Keanu Reeves on maintaining control of his image: ‘deepfake land [is] scary’

Keanu Reeves and Chad Stahelski have an interesting interview in Wired to promote John Wick 4, which opens in March. I love Keanu and Chad’s story because Chad was Keanu’s stunt double for The Matrix and then went on to direct Keanu in the John Wick series. I learned about them when Chad, who was also Brandon Lee’s stunt double, said he did the John Wick gun blasts in post-production for safety’s sake. And while they lean heavily on special effects for gunfire, Keanu and Chad are not that wild about AI taking over. Keanu is fine working with it, but not letting AI dictate how a scene or script will look. He also doesn’t want to be surprised by what is done with his image in post-production, so much so that he had a clause put into his contract that says they can’t manipulate his image without his consent.

He has final say over his image: I don’t mind if someone takes a blink out during an edit. But early on, in the early 2000s, or it might have been the ’90s, I had a performance changed. [He won’t say which.] They added a tear to my face, and I was just like, “Huh?!” It was like, I don’t even have to be here.

Why deepfake scares him: What’s frustrating about that is you lose your agency. When you give a performance in a film, you know you’re going to be edited, but you’re participating in that. If you go into deepfake land, it has none of your points of view. That’s scary. It’s going to be interesting to see how humans deal with these technologies. They’re having such cultural, sociological impacts, and the species is being studied. There’s so much “data” on behaviors now. Technologies are finding places in our education, in our medicine, in our entertainment, in our politics, and how we war and how we work.

AI can be used in conjunction with art: Which is cool, because that’s what artists do, right? We take our influences and we synthesize them. But what’s the intention behind that synthesis?

On being the internet’s boyfriend: It’s nice when it’s nice, but I’m sure it’s super horrible when it’s horrible.

People made mods to have sex with his character in Cyberpunk 2077: Getting it on with Johnny Silverhand?! I hope it was good. I’m sure Johnny tried hard.

He doesn’t have a favorite Keanu meme: I don’t seek them out. Once in a while people show ’em to me when they’re fun.

[From Wired]

It’s interesting to hear subjects from different perspectives. My husband who teaches with much of this technology is fascinated by deepfakes and AI. But nobody is threatening to put his face in a performance he didn’t turn in. Actors make choices with their performances along with following a director’s orders. I understand why an unscripted tear would upset Keanu. It breaks the unspoken contract. To add an element like that would be like someone painting a dog into a portrait without the artist knowing until the unveiling. It’s a fascinating feature if you’re involved. But having a little cyber-Keanu being manipulated by someone else would be scary as all get out. Just look what they’re doing with poor Johnny Silverhand.

I like Keanu’s point about the intent behind the synthesis. This is where I fall on AI as well. It’s a tool and can be a valuable one. But why it’s being used and who is using it are important details to using it. Keanu and Chad talk a lot more about AI through the interview and how it could take over. The interviewer seems a little more worried than Keanu or Chad, but they recognize it’s getting good enough that their work will get manipulated. I think it’s smart for people like Keanu to be embrace that the technology is here but to remain skeptical enough to keep an eye on it.

Photo credit: Yuri Murakami/Fotoarena/Avalon and Cover Images

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11 Responses to “Keanu Reeves on maintaining control of his image: ‘deepfake land [is] scary’”

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  1. Digital Unicorn says:

    Considering how deepfakes are being used to blackmail and coerce people we all should be scared of the technology – how many young women have been harmed when their image has been used by bitter ex’s using deepfake tech in pron to humiliate them.

    • michyk says:

      was just coming her to talk about that. someone on twitch is suing because her image was used in hardcore porn fakes. most of the talk in the comments was about copyright law (although it was obvious no one really knew what they were talking about, just guesses) and very little mention of how inhumane it is. deepfakes made without permission should be illegal.

      • Truthiness says:

        Once in a while I watch QTCinderella (the twitch streamer), she organizes some great content and is a helkuva roaster. Not Hollywood ready but really good if you know the big streamers. I wish some of the other female streamers who were deep faked onto p*rn were suing as well. Since they already have stalkers I can’t blame them though. The streamers of Twitch flocked to her side and the site was taken down quickly with an apology so um, yay for that.

        Streamers took care to avoid reaction takes (usually their MO) so that their actions didn’t Streisand Effect the offending site. I still hope they’re sued into oblivion.

  2. Amy T says:

    Agreed. With the added reality of AI and deep fakes being used to manipulate the political landscape, to scary ends.

  3. Nanea says:

    AI can be a boon or a bane. It can help scientific breakthroughs with computing model conjectures and analyzing huge data sets.

    At the same time things like deepfakes and ChatGPT scare me up to a certain point. Because we no longer really have the tools to check for fake news and falsified statistics with a glance or a few clicks.

    Everyone has seen recently where antivaxers and rethugliquans got us.

    That said, I am so much looking forward to seeing more of Keanu the next few weeks.

    Remember how he used to be on HGF, and how he won *Best Chris* over at Pajiba?

    Good times!

  4. Abby says:

    First off, I think this is interesting because he starred in the Matrix movies that explore whether or not what we see is actually reality.

    I do worry about deepfakes. I think they’re getting harder to figure out if they’re real or fake. People are influenced by what we see in photos and video. Photos we now know can be photoshopped, but video we tend to believe more. I think about my grandma, rest her soul, and the photos of say, Obama wearing a keffiya, that she saw and jumped to conclusions about. I could see it as photoshop, but I’m a photographer. Now a deepfake of Obama saying something–that’s harder to rule out right away. You know?

    People believe what we see, and the potential for harmful untruths to be put forward using deepfake technology scares me.

  5. Mabs A'Mabbin says:

    This is exactly what I’m doing with introductory AI for the masses. I’m watching. I’m so excited about true AI, and I know we’re not there yet, but it makes my insides professional gymnasts. And it also relentlessly scares. In the hands of intelligent criminals, this new technology should frighten everyone.

  6. NotSoSocialB says:

    I’m guessing he is not yet aware of Unreal_Keanu on TT 🤔

  7. Valerie says:

    I’m not sure which scares me more , the people who will believe anything they see or the people who don’t believe anything because they have been lied to so much. But, hooray for Keanu interview!!

  8. j.ferber says:

    Excellent point, Valerie. What I do know is that Keanu is the best-looking and most boyishly adorable man in the world whatever damn age he is!!!