no end because it’s still nepotism. And just because it’s Bey, it doesn’t make a nine year old talented or business savvy. Just famous by birth.

  9. FHMom says:

    I must see things differently because I think Blue is all Jay and Rumi is all mom.

    • ME says:

      I think Rumi looks more like her mom too. I remember seeing pics of Beyonce at that age, and she looks a lot like Rumi. Either way, those kids are living one blessed life !

  10. Steph says:

    I haven’t seen a recent picture of Sir but I think he is going to be the one who looks like Bey. He had a rounder face as a baby.

  11. Mimi says:

    Wow blue looks so much like Beyoncé now! And Rumi looks looks like blue when she was that age. Queen Bey is so beautiful 😻

  12. Cg2495 says:

    They both look like Beyoncé … super cute girls. Time flies!

  13. CuriousCole says:

    The girls look so similar!! Side note; I love my boyfriend but if all our kids look like him, I’ll be pretty put out lol, as I’m the one who did all the hard labor for them!

  14. Fabiola says:

    I think the tops are inappropriate for kids that age. They’re cute for adults but not everything that adults wear kids should wear.

  15. Imara219 says:

    Blue and Rumi look like a young Beyonce. She had those round cheeks and eyes and lips as a child. It always disturbed me that even with released baby pictures everyone always said Blue looked like Jay. That reasoning is based purely on the perception that Jay is the one with distinctive African features. Jay always got flack for being unattractive. That reasoning extended to Blue. When Blue was a baby people talked bad about her looks but now praise her Beyonce beauty and resemblance.

  16. Monica says:

    Little darlings.

  17. JRenee says:

    Rumi looks a great deal like Blue did at that age. Blue looks like Solange, Beyonce’s sister, on these photos. Definitely seeing the Knowles gene as she ages.