I hate to admit that Gwyneth Paltrow was ahead of a particular curve, but she really was when she started Goop. Goop still has all the girls shook. How many women have tried to do some version of Goop? Several. Goop has become the gold standard of celebrity side-projects-turned-main projects. Currently, Goop is about wellness, shopping, elitism, pseudo-science and more. It’s a hodge-podge of Gwyneth’s interests, and she’s cleaned up the site and its message a lot in recent years. Ladies are still trying to copy Gwyneth. Ladies like Kourtney Kardashian, who currently operates Poosh. Poosh is a lifestyle site too, only much more basic. Anyway, Gwyneth was asked about Kourtney and Poosh on an Instagram Q&A session and I was surprised by Gwyneth’s response.
Gwyneth Paltrow supports other women. Through an Instagram Q&A with her fans on Friday, the Goop founder stood up for fellow wellness entrepreneur Kourtney Kardashian, who is the head of Poosh.
When asked if Paltrow, 49, was upset that Poosh “copied” her, the Iron Man actress was quick to defend the reality star. “This idea that women need to be in competition is legacy patriarchy bulls—,” she wrote, “there is room for EVERY woman to fulfill her dreams. I used to fall prey to this kind of thinking years ago, so I understand where it comes from. Now I get so happy when I see new wellness businesses there is a place for all of us.”
Paltrow then ended her response by adding, “Plus @kourtneykardash is a really good person and also #KRAVISFOREVER” (Kravis being the celebrity couple name between Kardashian, 43, and now-husband Travis Barker).
I didn’t even know that Gwyneth knows Travis and Kourtney or that she has an opinion about them. It feels downmarket for Gwyneth, but I also believe her. She’s almost 50 years old – she’s grown out of a lot of this woman-on-woman drama. She’s outgrown the shady “that bitch is copying me” stuff. And she’s right, there is room for Poosh and Goop. Perhaps Gwyneth would feel differently if she actually believed Poosh was a legitimate threat to her business. Or maybe not – Gwyneth has done some real work in dismantling her own patriarchal views. Speaking of, I cannot believe I’m on here, defending Gwyneth? But here we are.
Photos courtesy of Backgrid, Instagram.
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- ** RIGHTS: ONLY UNITED STATES, BRAZIL, CANADA ** Paris, FRANCE – Actress Gwyneth Paltrow looks stunning as she is seen leaving the Valentino 2020 Fashion show during Haute Couture Week in Paris. Pictured: Gwyneth Paltrow BACKGRID USA 3 JULY 2019 BYLINE MUST READ: MC / BACKGRID USA: +1 310 798 9111 / usasales@backgrid.com UK: +44 208 344 2007 / uksales@backgrid.com *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*
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- ** RIGHTS: ONLY UNITED STATES, AUSTRALIA, CANADA, NEW ZEALAND ** New York, NY – Actress Gwyneth Paltrow is walking with a friend on Prince Street in Soho, New York. Pictured: Gwyneth Paltrow BACKGRID USA 27 AUGUST 2019 BYLINE MUST READ: Best Image / BACKGRID USA: +1 310 798 9111 / usasales@backgrid.com UK: +44 208 344 2007 / uksales@backgrid.com *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*
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- ** RIGHTS: ONLY UNITED STATES, BRAZIL, CANADA ** New York City, New – Gwyneth Paltrow at the ‘How Do You Stand Out From The Crowd’ Seminar in New York City. Pictured: Gwyneth Paltrow BACKGRID USA 26 SEPTEMBER 2019 USA: +1 310 798 9111 / usasales@backgrid.com UK: +44 208 344 2007 / uksales@backgrid.com *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*
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- ** RIGHTS: ONLY UNITED STATES, BRAZIL, CANADA ** New York City, New – Gwyneth Paltrow at the ‘How Do You Stand Out From The Crowd’ Seminar in New York City. Pictured: Gwyneth Paltrow BACKGRID USA 26 SEPTEMBER 2019 USA: +1 310 798 9111 / usasales@backgrid.com UK: +44 208 344 2007 / uksales@backgrid.com *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*
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- New York City, NY – Kourtney Kardashian and Travis Barker leave The Polo Bar after having dinner and head to the Broadway play ”Hadestown”. Pictured: Travis Barker, Kourtney Kardashian BACKGRID USA 15 OCTOBER 2021 BYLINE MUST READ: T.JACKSON / BACKGRID USA: +1 310 798 9111 / usasales@backgrid.com UK: +44 208 344 2007 / uksales@backgrid.com *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*
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- Portofino, ITALY – Newlyweds Kourtney Kardashian and Travis Barker walking to their yacht ahead of their wedding in Portofino, Italy for a family lunch. Pictured: Kourtney Kardashian , Travis Barker BACKGRID USA 21 MAY 2022 BYLINE MUST READ: Justine Walpole / BACKGRID USA: +1 310 798 9111 / usasales@backgrid.com UK: +44 208 344 2007 / uksales@backgrid.com *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*
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- Portofino, ITALY – Kourtney Kardashian and Travis Barker get married in Portofino. Pictured: Kourtney Kardashian, Travis Barker BACKGRID USA 22 MAY 2022 BYLINE MUST READ: Cobra Team / BACKGRID USA: +1 310 798 9111 / usasales@backgrid.com UK: +44 208 344 2007 / uksales@backgrid.com *UK Clients – Pictures Containing Children Please Pixelate Face Prior To Publication*
Yes. It feels weird and uncomfortable to defend ole Gwyn. I really liked what she had to say here too.
Wild, right?! Gwyneth? Kim K? Who is next on my list of “people I roll my eyes at hard” to make statements that are totally right?!!
It’s almost like they’re three dimensional women who aren’t just one thing, huh?
She’s right & I and a lot of my friends need reminding of this. Females are the worst enemies to other females -forget men most of the time. If someone succeeds at something it doesn’t mean there’s no room for you too. I remember when she put out a cookbook and Martha Stewart was all you are a movie star – stay in your lane! And now how many celebrities have published cookbooks and lifestyle books?
Yeah, sounds nice but I don’t believe a word
It’s easy for Paltrow to say these things because Poosh is no where near Goop in terms of content and product/brand selection, and public awareness.
If Poosh was the number one site and Paltrow was saying these things then that would be interesting.
I’m glad Goop got something right. Let’s key that trend going!